Jason Riis

Marketing Lecturer, The Wharton School
Wharton faculty

Jason Riis’s main interest is in consumer health, a growing field at the intersection of consumer marketing and healthcare. In both industries, the central issue is behavior change. On the consumer marketing side, Professor Riis is examining the ways that food retailers and manufacturers can grow their businesses while making it easier for consumers to eat better. On the healthcare side, he is examining ways that healthcare payers and providers can better engage employees and patients in healthy behaviors.

In his research, Professor Riis conducts field experiments, surveys, and lab studies using the methods and theories of psychology and behavioral economics. His research has appeared in leading management and health journals including Journal of Consumer Research, Management Science, American Journal of Preventive Medicine, American Journal of Public Health, and Health Affairs.

Twitter – @jason_riis

Past Appearances

Knowledge @Wharton: June 20, 2018

Host Dan Loney is joined by Stephen Spinelli, Jr. (President-Elect; Chancellor Emeritus, Thomas Jefferson University, Babson College), Robert Inman (Professor of Finance, Economics, and Public Policy, the Wharton School), Hank Boyd Esq. (Clinical Professor of Marketing, University of Maryland (Robert H. Smith School of Business)), Victor Matheson (Sports Economist; Professor of Economics, Holy Cross), Ken Shropshire (Wharton Professor Emeritus; CEO of the Global Sport Institute, The Wharton School), Stephen Klasko MD, MBA (President & CEO, Thomas Jefferson University and Jefferson Health System), and Jason Riis (Marketing Lecturer, The Wharton School) on the Wednesday, June 20, 2018 edition of Knowledge@Wharton.Read More

Air Date: Wednesday, June 20, 2018

Knowledge @Wharton: May 22, 2018

Host Dan Loney is joined by Todd Berreth (Assistant Professor, Art + Design, North Carolina State University College of Design), Grace Cho (Founder, CEO, Orangenius), Julian Cardenas Garcia (Research Professor; Former Career Diplomat at the Ministry of Foreign Affairs of Venezuela, University of Houston Law Center), Ray Wimer (Assistant Professor of Retail Practice, Whitman School of Management, Syracuse University), Dorothy Kronick (Assistant Professor, Political Science, University of Pennsylvania), Erik Gordon (Professor in the Ross School of Business, Univeristy of Michigan), Mark Cohen (Director of Retail Studies, Columbia University Graduate School of Business), Peter Fader, and Jason Riis (Marketing Lecturer, The Wharton School) on the Tuesday, May 22, 2018 edition of Knowledge@Wharton.Read More

Air Date: Tuesday, May 22, 2018

Knowledge @Wharton: January 15, 2018

Host Dan Loney is joined by Finnbar Livesey (Senior Lecturer, Dept. of Politics and International Studies; Author of “From Global to Local: The Making of Things and the End of Globalization”, University of Cambridge), Shelley Berger (Professor of Cell & Developmental Biology; Professor of Genetics; Director, Epigenetics Institute, Perelman School of Medicine, University of Pennsylvania), Annie McKee (Senior Fellow and Director, Gradute School of Education’s PennCLO Executive Doctoral Program and the Med Ed Master’s Program), Christopher Muller (Professor of the Practice, Hospitality, Boston University School of Hospitality), Michael Platt (Professor of Marketing; Professor of Psychology; Professor of Neuroscience, The Wharton School, University of Pennsylvania, Perelman School of Medicine), Mukul Pandya (Executive Director and Editor-in-chief, Knowledge@Wharton), Mitchel Resnick (Professor of Learning Research; Author of “Lifelong Kindergarten: Cultivating Creativity through Projects, Passion, Peers and Play”, the MIT Media Lab), and Jason Riis (Marketing Lecturer, The Wharton School) on the Monday, January 15, 2018 edition of Knowledge@Wharton.Read More

Air Date: Monday, January 15, 2018

Knowledge @Wharton: October 25, 2017

Host Dan Loney is joined by Jack Gillum (Reporter, The Washington Post), Jon Kukla (Historian; Author of “Patrick Henry: Champion of Liberty”), Willard Randall (Journalist; Distinguished Scholar in History and Professor; Author of “Unshackling America: How the War of 1812 Truly Ended the American Revolution”, Champlain College), Jane Buchanan (Associate Director for Europe and Central Asia, Human Rights Watch), Miguel Gómez (Associate Professor; Faculty Fellow, Cornell University, SC Johnson College of Business, Charles H. Dyson School of Applied Economics and Management; Atkinson Center for a Sustainable Future), Mark Pauly (Bendheim Professor, Professor of Health Care Management , Professor of Business Economics and Public Policy, Wharton School of Business, University of Pennsylvania), Howard Kunreuther (James G. Dinan Professor of Decision Sciences and Public Policy; Professor of Operations, Information and Decisions; Co-Director, Risk Management and Decision Processes Center; Co-Author of “Mastering Catastrophic Risk”, The Wharton School), and Jason Riis (Marketing Lecturer, The Wharton School) on the Wednesday, October 25, 2017 edition of Knowledge@Wharton.Read More

Air Date: Wednesday, October 25, 2017

Knowledge @Wharton: September 14, 2017

Host Dan Loney is joined by Vibhanshu Abhishek (Assistant Professor of Information Systems, Heinz College, Carnegie Mellon University), Kenneth Thrope (Robert W Woodruff Professor and Chair, Rollins School of Public Health, Emory University), Christopher Muller (Professor of the Practice, Hospitality, Boston University School of Hospitality), Philip Tetlock PhD (Professor of Democracy and Citizenship, Professor of Psychology and Professor of Management; Author of “Expert Political Judgment”, Leonore Annenberg University and The Wharton School, University of Pennsylvania), Mike Strong (Journalist, The Detroit Bureau), and Jason Riis (Marketing Lecturer, The Wharton School) on the Thursday, September 14, 2017 edition of Knowledge@Wharton.Read More

Air Date: Thursday, September 14, 2017

Knowledge @Wharton: July 6, 2017

Host Dan Loney is joined by Willard Randall (Journalist; Distinguished Scholar in History and Professor; Author of “Unshackling America: How the War of 1812 Truly Ended the American Revolution”, Champlain College), Jane Buchanan (Associate Director for Europe and Central Asia, Human Rights Watch), Miguel Gómez (Associate Professor; Faculty Fellow, Cornell University, SC Johnson College of Business, Charles H. Dyson School of Applied Economics and Management; Atkinson Center for a Sustainable Future), Rick Edmonds (Media Business Analyst, Poynter Institute), John Carroll (Assistant Professor, Mass Communication, Boston University), and Jason Riis (Marketing Lecturer, The Wharton School) on the Thursday, July 6, 2017 edition of Knowledge@Wharton.Read More

Air Date: Thursday, July 6, 2017

Knowledge @Wharton: May 11, 2017

Host Dan Loney is joined by Brad Linder (Co-Founder, The Loving Project podcast), Farrah Parkes (Co-Founder, The Loving Project podcast), Sarah Pierce (Associate Policy Analyst, US Programs; Former Immigration Lawyer, the Migration Policy Institute (MPI)), Charles Morris (Former Banker; Author of “A Rabble of Dead Money: The Great Crash and the Global Depression”), Americus Reed (Professor of Marketing, The Wharton School), Sarah Paoletti (Practice Professor, Penn Law), and Jason Riis (Marketing Lecturer, The Wharton School) on the Thursday, May 11, 2017 edition of Knowledge@Wharton.Read More

Air Date: Thursday, May 11, 2017

Knowledge @Wharton: February 3, 2017

Host Dan Loney is joined by Heather Chigas (Head Researcher, Captivate), Pat Morrow (Head Oddsmaker, Bovada), Angie Morgan (Founding partner; Author, Lead Star), Erik Jones (Director of European and Uraisan Studies; Professor of European Studies and International Political Economy, Johns Hopkins University), Sherrill Davison (Associate Professor, Laboratory Director of Laboratory of Avian Medicine and Pathology at New Bolton Center, University of Pennsylvania School of Veterinary Medicine, New Bolton Center), William Burke-White (Deputy Dean and Professor of Law; Inaugural Director, World Perry House, University of Pennsylvania Law School), and Jason Riis (Marketing Lecturer, The Wharton School) on the Friday, February 3, 2017 edition of Knowledge@Wharton.Read More

Air Date: Friday, February 3, 2017

Knowledge @Wharton: December 19, 2016

Host Dan Loney is joined by Andrea Matwyshyn (Professor of Law and Professor of Computer Science, Northeastern University), David Fiorenza (Professor of Economics, Villanova University), Ross Schulman (Senior Policy Counsel, New America’s Open Technology Institute), John Paul MacDuffie (Professor of Management; Director of the Program on Vehicle and Mobility Innovation (PVMI), the Wharton School; Wharton’s Mack Institute for Innovation Management), Karen Glanz (George A. Weiss University Professor and Director, UPenn Prevention Research Center; Professor of Epidemiology and Nursing, Perelman School of Medicine and School of Nursing, University of Pennsylvania), and Jason Riis (Marketing Lecturer, The Wharton School) on the Monday, December 19, 2016 edition of Knowledge@Wharton.Read More

Air Date: Monday, December 19, 2016

Knowledge @Wharton: August 15, 2016

Host Dan Loney is joined by Jon Schwarz (Reporter, The Intercept), Indraneel Chakraborty (Assistant Professor of Finance, University of Miami), Sherrill Davison (Associate Professor, Laboratory Director of Laboratory of Avian Medicine and Pathology at New Bolton Center, University of Pennsylvania School of Veterinary Medicine, New Bolton Center), Jacques deLisle (Professor of Law & Professor of Political Science; Director, University of Pennsylvania’s Center for East Asian Studies), Minyuan Zhao (Associate Professor of Management, The Wharton School), and Jason Riis (Marketing Lecturer, The Wharton School) on the Monday, August 15, 2016 edition of Knowledge@Wharton.Read More

Air Date: Monday, August 15, 2016

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On Wharton Business Radio

Knowledge @Wharton: July 5, 2018 Episode Featured ImageKnowledge @Wharton: July 5, 2018

Jason Riis’s main interest is in consumer health, a growing field at the intersection of consumer marketing and healthcare. In both industries, the central issue is behavior change. On the consumer marketing side, Professor Riis is examining the ways that food retailers and manufacturers can grow their businesses while makingRead More

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