Marketing Matters is hosted by Wharton Marketing Professor Barbara Kahn and Catharine Hays, Executive Director of the Wharton Future of Advertising Program. Each week, hear Barbara or Catharine joined by one of their impressive revolving panel of co-hosts, made up of members of the largest, most cited, and most published marketing faculty in the world. They’ll discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more. How are executives addressing the key challenges facing the industry? Where do they see the greatest opportunities?

In addition, once a month, Marketing Matters teams up with Forbes CMO Network Editor, Jenny Rooney for a “CMO Spotlight.” Together, Jenny and Catharine tap into her extraordinary CMO Network to give you access to what’s on the mind of the world’s most innovative marketers today.

Guests [view recent guests]

  • Past Guest Wed 11/15
    Amber Olson Rourke

    Chief Marketing Officer
    Nerium International

  • Past Guest Wed 11/15
    Andrew Sivori

    VP, Home Entertainment Marketing
    Samsung Electronics America

  • Past Guest Wed 11/15
    Casey Swanton

    Senior Email Strategist
    Return Path

  • Past Guest Wed 11/15
    Steve Barr

    Consumer Markets Leader

  • Past Guest Wed 11/8
    Aaron Dauphinee

    Head of Marketing/CMO

  • Past Guest Wed 11/8
    Or Shani

    CEO and Founder

  • Past Guest Wed 11/8
    Jordan Bitterman

    Chief Marketing Officer
    IBM Watson Content and IoT Platform

  • Past Guest Wed 11/8
    Winston Binch

    Chief Digital Officer
    Deutsch, North America

  • Past Guest Wed 11/1
    Norty Cohen

    Founder; Author of "The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World"

  • Past Guest Wed 11/1
    Claudia Zylberberg

    Akron Biotech

  • Past Guest Wed 11/1
    Andy Cunningham

    Founder & President; Author of "Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition"
    Cunningham Collective

  • Past Guest Wed 10/25
    Jonathan Craig

    Charles Schwab


Barbara KahnBarbara Kahn

Professor Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, is an internationally recognized expert on marketing issues whose research provides managers with a better understanding of the consumer choice process. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.

Americus ReedAmericus Reed

Professor Americus Reed is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self-concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person's identity are virtually immovable, or "sticky," providing new information for marketing managers about product loyalty. Professor Reed's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology. That Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.

Catharine HaysCatharine Hays

Catharine Hays is the founding Executive Director of the Wharton Future of Advertising Program at the Wharton School. Since its inception in 2008, she and Marketing Professor Jerry Wind, have led WFoA to become the leading academic center on the topic of advertising’s evolving future, growing its Global Advisory Board to over 80 thought leaders from around the world and across disciplines. Previously, Hays enjoyed a 15-year career as Marketing Director at AT&T. Catherine Hays is the author of "Beyond Advertising" (Wiley 2016). You can follow her on twitter @whartonfoa.

Jennifer RooneyJennifer Rooney

Jenny Rooney is Editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the alumni marketing university event series for Forbes; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit. She is co-host of Wharton Business Radio’s “Marketing Matters: CMO Spotlight.”

10/4/17 Steve Wanczyk on Marketing Matters

Brand Crisis Management (Equifax, NCAA)
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