Gareth is one of the founders of Chapter. He’s a strategist by trade.
Chapter is a new type of creative company, built from the ground up to better deliver the commercial creativity pioneering companies need today. Creativity that is defined by the impact it has, not the channel it is delivered in. Creativity that creates more delightful experiences between companies and people.
Prior to founding Chapter, Gareth was Chief Strategy Officer and Partner at Goodby, Silverstein and Partners and the Head of Planning at Modernista! In his decade in the US, Gareth has led strategy on brands including Google, Cisco, TD Ameritrade, the NBA, General Motors, the Bill and Melinda Gates Foundation and (RED).
Gareth serves on the board of the VCU Brandcenter and is one of very few strategists to have judged leading strategy (Jay Chiat), creative (Clio) and effectiveness (EFFIE and inaugural Cannes Effectiveness Lions) awards.
Host Catharine Hays is joined by Rusty Shelton (President, Advantage Marketing), Rick Ducey (Managing Director, BIA|Kelsey), Gareth Kay (Founder, Chapter), and Omar Akhtar (Managing Editor, Altimeter Group) on the Wednesday, May 25, 2016 edition of Marketing Matters.