Jenny Rooney

Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the ongoing Forbes CMO University Alumni Series, which connects marketing practitioners with marketing academics and students; serves on the advisory team for the ANA’s CMO Talent Challenge; annually oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit.

Jenny was named one of Top 20 Women in Marketing by Agency Spotter in 2017. She is a member of the Leadership Council of the Media for Social Impact Summit; co-host of Wharton Business Radio’s “CMO Spotlight” on Sirius XM 132; a member of the 2017-2018 Midas Executive Jury; and a member of the CMO Outlook Advisory Board.

Jenny has more than 20 years of experience at business publications such as Advertising Age, Sales & Marketing Management, Business 2.0 and Chief Executive.

A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; talent development; health care; and legislative and regulatory issues in multiple industries. She serves as a guest speaker, panelist and moderator at industry events and has provided commentary for various media outlets.

Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992.

Past Appearances

CMO Spotlight: August 30, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Kirsten Lynch (Executive Vice President and Chief Marketing Officer, Vail Resorts) and Dawn Perry (Senior Vice President of Marketing, ERA Franchise Systems LLC) on the Friday, August 30, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, August 30, 2019

CMO Spotlight: June 28, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Gail Tifford (Chief Marketing Officer, Weight Watchers), Suzanne Kounkel (CMO, Deloitte US), Tony Weisman (CMO, Dunkin’), and Dean Evans (Chief Marketing Officer, Hyundai Motor America) on the Friday, June 28, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, June 28, 2019

CMO Spotlight: May 31, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Jeff Weiser (Chief Marketing Officer, Shopify) and Kathy Collins (Chief Marketing Officer, Massage Envy) on the Friday, May 31, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, May 31, 2019

CMO Spotlight: April 26, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Emily Fink (Chief Marketing Officer, Liberty Mutual) and Jill Cress (Chief Marketing Officer, National Geographic) on the Friday, April 26, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, April 26, 2019

CMO Spotlight: March 29, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Tom Herbst (CMO, The North Face) and Vinoo Vijay (Chief Marketing Officer, H&R Block) on the Friday, March 29, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, March 29, 2019

CMO Spotlight: February 1, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Melina Engel (CMO, SimpliSafe) and Dean Evans (Chief Marketing Officer, Hyundai Motor America) on the Friday, February 1, 2019 edition of CMO Spotlight.Read More

Air Date: Friday, February 1, 2019

CMO Spotlight: December 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Dara Treseder (CMO, Carbon) and Carrie Bienkowski (CMO, Peapod) on the Friday, December 28, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, December 28, 2018

CMO Spotlight: November 30, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Jackson Jeyanayagam (CMO, Boxed) and Marissa Tarleton (CMO, RetailMeNot) on the Friday, November 30, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, November 30, 2018

CMO Spotlight: September 28, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Chris Hummel (SVP and Chief Marketing Officer, United Rentals) and Jean-Marc Pailhol (Chief Marketing Officer; Head of Group Market Management & Distribution, Allianz) on the Friday, September 28, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, September 28, 2018

CMO Spotlight: August 31, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Catherine Hernandez-Blades (SVP and Chief Brand Officer, Aflac) and Peter Weingard (Vice President of Brand Strategy and Content Innovation, West Elm) on the Friday, August 31, 2018 edition of CMO Spotlight.Read More

Air Date: Friday, August 31, 2018

Spotlight

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How CMOs are tackling today's marketing challenges
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On Wharton Business Radio

CMO Spotlight: September 27, 2019 Episode Featured ImageCMO Spotlight: September 27, 2019

Hosts Jenny Rooney and Catharine Hays are joined by Mayur Gupta (Chief Marketing Officer, Freshly) and Stephanie McMahon (Chief Brand Officer, WWE) on the Friday, September 27, 2019 edition of CMO Spotlight.

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