Tony Ulwick

Founder and CEO, Strategyn

Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful innovation process with an 86% success rate. Tony is the author of the Jobs-to-be-Done classic, What Customers Want, and more recently, JOBS TO BE DONE: Theory to Practice. Tony also hosts the publication site Jobs-to-be-Done.com.

Twitter – @ulwick

Past Appearances

Innovation Navigation: September 29, 2015

Host David Robertson is joined by Jonathan Gosling (Emeritus Professor of Leadership Studies, University of Exeter, UK) and Tony Ulwick (Founder and CEO, Strategyn) on the Tuesday, September 29, 2015 edition of Innovation Navigation.Read More

Air Date: Tuesday, September 29, 2015

Spotlight

On Wharton Business Radio

Innovation Navigation: October 10, 2017 Episode Featured ImageInnovation Navigation: October 10, 2017

Host David Robertson is joined by Terrence Curtin (Chief Executive Officer and Board Member, TE Connectivity) and Tony Ulwick (Founder and CEO, Strategyn) on the Tuesday, October 10, 2017 edition of Innovation Navigation.

View Episode