Rebecca Hains

Professor of Advertising and Media Studies, Salem State University

Rebecca Hains is a children’s media culture expert. A professor of media and communication at Salem State University in Salem, Mass., she is the author of the books “The Princess Problem: Guiding our Girls through the Princess-Obsessed Years” and “Growing Up With Girl Power: Girlhood On Screen and in Everyday Life.” She co-edited the anthology “Princess Cultures: Mediating Girls’ Identities and Imaginations,” and is lead editor of “Cultural Studies of LEGO: More than Just Bricks,” to be released by Palgrave Macmillan next year.

Dr. Hains has spoken about her work at many national and international conferences and events, including the Geena Davis Institute on Gender and Media in Los Angeles and the Prix Jeunesse International, a festival in Germany that promotes excellence in children’s television worldwide. She has also published in various scholarly anthologies and peer-reviewed journals, including Popular Communication, Popular Music and Society, Feminist Media Studies, and The International Journal of Girlhood Studies.

Dr. Hains has also contributed to publications such as The Christian Science Monitor, The Washington Post, and The Boston Globe Magazine and has been interviewed as an expert commentator in a range of media including NPR’s On Point, BBC News, The New York Times, The Meredith Vieira Show, and documentary films.

Rebecca holds a Ph.D. in mass media and communication from Temple University, as well as a B.A. from Emmanuel College and an M.S. from Boston University.


Twitter- @rchains

Personal Site-


Past Appearances

Knowledge @Wharton: February 1, 2016

Host Dan Loney is joined by Beth Livingston (Human Resource Studies Professor, Cornell University), Todd Richmond (Director of Advanced Prototypes at the Institute for Creative Technologies, University of Southern California), Rebecca Hains (Professor of Advertising and Media Studies, Salem State University), Ariane Hegewisch (Program Director, The Institute for Women’s Policy Research), Andrew Huemmler (Senior Lecturer, University of Pennsylvania’s School of Engineering and Applied Science), Americus Reed (Professor of Marketing, The Wharton School), and Gary Survis (Venture Partner, Insight Partners) on the Monday, February 1, 2016 edition of Knowledge@Wharton.Read More

Air Date: Monday, February 1, 2016


On Wharton Business Radio

Marketing Matters: March 13, 2019 Episode Featured ImageMarketing Matters: March 13, 2019

Hosts Americus Reed and Barbara Kahn are joined by Tami Kim (Assistant Professor of Marketing, University of Virginia Darden School of Business), Xiaoyan Deng (Associate Professor, Ohio State University), and Rebecca Hains (Professor of Advertising and Media Studies, Salem State University) on the Wednesday, March 13, 2019 edition of Marketing Matters.

View Episode