Peter Weingard

Vice President of Brand Strategy and Content Innovation, West Elm

Peter Weingard is an accomplished marketing executive with extensive experience across media and lifestyle brands.

Peter currently serves as the vice president of brand strategy and content innovation at west elm.

Before joining West Elm Peter was the Chief Marketing Officer at New York Public Radio, where he led marketing innovation, data, research and audience growth across an expanding portfolio of products and platforms including podcast powerhouse, WNYC Studios. While there he helped turn a 92 year old public radio station into a digital audio powerhouse, commanding half of all podcast listening and driving WNYC to its highest ratings ever.

Before joining New York Public Radio, Peter was part of the founding management team that built and grew Food Network’s SaaS dining reservations business, CityEats, from concept through multi-million dollar exit in under three years.

Peter also served executive management roles in top digital media and entertainment brands including as CMO of About.com, digital product development at The New York Times and Vice President of data and CRM at Clear Channel Entertainment (now Live Nation). Peter started his career at legendary advertising firm, DDB, where he helped create and launch the global digital research spin off, Market Access International.

Peter is a mentor at TechStars New York and has been named as the CMO Club’s CMO of the Year for Content Engagement and as one of Campaign’s Digital 40 over 40. Peter also teaches at New York University’s SPS Integrated Marketing program.

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CMO Spotlight: August 31, 2018 Episode Featured ImageCMO Spotlight: August 31, 2018

Peter Weingard is an accomplished marketing executive with extensive experience across media and lifestyle brands. Peter currently serves as the vice president of brand strategy and content innovation at west elm. Before joining West Elm Peter was the Chief Marketing Officer at New York Public Radio, where he led marketingRead More

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