Mike Lewis joined Goizueta Business School in July 2010. Prior to obtaining a Ph.D. in Marketing from Northwestern Lewis earned an MBA from the University of Chicago and a Master’s in Industrial Engineering from the University of Illinois. He was formerly an assistant professor at the University of Florida and Washington University at St. Louis. His professional background also includes experience at Northwest Airlines. Lewis’ research focuses on issues such as consumer response to loyalty programs, methods for customer valuation and dynamic pricing. His research has appeared in the Journal of Marketing Research, Management Science, Marketing Science, Journal of Marketing and the Journal of Retailing.
Hosts Americus Reed and Barbara Kahn are joined by Mike Lewis (Marketing Professor, Emory University), Lynn Branigan (President and CEO, She Runs It), and Kate Ryan (Managing Director, US, Diffusion) on the Wednesday, October 3, 2018 edition of Marketing Matters.