Patti Williams

Associate Professor of Marketing, The Wharton School
Wharton faculty

Professor Patti Williams examines ways consumers’ emotional responses influence consumption and persuasion. Her current research projects focus on how emotions influence consumer decisions and processes of persuasion; consumer responses to emotional and attitudinal ambivalence; emotion regulation; and the emotions associated with social identities.

Her research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Experimental Psychology: Applied. She serves on the Editorial Review Boards for the Journal of Consumer Psychology and the Journal of Marketing Research, and she currently serves as an Associate Editor at the Journal of Consumer Research.

She teaches a course on Strategic Brand Management to undergraduate and MBA students; previously she has taught the MBA core courses and classes on Advertising Management. Professor Williams earned her PhD and MBA from the University of California, Los Angeles, and her BA from Stanford University.

Past Appearances

Women@Work: January 23, 2019

Host Laura Zarrow is joined by Patti Williams (Associate Professor of Marketing, The Wharton School) on the Wednesday, January 23, 2019 edition of Women@Work.Read More

Air Date: Wednesday, January 23, 2019

Knowledge@Wharton: October 2, 2018

Host Dan Loney is joined by Patti Williams (Associate Professor of Marketing, The Wharton School), Matthew Johnson (Assistant Adjunct Professor, Sanford School of Public Policy, Duke University), Matt Gold (Adjunct Professor of Law; former Deputy Assistant US Trade Representative for North America, Fordham University School of Law), Lawrence Noble (General Counsel, Campaign Legal Center), Andrea Bjorklund (Professor; L. Yves Fortier Chair in International Arbitration and International Commercial Law, McGill University), Philip Nichols (Professor of Legal Studies and Business Ethics, The Wharton School, University of Pennsylvania), Americus Reed (Professor of Marketing, The Wharton School), Marshall Meyer (Emeritus Professor of Management, The Wharton School), and Matthew Bidwell (Associate Professor of Management, The Wharton School) on the Tuesday, October 2, 2018 edition of Knowledge@Wharton.Read More

Air Date: Tuesday, October 2, 2018

Spotlight

On Wharton Business Radio

Knowledge@Wharton: February 4, 2019 Episode Featured ImageKnowledge@Wharton: February 4, 2019

Professor Patti Williams examines ways consumers’ emotional responses influence consumption and persuasion. Her current research projects focus on how emotions influence consumer decisions and processes of persuasion; consumer responses to emotional and attitudinal ambivalence; emotion regulation; and the emotions associated with social identities. Her research has been published in top-tierRead More

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