David Reibstein

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more than two decades. Co-founder of Bizrate.com, he has consulted for companies ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell.

Past Appearances

Measured Thoughts: November 5, 2018

Host David Reibstein is joined by Janiene Ullrich (Executive Vice President, Direct to Consumer, The Family Coppola) on the Monday, November 5, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, November 5, 2018

Measured Thoughts: October 22, 2018

Host David Reibstein is joined by Beth Comstock (Author of “Imagine It Forward”; Trustee, National Geographic; Director, Nike) on the Monday, October 22, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, October 22, 2018

Measured Thoughts: September 24, 2018

Hosts Suneal Bedi and David Reibstein are joined by Denise Karkos (CMO, TD Ameritrade) on the Monday, September 24, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, September 24, 2018

Measured Thoughts: September 17, 2018

Hosts Suneal Bedi and David Reibstein are joined by Moon Javaid (VP of Business Strategy & Analytics, San Francisco 49ers) on the Monday, September 17, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, September 17, 2018

Measured Thoughts: September 10, 2018

Hosts Suneal Bedi and David Reibstein are joined by Ross Kimbarovsky (Founder and CEO, CrowdSpring) on the Monday, September 10, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, September 10, 2018

Measured Thoughts: August 6, 2018

Hosts Suneal Bedi and David Reibstein are joined by Brad Haley (Chief Marketing Officer, IHOP) on the Monday, August 6, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, August 6, 2018

Measured Thoughts: July 30, 2018

Hosts Suneal Bedi and David Reibstein are joined by Doug Cornille (Vice President of Marketing, Premier Nutrition Corporation) on the Monday, July 30, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, July 30, 2018

Measured Thoughts: July 23, 2018

Host David Reibstein is joined by Wes Nichols (Board Partner, Upfront; Co-Founder, MarketShare, Upfront Ventures) on the Monday, July 23, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, July 23, 2018

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Measured Thoughts Show Cover PictureMeasured Thoughts
Learn about the metrics that should influence your next business decision.
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On Wharton Business Radio

Measured Thoughts: November 19, 2018 Episode Featured ImageMeasured Thoughts: November 19, 2018

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more thanRead More

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Wharton Stories

 Both Coasts Connect in San Francisco for EMBA Orientation Story Featured Image Both Coasts Connect in San Francisco for EMBA Orientation
“I’m hoping that the tradition of doing things together across coasts is not just going to expand their network, but make the program stronger."
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