Meng Zhu

Associate Professor, Johns Hopkins University

Meng Zhu is an Associate Professor in the research track. She joined the Johns Hopkins Carey Business School right after receiving her PHD (Major: Marketing, Minor: Social and Decision Sciences) from Carnegie Mellon University. Her research broadly falls into the domain of consumer judgment and decision-making. It consists of two independent, yet overlapping streams of inquiry. The first stream explores the psychological and behavioral consequences of resource constraints (e.g., scarcity, urgency, and deadlines). The second steam of her research examines the impact of contextual cues on consumers’ preference construction, such as the efficacy of marketing cues and the potency of comparison standards.

Past Appearances

Marketing Matters: March 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kristin Flor Perret (Senior Vice President-Global Marketing, WE Communications), Meng Zhu (Associate Professor, Johns Hopkins University), and Joseph Jaffe (Author, “Built to Suck”, HMS Beagle) on the Wednesday, March 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 6, 2019

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On Wharton Business Radio

Marketing Matters: July 31, 2019 Episode Featured ImageMarketing Matters: July 31, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kristin Flor Perret (Senior Vice President-Global Marketing, WE Communications), Meng Zhu (Associate Professor, Johns Hopkins University), and Joseph Jaffe (Author, “Built to Suck”, HMS Beagle) on the Wednesday, July 31, 2019 edition of Marketing Matters.

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