Catharine Hays

Catharine is co-author and principle writer of Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley, 2016). She co-hosts the monthly CMO Spotlight show on Wharton Business Radio, SiriusXM 132. She serves on the advisory boards of Effie Worldwide, the IPA (UK), Ad:Tech and Turner AdLabs.

Catharine co-founded and served as Executive Director (2008-2018) of the Wharton Future of Advertising Program from 2008 to 2018. There she cultivated and convened an international collaboration network of over 500 executives, innovators and academics committed to making the future of advertising and marketing markedly better for brands, people and society.

Catharine has been published, featured or quoted in the Wall Street Journal, New York Times, Forbes, Modern Advertising, The Drum, AdWeek, Business Week, The Business Times – Singapore and India, eMarketer, Journal of Advertising Research/WARC, Knowledge@Wharton and the AListDaily. Her webinar/webcast credits include Salesforce Leading Edge, Six Pixels of Separation, MSI, Pfizer Global Marketing and MarketingSherpa. She has keynoted, presented and moderated at the Cannes Lions, Advertising Week, Ad:Tech NYC, 4A’s CreateTech, Forbes CMO Excursion, Deloitte’s Next CMO Academy,and Brand ManageCamp and has led research projects with Google, Facebook, Deloitte, Hearts & Science, P&G and others.

Previously, she led pioneering B2B international marketing, product management, strategy and business development teams during a 16-year career serving both SMBs and CIO/CTO clients at AT&T. She earned an MBA from The Wharton School and an MA in International Studies from the University of Pennsylvania as a Lauder Fellow, a BS from Georgetown’s School of Foreign Service, and an AA from Franklin University, Switzerland. You can follow her on twitter @catharinehays.

Past Appearances

Marketing Matters: September 25, 2019

Hosts Americus Reed and Barbara Kahn are joined by Cooper Lawrence (Multiple Gracie Award winning radio host, TV Personality, Author, and Ph.D., 710 WOR), Jason Yim (CEO, Trigger), Mike Kijewski (CEO, MedCrypt), and Catharine Hays on the Wednesday, September 25, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, September 25, 2019

CMO Spotlight: August 30, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Kirsten Lynch (Executive Vice President and Chief Marketing Officer, Vail Resorts) and Dawn Perry (Senior Vice President of Marketing, ERA Franchise Systems LLC) on the Friday, August 30, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, August 30, 2019

CMO Spotlight: June 28, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Gail Tifford (Chief Marketing Officer, Weight Watchers), Suzanne Kounkel (CMO, Deloitte US), Tony Weisman (CMO, Dunkin’), and Dean Evans (Chief Marketing Officer, Hyundai Motor America) on the Friday, June 28, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, June 28, 2019

CMO Spotlight: May 31, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Jeff Weiser (Chief Marketing Officer, Shopify) and Kathy Collins (Chief Marketing Officer, Massage Envy) on the Friday, May 31, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, May 31, 2019

CMO Spotlight: April 26, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Emily Fink (Chief Marketing Officer, Liberty Mutual) and Jill Cress (Chief Marketing Officer, National Geographic) on the Friday, April 26, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, April 26, 2019

CMO Spotlight: March 29, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Tom Herbst (CMO, The North Face) and Vinoo Vijay (Chief Marketing Officer, H&R Block) on the Friday, March 29, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, March 29, 2019

CMO Spotlight: February 1, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Melina Engel (CMO, SimpliSafe) and Dean Evans (Chief Marketing Officer, Hyundai Motor America) on the Friday, February 1, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, February 1, 2019

CMO Spotlight: December 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Dara Treseder (CMO, Carbon) and Carrie Bienkowski (CMO, Peapod) on the Friday, December 28, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, December 28, 2018

CMO Spotlight: November 30, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Jackson Jeyanayagam (CMO, Boxed) and Marissa Tarleton (CMO, RetailMeNot) on the Friday, November 30, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, November 30, 2018

CMO Spotlight: September 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Chris Hummel (SVP and Chief Marketing Officer, United Rentals) and Jean-Marc Pailhol (Chief Marketing Officer; Head of Group Market Management & Distribution, Allianz) on the Friday, September 28, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, September 28, 2018

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How CMOs are tackling today's marketing challenges
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On Wharton Business Radio

CMO Spotlight: September 27, 2019 Episode Featured ImageCMO Spotlight: September 27, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Mayur Gupta (Chief Marketing Officer, Freshly) and Stephanie McMahon (Chief Brand Officer, WWE) on the Friday, September 27, 2019 edition of CMO Spotlight.

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