Karl Ulrich

Vice Dean of Entrepreneurship and Innovation, The Wharton School

Karl T. Ulrich is Vice Dean of  Entrepreneurship and Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania. He also holds an appointment as Professor of Mechanical Engineering. His research is focused on innovation, entrepreneurship, and product development.

He is the co-author of Product Design and Development (5th Edition, McGraw-Hill, 2011), a textbook used by a quarter of a million students worldwide. His most recent book is Innovation Tournaments (Harvard Business Press, 2009). He is the winner of many teaching awards, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award at The Wharton School. At Penn, he co-founded the Weiss Tech House and the Integrated Product Design Program, two institutions fostering innovation in the university community.

In addition to his academic work, Professor Ulrich has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods. As a result of this work, he holds more than 20 patents. Professor Ulrich is a founder of Terrapass Inc. which the New York Timesidentified as one of the most noteworthy ideas of 2005, and he is a designer of the Xootr scooter, which Business Week recognized as one of the 50 coolest products of the 21st Century. Professor Ulrich holds bachelor’s, master’s, and doctoral degrees in mechanical engineering from MIT.

 

Twitter- @ktulrich

Personal Site- http://www.ktulrich.com

Past Appearances

Launch Pad: August 14, 2019

Hosts Karl Ulrich and Rob Coneybeer are joined by Joe Heitzeberg (Co-founder and CEO, Crowd Cow), Mike Cessario (Co-founder & CEO, Liquid Death), and AJ Gentile (CEO and Owner, SpeedWeed) on the Wednesday, August 14, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, August 14, 2019

Launch Pad: August 7, 2019

Host Karl Ulrich is joined by Roderick Morris (Co-founder and President, Lovevery), Patrick Cozzi (CEO, Cesium), Ryan Pandya (Co-Founder & CEO, Perfect Day), Perumal Gandhi (Co-Founder, Perfect Day), Andrew Beltran (Co-founder, Original Grain), and Ryan Beltran (Co-Founder, Original Grain) on the Wednesday, August 7, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, August 7, 2019

Launch Pad: July 31, 2019

Hosts Karl Ulrich and Rob Coneybeer are joined by Kurt Seidensticker (Founder & CEO, Vital Proteins), David Stover (CEO & Co-Founder, Bureo Inc), Abhi Ramesh (Founder and CEO, Misfits Market), and Mickey Ashmore (Founder and CEO, Sabah) on the Wednesday, July 31, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, July 31, 2019

Launch Pad: July 24, 2019

Hosts Karl Ulrich and Rob Coneybeer are joined by Hayley Melidonis (Founder, Total Heliski), Chandra Devam (CEO & Co-Founder, Aris MD), and Max Bruner (Vice President of Strategy and Corporate Development, Metromile Insurance) on the Wednesday, July 24, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, July 24, 2019

Launch Pad: July 17, 2019

Hosts Karl Ulrich and Rob Coneybeer are featured on the Wednesday, July 17, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, July 17, 2019

Launch Pad: June 12, 2019

Host Karl Ulrich is joined by Jordan DeCicco (Founder, Super Coffee), Luke Saunders (CEO & Founder, Farmer’s Fridge), Seth Berger (Managing Director; Founder and Former CEO of AND1, Sixers Innovation Lab Crafted by Kimball), and Dilip Goswami (Co-Founder and CEO, Molekule) on the Wednesday, June 12, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, June 12, 2019

Launch Pad: May 15, 2019

Host Karl Ulrich is joined by Ty Haney (Founder and CEO, Outdoor Voices), Steve Polsky (Founder and CEO, Juvo), and Ben Nelson (Founder, Chairman and CEO, Minerva Project) on the Wednesday, May 15, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, May 15, 2019

Launch Pad: May 8, 2019

Hosts Karl Ulrich and Rob Coneybeer are joined by Brett Hurt (Co-Founder, CEO, data.world) on the Wednesday, May 8, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, May 8, 2019

Launch Pad: May 1, 2019

Host Karl Ulrich is joined by Ryan Bethencourt (Co-Founder, CEO, Wild Earth), Bill Glaser (CEO and Co-Founder, Outstanding Foods), Maddy Moelis (Co-founder, Great Jones), and Brynn Putnam (Founder, CEO, MIRROR) on the Wednesday, May 1, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, May 1, 2019

Launch Pad: April 24, 2019

Host Karl Ulrich is joined by Anthony Scarpone-Lambert (Founder, Text-911), Connor Sendel (Co-Founder, Aerate), Ashwin Kishen (Co-Founder, Aerate), Katherine Sizov (Founder, CEO, Strella Biotech), Rooshy Roychoudhury (Founder and CEO, aavrani), and Justin Silver (Co-Founder and President, aavrani) on the Wednesday, April 24, 2019 edition of Launch Pad.Read More

Air Date: Wednesday, April 24, 2019

Spotlight

Host

Launch Pad Show Cover PictureLaunch Pad
Ins and outs of planning a new business, raising the money you need, and making the connections that count.
View Show

On Wharton Business Radio

Launch Pad: August 28, 2019 Episode Featured ImageLaunch Pad: August 28, 2019

Hosts Karl Ulrich and Rob Coneybeer are featured on the Wednesday, August 28, 2019 edition of Launch Pad.

View Episode

Wharton Stories

3 Resources We Used to Accelerate Our Health Care Startup Story Featured Image3 Resources We Used to Accelerate Our Health Care Startup
Bianca Gonzalez, NU’08, WG’19, and Janak Agarwal, WG’19
View Story