Xiaoyan Deng

Associate Professor, Ohio State University
Wharton alumni

Xiaoyan Deng received her Ph.D. in Marketing from the Wharton School, University of Pennsylvania in 2009. She conducts experimental research in the area of consumer behavior. Specifically, her research investigates the interplays between sensation, perception, and cognition, with a special focus on the role of design in consumer judgment, decision, and behavior.

Dr. Deng’s research has appeared in top-tier marketing journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Psychology. Her research has been covered by national media outlets, including New York Times, PBS, Science Daily, etc. Based on her research performance, she was selected as one of the 2017 Marketing Science Institute (MSI) Young Scholars.

Dr. Deng currently serves on the Editorial Review Board of the Journal of Consumer Research and the Journal of Marketing. In 2017 she was named a JCR Outstanding Reviewer. She has reviewed for other elite marketing journals as well, including the Journal of Consumer Psychology, the Journal of Marketing Research, and Management Science.


On Wharton Business Radio

Marketing Matters: March 13, 2019 Episode Featured ImageMarketing Matters: March 13, 2019

Hosts Americus Reed and Barbara Kahn are joined by Tami Kim (Assistant Professor of Marketing, University of Virginia Darden School of Business), Xiaoyan Deng (Associate Professor, Ohio State University), and Rebecca Hains (Professor of Advertising and Media Studies, Salem State University) on the Wednesday, March 13, 2019 edition of Marketing Matters.

View Episode