Miro Copic

Marketing Lecturer; Co-Founder & Principal Partner, San Diego State University; Bottomline Marketing

Miro Copic is Principal and Co-Founder of BottomLine Marketing (www.blmllc.com) a business, marketing and brand strategy consulting firm. BottomLine Marketing helps companies develop strategic brand platforms and marketing strategies that drive profitable business growth, with a focus on ROI.

Over his 25-year senior marketing, sales and general management career, Miro has successfully developed and launched a broad array of brands and businesses with leading multinational corporations, start-ups and turnarounds. BottomLine Marketing has helped clients in the consumer, technology, entertainment, financial service, life science and non-profit sectors. Clients include DIRECTV, ProFlowers.com, Honeywell, Quidel, National University, EDF Renewables, GP Strategies, The Mountain West Conference and Smith & Noble.

Prior to launching BottomLine Marketing, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast. Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV service where he launched the most successful multi-channel television service in Latin America. He started his career at Frito-Lay where he held a number of senior level marketing positions both domestically and internationally, running such high-profile brands as Lay’s, Ruffles and Cheetos. Miro was the CEO of several early stage technology and social networking start-ups.
Miro earned his MBA from Harvard Business School and Master’s in public policy (MPP) from Harvard’s Kennedy School of Government and a B.A.in International Relations and Economics from the University of Southern California. He is a 2010 graduate of the LEAD San Diego program.

He is on the Board of Directors at The Jackie Robinson Family YMCA and is on the board of several private companies in the financial services and technology sectors. He was the President of the Harvard Business School Alumni Club of San Diego and has been on the Alumni Board of the Harvard Business School.

For the last 13 years, Miro has taught the Strategic Branding course in the MBA program at San Diego State University as well as the core Marketing course in the Executive MBA Program at SDSU. He taught marketing courses at the University of Malta as part of a joint program with SDSU. Miro is a frequent media contributor on branding and marketing topics in local and national media. He is San Diego State’s expert on holiday retail spending, the cable and satellite industry, the toy industry and consumer/customer behavior.

Past Appearances

Knowledge @Wharton: March 15, 2018

Host Dan Loney is joined by Kimberly Marten (Ann Whitney Olin Professor of Political Science, Barnard College, Columbia University), Joshua Tucker (Professor of Politics, Director of NYU Jordan Center for the Advanced Study of Russia, New York University), Emily Aguilo-Perez (Assistant Professor of Education, The Pennsylvania State University), Douglas Smith M.D. (Robert A. Groff Professor of Teaching and Research in Neurosurgery in the Department of Neurology, Perelman School of Medicine at the University of Pennsylvania), Miro Copic (Marketing Lecturer; Co-Founder & Principal Partner, San Diego State University; Bottomline Marketing), Daniel Kelemen (Professor of Political Science, Jean Monnet Chair in European Union Politics, Rutgers University), Denise Lee Yohn (Speaker; Brand-Building Expert; Author), and Barbara Kahn (Patty and Jay H. Baker Professor Professor of Marketing, The Wharton School) on the Thursday, March 15, 2018 edition of Knowledge@Wharton.Read More

Air Date: Thursday, March 15, 2018


On Wharton Business Radio

Knowledge@Wharton: October 7, 2019 Episode Featured ImageKnowledge@Wharton: October 7, 2019

Host Dan Loney is joined by Katherine Phillips (Reuben Mark Professor, Director of the Bernstein Center for Leadership & Ethics, Columbia Business School) and Miro Copic (Marketing Lecturer; Co-Founder & Principal Partner, San Diego State University; Bottomline Marketing) on the Monday, October 7, 2019 edition of Knowledge@Wharton.

View Episode