David Reibstein

Professor of Marketing, The Wharton School

Professor David J. Reibstein’s research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein’s research on competitive marketing strategies addresses competitors’ reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd ed.

Professor Reibstein is the Immediate Past Chairman of the Board of Directors of the American Marketing Association. A former Executive Director of the Marketing Science Institute, he consults extensively with companies worldwide, including GE, Pfizer, Johnson & Johnson, Rohm and Haas, and others.

His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others.

Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. In 2005, he also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University’s Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton’s Executive Education Program.

Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.

Professor Reibstein has conducted a series of in-depth interviews wtih CEOs and CMOs on the topic of marketing measurement. You can view the video series below.  And, he currently has his own radio show on SiriusXM, Channel 132.

Past Appearances

Measured Thoughts: March 11, 2019

Hosts Suneal Bedi and David Reibstein are joined by Gary Ellis (COO, Co-Founder, Remesh) on the Monday, March 11, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, March 11, 2019

Knowledge@Wharton: March 6, 2019

Host Dan Loney is joined by Edward Tenner (Distinguished Scholar, Smithsonian’s Lemelson’s Center for the Study of Innovation), Avi Goldfarb (Rotman Chair in Artificial Intelligence and Healthcare, Professor of Marketing, Rotman School of Management, University of Toronto), David Reibstein (Professor of Marketing, The Wharton School), David Kass (Finance Professor, Robert H. Smith Shool of Business, University of Maryland), Jonathan Handel (Of Counsel; Lecturer in Law, USC Gould School of Law and Southwestern Law School, TroyGould), and David Hsu (Richard A. Sapp Associate Professor of Management, The Wharton School) on the Wednesday, March 6, 2019 edition of Knowledge@Wharton.Read More

Air Date: Wednesday, March 6, 2019

Measured Thoughts: March 4, 2019

Hosts Suneal Bedi and David Reibstein are joined by Steve Mast (President and Chief Innovation Officer, Delvinia) on the Monday, March 4, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, March 4, 2019

Measured Thoughts: February 11, 2019

Hosts Suneal Bedi and David Reibstein are joined by Mark Riegel (Vice President of Marketing, Russell Stover) and Chris McCann (President and Chief Executive Officer, 1-800-Flowers) on the Monday, February 11, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, February 11, 2019

Measured Thoughts: February 4, 2019

Hosts Suneal Bedi and David Reibstein are joined by Brad Rukstales (CEO and Founder, Cogensia) on the Monday, February 4, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, February 4, 2019

Knowledge@Wharton: January 29, 2019

Host Dan Loney is joined by William Resh (Associate Professor, Sol Price School of Public Policy, University of Southern California), Paul C. Light (Professor of Public Service, New York University), Timothy Hubbard (Assistant Professor of Management, University of Notre Dame), Anne Greenhalgh, Janice Madden (Professor of Regional Science and Sociology, The University of Pennsylvania), David Reibstein (Professor of Marketing, The Wharton School), and Katherine Klein (Edward H. Bowman Professor of Management, The Wharton School) on the Tuesday, January 29, 2019 edition of Knowledge@Wharton.Read More

Air Date: Tuesday, January 29, 2019

Measured Thoughts: January 28, 2019

Hosts Suneal Bedi and David Reibstein are joined by AnneMarie Suarez-Davis (VP of US Snacks Marketing, Kellogg) on the Monday, January 28, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, January 28, 2019

Measured Thoughts: January 14, 2019

Hosts Suneal Bedi and David Reibstein are joined by Mike Hafer (SVP, Marketing and Field Execution, North America, Western Union) on the Monday, January 14, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, January 14, 2019

Measured Thoughts: December 17, 2018

Host David Reibstein is joined by Paul Vaaler (Associate Professor and Chair in Law and Business, University of Minnesota) and Joel Waldfogel (Professor, Carlson School of Management, University of Minnesota) on the Monday, December 17, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, December 17, 2018

Spotlight

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Measured Thoughts Show Cover PictureMeasured Thoughts
Learn about the metrics that should influence your next business decision.
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On Wharton Business Radio

Measured Thoughts: March 18, 2019 Episode Featured ImageMeasured Thoughts: March 18, 2019

Professor David J. Reibstein’s research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein’s research on competitive marketing strategies addresses competitors’ reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part ofRead More

View Episode

Wharton Stories

 Both Coasts Connect in San Francisco for EMBA Orientation Story Featured Image Both Coasts Connect in San Francisco for EMBA Orientation
“I’m hoping that the tradition of doing things together across coasts is not just going to expand their network, but make the program stronger."
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