Carlos Torelli

Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign

Carlos J. Torelli is Professor of Marketing in the Department of Business Administration at the University of Illinois at Urbana-Champaign. He applies his knowledge of cross-cultural psychology to identify the key cultural factors that drive consumers’ reactions in a globalized economy and to uncover the underlying socio-cognitive processes for these reactions. Torelli’s research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, self-regulation and persuasion.

He is the author of “Globalization, Culture and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization,” Palgrave Macmillan 2013. His work has been published in several books and in top journals in psychology and consumer behavior, including the Journal of Marketing, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Consumer Psychology (where one of his articles is ranked in the “top 20 most cited” articles in the last 5 years), Social Cognition, and Social and Personality Psychology Compass. His research has been featured in multiple mass media outlets, such as NPR, WCCO-TV, KMSP-TV, Star Tribune, Psychology Today, Yahoo Finance, and Yahoo Lifestyle. Professor Torelli received his PhD in Business Administration from the University of Illinois at Urbana-Champaign. Before moving to the University of Illinois, where he teaches Brand Management and International Management for undergraduate, graduate and executive education programs, he worked at the University of Minnesota, Twin Cities campus, and was Marketing Vice-President for Citibank in Venezuela and Turkey.


Twitter- @torellic

Past Appearances

Knowledge @Wharton: June 11, 2018

Host Dan Loney is joined by Carlos Torelli (Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign), Bill Kilday (VP of Marketing, Niantic, Inc.), Shannon Monnat (Lerner Chair for Public Health Promotion and Associate Professor of Sociology, Syracuse University), Thea Gallagher (Clinic Director, Center for the Treatment and Study of Anxiety, Penn Medicine), Maria Oquendo PhD (Ruth Meltzer Professor & Chairman, Department of Psychiatry; Immediate Past President, American Psychiatric Association; Immediate Past President, International Academy of Suicide Research, Perelman School of Medicine, University of Pennsylvania), John Kirton (Director; Professor, Political Science, University of Toronto, G7 Research Group), Katherine Hempstead (Senior Advisor, Robert Wood Johnson Foundation), Olivier Chatain (Associate Professor, Strategy and Business Policy Department; Senior Fellow at the Mack Institute for Innovation at the Wharton School, HEC Paris), Robert Field (Professor of Law and Public Health; Lecturer in Health Care Management at Wharton, Drexel University’s Kline School of Law and Dornsife School of Public Health), and Mauro Guillen (Professor of International Management; Director, The University of Pennsylvania; Wharton’s The Lauder Institute) on the Monday, June 11, 2018 edition of Knowledge@Wharton.Read More

Air Date: Monday, June 11, 2018


On Wharton Business Radio

Knowledge@Wharton: December 6, 2018 Episode Featured ImageKnowledge@Wharton: December 6, 2018

Host Dan Loney is joined by Thomai Serdari (Adjunct Professor of Marketing, Leonard N. Stern School of Business, New York University), Bradley Hope (Reporter; Author of” Billion Dollar Whale”), Lisa Ertz (Director, Defend Your Head’s Mom’s Safety Alliance), Carlos Torelli (Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign), Bill Kilday (VP of Marketing, Niantic, Inc.), Douglas Smith M.D. (Robert A. Groff Professor of Teaching and Research in Neurosurgery in the Department of Neurology, Perelman School of Medicine at the University of Pennsylvania), Ken Shropshire (Wharton Professor Emeritus; CEO of the Global Sport Institute, The Wharton School), and Marshall Meyer (Emeritus Professor of Management, The Wharton School) on the Thursday, December 6, 2018 edition of Knowledge@Wharton.

View Episode