Beth has a passion for problem-solving and she listens intently, noticing things about people that make them, individuals. This is what makes her a great marketer. She always knew she wanted to help people solve their biggest challenges, and she is making a career doing just that at IBM. Beth is the Global Digital Leader for IBM’s Industry Marketing team where she is responsible for delivering the client journey for leaders looking to IBM to help transform their business. Beth holds a BMA from Marist College and has over 12 years in marketing; her career expands technology adoption marketing, creative digital content development, end-to-end global campaign strategy and execution, and client engagement programs. She is known best for her critical thinking, positive attitude and a leadership style that loves innovative change.