Daniel McCarthy

Assistant Professor of Marketing; Co-founder, Theta Equity Partners, Emory University's Goizueta Business School
Wharton alumni

Daniel McCarthy is an Assistant Professor of Marketing at Emory University’s Goizueta School of Business. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer lifetime value, missing data problems, and the marketing/finance interface.

His research specialty is “customer-based corporate valuation,” a methodology for valuing companies from the “bottom up” by predicting what those companies’ customers will do in the future. His work has been featured in major media outlets such as the Harvard Business Review, Wall Street Journal, FT, Fortune, Barron’s, Inc Magazine, the Economist, and CNBC. His research has been accepted and published in top-tier academic journals and has won numerous research awards.

In addition to his roles and responsibilities at Emory, Dan co-founded and was Chief Statistician for Zodiac, a predictive customer analytics SaaS firm. Nike acquired Zodiac in March 2018. Dan has since co-founded Theta Equity Partners to revolutionize how firms (e.g., private equity, venture capital, and operating companies directly) value companies through customer-based corporate valuation.

 

Twitter- @d_mccar

Company- https://www.thetaequity.com

Past Appearances

Dollars and Change: October 25, 2018

Hosts Sandi Hunt, Nick Ashburn, Katherine Klein, and Sherryl Kuhlman are joined by Theresa Duncan (Director of Philanthropic Engagement, Burning Man), Ruchika Singhal (Vice President, Global Health Medtronic Labs, Medtronic), Daniel McCarthy (Assistant Professor of Marketing; Co-founder, Theta Equity Partners, Emory University’s Goizueta Business School), Yana Kakar (Global Managing Partner, Dalberg), Hadiyah Mujhid (Founder and CEO, HBCUvc), William Towns (Executive Director, Benefit Chicago), and Tom Mitchell (Managing Director, Cambridge Associates, LLC) on the Thursday, October 25, 2018 edition of Dollars and Change.Read More

Air Date: Thursday, October 25, 2018

Spotlight

On Wharton Business Radio

Marketing Matters: October 31, 2018 Episode Featured ImageMarketing Matters: October 31, 2018

Daniel McCarthy is an Assistant Professor of Marketing at Emory University’s Goizueta School of Business. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer lifetime value, missing data problems, and the marketing/finance interface. His research specialty is “customer-based corporateRead More

View Episode