Nir Eyal

Author of "Hooked: How to Build Habit-Forming Products"

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Eventbrite, Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, Anchor.fm, and Symphony Commerce

Nir attended The Stanford Graduate School of Business and Emory University.

Book – https://www.amazon.com/dp/B075Z3YVPC/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Past Appearances

Dot Complicated: November 1, 2017

Host Randi Zuckerberg is joined by Curt Steinhorst (Author of “Can I Have Your Attention”) and Nir Eyal (Author of “Hooked: How to Build Habit-Forming Products”) on the Wednesday, November 1, 2017 edition of Dot Complicated.Read More

Air Date: Wednesday, November 1, 2017

Innovation Navigation: January 20, 2015

Host David Robertson is joined by Steve Nedvidek (Innovator in Residence, Chick-fil-A), Andy Didorosi (Founder, The Detroit Bus Company), Karan Girotra (Professor of Operations, Technology and Innovation at Cornell-Tech and the Johnson College of Business; Author of The Risk-Driven Business Model: Four Questions that Will Define Your Company, Cornell University), and Nir Eyal (Author of “Hooked: How to Build Habit-Forming Products”) on the Tuesday, January 20, 2015 edition of Innovation Navigation.Read More

Air Date: Tuesday, January 20, 2015

Spotlight

On Wharton Business Radio

Marketing Matters: February 27, 2019 Episode Featured ImageMarketing Matters: February 27, 2019

Host Americus Reed is joined by John Shea (Chief Marketing Officer, Jimmy John’s), Anna Paley (Visiting Scholar, The Ohio State University), and Nir Eyal (Author of “Hooked: How to Build Habit-Forming Products”) on the Wednesday, February 27, 2019 edition of Marketing Matters.

View Episode