Katie O’Reilly

Chief Marketing Officer, Philadelphia 76ers

In her role as one of the Philadelphia 76ers most senior leaders, Katie O’Reilly is responsible for the branding and business development for one of the sports industries most iconic properties. As Chief Marketing Officer, O’Reilly oversees the direction of the team’s brand, creative and marketing solutions, game presentation, social media, digital and video content, VIP events and hospitality, customer relationship management, business development and merchandise departments. Now entering her fifth season with the 76ers, O’Reilly and her team are the brains behind the widely acclaimed “Welcome to the Moment” advertising and “Spirit of the Champion” tribute campaigns as well as new branding initiatives including the recently unveiled 2017-18 season Nike uniforms.

During this tenure with the Philadelphia 76ers, O’Reilly oversaw corporate business development for the team’s new 150,000-square-foot Training Complex; including the creation, development and launch of the Sixers Innovation Lab Crafted by Kimball, on which she currently holds a position on the Board of Governors. Additionally, O’Reilly spearheaded the creation of the 76ers Legends Walk – commissioned sculptures of past 76ers greats that lives permanently at the 76ers Training Complex.

A 2016 Philadelphia Business Journal “40 Under 40” honoree, O’Reilly joined the 76ers in 2013 to lead the new Business Development department where she played a crucial role in securing some of the largest partnerships in franchise history.

Prior to the Philadelphia 76ers, O’Reilly served as the Director of Partnership Marketing for Insignia Sports & Entertainment. She served as National Program Director for IMG College in New York City, where she oversaw the sales development team responsible for creating national programs and media plans for corporate partnerships across 70 plus Division I University Athletic Departments, Conferences and related properties. She previously held positions with the NBA’s renowned Team Marketing & Business Operations group and at Madison Square Garden.

O’Reilly, a Lower Merion native and Shipley School alumni, received a B.A. in History from the University of Michigan and currently resides in Philadelphia, Pennsylvania, with her husband, Edward.

Past Appearances

Measured Thoughts: April 16, 2018

Host David Reibstein is joined by Katie O’Reilly (Chief Marketing Officer, Philadelphia 76ers), Anthony Larrisey (Principal + Creative Director, Industria Creative), and Suneal Bedi (Doctoral Student, the Wharton School) on the Monday, April 16, 2018 edition of Measured Thoughts.Read More

Air Date: Monday, April 16, 2018


On Wharton Business Radio

Measured Thoughts: October 14, 2019 Episode Featured ImageMeasured Thoughts: October 14, 2019

Hosts Suneal Bedi and David Reibstein are joined by Katie O’Reilly (Chief Marketing Officer, Philadelphia 76ers) on the Monday, October 14, 2019 edition of Measured Thoughts.

View Episode