Jenny Rooney

Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the ongoing Forbes CMO University Alumni Series, which connects marketing practitioners with marketing academics and students; serves on the advisory team for the ANA’s CMO Talent Challenge; annually oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit.

Jenny was named one of Top 20 Women in Marketing by Agency Spotter in 2017. She is a member of the Leadership Council of the Media for Social Impact Summit; co-host of Wharton Business Radio’s “CMO Spotlight” on Sirius XM 132; a member of the 2017-2018 Midas Executive Jury; and a member of the CMO Outlook Advisory Board.

Jenny has more than 20 years of experience at business publications such as Advertising Age, Sales & Marketing Management, Business 2.0 and Chief Executive.

A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; talent development; health care; and legislative and regulatory issues in multiple industries. She serves as a guest speaker, panelist and moderator at industry events and has provided commentary for various media outlets.

Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992.

Past Appearances

CMO Spotlight: September 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Chris Hummel (SVP and Chief Marketing Officer, United Rentals) and Jean-Marc Pailhol (Chief Marketing Officer; Head of Group Market Management & Distribution, Allianz) on the Friday, September 28, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, September 28, 2018

CMO Spotlight: August 31, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Catherine Hernandez-Blades (SVP and Chief Brand Officer, Aflac) and Peter Weingard (Vice President of Brand Strategy and Content Innovation, West Elm) on the Friday, August 31, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, August 31, 2018

CMO Spotlight: July 27, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Peter Giorgi (CMO, Celebrity Cruises) and Jeff Brooks (Chief Marketing Officer, Casper) on the Friday, July 27, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, July 27, 2018

CMO Spotlight: June 29, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Nick Drake (Executive Vice President Marketing & Experience, T-Mobile USA) and Rick Gomez (Executive Vice President and Chief Marketing Officer, Target) on the Friday, June 29, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, June 29, 2018

CMO Spotlight: May 25, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Alicia Tillman (Chief Marketing Officer, SAP) on the Friday, May 25, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, May 25, 2018

CMO Spotlight: April 27, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Jay Livingston (CMO, BARK) and Elizabeth Rutledge (CMO, American Express) on the Friday, April 27, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, April 27, 2018

Marketing Matters: January 3, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Sean Blankenship (CMO, Coldwell Banker), Lynn Godfrey (Chief Marketing and Communications Officer, Girl Scouts of the USA), and Michael Collins (Managing Director, Services Delivery, CFA Institute) on the Wednesday, January 3, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, January 3, 2018

Marketing Matters: December 6, 2017

Hosts Jenny Rooney and Catharine Hays are joined by Toni Clayton-Hine (Senior Vice President, Chief Marketing Officer, Xerox), Carla Hassan (EVP and Global CMO, Toys “R” Us), Adam Holyk (Chief Marketing Officer, Walgreens), and Diana O’Brien (Chief Marketing Officer, Deloitte LLP) on the Wednesday, December 6, 2017 edition of Marketing Matters.Read More

Air Date: Wednesday, December 6, 2017

Marketing Matters: October 25, 2017

Hosts Jenny Rooney and Catharine Hays are joined by Jonathan Craig (CMO, Charles Schwab), Diego Antista (US Multicultural Agency Head; IAB (Internet Advertising Bureau) Multicultural Co-Chair, Google Inc), Mari Kim Novak (President, Advertising Week), Nigel Morris (Chief Strategy & Innovation Officer, Dentsu Aegis Network), Esther Garcia (Vice President, Marketing for Tecate, Heineken USA), Andrew Essex (CEO; Author of “The End of Advertising”, Tribeca Enterprises), and Brian Wong (Co-Founder and CEO, Kiip) on the Wednesday, October 25, 2017 edition of Marketing Matters.Read More

Air Date: Wednesday, October 25, 2017

Marketing Matters: September 27, 2017

Hosts Jenny Rooney and Catharine Hays are joined by Jonathan Craig (CMO, Charles Schwab), Diego Antista (US Multicultural Agency Head; IAB (Internet Advertising Bureau) Multicultural Co-Chair, Google Inc), Mari Kim Novak (President, Advertising Week), Nigel Morris (Chief Strategy & Innovation Officer, Dentsu Aegis Network), Esther Garcia (Vice President, Marketing for Tecate, Heineken USA), Andrew Essex (CEO; Author of “The End of Advertising”, Tribeca Enterprises), and Brian Wong (Co-Founder and CEO, Kiip) on the Wednesday, September 27, 2017 edition of Marketing Matters.Read More

Air Date: Wednesday, September 27, 2017

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How CMOs are Tackling Today's Marketing Challenges
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On Wharton Business Radio

CMO Spotlight: November 30, 2018 Episode Featured ImageCMO Spotlight: November 30, 2018

Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the ongoing Forbes CMO University Alumni Series,Read More

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