Carrie Bienkowski

CMO, Peapod

Carrie Bienkowski’s role as Chief Marketing Officer of Peapod.com, the nation’s leading online grocery service, gives her the enviable role of showing Americans how they can shop smarter, save time and money, and find the foods they want in order to eat better each and every day.

As chief brand strategist, Bienkowski is focused on fueling continued growth for Peapod in the 24 markets currently served by Peapod as well as assessing new market opportunities. She is also committed to deepening Peapod’s technology offerings that enhance the consumer shopping experience – from the award-winning PeapodMobile app to “Ask Peapod,” the Alexa skill for hands-free, voice ordering.

A seasoned blue chip brand strategist with expertise in e-commerce and retail, Bienkowski served as the Head of Buyer Experience for eBay’s Fashion vertical in the European markets prior to Peapod. Earlier in her career, Bienkowski spent nearly a decade at Procter & Gamble, where she served as European marketing director for one of the company’s billion dollar brands. Later, at C&E Advisory in London, Bienkowski counseled businesses and brands including L’Oreal, Sky Media, Boots Pharmacy and Vodafone.

Bienkowski received her degree in finance and business economics from the University of Notre Dame.

Spotlight

On Wharton Business Radio

CMO Spotlight: December 28, 2018 Episode Featured ImageCMO Spotlight: December 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Dara Treseder (CMO, Carbon) and Carrie Bienkowski (CMO, Peapod) on the Friday, December 28, 2018 edition of CMO Spotlight.

View Episode