Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-6PM EST on SiriusXM Channel 111.

We'd love to take your calls at 1-844-WHARTON (1-844-942-7866).

Guests [view recent guests]

  • Past Guest Wed 6/6
    Dr. Hristina Nikolova

    Coughlin Sesquicentennial Assistant Professor of Marketing
    Boston College

  • Past Guest Wed 6/6
    Chris Milone

    CMO
    ShopRunner

  • Past Guest Wed 5/23
    Stephanie Retcho

    Co-Founder, CMO
    Mia Tango

  • Past Guest Wed 5/23
    Dan Sheehan

    Assistant Professor of Marketing
    University of Kentucky

  • Past Guest Wed 5/23
    Mark Penn

    Author of Microtrends Squared, and President and Managing Partner of The Stagwell Group
    The Stagwell Group

  • Past Guest Wed 5/23
    Greg Paull

    Co-Founder & Principal
    R3

  • Past Guest Wed 5/16
    Chen Wang

    Assistant Professor of Marketing
    Drexel University

  • Past Guest Wed 5/16
    Tom Gerace

    CEO
    Skyword Marketing

  • Past Guest Wed 5/16
    Robert McKee

    Creative Writing Instructor/Lecturer
    McKee Seminars

  • Past Guest Wed 5/16
    Brad Grossman

    Founder, CEO
    Zeitguide

  • Past Guest Wed 5/9
    Vanessa Perry

    Professor of Marketing, Strategic Management and Public Policy
    The George Washington University

  • Past Guest Wed 5/9
    Monic Houpe

    Product and Marketing Director
    Hallmark Cards, Inc.

Hosts

Barbara KahnBarbara Kahn

Professor Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, is an internationally recognized expert on marketing issues whose research provides managers with a better understanding of the consumer choice process. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.

Americus ReedAmericus Reed

Professor Americus Reed is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self-concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person's identity are virtually immovable, or "sticky," providing new information for marketing managers about product loyalty. Professor Reed's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology. That Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.

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