David Reibstein

Professor of Marketing, The Wharton School

Professor David J. Reibstein’s research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein’s research on competitive marketing strategies addresses competitors’ reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd ed.

Professor Reibstein is the Immediate Past Chairman of the Board of Directors of the American Marketing Association. A former Executive Director of the Marketing Science Institute, he consults extensively with companies worldwide, including GE, Pfizer, Johnson & Johnson, Rohm and Haas, and others.

His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others.

Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. In 2005, he also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University’s Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton’s Executive Education Program.

Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.

Professor Reibstein has conducted a series of in-depth interviews wtih CEOs and CMOs on the topic of marketing measurement. You can view the video series below.  And, he currently has his own radio show on SiriusXM, Channel 132.

Past Appearances

Measured Thoughts: September 30, 2019

Hosts Suneal Bedi and David Reibstein are joined by Josh York (CEO & Co-Founder, GYMGUYZ) on the Monday, September 30, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, September 30, 2019

Measured Thoughts: September 23, 2019

Hosts Suneal Bedi and David Reibstein are joined by Michael Marino (SVP of Customer Loyalty & Chief Experience Officer, Caesars Entertainment) on the Monday, September 23, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, September 23, 2019

Measured Thoughts: September 16, 2019

Host David Reibstein is joined by Kellyn Kenny (Global Chief Marketing Officer, Hilton) on the Monday, September 16, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, September 16, 2019

Measured Thoughts: September 9, 2019

Hosts Suneal Bedi and David Reibstein are joined by Toni Clayton-Hine (Chief Marketing Officer, EY Americas) on the Monday, September 9, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, September 9, 2019

Measured Thoughts: August 19, 2019

Hosts Suneal Bedi and David Reibstein are joined by Andrea Zahumensky (Chief Marketing Officer, KFC U.S.) on the Monday, August 19, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, August 19, 2019

Measured Thoughts: August 12, 2019

Hosts Suneal Bedi and David Reibstein are joined by Aimee Johnson (Chief Marketing Officer, Zillow) on the Monday, August 12, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, August 12, 2019

Measured Thoughts: August 5, 2019

Hosts Suneal Bedi and David Reibstein are joined by Micky Lawler (President, Women’s Tennis Association) on the Monday, August 5, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, August 5, 2019

Measured Thoughts: July 29, 2019

Hosts Suneal Bedi and David Reibstein are joined by Elizabeth Bamonte (Global Digital Leader, Industry Marketing, IBM Corporation) on the Monday, July 29, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, July 29, 2019

Measured Thoughts: July 22, 2019

Hosts Suneal Bedi and David Reibstein are joined by Casey Hurbis (Chief Marketing Officer, Quicken Loans) on the Monday, July 22, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, July 22, 2019

Measured Thoughts: June 10, 2019

Hosts Suneal Bedi and David Reibstein are joined by Sofia Colucci (Vice President of Innovation, MillerCoors) on the Monday, June 10, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, June 10, 2019

Spotlight

Host

Measured Thoughts Show Cover PictureMeasured Thoughts
Learn about the metrics that should influence your next business decision.
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On Wharton Business Radio

Measured Thoughts: October 7, 2019 Episode Featured ImageMeasured Thoughts: October 7, 2019

Host David Reibstein is joined by Brian Killingsworth (Chief Marketing Officer, Vegas Golden Knights) on the Monday, October 7, 2019 edition of Measured Thoughts.

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Wharton Stories

 Both Coasts Connect in San Francisco for EMBA Orientation Story Featured Image Both Coasts Connect in San Francisco for EMBA Orientation
“I’m hoping that the tradition of doing things together across coasts is not just going to expand their network, but make the program stronger."
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