Catharine Hays

Catharine is co-author and principle writer of Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley, 2016). She co-hosts the monthly CMO Spotlight show on Wharton Business Radio, SiriusXM 132. She serves on the advisory boards of Effie Worldwide, the IPA (UK), Ad:Tech and Turner AdLabs.

Catharine co-founded and served as Executive Director (2008-2018) of the Wharton Future of Advertising Program from 2008 to 2018. There she cultivated and convened an international collaboration network of over 500 executives, innovators and academics committed to making the future of advertising and marketing markedly better for brands, people and society.

Catharine has been published, featured or quoted in the Wall Street Journal, New York Times, Forbes, Modern Advertising, The Drum, AdWeek, Business Week, The Business Times – Singapore and India, eMarketer, Journal of Advertising Research/WARC, Knowledge@Wharton and the AListDaily. Her webinar/webcast credits include Salesforce Leading Edge, Six Pixels of Separation, MSI, Pfizer Global Marketing and MarketingSherpa. She has keynoted, presented and moderated at the Cannes Lions, Advertising Week, Ad:Tech NYC, 4A’s CreateTech, Forbes CMO Excursion, Deloitte’s Next CMO Academy,and Brand ManageCamp and has led research projects with Google, Facebook, Deloitte, Hearts & Science, P&G and others.

Previously, she led pioneering B2B international marketing, product management, strategy and business development teams during a 16-year career serving both SMBs and CIO/CTO clients at AT&T. She earned an MBA from The Wharton School and an MA in International Studies from the University of Pennsylvania as a Lauder Fellow, a BS from Georgetown’s School of Foreign Service, and an AA from Franklin University, Switzerland. You can follow her on twitter @catharinehays.

Past Appearances

CMO Spotlight: September 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Chris Hummel (SVP and Chief Marketing Officer, United Rentals) and Jean-Marc Pailhol (Chief Marketing Officer; Head of Group Market Management & Distribution, Allianz) on the Friday, September 28, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, September 28, 2018

CMO Spotlight: August 31, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Catherine Hernandez-Blades (SVP and Chief Brand Officer, Aflac) and Peter Weingard (Vice President of Brand Strategy and Content Innovation, West Elm) on the Friday, August 31, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, August 31, 2018

CMO Spotlight: July 27, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Peter Giorgi (CMO, Celebrity Cruises) and Jeff Brooks (Chief Marketing Officer, Casper) on the Friday, July 27, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, July 27, 2018

CMO Spotlight: June 29, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Nick Drake (Executive Vice President Marketing & Experience, T-Mobile USA) and Rick Gomez (Executive Vice President and Chief Marketing Officer, Target) on the Friday, June 29, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, June 29, 2018

CMO Spotlight: May 25, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Alicia Tillman (Chief Marketing Officer, SAP) on the Friday, May 25, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, May 25, 2018

CMO Spotlight: April 27, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Jay Livingston (CMO, BARK) and Elizabeth Rutledge (CMO, American Express) on the Friday, April 27, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, April 27, 2018

Knowledge @Wharton: April 25, 2018

Hosts Dan Loney and Catharine Hays are joined by Stuart MacDonald (Professor, The College of Business, University of Central Oklahoma), Peter Rubin (Editor, Wired Magazine), Eric Smith (Professor and Associate Director-Energy Institute, Tulane University, AB Freeman School of Business), Catherine Hayes (Author of “Beyond Advertising”; Former Executive Director, Wharton Future Advertising Program), Richard Dasher (Director of Stanford University’s U.S. – Asia Technology Management Center, Stanford University), Minyuan Zhao (Associate Professor of Management, The Wharton School), and Marshall Meyer (Emeritus Professor of Management, The Wharton School) on the Wednesday, April 25, 2018 edition of Knowledge@Wharton.Read More

Air Date: Wednesday, April 25, 2018

Marketing Matters: January 3, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Sean Blankenship (CMO, Coldwell Banker), Lynn Godfrey (Chief Marketing and Communications Officer, Girl Scouts of the USA), and Michael Collins (Managing Director, Services Delivery, CFA Institute) on the Wednesday, January 3, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, January 3, 2018

Marketing Matters: December 6, 2017

Hosts Jenny Rooney and Catharine Hays are joined by Toni Clayton-Hine (Senior Vice President, Chief Marketing Officer, Xerox), Carla Hassan (EVP and Global CMO, Toys “R” Us), Adam Holyk (Chief Marketing Officer, Walgreens), and Diana O’Brien (Chief Marketing Officer, Deloitte LLP) on the Wednesday, December 6, 2017 edition of Marketing Matters.Read More

Air Date: Wednesday, December 6, 2017

Marketing Matters: November 8, 2017

Host Catharine Hays is joined by Aaron Dauphinee (Head of Marketing/CMO, Rubikloud), Or Shani (CEO and Founder, Albert), Jordan Bitterman (Chief Marketing Officer, IBM Watson Content and IoT Platform), and Winston Binch (Chief Digital Officer, Deutsch, North America) on the Wednesday, November 8, 2017 edition of Marketing Matters.Read More

Air Date: Wednesday, November 8, 2017

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On Wharton Business Radio

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Catharine is co-author and principle writer of Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley, 2016). She co-hosts the monthly CMO Spotlight show on Wharton Business Radio, SiriusXM 132. She serves on the advisory boards of Effie Worldwide, the IPA (UK), Ad:Tech and Turner AdLabs. Catharine co-founded and servedRead More

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