Elea McDonnell Feit

Assistant Professor of Marketing; Senior Fellow of Marketing at the Wharton School; Co-author of "R for Marketing Research and Analytics", Drexel University
Wharton faculty

Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow of Marketing at The Wharton School. Her research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm,The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She brings a rich understanding of industry problems to her research, which has been published in Management Science and the Journal of Marketing Research. She enjoys making analytics and statistics accessible to a broad audience and has recently co-authored a book on “R for Marketing Research and Analytics” with Chris Chapman. She regularly teaches popular tutorials and workshops for practitioners on digital marketing, marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate and MBA classes at Drexel and Wharton. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.

Twitter – @eleafeit

Drexel – http://www.lebow.drexel.edu/people/eleafeit

Book – https://www.amazon.com/Marketing-Research-Analytics-Use/dp/3319144359

Past Appearances

Marketing Matters: January 23, 2019

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Peter Adams (Reporter, Marketing Dive) on the Wednesday, January 23, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, January 23, 2019

Marketing Matters: April 11, 2018

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Markus Giesler (Associate Professor of Marketing, York University, Schulich School of Business), Paul Marobella (CEO and Chairman, Havas Creative), and Mario Natarelli (Managing Partner, MBLM) on the Wednesday, April 11, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, April 11, 2018

Marketing Matters: March 21, 2018

Hosts Americus Reed and Barbara Kahn are joined by Michael Dart (Retail Specialist; Co-Author of “Retail’s Seismic Shift:How to Shift Faster, Respond Better, and Win Customer Loyalty”), Anne Bahr Thompson (Founder; Author of “DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit”, Onesixtyfourth), and Elea McDonnell Feit (Assistant Professor of Marketing; Senior Fellow of Marketing at the Wharton School; Co-author of “R for Marketing Research and Analytics”, Drexel University) on the Wednesday, March 21, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, March 21, 2018

Marketing Matters: January 10, 2018

Hosts Americus Reed and Barbara Kahn are joined by Michael Dart (Retail Specialist; Co-Author of “Retail’s Seismic Shift:How to Shift Faster, Respond Better, and Win Customer Loyalty”), Anne Bahr Thompson (Founder; Author of “DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit”, Onesixtyfourth), and Elea McDonnell Feit (Assistant Professor of Marketing; Senior Fellow of Marketing at the Wharton School; Co-author of “R for Marketing Research and Analytics”, Drexel University) on the Wednesday, January 10, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, January 10, 2018

Marketing Matters: May 3, 2017

Hosts Americus Reed and Barbara Kahn are joined by Jim Koch (Founder, Brewer of Samuel Adams Beers, The Boston Beer Company), Julie Cottineau (Founder and CEO, BrandTwist), Shama Hyder (CEO, The Marketing Zen Group), and Elea McDonnell Feit (Assistant Professor of Marketing; Senior Fellow of Marketing at the Wharton School; Co-author of “R for Marketing Research and Analytics”, Drexel University) on the Wednesday, May 3, 2017 edition of Marketing Matters.Read More

Air Date: Wednesday, May 3, 2017

Marketing Matters: February 1, 2017

Host Americus Reed is joined by Brian Steinberg (Senior TV Editor, Variety), Thomas Barta (Author of “The 12 Powers of a Marketing Leader”), Winston Binch (Chief Digital Officer, Deutsch, North America), and Elea McDonnell Feit (Assistant Professor of Marketing; Senior Fellow of Marketing at the Wharton School; Co-author of “R for Marketing Research and Analytics”, Drexel University) on the Wednesday, February 1, 2017 edition of Marketing Matters.Read More

Air Date: Wednesday, February 1, 2017

Marketing Matters: November 9, 2016

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Laura Simpson (Global Director, McCann Truth Central), Dan Porter (Co-Founder, BlueLabs), and Sucharita Mulpuru (Vice President, Principal Analyst, Forrester Research) on the Wednesday, November 9, 2016 edition of Marketing Matters.Read More

Air Date: Wednesday, November 9, 2016

Marketing Matters: July 20, 2016

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Laura Simpson (Global Director, McCann Truth Central), Dan Porter (Co-Founder, BlueLabs), and Sucharita Mulpuru (Vice President, Principal Analyst, Forrester Research) on the Wednesday, July 20, 2016 edition of Marketing Matters.Read More

Air Date: Wednesday, July 20, 2016

Marketing Matters: May 4, 2016

Hosts Americus Reed and Barbara Kahn are joined by Jim Koch (Founder, Brewer of Samuel Adams Beers, The Boston Beer Company), Julie Cottineau (Founder and CEO, BrandTwist), Shama Hyder (CEO, The Marketing Zen Group), and Elea McDonnell Feit (Assistant Professor of Marketing; Senior Fellow of Marketing at the Wharton School; Co-author of “R for Marketing Research and Analytics”, Drexel University) on the Wednesday, May 4, 2016 edition of Marketing Matters.Read More

Air Date: Wednesday, May 4, 2016

Marketing Matters: February 17, 2016

Hosts David Bell, Americus Reed, Jagmohan Raju, Peter Fader, Jenny Rooney, Colleen O’Neill, Eric Bradlow, Elea McDonnell Feit, Barbara Kahn, and Catharine Hays are joined by Evan Jones (Chief Marketing Officer, Fender Musical Instruments Corporation (FMIC)) on the Wednesday, February 17, 2016 edition of Marketing Matters.Read More

Air Date: Wednesday, February 17, 2016

Spotlight

On Wharton Business Radio

Marketing Matters: June 19, 2019 Episode Featured ImageMarketing Matters: June 19, 2019

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Michael Cohen (Chief Technology & Data Officer, Marketing Evolution), Kelley Gullo (Marketing PhD Candidate, Duke University, Fuqua School of Business), and Sucharita Kodali (Retail Analyst, Forrester) on the Wednesday, June 19, 2019 edition of Marketing Matters.

View Episode