Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He founded Shelton Interactive, an award-winning full-service digital marketing and PR agency that has worked with Harvard Medical School, IBM and other top brands and leads digital strategy for top thought leaders like Tom Rath and Capt. “Sully” Sullenberger, in 2010 and it has become one of the fastest growing firms of its kind. An NSA speaker and EO member, Shelton speaks regularly around the country on the changing world of public relations, including speaking at SXSW Interactive on the topic of “Discoverability and the Future of PR.”
He is the co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers, March 2016), which examines a new environment where every individual is a media outlet. In the book he urges readers to stop thinking of media in terms of online versus traditional and instead shift to an understanding of three forms of media – earned, rented and owned – and how to leverage them.
In today’s media environment, your brand is what Google says it is, and Shelton offer specific, actionable advice to companies and individuals alike that will help them build a larger audience and make a bigger impact.
Host Catharine Hays is joined by Rusty Shelton (President, Advantage Marketing), Rick Ducey (Managing Director, BIA|Kelsey), Gareth Kay (Founder, Chapter), and Omar Akhtar (Managing Editor, Altimeter Group) on the Wednesday, May 25, 2016 edition of Marketing Matters.