Marketing Matters is hosted by Wharton Marketing Professor Barbara Kahn and Catharine Hays, Executive Director of the Wharton Future of Advertising Program. Each week, hear Barbara or Catharine joined by one of their impressive revolving panel of co-hosts, made up of members of the largest, most cited, and most published marketing faculty in the world. They’ll discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more. How are executives addressing the key challenges facing the industry? Where do they see the greatest opportunities? In addition, once a month, Marketing Matters teams up with Forbes CMO Network Editor, Jenny Rooney for a “CMO Spotlight.” Together, Jenny and Catharine tap into her extraordinary CMO Network to give you access to what’s on the mind of the world’s most innovative marketers today.

Guests [view recent guests]

  • Past Guest Wed 9/20
    Alexander Jutkowitz

    CEO
    Group SJR; Hill + Knowlton Strategies U.S.

  • Past Guest Wed 9/20
    Seth Price

    Vice President; Author of "The Road to Recognition"
    Placester

  • Past Guest Wed 9/13
    Benjamin Spiegel

    CEO
    MMI Agency

  • Past Guest Wed 9/13
    Dr. Oren Etzioni

    Chief Executive Officer
    Allen Institute for Artificial Intelligence

  • Past Guest Wed 9/13
    Andrew Malcolm

    Chief Marketing Officer
    Evernote

  • Past Guest Wed 9/13
    Dan Briscoe

    VP of Marketing
    HCSS

  • Past Guest Wed 9/6
    Leonard Lee

    Dean's Chair, Associate Professor of Marketing
    National University of Singapore (NUS) Business School

  • Past Guest Wed 9/6
    Adam Steck

    Founder, CEO
    SPI Entertainment

  • Past Guest Wed 9/6
    James Thomson

    Partner, Management Consultant; Author of "The Amazon Marketplace Dilemma"
    Buy Box Experts

  • Past Guest Wed 9/6
    Tiffani Bova

    Sales Futurist, Global Customer Growth and Innovation Evangelist
    Salesforce

  • Past Guest Wed 8/30
    Michael Tsiros

    Vice Dean of Faculty Affairs & Faculty Development and Patrck J. Cesarano Professor of Marketing
    University of Miami School of Business Administration

  • Past Guest Wed 8/30
    Steve Wanczyk

    Account Supervisor
    Braithwaite Communications

Hosts

Barbara KahnBarbara Kahn

Professor Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, is an internationally recognized expert on marketing issues whose research provides managers with a better understanding of the consumer choice process. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.

Americus ReedAmericus Reed

Professor Americus Reed is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self-concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person's identity are virtually immovable, or "sticky," providing new information for marketing managers about product loyalty. Professor Reed's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology. That Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.

Catharine HaysCatharine Hays

Catharine Hays is the founding Executive Director of the Wharton Future of Advertising Program at the Wharton School. Since its inception in 2008, she and Marketing Professor Jerry Wind, have led WFoA to become the leading academic center on the topic of advertising’s evolving future, growing its Global Advisory Board to over 80 thought leaders from around the world and across disciplines. Previously, Hays enjoyed a 15-year career as Marketing Director at AT&T. Catherine Hays is the author of "Beyond Advertising" (Wiley 2016). You can follow her on twitter @whartonfoa.

Jennifer RooneyJennifer Rooney

Jenny Rooney is Editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the alumni marketing university event series for Forbes; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit. She is co-host of Wharton Business Radio’s “Marketing Matters: CMO Spotlight.”

LISTEN TO RECENT SEGMENT
8/23/17 Keith Niedermeier on Marketing Matters H1S1

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