Recent Guests

Seth Price
Seth Price

Vice President; Author of "The Road to Recognition"
Placester
https://placester.com/

Seth Price is a marketer, motivator, executive and entrepreneur. Having consulted for more than 300 companies, Seth is recognized as a business builder and digital marketing specialist. He’s passionate about helping business people use media and technology to develop more relevant brands and more rewarding careers. Seth’s currently a VP at Placester, home of the Real Estate Marketing Academy, a top educational resource for real estate professionals.

Twitter - @sethprice
Personal Site - http://www.sethprice.net
Book - https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364

Book Website - http://www.theroadtorecognition.com

Episode: 9/20/2017 @5:00 PM


Alexander Jutkowitz
Alexander Jutkowitz

CEO
Group SJR; Hill + Knowlton Strategies U.S.
https://www.groupsjr.com/

Alexander Jutkowitz is one of the leading evangelists for the shift in marketing and communications toward impactful, integrated content marketing and strategy. The pioneering work of GROUP SJR, which Jutkowitz co-founded, demonstrates that brands who tell their own stories innovate faster, inspire unparalleled consumer loyalty, and make durable reputational gains. Jutkowitz has more than 20 years of experience in a wide array of disciplines — from political pollster to digital architect, brand strategist to content creator. He has worked in more than 30 countries around the globe leading communication, marketing, and political campaigns for multinational corporations, not-for-profits, prominent individuals, governments, and trade associations. In addition to co-founding GROUP SJR and Truffle Pig, Jutkowitz is CEO of Hill+Knowlton Strategies in the U.S. and a board member of The Advertising Council. He is the author of The Strategic Storyteller.

Twitter - @GroupSJR

Episode: 9/20/2017 @5:00 PM


Dan Briscoe
Dan Briscoe

VP of Marketing
HCSS
http://www.hcss.com/about-us/

Dan is the VP of Marketing at HCSS, a construction software company recognized by the Wall Street Journal as one of the top small businesses in the country. He leads a team of 23 all-star marketers who have been recognized with some of the top awards in marketing including Best in Show by Marketing Sherpa, Content Marketer of the Year finalist, and a Gold Stevie Award. Dan and his marketing team have helped HCSS achieve record growth with their intense focus on the customer as the hero, while also launching a non-profit construction industry movement at www.IBuildAmerica.com. Prior to HCSS, Dan spent 16 years in sales and marketing roles in healthcare and 6 years as a Marine officer.

Episodes: 9/13/2017 @6:00 PM, 12/28/2016 @6:30 PM, 10/19/2016 @6:30 PM


Andrew Malcolm
Andrew Malcolm

Chief Marketing Officer
Evernote
http://www.evernote.com

Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.” This approach marries big data insights with compelling content to lead users to get the most value from apps, build brand love, increase engagement and lead to paid conversion.

As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive. Previously, as VP of Product Marketing Mob(Show Full Bio)ility at HP, he developed and launched the company’s mobile solutions strategy, resulting in a 400% increase in year over year revenue. As head of Marketing at Skype, he led 44% registration growth and similar revenue increases during the company’s acquisition by Microsoft. These experiences plus a series of web consumer roles from Hotels.com to Google have helped develop and refine the type of organization, people, tools and processes that make a “creatively analytic” approach successful. Mostly though, these roles have given Andrew the chance to keep playing with numbers while still humoring the possibility of writing a book one day.

Andrew was an Arjay Miller Scholar at Stanford Graduate School of Business and holds a BA in Government with distinction from Harvard University.

Twitter - @EverMalc

Episode: 9/13/2017 @5:00 PM


Dr. Oren Etzioni
Dr. Oren Etzioni

Chief Executive Officer
Allen Institute for Artificial Intelligence
http://allenai.org/

Dr. Oren Etzioni is Chief Executive Officer of the Allen Institute for Artificial Intelligence. He has been a Professor at the University of Washington's Computer Science department since 1991, receiving several awards including GeekWire's Hire of the Year (2014), Seattle's Geek of the Year (2013), the Robert Engelmore Memorial Award (2007), the IJCAI Distinguished Paper Award (2005), AAAI Fellow (2003), and a National Young Investigator Award (1993). He was also the founder or co-founder of several companies including Farecast (sold to Microsoft in 2008) and Decide (sold to eBay in 2013), and the author of over 100 technical papers that have garnered over 25,000 citations. The goal of Oren's research is to solve fundamental problems in AI, particularly the automatic learning of knowledge from text. Oren received his Ph.D. from Carnegie Mellon University in 1991, and his B.A. from Harvard in 1986.

Episode: 9/13/2017 @5:30 PM


Benjamin Spiegel
Benjamin Spiegel

CEO
MMI Agency
http://www.mmiagency.com

Benjamin Spiegel is CEO of MMI Agency located in Houston, Texas. MMI is a digital innovation agency focused on creating meaningful relationships between brands and their consumers.

Benjamin started his career in the late 1990s by trying to help brands understand how to use the internet to connect with their consumers. Since then, he has had the pleasure to be part of highly successful, global marketing campaigns for countless Fortune 100 brands across a variety of verticals, creating innovative solutions at the convergence of data, technology and creativity.

Twitter - @nxfxcom

Episode: 9/13/2017 @6:30 PM


Tiffani Bova
Tiffani Bova

Sales Futurist, Global Customer Growth and Innovation Evangelist
Salesforce
https://www.salesforce.com/blog/2016/03/welcome-tiffani-bova-salesforce.html

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce, focused on helping organizations improve sales performance. As an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.

Bova has extensive knowledge of go-to-market, sales and channel strategies. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. Over the past decade, she has worked with hundreds of technology companies to develop highly effective growth strategies and innovative go-to-market models. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales and has delivered more than 200 keynote presentations around the globe to over 250,000 people on sales transformation and business model innovation.

Before (Show Full Bio)her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’ Bova has been published in Forbes, Harvard Business Review and The Huffington Post. She was named one of the 50 Most Powerful and Influential Women in California in 2014 by the National Diversity Council, as well as Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Twitter - @tiffani_bova

Episodes: 9/6/2017 @6:30 PM, 7/26/2017 @6:30 PM, 2/15/2017 @6:00 PM


James Thomson
James Thomson

Partner, Management Consultant; Author of "The Amazon Marketplace Dilemma"
Buy Box Experts
https://www.buyboxexperts.com

James Thomson was formerly head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker.
In 2015, James co-founded the PROSPER Show (prospershow.com), a continuing education conference for large Amazon sellers. James is also a partner in Buy Box Experts, a consultancy supporting brands selling on Amazon. This year, he published a book with his partner called, “The Amazon Marketplace Dilemma: A Brand Executive’s Challenge Growing Sales and Maintaining Control” which examines strategies used by brand executives to control what happens to their brands on the Amazon marketplace.
He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Ke(Show Full Bio)llogg School). James has published or contributed to more than 30-articles and podcasts on e-commerce issues, and guest lectured at more than a dozen top business schools around the world.

Book - https://www.amazon.com/dp/0998484601

Episodes: 9/6/2017 @5:00 PM, 7/26/2017 @5:00 PM


Adam Steck
Adam Steck

Founder, CEO
SPI Entertainment
http://spientertainment.com/

Adam Steck is an award-winning theatrical producer known for flawlessly executing highly innovative and wildly popular shows in Las Vegas and beyond. As the Founder and CEO of SPI Entertainment, Steck uses his entrepreneurial instincts and keen ability to create and produce smash hits to sold-out crowds.

A natural born visionary with an innate talent for creating and promoting dynamic productions, Steck has over 20 years of experience in the entertainment industry. He is the driving force behind dozens of buzzed-about shows such as Mike Tyson: Undisputed Truth, Human Nature: Jukebox, Australia’s Thunder from Down Under, SPANK! The Fifty Shades Parody, Louie Larger Than Life, The Australian Bee Gees Show, and more.

Steck leverages his ability to discover breakout programming and talent with his passion for show business – a combination that has proven successful throughout his career. One of Steck’s biggest hits includes the popular Las Vegas attraction and internationall(Show Full Bio)y acclaimed male revue, Australia’s Thunder From Down Under. As co-owner and producer, Steck brought the fully interactive show to the Strip over 15 years ago and it’s still going strong. With nearly 200,000 people a week watching Australia’s hottest export on the Vegas stage, Thunder From Down Under is the biggest male revue in the world and Steck is known for paving the way in this new genre of entertainment.

Steck often creates and produces original shows such as Mike Tyson: Undisputed Truth – Live on Stage. The one-man show came to fruition when Steck approached the legendary boxer with his idea. Undisputed Truth thrilled audiences with Tyson’s intimate and captivating vignettes from his life and received worldwide praise. Spike Lee approached the team and directed a version of Undisputed Truth for Broadway, making it the first show in Las Vegas history to be taken straight from the Strip to Broadway. Undisputed Truth also eventually toured around the United States, and was also adapted for Fox Sports.

Steck continues to reinvent the Las Vegas entertainment scene introducing new shows such as Rocktellz & Cocktails, a live interactive musical concept, featuring Meat Loaf and The Jacksons. Throughout his career, Steck has worked with countless celebrities on SPI Entertainment’s nationally acclaimed shows including personalities such as Liza Minelli, Andrew Dice Clay, Jon Lovitz and more. Steck was named as one of Vegas’ most interesting and inventive people in the entertainment world by the Las Vegas Sun, and Variety has dubbed Steck as one of Las Vegas’ most influential decision-makers. Steck received the Leadership Award by the Nevada Arts Advocates in 2013.

Twitter - @SPIEnt

Episodes: 9/6/2017 @5:30 PM, 7/26/2017 @5:30 PM


Leonard Lee
Leonard Lee

Dean's Chair, Associate Professor of Marketing
National University of Singapore (NUS) Business School
http://bizfaculty.nus.edu/faculty-profiles/369-lee--leonard

Education
Ph.D., Management (Marketing), Massachusetts Institute of Technology (MIT), 2006
M.S., Computer Science, Stanford University, 1998
B.Sc., Computer and Information Sciences, National University of Singapore (NUS), 1996

Episodes: 9/6/2017 @6:00 PM, 7/26/2017 @6:00 PM


Joel Beckerman
Joel Beckerman

Award-Winning Composer and Founder of Man Made Music; Author of The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Man Made Music
http://www.manmademusic.com/

Hailed as "equal parts Philip Glass and Don Draper" by Details magazine, Joel Beckerman is a pioneer of sound and music and their transformative power. He is an award-winning composer, producer, and arranger, as well as the founder of Man Made Music, a strategic sound and music studio. He is the author of "THE SONIC BOOM: How Sound Transforms the Way We Think, Feel, and Buy."

Interweaving music, strategy, and popular culture, Beckerman is dedicated to telling compelling stories and impacting our everyday experiences with music and sound. For this work, Fast Company magazine has honored him on its list of Most Creative People in Business 1000. Beckerman has, with his team, created original scores for over 50 television series and specials, including the Super Bowl on NBC, "Entertainment Tonight," ESPN Films' "30 for 30," and "Anthony Bourdain: No Reservations." His work can be found across most major networks, including HBO, FX, NBC, and A&E. He has been named one of ASCAP's Mos(Show Full Bio)t Performed Themes and Underscore composers for the past ten years.

By translating brand strategy into sonic strategy, Beckerman and his company have developed unique and signature sonic branding programs for global giants such as Disney, Mercedes, AT&T, IMAX, and Southwest Airlines. Beckerman's thought leadership in innovation through music and sound has been featured in The Wall Street Journal, TIME Magazine, Fast Company, Billboard, Hollywood Reporter, Spin Magazine, and more.

Twitter - @joelbeckerman

Episodes: 8/30/2017 @6:00 PM, 7/12/2017 @6:00 PM


Steve Wanczyk
Steve Wanczyk

Account Supervisor
Braithwaite Communications
http://www.gobraithwaite.com/our-story/our-people?view=ourpeople

Steve Wanczyk is a seasoned communications and marketing professional with extensive experience on both sides of the media equation, having previously worked as a news reporter and producer. He serves as the head of Braithwaite Communications’ Crisis Communications practice and is adept at all aspects of crisis management including crisis response, planning and vulnerability assessments. He has facilitated and designed numerous crisis tabletop training sessions and simulations. Throughout his career, Steve has managed crisis communications for high profile real estate development disputes, local policy , legal matters, labor disputes and workplace safety.

He began his career at the CBS television affiliate in Syracuse, NY, where he worked as a news writer and producer. There he helped write and package news stories for the station’s 6 and 11 o’clock newscasts. Steve then moved to local reporting for a Philadelphia radio station before going to the “dark side” and joining Brai(Show Full Bio)thwaite Communications.

He holds a degree in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.

Episodes: 8/30/2017 @5:00 PM, 7/12/2017 @5:00 PM, 1/18/2017 @6:00 PM, 10/12/2016 @5:30 PM, 4/27/2016 @6:00 PM, 1/20/2016 @5:00 PM, 10/14/2015 @5:30 PM


Michael Tsiros
Michael Tsiros

Vice Dean of Faculty Affairs & Faculty Development and Patrck J. Cesarano Professor of Marketing
University of Miami School of Business Administration
http://www.bus.miami.edu/

Michael Tsiros is Vice Dean of Faculty and Chair of the Marketing department. He is also the Patrick J. Cesarano Professor of Marketing and Director of the Canes Behavioral Lab. He served as Chair of the department again for the period 2009 - 2013. Previously, he was with the faculty at the Olin School of Business at Washington University in St. Louis. He holds a BS (Summa Cum Laude) in Computer Science and Business from St. John's University, an MBA from St. John's University, and a PhD in Marketing from Temple University.

His research interests include the role of customer satisfaction and regret in decision-making, numeracy and behavioral pricing, and the symbolic association of brand assets. His research applies phenomena examined in the areas of behavioral decision theory, social, and cognitive psychology into marketing. His articles are heavily cited and have appeared in leading journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Market(Show Full Bio)ing, Organizational Behavior and Human Decision Processes, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, and Marketing Letters.

He was awarded the 2016 Best Reviewer award by Journal of Retailing, 2010 and the William R. Davidson award for best paper published in the Journal of Retailing. In 2005 he was selected to be one of the 30 participants worldwide in the Young Scholars Program which selects the most promising marketing scholars and is sponsored by the prestigious Marketing Science Institute. He has served on the Editorial Board at Journal of Marketing. He currently serves on the Editorial Boards at Journal of Retailing and Journal of Services Research. He has taught several courses of Marketing Research, Pricing, Consumer Behavior, and Services Marketing at the undergraduate, graduate, and executive level. He has also worked and consulted for several marketing research companies (e.g., The Response Center, Research Data Analysis, Maritz Marketing Research).

Episodes: 8/30/2017 @5:30 PM, 7/12/2017 @5:30 PM


Robbie Kellman Baxter
Robbie Kellman Baxter

Principal; Author of "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue"
Peninsula Strategies
http://www.peninsulastrategies.com

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com. She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond.

Her clients have included large organizations like Netflix, the National Restaurant Association and The Mail Newspapers in the UK, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduat(Show Full Bio)e School of Business.

Robbie has been quoted or interviewed by major media outlets, including CNN, Consumer Reports, and NPR.

As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.

Twitter - @robbiebax
Book - https://www.amazon.com/Membership-Economy-Transaction-Recurring-Business/dp/0071839321
Book Site - www.membershipeconomy.com

Episode: 8/23/2017 @5:30 PM


Tara Naughton
Tara Naughton

EVP, Consumer Practice Leader
MWWPR
http://www.mww.com/

With more than two decades of public relations experience for consumer, technology, health and food & beverage brands, Tara Naughton serves as a catalyst for creative program development, thought leadership and integrated brand strategy at MWWPR. She currently oversees client work for leading brands, including Nikon, Subaru, The Kentucky Derby, and Juice Press, among others.

Twitter - @mww_PR

Episode: 8/23/2017 @6:00 PM


Michelle Gordon
Michelle Gordon

SVP, Research and Insights
MWWPR
http://www.mww.com/

Michelle oversees MWWPR’s Research and Insights practice which provides strategic thought-leadership to the agency and its clients based on a deep understanding of stakeholders, brands, and their interactions with communication channels. She has 20 years of research experience working across a broad spectrum of audience segments and brand categories. Her expertise includes proprietary and secondary research, measurement and evaluation, and strategic planning.

Twitter - @mww_PR

Episode: 8/23/2017 @6:00 PM


Dr. Adriana Samper
Dr. Adriana Samper

Assistant Professor of Marketing
WP Carey School of Business
https://wpcarey.asu.edu/

Adriana Samper is Assistant Professor of Marketing at the W.P. Carey School of Business at Arizona State University. She received her B.A. in Biological Bases of Behavior from the University of Pennsylvania and her Ph.D. in Marketing from Duke University. Her research explores how consumers’ assumptions and intuitions about their preferences can shape their happiness and satisfaction after consumption, as well as when consumers mispredict the choices that will make them the happiest. She examines these questions in areas of aesthetics, decision making, effort-related outcomes, experiential consumption, and health. Her work has appeared in the Journal of Consumer Research, the Journal of Marketing Management and Psychological Science.

Episode: 8/23/2017 @6:30 PM


Keith Niedermeier
Keith Niedermeier

Adjunct Professor; Director of Undergraduate Marketing Program
the Wharton School
https://marketing.wharton.upenn.edu/profile/keith1/

Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania. He previously spent five years as an Assistant Professor of Marketing at Penn State University and is also a Visiting Professor at the Peking University, Beijing International MBA program. He received his Ph.D. in Social Psychology from Michigan State University in 1999. Before going into academics, he worked in advertising at a large Midwest firm specializing in the automotive industry and business-to-business marketing.

Dr. Niedermeier’s research focuses on consumer decision-making. His specific interests involve branding, social media, investor psychology, and marketing in China. Dr. Niedermeier’s research has been published in the Journal of Public Policy & Marketing, Journal of Research in Interactive Marketing, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, Psychol(Show Full Bio)ogy and Marketing, as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

Additionally, Dr. Niedermeier teaches Introductory Marketing, Consumer Behavior, Advertising Management, and Marketing Strategy at the undergraduate and MBA levels. In the past, he has taught courses in Social Psychology, Statistics, Interpersonal Relationships and Group Dynamics. He has been recognized as an outstanding teacher, receiving the prestigious Wharton MBA Excellence in Teaching Award and the Whitney Award for outstanding undergraduate teaching. His other honors include the American Marketing Association/Hugh G. Wales Outstanding Faculty Advisor Award and the Thomas C. Kinnear/Journal of Public Policy & Marketing Award. Dr. Niedermeier has also taught specialized executive education sessions to firms such as CIti, Merrill Lynch/Bank of America, Janney Montgomery Scott, AXA/Equitable, GlaxoSmithKline and Pfizer.

Episode: 8/23/2017 @5:00 PM


David Bell
David Bell

Professor
The Wharton School

Professor Bell is an expert in consumer shopping behavior. His current research focuses on theories and explanations for geographic variation in the performance of Internet retail startups. Startups studied include Bonobos.com, Diapers.com, and WarbyParker.com. Recent articles explain the effect of physical location on customer acquisition, contagion effects among co-located consumers, and the effect of preference isolation on online demand. Other projects focused on traditional retail settings explore unplanned and impulse buying, and consumer amortization strategies for fixed shopping costs. Previous articles explained consumer store choice among retailers with different pricing strategies, the effect of reference point formation on consumer response to promotions, and the effect of structural factors (e.g., dwelling size) on consumer shopping strategies.

Professor Bell’s research is published in all of the premier academic marketing journals: Journal of Consumer Research, Jou(Show Full Bio)rnal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He has won several teaching and research awards, including the MBA Core Curriculum Award, Miller Sherrerd MBA Core Teaching Award, MBA for Executives Excellence in Teaching Award, the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist Awards, and two INFORMS Marketing Science Long Term Impact Finalist Awards.

Professor Bell teaches Marketing Management in the Wharton MBA and MBA for Executives Programs and Empirical Modeling in PhD program. He also teaches an elective course Digital Marketing and Electronic Commerce on both the Wharton | Philadelphia and Wharton | San Francisco campuses. He is the Academic Director for Wharton’s Advanced Management Program.

Professor Bell serves as an expert witness in intellectual property matters pertaining to individual choice behavior. Recent representative cases include Sky Technologies LLP v. SAP, Individual Network LLC v. Apple Inc., and Two-Way Media LLC v. America Online, Inc. (on behalf of the plaintiff; retained by Susman Godfrey) and Power Management Solutions LLC v. Intel Corporation (on behalf of the defendant; retained by WilmerHale).

Professor Bell is on the editorial boards of International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science. He holds a Ph.D. from the Graduate School of Business at Stanford University, an MS in Statistics from Stanford University, an MA (Honorary) from the University of Pennsylvania, an M.Com (1st Class Honors) and B.Com from the University of Auckland, New Zealand.

David is author of "Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One."

Twitter - @davidbnz
Book - https://www.amazon.com/dp/B00JPOEC1A/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Episodes: 8/16/2017 @6:00 PM, 6/3/2015 @6:30 PM


Jagdish (Jag) Sheth
Jagdish (Jag) Sheth

Charles H. Kellstadt Professor of Marketing; Author of "Breakout Strategies for Emerging Markets"
Emory University, Goizueta School of Business
http://www.jagsheth.com/

Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta School of Business at Emory University. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois, Columbia University, MIT, and Emory University.

Throughout his career, Professor Sheth has offered hundreds of presentations in at least 20 countries. He has also provided consulting for numerous companies in the United States, Europe and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Professor Sheth has also served on the Board of Directors of several public companies including Norstan, Cryo Cell Inter(Show Full Bio)national, and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, and the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International. Professor Sheth is also the recipient of all four top awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award, the Charles Coolidge Parlin Award, the P.D. Converse Award for outstanding contributions to theory in marketing, and the William Wilkie Award for marketing for a better society.

Professor Sheth is a Distinguished Fellow of the Academy of Marketing Science, Fellow of the American Psychological Association (APA), and a recipient of a Distinguished Fellow award from the International Engineering Consortium. He has authored or coauthored several hundreds of articles and several books including Clients for Life, Tectonic Shift, Firms of Endearment, Chindia Rising, The 4 As of Marketing, Breakout Strategies for Emerging Markets, and most recently, The Sustainability Edge.

Book - https://www.amazon.com/Breakout-Strategies-Emerging-Markets-Marketing/dp/0134434951

Episodes: 8/16/2017 @5:00 PM, 6/7/2017 @5:00 PM


Vince Parry
Vince Parry

President and Chief Branding Officer
Parry Branding Group
http://parrybrandinggroup.com

Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service and product brands. He has launched some of the most iconic healthcare brands we know, such as Lipitor, Botox and Prozac, and has been instrumental in transforming the way society is educated about illness and the possible options for relief. By incorporating how we identify with illness and wellness into his innovative branding strategies, he has redefined how we make purchasing decisions to improve our lives and find relief.
He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, Pharm(Show Full Bio)aVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding.

Episodes: 8/16/2017 @5:30 PM, 6/7/2017 @5:30 PM


Mitchell Green
Mitchell Green

Founding and Managing Partner
Lead Edge Capital
https://leadedgecapital.com

Mitchell Green is the Founding and Managing Partner at Lead Edge Capital, an investment fund that specializes in building late stage companies with $1B in capital under management, where he oversees the fund’s global activities in the software and internet space. He’s invested in a wide range of portfolios including Alibaba Group, BlaBlaCar, Catawiki, Refinery29, Serena & Lily, Uber, Bazaarvoice, DrillingInfo, Mindbody, Marketo, Monetate, Xamarin and Appirio.

Prior to founding Lead Edge Capital, Mitchell was on the investment teams at Eastern Advisors and Bessemer Venture Partners where he sourced the firm’s investments for Diapers.com and Wikia.

Mitchell holds an MBA in Marketing from the Wharton School at the University of Pennsylvania and a BA in Economics from Williams College. He was formerly a nationally ranked ski racer and is an avid Soul Cyclist, having attended 374 classes in 2015 and 2016. He splits his time between New York City and Santa Barbara, CA where he(Show Full Bio) lives with his wife, four daughters under the age of five and their two French bulldogs.

Episodes: 8/16/2017 @6:30 PM, 6/7/2017 @6:30 PM


Tara-Nicholle Nelson
Tara-Nicholle Nelson

CEO; Former VP, Marketing, MyFitnessPal; Author of "The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser"
TCI
http://www.taranicholle.com

Tara-Nicholle Nelson is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser (Berrett-Koehler; 2017).

She is the CEO of TCI, a consulting firm that creates transformational marketing and growth experiences for conscious leaders, businesses + customers.

Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content and digital/social media, and media relations. During her career in Silicon Valley, Tara has created brand, growth, media and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite and many, many more.

Tara holds a Master’s degree in Psychology and a Juris Doctorate from the University of California, Berkeley. Tara is the Board President of City Slicker Farms, a non-profit com(Show Full Bio)munity farming and food security organization in West Oakland. She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.

Book - https://www.amazon.com/Transformational-Consumer-Customers-Healthier-Wealthier/dp/1626568839

Book Website - http://transformationalconsumer.com

Episodes: 8/9/2017 @5:00 PM, 6/21/2017 @5:00 PM


Joann Peck
Joann Peck

Associate Professor of Marketing
University of Wisconsin
https://wsb.wisc.edu/?_ga=2.115666062.966511434.1498235536-1680715767.1498235536

Joann Peck is an associate professor in the marketing department within the Wisconsin School of Business.

She is the recipient of the Emil H. Steiger Distinguished Teaching Award in 2008 and the Lawrence J. Larson Excellence in Teaching Award in 2005. She has also been the recipient of six other teaching awards.

Peck researches haptics (the sense of touch), specifically as it relates to a shopper’s motivation to touch a product when shopping. She also examines the interactions between an individual difference in motivation to touch (desire to touch), product category differences in whether touch is important, and situational differences that encourage or discourage touch, such as point of purchase signs or online shopping. Additionally, she researches e-commerce boundaries, attitude theory, typicality, and categorization.

Peck holds a Ph.D. in business administration from the University of Minnesota.

Episodes: 8/9/2017 @6:00 PM, 6/21/2017 @6:00 PM


Peter Verhoef
Peter Verhoef

Professor of Marketing
University of Groningen
http://www.rug.nl

Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He is the director of the University of Groningen Business School (UGBS). He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of M(Show Full Bio)arketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013. He is currently an editorial board member of the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of Service Research and the Journal of Interactive Marketing. He functions as an area editor for Journal of Marketing Research and Marketing Science. He is a senior editor of the International Journal of Research in Marketing. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management and MBA programs, at DTU Copenhagen and BI Norwegian Business School. He is the founder of the Customer Insights Center, University of Groningen. He currently is also academic trustee of the Marketing Science Institute in Boston (www.msi.org) and has recently been appointed as EMAC fellow.He co-chaired the EMAC 2017 conference in Groningen.

Episodes: 8/9/2017 @6:30 PM, 6/21/2017 @6:30 PM