Tami Kim

Assistant Professor of Marketing, University of Virginia Darden School of Business

Tami Kim is an assistant professor of marketing at the Darden School of Business, where she teaches First Year Marketing and a Second Year elective on digital marketing for the full-time MBA program. She holds an A.B. in Government from Harvard College and a Doctorate of Business Administration in Marketing from Harvard Business School. Her research focuses on the evolution of consumer-firm-as well as interpersonal-relationships in the digital age. Her work has been published in leading academic journals including Journal of Consumer Research and Management Science; she has also written op-eds for the New York Times and the Wall Street Journal.


Twitter- @tami_kim_


On Wharton Business Radio

Marketing Matters: March 13, 2019 Episode Featured ImageMarketing Matters: March 13, 2019

Hosts Americus Reed and Barbara Kahn are joined by Tami Kim (Assistant Professor of Marketing, University of Virginia Darden School of Business), Xiaoyan Deng (Associate Professor, Ohio State University), and Rebecca Hains (Professor of Advertising and Media Studies, Salem State University) on the Wednesday, March 13, 2019 edition of Marketing Matters.

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