Toni Clayton-Hine is the Chief Marketing Officer for EY Americas, the $15bn professional services firm globally known as Ernst & Young LLP. She is a seasoned B2B global marketing executive who has helped companies of all sizes create new revenue streams from new markets, new offerings, and new channels of distribution by combining creative ideas with data and analytics to unlock opportunities in highly competitive markets.
Joining EY in Jan 2019, she is responsible for defining and implementing a strategic marketing vision across industry sectors, geographies and service lines to drive revenue, relationships and reputation for the firm. This includes creating and executing an integrated marketing strategy that encompasses branding, media, experiential and digital marketing.
Prior to EY, Toni was the Senior Vice President and Chief Marketing Officer of Xerox, responsible for creating a holistic strategy, from brand to demand, to deliver profitable growth in untapped B2B and B2B2C market segments. Her work at Xerox earned her a spot as one of Brand Innovator’s Top 100 Women in Brand Marketing by creating the 7x award-winning Set the Page Free rebranding campaign that improved brand perception by 20%, while capturing tens of thousands of prospects for demand generation.
Prior to her CMO role at Xerox, Toni was the Vice President of Global Marketing for their $3 billion division dedicated to growing profitable revenue through indirect channels. She was responsible all marketing and communications, including redefining the go-to-market strategy, building a relevant brand for small and midsize business, creating segment specific offerings, and driving demand generation for 10 million customers in over 40 countries.
Before joining Xerox, Toni served as the Divisional CMO and Vice President of Worldwide Marketing for the Data Management division of CA Technologies, which now operate as Erwin, Inc. and Arcserve, Inc.
Toni spent the first half of her career in B2B media sales, progressing from an individual contributor to Associate Publisher for CRN, formerly Computer Reseller News. As the print publishing business shifted in favor of digital, she co-founded The Institute for Partner Education & Development (IPED), creating a new multi-million dollar revenue stream for United Business Media in channel consulting, research, and training.
Toni serves on the Board of Directors for CompTIA, the Computing Technology Industry Association, and is a member of their Audit, Finance & Investment Committee. She was also the Chair of the 2018 B2B Advertising Awards for the American Marketing Association and sits on the Board of Experts for Glilot Capital, a VC firm that funds early-stage technology start-ups.
The daughter of an expat, Toni grew up overseas in Europe and the Middle East before returning to the United States to attend Babson College. Today, she lives in New York with her husband and two daughters and enjoys tennis, big mountain skiing, international travel and any opportunity to broaden her perspective on life and the world.