Dara Treseder

CMO, Carbon

Dara leads marketing and communications at Carbon. She joined Carbon in 2018 from GE, where she was Chief Marketing Officer of GE Ventures and GE Business Innovations. Before joining GE, Dara led marketing efforts at Apple and Goldman Sachs. She is also the co-founder of the consulting firm NeuBridges. Dara has been widely recognized for her knowledge and achievements in marketing and technology. In 2018, she was featured by Forbes as a “CMO Next” – one of 50 executives the business publication identified as redefining the CMO’s role and shaping the future of marketing. Dara was also named by AdAge as one of the “Women to Watch” in 2018. In 2017, she was recognized by Inc. as one of the “30 Inspirational Women to Watch in Tech.” Dara graduated with highest honors in African and African American Studies from Harvard University and holds an MBA from Stanford University.


Twitter – @daratreseder | @carbon


On Wharton Business Radio

CMO Spotlight: December 28, 2018 Episode Featured ImageCMO Spotlight: December 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Dara Treseder (CMO, Carbon) and Carrie Bienkowski (CMO, Peapod) on the Friday, December 28, 2018 edition of CMO Spotlight.

View Episode