Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-6PM EST on SiriusXM Channel 111.

In addition, once a month, Marketing Matters teams up with Catharine Hays, Executive Director of the Wharton Future of Advertising Program, and Jenny Rooney, Forbes CMO Network Editor, for a special “CMO Spotlight” episode. Together, Jenny and Catharine tap into her extraordinary CMO Network to give you access to what’s on the mind of the world’s most innovative marketers today.

Guests [view recent guests]

  • Past Guest Wed 4/18
    Wesley MacLaggan

    Senior Vice President of Marketing
    Marin Software

  • Past Guest Wed 4/18
    Soon Yu

    Author & Speaker; Former Global VP of Innovation
    Soon Yu; VF Corporation

  • Past Guest Wed 4/18
    Carey Morewedge

    Professor of Marketing
    Boston University

  • Past Guest Wed 4/11
    Paul Marobella

    CEO and Chairman
    Havas Creative

  • Past Guest Wed 4/11
    Markus Giesler

    Associate Professor of Marketing
    York University, Schulich School of Business

  • Past Guest Wed 4/11
    Mario Natarelli

    Managing Partner
    MBLM

  • Past Guest Wed 4/4
    Alan Frost

    Founder and CEO
    FlavaNaturals

  • Past Guest Wed 4/4
    Sarah Steimer

    Staff Writer
    American Marketing Association

  • Past Guest Wed 4/4
    Beth Lorge

    Head of Marketing
    FlavaNaturals Brand of JI Naturals

  • Past Guest Wed 4/4
    Jonathan Wilson PhD

    Professor and Branding Consultant; Professor at GSM London, Professor at Hult International Business School, Editor-in-Chief of the Journal of Islamic Marketing
    Dragonfly Black

  • Past Guest Wed 3/28
    Linda Price

    Philip H. Knight Professor of Marketing
    University of Oregon

  • Past Guest Wed 3/28
    Keith Niedermeier

    Adjunct Professor; Director of Undergraduate Marketing Program
    the Wharton School

Hosts

Barbara KahnBarbara Kahn

Professor Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, is an internationally recognized expert on marketing issues whose research provides managers with a better understanding of the consumer choice process. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.

Americus ReedAmericus Reed

Professor Americus Reed is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self-concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person's identity are virtually immovable, or "sticky," providing new information for marketing managers about product loyalty. Professor Reed's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology. That Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.

LISTEN TO RECENT SEGMENT
3/28/18 Marketing Matters - Keith Niedermeier

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