Marketing Matters is hosted by Wharton Marketing Professor Barbara Kahn, Director of the Baker Retailing Center and Catharine Hays, Executive Director of the Wharton Future of Advertising Program. Each week, hear Barbara or Catharine joined by one of their impressive revolving panel of co-hosts, made up of members of the largest, most cited, and most published marketing faculty in the world. They’ll discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more. How are executives addressing the key challenges facing the industry? Where do they see the greatest opportunities? In addition, once a month, Marketing Matters teams up with Forbes CMO Network Editor, Jenny Rooney for a “CMO Spotlight.” Together, Jenny and Catharine tap into her extraordinary CMO Network to give you access to what’s on the mind of the world’s most innovative marketers today.

Guests [view recent guests]

  • Past Guest Wed 7/19
    David Wellisch

    Co-Founder & CEO
    Collage Group

  • Past Guest Wed 7/19
    Linda Lane Gonzalez

    AHAA: The Voice of Hispanic Marketing

  • Past Guest Wed 7/19
    Daniel Burstein

    Senior Director, Content

  • Past Guest Wed 7/19
    Flint McGlaughlin

    Managing Director
    MECLABS Institute

  • Past Guest Wed 7/12
    Michael Tsiros

    Vice Dean of Faculty Affairs & Faculty Development and Patrck J. Cesarano Professor of Marketing
    University of Miami School of Business Administration

  • Past Guest Wed 7/12
    Steve Wanczyk

    Account Supervisor
    Braithwaite Communications

  • Past Guest Wed 7/12
    Joel Beckerman

    Award-Winning Composer and Founder of Man Made Music; Author of The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
    Man Made Music

  • Past Guest Wed 7/5
    Elizabeth Johnson

    Executive Director, Senior Fellow, the Wharton Neuroscience Initiative
    the Wharton School

  • Past Guest Wed 7/5
    Carl Marci

    Chief Neuroscientist, Consumer Neuroscience

  • Past Guest Wed 7/5
    Kevin Randall

    Brand Strategist; Neuroscience Writer for the New York Times

  • Past Guest Wed 7/5
    Michael Platt

    Professor of Neuroscience; Director, the Wharton Neuroscience Initiative
    University of Pennsylvania

  • Past Guest Wed 7/5
    Kyle Nel

    VP, Disruptive Innovation; Founder, Innovation Labs


Barbara KahnBarbara Kahn

Professor Barbara Kahn, director of the Jay H. Baker Retailing Center at Wharton, is an internationally recognized expert on marketing issues whose research provides managers with a better understanding of the consumer choice process. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.

Americus ReedAmericus Reed

Professor Americus Reed is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self-concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person's identity are virtually immovable, or "sticky," providing new information for marketing managers about product loyalty. Professor Reed's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology. That Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.

Catharine HaysCatharine Hays

Catharine Hays is the founding Executive Director of the Wharton Future of Advertising Program at the Wharton School. Since its inception in 2008, she and Marketing Professor Jerry Wind, have led WFoA to become the leading academic center on the topic of advertising’s evolving future, growing its Global Advisory Board to over 80 thought leaders from around the world and across disciplines. Previously, Hays enjoyed a 15-year career as Marketing Director at AT&T. Catherine Hays is the author of "Beyond Advertising" (Wiley 2016). You can follow her on twitter @whartonfoa.

Jennifer RooneyJennifer Rooney

Jenny Rooney is Editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the alumni marketing university event series for Forbes; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit. She is co-host of Wharton Business Radio’s “Marketing Matters: CMO Spotlight.”

7/12/17 Joel Beckerman on Marketing Matters

Music and Branding, plus Name That Brand!
Full Playlist – Best Of