Rick leads BIA/Kelsey’s strategy consulting practice and serves as an advisor to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to see and evaluate opportunities and strategies in the market to achieve corporate goals. He helps client with strategic planning, developing partnership strategies, product planning, and achieving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients.
Rick co-cofounded SpectraRep in 2000, a technology company that specializes in emergency alert and warning solutions. Prior to joining BIA/Kelsey, Rick headed the National Association of Broadcaster’s Research and Information Group overseeing all research and information technology initiatives. Rick is an adjunct professor at George Washington University where he teaches classes in digital media entrepreneurship.
Rick earned his Ph.D. from Michigan State University, his M.S. from Syracuse University and his B.A. from the University of Massachusetts at Amherst.
Outside work hours, Rick’s passions are scuba diving, white water kayaking and his totally magnificent granddaughter.
Host Catharine Hays is joined by Rusty Shelton (President, Advantage Marketing), Rick Ducey (Managing Director, BIA|Kelsey), Gareth Kay (Founder, Chapter), and Omar Akhtar (Managing Editor, Altimeter Group) on the Wednesday, May 25, 2016 edition of Marketing Matters.