David Robertson

Senior Lecturer; Author of "The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation", MIT Sloan School of Management
Wharton faculty

David Robertson is a Senior Lecturer at the MIT Sloan School of Management where he teaches Product Development and Digital Product Management. Prior to MIT, Robertson was a Professor of Practice at the Wharton School at the University of Pennsylvania and from 2002 through 2010 was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland. Robertson has also held several executive management positions in enterprise software companies, and spent five years at McKinsey & Company in the U.S. and Sweden.

Robertson is the author of the award-winning book about LEGO’s near-bankruptcy and spectular recovery: “Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry” (Crown, 2013). His most recent book is “The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation,” published by Harvard Business School Press in May of 2017. He has published articles or had his research featured in Wired, Forbes, Fast Company, Harvard Business Review, Strategy+Business, Sloan Management Review, The Financial Times, and many other business journals.

Robertson has a PhD and MBA from the MIT Sloan School of Management, and a BS from the University of Illinois.

Book – https://www.amazon.com/dp/B01LBRS430/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Personal Site – http://www.robertsoninnovation.com/

Innovation Site – http://www.innonavi.com/

Past Appearances

Innovation Navigation: October 24, 2017

Host David Robertson is joined by Duff McDonald (Journalist; Author of “The Golden Passport: Harvard Business School, the Limits of Capitalism and the Moral Failure of the MBA Elite”) and Robbie Bach (Former Chief Xbox Officer; Civil Engineer; Lecturer; Author of “Xbox Revisited: A Game Plan for Corporate and Civic Renewal”) on the Tuesday, October 24, 2017 edition of Innovation Navigation.Read More

Air Date: Tuesday, October 24, 2017

Innovation Navigation: October 17, 2017

Host David Robertson is joined by Blake Irving (CEO & Board Director, GoDaddy) and Brian Blum (Author, TOTALED: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil and the World) on the Tuesday, October 17, 2017 edition of Innovation Navigation.Read More

Air Date: Tuesday, October 17, 2017

Innovation Navigation: October 10, 2017

Host David Robertson is joined by Terrence Curtin (Chief Executive Officer and Board Member, TE Connectivity) and Tony Ulwick (Founder and CEO, Strategyn) on the Tuesday, October 10, 2017 edition of Innovation Navigation.Read More

Air Date: Tuesday, October 10, 2017

Innovation Navigation: October 3, 2017

Host David Robertson is joined by Sarah Robb O’Hagan (Author of “EXTREME YOU: Step Up, Stand Out, Kick Ass. Repeat.”) on the Tuesday, October 3, 2017 edition of Innovation Navigation.Read More

Air Date: Tuesday, October 3, 2017

Innovation Navigation: September 26, 2017

Host David Robertson is joined by Larry Haines (Foudner, Sunconomy.com) and Erik Wahl (Author of “The Spark and the Grind: Ignite the Power of Disciplined Creativity”) on the Tuesday, September 26, 2017 edition of Innovation Navigation.Read More

Air Date: Tuesday, September 26, 2017

Innovation Navigation: September 19, 2017

Host David Robertson is joined by Duff McDonald (Journalist; Author of “The Golden Passport: Harvard Business School, the Limits of Capitalism and the Moral Failure of the MBA Elite”) and Robbie Bach (Former Chief Xbox Officer; Civil Engineer; Lecturer; Author of “Xbox Revisited: A Game Plan for Corporate and Civic Renewal”) on the Tuesday, September 19, 2017 edition of Innovation Navigation.Read More

Air Date: Tuesday, September 19, 2017

Innovation Navigation: September 12, 2017

Host David Robertson is joined by Jay Peters (Managing Director, PARK USA) and Richard Milne (Nordic and Baltic Correspondent, Financial Times) on the Tuesday, September 12, 2017 edition of Innovation Navigation.Read More

Air Date: Tuesday, September 12, 2017

Knowledge @Wharton: September 11, 2017

Host Dan Loney is joined by Jean-Pierre Bardet (Dean and Professor, University of Miami), Annie McKee (Senior Fellow and Director, Gradute School of Education’s PennCLO Executive Doctoral Program and the Med Ed Master’s Program), William Fleming (Research Coordinator, University of Pennsylvania’s School of Design, Ian McHarg Center), Howard Kunreuther (James G. Dinan Professor of Decision Sciences and Public Policy; Professor of Operations, Information and Decisions; Co-Director, Risk Management and Decision Processes Center; Co-Author of “Mastering Catastrophic Risk”, The Wharton School), and David Robertson (Senior Lecturer; Author of “The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation”, MIT Sloan School of Management) on the Monday, September 11, 2017 edition of Knowledge@Wharton.Read More

Air Date: Monday, September 11, 2017

Innovation Navigation: September 5, 2017

Host David Robertson is joined by Jeff Degraff (The Dean of Innovation; Author of the “Innovation Code”, The Innovatrium) and Walter DeBrouwer (CEO & Co-Founder, doc.ai) on the Tuesday, September 5, 2017 edition of Innovation Navigation.Read More

Air Date: Tuesday, September 5, 2017

Knowledge @Wharton: August 30, 2017

Host Dan Loney is joined by Rick Wartzman (Director, KH Moon Center for a Functioning Society; Contributor to FORTUNE Magazine; Author of “The End of Loyalty: The Rise and Fall of Good Jobs in America”, the Drucker Institute), Jeff Rosenblum (Co-Founder; Co-Author of “Friction: Passion Brands in the Age of Disruption”, Questus), Mary Jordan (National Political Correspondent; Co-Author of “Hope: A Memoir of Survival in Cleveland”, Washington Post), Kate Raworth (Senior Research Associate; Senior Associate; Author of “Doughnut Economics”, Oxford; Cambridge Institute for Sustainability Leadership), Beau Lotto (Professor of Neuroscience; Visiting Scholar; Author of “Deviate: The Science of Seeing Differently”, University College London; New York University), and David Robertson (Senior Lecturer; Author of “The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation”, MIT Sloan School of Management) on the Wednesday, August 30, 2017 edition of Knowledge@Wharton.Read More

Air Date: Wednesday, August 30, 2017

Spotlight

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Innovation Navigation Show Cover PictureInnovation Navigation
The latest techniques and practices that are revolutionizing industries.
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On Wharton Business Radio

Innovation Navigation: October 31, 2017 Episode Featured ImageInnovation Navigation: October 31, 2017

Host David Robertson is joined by Luis Perez-Breva (Director, Innovation Teams Program; Author of “Innovating: A Doer’s Manifesto”, MIT) and Hugh Molotsi (CEO; Entrepreneur and Advisor, Ujama) on the Tuesday, October 31, 2017 edition of Innovation Navigation.

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Wharton Stories

EMBA Program Helps Surgeon Innovate in Health Care Story Featured Imagehttps://businessradio.wharton.upenn.edu/story/health-care-emba-helps-surgeon-innovate-health-care/
I realized that many of the things I’ve learned in life haven’t come directly from medicine, but from being open to ideas outside of my field. That has allowed me to succeed in unexpected ways.
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