Meng Zhu

Associate Professor, Johns Hopkins University

Meng Zhu is an Associate Professor in the research track. She joined the Johns Hopkins Carey Business School right after receiving her PHD (Major: Marketing, Minor: Social and Decision Sciences) from Carnegie Mellon University. Her research broadly falls into the domain of consumer judgment and decision-making. It consists of two independent, yet overlapping streams of inquiry. The first stream explores the psychological and behavioral consequences of resource constraints (e.g., scarcity, urgency, and deadlines). The second steam of her research examines the impact of contextual cues on consumers’ preference construction, such as the efficacy of marketing cues and the potency of comparison standards.

Spotlight

On Wharton Business Radio

Marketing Matters: March 6, 2019 Episode Featured ImageMarketing Matters: March 6, 2019

Meng Zhu is an Associate Professor in the research track. She joined the Johns Hopkins Carey Business School right after receiving her PHD (Major: Marketing, Minor: Social and Decision Sciences) from Carnegie Mellon University. Her research broadly falls into the domain of consumer judgment and decision-making. It consists of twoRead More

View Episode