Pinar Yildirim

Assistant Professor of Marketing, The Wharton School
Wharton faculty

Pinar Yildirim joined the Wharton School as an Assistant Professor of Marketing after completing her PhD in 2012. Pinar’s research can be categorized into three main streams: monetization of media platforms, politics in marketing, and advertising. She focuses on analytical modeling and in particular is interested in game theoretic models. Parallel to these interests, her current research focuses on two-sided networks, including innovation platforms, data markets, and social networks. Related to her interests of ‘political economy’ she is also conducting research on how beliefs about the role of government can be shaped. Professor Yildirim’s research appeared in top management and marketing journals including Journal of Marketing Research, Management Science, and Journal of Marketing, and received various grants. Yildirim has industrial experience in consumer electronics and automotive sectors, at firms such as Fiat S.P.A and Renault S.A. She also conducted research in collaboration with GlaxoSmithKline and PNC Bank, and currently she is conducting research in collaboration with the American Red Cross (with Wharton Customer Analytics Initiative grant) and Social Bicycles. Professor Yildirim earned her Ph.D. in Marketing & Business Economics from the Katz Graduate School of Business at the University of Pittsburgh. She is teaching Marketing Research at the Wharton School and is a frequent contributor for Knowledge@Wharton and contributor for Google Think Insights

Past Appearances

Knowledge@Wharton: July 17, 2018

Host Dan Loney is joined by Mark Miller (Founder; Chief Strategy Officer, Team One, The Legacy Lab), Lucas Conley (Executive Editor, The Legacy Lab), Mitchell Orenstein (Professor and Chair of Russian and East European Studies, University of Pennsylvania), Kevin Volpp (Professor of Health Care Management; Professor of Medicine; Director, Center for Health Incentives and Behavioral Economics, Leonard Davis Institute, the Wharton School; Perelman School of Medicine), Philip Nichols (Professor of Legal Studies and Business Ethics, The Wharton School, University of Pennsylvania), Scott Halpern Ph.D., M.D. (Associate Professor of Medicine, Epidemiology, and Medical Ethics & Health Policy, University of Pennsylvania), Jennifer Golbeck (Director of the Human-Computer Interaction Lab and Associate Professor of Information Studies, University of Maryland), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Tuesday, July 17, 2018 edition of Knowledge@Wharton.Read More

Air Date: Tuesday, July 17, 2018

Knowledge @Wharton: June 12, 2018

Host Dan Loney is joined by Ryder Pearce (CEO, Founder, YoGov), Randy Day (CEO, Perdue Farms), Kartik Chandran (Professor and Environmental Engineer, Columbia University), Elizabeth DeSombre (Camilla Chandler Frost Professor of Environmental Studies; Director of the Environmental Studies Program, Wellesley College), John Foley (Founder, CEO, Peloton), Shannon Schyuler (Principal Corporate Responsibility Leader, PwC), Pinar Yildirim (Assistant Professor of Marketing, The Wharton School), Kevin Werbach (Associate Professor of Legal Studies and Business Ethics, The Wharton School), and Barbara Kahn (Patty and Jay H. Baker Professor Professor of Marketing, The Wharton School) on the Tuesday, June 12, 2018 edition of Knowledge@Wharton.Read More

Air Date: Tuesday, June 12, 2018

Knowledge @Wharton: March 23, 2018

Host Dan Loney is joined by Timothy Jost (Robert L. Willett Family Professor of Law, Emeritus; Co-Author of “Health Law” Casebook, Washington and Lee School of Law), Matt Gold (Adjunct Professor of Law; former Deputy Assistant US Trade Representative for North America, Fordham University School of Law), Robert Field (Professor of Law and Public Health; Lecturer in Health Care Management at Wharton, Drexel University’s Kline School of Law and Dornsife School of Public Health), Mark Cohen (Director of Retail Studies, Columbia University Graduate School of Business), Jacques deLisle (Professor of Law & Professor of Political Science; Director, University of Pennsylvania’s Center for East Asian Studies), Scott Harrington (Professor, Health Care Management Department, the Wharton School, University of Pennsylvania), Jennifer Golbeck (Director of the Human-Computer Interaction Lab and Associate Professor of Information Studies, University of Maryland), Marshall Meyer (Emeritus Professor of Management, The Wharton School), Pinar Yildirim (Assistant Professor of Marketing, The Wharton School), Kevin Werbach (Associate Professor of Legal Studies and Business Ethics, The Wharton School), and Barbara Kahn (Patty and Jay H. Baker Professor Professor of Marketing, The Wharton School) on the Friday, March 23, 2018 edition of Knowledge@Wharton.Read More

Air Date: Friday, March 23, 2018

Knowledge @Wharton: April 24, 2017

Host Dan Loney is joined by Maureen Chiquet (Former CEO; Author of “Beyond the Label: Women, Leadership and Success on Our Own Terms”, Fashion House Chanel), David Bissell (President, CEO, Kauai Island Utility Cooperative), Olivier Chatain (Associate Professor, Strategy and Business Policy Department; Senior Fellow at the Mack Institute for Innovation at the Wharton School, HEC Paris), Jennifer Golbeck (Director of the Human-Computer Interaction Lab and Associate Professor of Information Studies, University of Maryland), Pinar Yildirim (Assistant Professor of Marketing, The Wharton School), and Joao Gomes (Professor of Finance, The Wharton School) on the Monday, April 24, 2017 edition of Knowledge@Wharton.Read More

Air Date: Monday, April 24, 2017

Knowledge @Wharton: June 15, 2016

Host Dan Loney is joined by Stephanos Bibas (Professor of Law and Criminology, University of Pennsylvania), Robert Ambrose (Instructor for the Gaming and Hospitality Center, Drexel University), Rummy Pandit (Executive Director of the Gaming Hospitality and Tourism, Stockton University), Peter Zaleski (Interim Department Chair in the Department of Economics, Villanova University), Robert Boland J.D. (Athletics Integrity Officer; CEO and Principal, Penn State University; Boland Sports Practice), Mori Taheripour (Facutly Member at the Legal Studies and Business Ethics Department, Wharton School of the University of Pennsylvania), Bernie Resnick (Entertainment attorney), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Wednesday, June 15, 2016 edition of Knowledge@Wharton.Read More

Air Date: Wednesday, June 15, 2016

Knowledge @Wharton: August 11, 2015

Host Dan Loney is joined by Robert Bonnie (Under Secretary for Natural Resources and Environment, United States Department of Agriculture), Ananya Sen (5th year PhD student at the Toulouse School of Economics), Zack Stiefler (Co-Founder and Chief Executive Officer, Bungalow Insurance), Tom Austin (Co-Founder and Chief Experience Officer, Bugalow Insurance), Iwan Barankay (Associate Management Professor, The Wharton School), Erwann Michel-Kerjan (Executive Director of the Risk Management and Decision Processes Center; Chairman of the OECD Secretary-General Board on Financial Management of Catastrophes, The Wharton School), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Tuesday, August 11, 2015 edition of Knowledge@Wharton.Read More

Air Date: Tuesday, August 11, 2015

Knowledge @Wharton: June 9, 2015

Host Dan Loney is joined by Amy Sepinwall (Assistant Professor, University of Pennsylvania, Department of Legal Studies and Business Ethics), Sheryl Kingsberg (Chief of the Behavioral Medicine Division, Case Medical Center), R Ray Wang (CEO and Principal Analyst, Constellation Research), Arthur Leonard Caplan PhD (Director of the Division of Medical Ethics; former University of Pennsylvania Bioethicist, NYU Langone Medical Center), Amanda Gailey (Assistant Professor of English, University of Nebraska), Scott Harrington (Professor, Health Care Management Department, the Wharton School, University of Pennsylvania), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Tuesday, June 9, 2015 edition of Knowledge@Wharton.Read More

Air Date: Tuesday, June 9, 2015

Marketing Matters: April 8, 2015

Hosts Jagmohan Raju and Barbara Kahn are joined by Ron Berman (Assistant Professor of Marketing, the Wharton School), Zsolt Katona (Associate Professor, UC Berkeley, Haas School of Business), Hanna Halaburda (Economist, the Bank of Canada), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Wednesday, April 8, 2015 edition of Marketing Matters.Read More

Air Date: Wednesday, April 8, 2015

Marketing Matters: March 4, 2015

Host Jagmohan Raju is joined by Naveen Agnihotri Ph.D. (CTO, Lenddo), Steven Silverstein (President & CEO, Spencer Spirit Holdings, Inc.), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Wednesday, March 4, 2015 edition of Marketing Matters.Read More

Air Date: Wednesday, March 4, 2015

Knowledge @Wharton: December 19, 2014

Host Dan Loney is joined by Andrea Matwyshyn (Professor of Law and Professor of Computer Science, Northeastern University), Dorothy Gaiter (Senior Editor, The Grape Collective), Andrew Zimbalist (Economics Professor; Author of “Rio 2016: Olympic Myths, Hard Realities”, Smith College), Trae Bodge (Senior Lifestyle Editor, RetailMeNot), Barbara Kotschwar (Latin American Studies Professor, Georgetown University), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Friday, December 19, 2014 edition of Knowledge@Wharton.Read More

Air Date: Friday, December 19, 2014

Spotlight

On Wharton Business Radio

Knowledge@Wharton: January 10, 2019 Episode Featured ImageKnowledge@Wharton: January 10, 2019

Host Dan Loney is joined by Richard Prisinzano (Senior Economist, Penn Wharton Budget Model), Kimberly Burham (Managing Director of Legislation and Special Projects, The Penn Wharton Budget Model (PWBM)), Marshall Fisher (UPS Professor of Operations, Information and Decisions Department, The Wharton School), Serguei Netessine (Professor of Operations, Information and Decisions, The Wharton School), Santiago Gallino (Assistant Professor of Business Administration, Tuck at Dartmouth), David Zaring (Professor of Legal Studies and Business Ethics, Wharton), James Cox (Law Professor, Duke), Jennifer Golbeck (Director of the Human-Computer Interaction Lab and Associate Professor of Information Studies, University of Maryland), and Pinar Yildirim (Assistant Professor of Marketing, The Wharton School) on the Thursday, January 10, 2019 edition of Knowledge@Wharton.

View Episode