Royce Cohen

Vice President, Business Development & Analytics, LA Dodgers
Wharton alumni

Completing his ninth year in the sports industry, Royce leads the business strategy and analytics efforts for the Dodgers with duties that touch ticketing, sponsorship, concessions, merchandise, parking, finance, capex, marketing, and venture capital. He also spearheads business and fan development initiatives including the Dodger Pride Rewards loyalty program and Dodgers Training Academy.

Previously, Royce helped launch the ticketing analytics group at MLB and worked closely with the Commissioner’s Ticketing Review Committee and all 30 MLB Clubs on issues such as the secondary market, dynamic pricing, and digital ticketing.

Royce received his B.S. from The Wharton School in 2012. He is eager to get to SunTrust Park in Atlanta to once again claim he has seen a game in all 30 MLB ballparks.

Past Appearances

Marketing Matters: December 16, 2015

Host Peter Fader is joined by Mike Vichich (Co-Founder and CEO, Wisely), Royce Cohen (Vice President, Business Development & Analytics, LA Dodgers), and Bill Evans (CEO, IBM Watson Health) on the Wednesday, December 16, 2015 edition of Marketing Matters.Read More

Air Date: Wednesday, December 16, 2015

Spotlight

On Wharton Business Radio

Marketing Matters: October 31, 2018 Episode Featured ImageMarketing Matters: October 31, 2018

Completing his ninth year in the sports industry, Royce leads the business strategy and analytics efforts for the Dodgers with duties that touch ticketing, sponsorship, concessions, merchandise, parking, finance, capex, marketing, and venture capital. He also spearheads business and fan development initiatives including the Dodger Pride Rewards loyalty program andRead More

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