Markus Giesler

Associate Professor of Marketing, York University, Schulich School of Business

Markus Giesler is an associate professor of marketing at the Schulich School of Business (York University) and the director of the Big Design Lab, a think tank that examines market-level design questions with public and private organizations.

Markus’ research, which has been published in leading marketing journals including the Journal of Marketing, Journal of Consumer Research, and Marketing Theory, how consumers shape and are shaped by cultural and technological changes in the marketplace.

Markus has been named “one of the best recognized experts studying high-technology consumption” by Wired, one of “the young business school star professors on the rise” by Fortune, one of “the 40 most outstanding business profs under 40 in the world” by Poets & Quants, and an MSI (Marketing Science Institute) Scholar.

Twitter – @DrGiesler


On Wharton Business Radio

Marketing Matters: April 11, 2018 Episode Featured ImageMarketing Matters: April 11, 2018

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Markus Giesler (Associate Professor of Marketing, York University, Schulich School of Business), Paul Marobella (CEO and Chairman, Havas Creative), and Mario Natarelli (Managing Partner, MBLM) on the Wednesday, April 11, 2018 edition of Marketing Matters.

View Episode