As Chief Marketing Officer, Denise Karkos is responsible for the overall management of TD Ameritrade marketing and advertising to the long-term investor, trader and advisor segments.
In this role, she leads segment strategy, brand and advertising, social media and content marketing, marketing analytics, marketing technology and operations, and corporate communications. She serves as a member of the Company’s Senior Operating Committee, which shapes the strategic focus of the organization.
Prior to joining TD Ameritrade in 2010, Karkos spent four years with TD Bank as the Senior Vice President of Marketing Planning. In this role, she managed the retail marketing strategy and helped grow the business organically and through acquisitions.
She had early career experience in media planning and buying with a focus on digital at Initiative Media, Hill Holliday and Digitas. Karkos built on this digital foundation, driving broader marketing strategies focused on advertising, CRM, branding and partnership marketing at L.L.Bean, Outside Television and VIA.
Karkos is on the Board of Directors for the Association of National Advertisers (ANA) and the Advertising Council. Throughout her career, she has received multiple marketing honors, including Adweek’s Brand Genius Award, Advertising Women of New York honoree, and Benzinga’s Unsung Marketing Hero award in 2018.
Karkos received a B.A. in Marketing from the University of Notre Dame, where she was a four-year member of Women’s Soccer and captain of the 1992-1993 team.