Marissa Tarleton

CMO, RetailMeNot

Marissa Tarleton is the chief marketing officer of RetailMeNot, Inc. In this role, she directs all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing, and customer relationship management.
Prior to RetailMeNot, Marissa led marketing for Dell Inc.’s North America Consumer and Small Business organization. Her responsibilities included driving new customer acquisition through marketing communications, media, partner programs, loyalty and CRM for both the Dell direct and retail businesses.
During her 13-year tenure at Dell she has served in multiple regional and global marketing leadership roles including product marketing, brand management, e-commerce and digital marketing as well as leadership of Dell’s global advertising team. Prior to Dell, Marissa worked in advertising in New York City for both Ogilvy & Mather and Foote Cone & Belding. She was responsible for account and media leadership for brands such as IBM, Nabisco, and the United States Postal Service.
Marissa holds a Bachelor of Arts from Colgate University and a Master of Business Administration from the University of Texas at Austin.

Past Appearances

Marketing Matters: July 11, 2018

Hosts Americus Reed and Barbara Kahn are joined by Marissa Tarleton (CMO, RetailMeNot), Richard Wong (Vice President, Marketing & Creator Relations of #paid, #paid), Danielle Bernstein (Blogger, Entrepreneur, We Wore What; SSO by Danielle), and Doug Fletcher (Founder; Lecturer, Montana State University; Co-Author of “How Clients Buy”, Fletcher & Company) on the Wednesday, July 11, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, July 11, 2018


On Wharton Business Radio

CMO Spotlight: November 30, 2018 Episode Featured ImageCMO Spotlight: November 30, 2018

Hosts Jenny Rooney and Catharine Hays are joined by Jackson Jeyanayagam (CMO, Boxed) and Marissa Tarleton (CMO, RetailMeNot) on the Friday, November 30, 2018 edition of CMO Spotlight.

View Episode