Kevin S. Hamilton has been the Senior Brand Director for Avocados From Mexico’s consumer brand & PR business for nearly five years. His primary responsibility is to establish the strategic brand marketing direction, and lead the execution of that direction with his team. He drives the lead strategy and execution on media, creative direction and PR communications/outreach for the company. Prior to joining AFM, Kevin was an Account Planning Director for The Marketing Arm agency in Dallas working on clients such as Frito Lay, Danone and L’Oréal. That responsibility leveraged his years of experience on the client side working in various roles for leading CPG organizations such as Procter & Gamble, The Coca-Cola Company, and The Clorox Company. Kevin is a native Texan but has lived in all corners of the United States and has lived in Barcelona, Spain. He has a Bachelor’s in Business Administration from The University of Texas at Austin where he was an All-America 4 year athlete, as well as a Master’s in Business Administration from The University of Michigan’s Ross School of Business.
Hosts Americus Reed and Barbara Kahn are joined by Kevin Hamilton (Senior Brand Director, Avocados From Mexico), Daniel Korschun (Associate Professor of Marketing, Lebow College of Business at Drexel University), and Jason Teitler (Chair, Fan Experience specialty, Burson-Marsteller) on the Wednesday, January 30, 2019 edition of Marketing Matters.