Recent Guests

Sean Blankenship
Sean Blankenship

CMO
Coldwell Banker

Sean Blankenship joined Coldwell Banker Real Estate in June 2013 with nearly 20 years of marketing experience. A "digital native" with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship's focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications. Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®.

Episodes: 6/14/2017 @5:00 PM, 3/8/2017 @5:00 PM


Lynn Godfrey
Lynn Godfrey

Chief Marketing and Communications Officer
Girl Scouts of the USA

Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences.Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015.

With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New Yo(Show Full Bio)rk Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.

Episodes: 6/14/2017 @6:00 PM, 3/8/2017 @6:00 PM


Michael Collins
Michael Collins

Managing Director, Services Delivery
CFA Institute

Michael Collins is accountable for leading and developing the organization’s Services Delivery functions, including marketing, corporate communications, integrated marketing services, content distribution strategy, brand management, website strategy, digital and mobile marketing, multimedia production, and the global contact center. He collaborates with all internal functions, impacts all external CFA Institute audiences, and employs effective methods of developing and measuring the effectiveness of strategies and plans that support the CFA Institute annual plan and objectives.

He joined CFA Institute following a career with public and private global companies, including J.P. Morgan, Rockefeller & Company, Iomega, SAGA Software, Mercator Software, Gevity HR, and Computer Sciences Corporation. Collins's expertise is in helping organizations build high performance marketing, customer value, and support teams through increased alignment and a focus on innovation. He incorporates cu(Show Full Bio)stomer and market-led insights into product and service direction, awareness creation, and programs that deliver value to an organization’s core audiences. His focus on strategically-guided execution has successfully resulted in profitable growth in revenue, increases in delivering customer value, and successful new product launches.

Episodes: 6/14/2017 @6:30 PM, 3/8/2017 @6:30 PM


Jagdish (Jag) Sheth
Jagdish (Jag) Sheth

Charles H. Kellstadt Professor of Marketing; Author of "Breakout Strategies for Emerging Markets"
Emory University, Goizueta School of Business
http://www.jagsheth.com/

Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta School of Business at Emory University. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois, Columbia University, MIT, and Emory University.

Throughout his career, Professor Sheth has offered hundreds of presentations in at least 20 countries. He has also provided consulting for numerous companies in the United States, Europe and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Professor Sheth has also served on the Board of Directors of several public companies including Norstan, Cryo Cell Inter(Show Full Bio)national, and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, and the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International. Professor Sheth is also the recipient of all four top awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award, the Charles Coolidge Parlin Award, the P.D. Converse Award for outstanding contributions to theory in marketing, and the William Wilkie Award for marketing for a better society.

Professor Sheth is a Distinguished Fellow of the Academy of Marketing Science, Fellow of the American Psychological Association (APA), and a recipient of a Distinguished Fellow award from the International Engineering Consortium. He has authored or coauthored several hundreds of articles and several books including Clients for Life, Tectonic Shift, Firms of Endearment, Chindia Rising, The 4 As of Marketing, Breakout Strategies for Emerging Markets, and most recently, The Sustainability Edge.

Book - https://www.amazon.com/Breakout-Strategies-Emerging-Markets-Marketing/dp/0134434951

Episode: 6/7/2017 @5:00 PM


Vince Parry
Vince Parry

President and Chief Branding Officer
Parry Branding Group
http://parrybrandinggroup.com

Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service and product brands. He has launched some of the most iconic healthcare brands we know, such as Lipitor, Botox and Prozac, and has been instrumental in transforming the way society is educated about illness and the possible options for relief. By incorporating how we identify with illness and wellness into his innovative branding strategies, he has redefined how we make purchasing decisions to improve our lives and find relief.
He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, Pharm(Show Full Bio)aVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding.

Episode: 6/7/2017 @5:30 PM


Mitchell Green
Mitchell Green

Founding and Managing Partner
Lead Edge Capital
https://leadedgecapital.com

Mitchell Green is the Founding and Managing Partner at Lead Edge Capital, an investment fund that specializes in building late stage companies with $1B in capital under management, where he oversees the fund’s global activities in the software and internet space. He’s invested in a wide range of portfolios including Alibaba Group, BlaBlaCar, Catawiki, Refinery29, Serena & Lily, Uber, Bazaarvoice, DrillingInfo, Mindbody, Marketo, Monetate, Xamarin and Appirio.

Prior to founding Lead Edge Capital, Mitchell was on the investment teams at Eastern Advisors and Bessemer Venture Partners where he sourced the firm’s investments for Diapers.com and Wikia.

Mitchell holds an MBA in Marketing from the Wharton School at the University of Pennsylvania and a BA in Economics from Williams College. He was formerly a nationally ranked ski racer and is an avid Soul Cyclist, having attended 374 classes in 2015 and 2016. He splits his time between New York City and Santa Barbara, CA where he(Show Full Bio) lives with his wife, four daughters under the age of five and their two French bulldogs.

Episode: 6/7/2017 @6:30 PM


Kyle Nel
Kyle Nel

VP, Disruptive Innovation; Founder, Innovation Labs
Lowe's
http://www.lowesinnovationlabs.com/

Kyle Nel is the founder and Executive Director of Lowe’s Innovation Labs, part of Lowe’s Companies, Inc., where he is responsible for driving retail innovation through disruptive technologies. Through Lowe’s Innovation Labs, Nel brings together uncommon partners to imagine the impossible and provide scalable solutions for problems that customers and employees face every day.

Nel has led Lowe’s Innovation Labs to develop and introduce technologies including Holoroom How To, a virtual reality home improvement education and design tool, the LoweBot autonomous retail service robot, Lowe’s Vision, a Tango-enabled app that enables customers to easily measure any room in their home with the touch of a finger, 3D scanning and printing in-store services.

Prior to Lowe’s, he was part of Walmart’s Global Insights group, where he contributed to the growth of shopper insights and innovation for the multinational retailer, and served as research director for Clear Channel Radio. He(Show Full Bio) serves on a variety of advisory committees and boards, including Google Consumer Surveys, Fringe Factory, and the Insights and Innovation Exchange.

Nel holds an MBA from the AC Nielsen Center for Marketing Research at the University of Wisconsin and a bachelor’s degree in business management from Brigham Young University-Idaho.

Episodes: 5/31/2017 @5:30 PM, 1/20/2016 @5:00 PM


Michael Platt
Michael Platt

Professor of Neuroscience; Director, the Wharton Neuroscience Initiative
University of Pennsylvania
https://marketing.wharton.upenn.edu/profile/30542/

Michael Platt studies how we make decisions, using a combination of neural recordings, pharmacology, brain imaging, genetics, and computation, in humans, monkeys, and other animals. He received his B.A from Yale and his Ph.D. from the University of Pennsylvania, both in biological anthropology, and did a post-doctoral fellowship in neuroscience at New York University. His work has been supported by the National Institutes of Health, the Klingenstein Foundation, the McDonnell Foundation, the EJLB Foundation, Autism Speaks, the Broad Foundation, the Klarman Foundation, the Simons Foundation, and the Department of Defense, among others. He is a winner of the Ruth and A. Morris Williams Faculty Research Prize in the Duke University School of Medicine, and was an Alfred P. Sloan Foundation Fellow. He has given the Sage Lecture at UC Santa Barbara and has received the Astor Visiting Professor award at Oxford University (deferred). Michael has authored over 90 peer-reviewed papers and over 40(Show Full Bio) review and opinion papers, and his work has been cited over 4,000 times. Michael is an editor of major textbooks in neuroscience and cognitive neuroscience, and he is a former president of the Society for Neuroeconomics. A revered instructor and mentor, Michael won the Master Teacher/Clinician Award from the Duke University School of Medicine. He is the former Director of the Duke Institute for Brain Sciences and former Director of the Center for Cognitive Neuroscience at Duke University. Michael’s work has been featured in the New York Times, Washington Post, Wall Street Journal, Newsweek, and National Geographic, as well as on ABC’s Good Morning America, NPR, CBC, BBC, and MTV. He has also served as a consultant on several films, including The Fountain (Warner Bros, Darren Aronofsky, director) and as a scientific advisor to NOVA.

Episode: 5/31/2017 @6:00 PM


Kevin Randall
Kevin Randall

Brand Strategist; Neuroscience Writer for the New York Times
https://www.linkedin.com/in/kevinrandal1l/

Kevin Randall creates business-building brand strategies for Fortune Global 500, B2B and healthcare organizations. He also writes for The New York Times (two Page One stories on neuroscience applications, Dalai Lama interview on applying the science of emotions), Vanity Fair, Wired, The Economist (Elon Musk interview), Harvard Business Review and Fast Company.

Randall--and Donald Trump--have been quoted in Forbes stories on the mogul's brand value; The Times has cited him on neuromarketing. Randall has advised leadership at SpaceX and lectured at Google (on B2B branding), Telefónica, Kellogg School of Management at Northwestern University, The University of Chicago Booth School of Business and on Wharton Business Radio.

Randall's Movéo brand strategy clients include Abbott, Cancer Treatment Centers of America (his research and recommendations led to 5X growth), Cardinal Health (his bold rebranding strategy boosted market share 3%), CareerBuilder (his mission of 'Empower(Show Full Bio)ing Employment' is championed by CEO), GOJO (Purell), ICE (NYSE), Landis+Gyr, Molex, Pfizer, Sealed Air, Stryker and Trinity Health.

At Interbrand, Randall developed brand strategies and names for Abbott, Alcatel, Bayer, Capital One, Case IH, Energizer, Ford, GE, Imation, Kellogg's, McDonald’s, Miller, Motorola, Nationwide, Pfizer, Qualcomm, Roche, S.C. Johnson, SeaWorld, 3Com, 3M and Smucker's.

Randall's articles have appeared in Philip Kotler and Kevin Keller's classic "Marketing Management" MBA textbook and the bestselling book "The Social Employee" (by Cheryl and Mark Burgess) hailed by management guru Tom Peters as "a landmark". His Times story is required reading in a Harvard Kennedy School course.

Randall's work has been published by The Wall Street Journal, The Atlantic, The Washington Post, New York Magazine, Politico, NBC, CBS, ABC, CNN, Fox, ESPN ("Top Headlines"), Deadspin, Vice, Smithsonian Magazine, Psychology Today and The Telegraph. He has appeared on CNBC's "Squawk Box" , CBS Sports Radio and Public Radio.

Twitter - @KevinBrandall
NYT - https://query.nytimes.com/search/sitesearch/?action=click&contentCollection=Americas®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=article#/%22kevin+randall%22/

Episodes: 5/31/2017 @6:30 PM, 2/22/2017 @6:30 PM, 9/7/2016 @6:30 PM


Carl Marci
Carl Marci

Chief Neuroscientist, Consumer Neuroscience
Nielsen
http://www.nielsen.com

Dr. Carl D. Marci is Chief Neuroscientist of the Consumer Neuroscience division of Nielsen. He is also on faculty at Harvard Medical School and is the former Director of Social Neuroscience at the Massachusetts General Hospital and past Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. Dr. Marci received his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his M.D. with honors at Harvard Medical School. He has extensive training in the use of biometrics and the neuroscience of emotion through two National Institutes of Health fellowships. Co-founder of Innerscope Research in 2006, Dr. Marci was CEO from 2008 to 2013 and the company was acquired by Nielsen in 2015.

Dr. Marci and the company’s innovative research have been featured in the New York Times, Wall Street Journal, Advertising Age, Media Post, Psychology Today, Wired Magazine, Fast Company and the International Herald Tribun(Show Full Bio)e and Dr. Marci has been interviewed on CNN, MSNBC and Fox News. He has presented at the Interdisciplinary Symposium on Decision Neuroscience, the Advertising Research Foundation, the Association of National Advertisers, the Cable & Telecommunications Association for Marketing, the World Advertising Research Conference, ESOMAR and the Festival of Media Global Event. Dr. Marci was also a guest editor of Media Magazine and the International Journal of Advertising Special Issue on Advertising and the Brain. He has published numerous articles in peer-reviewed science journals, gives lectures nationally and internationally, and is a pioneer in the new fields of social and consumer neuroscience. He was recently named as a 2017 Marketing Technology Trailblazer by AdAge and is a member of the Aspen Global Leadership Network as a Henry Crown Fellow.

Episode: 5/31/2017 @5:00 PM


Elizabeth Johnson
Elizabeth Johnson

Executive Director, Senior Fellow, the Wharton Neuroscience Initiative
the Wharton School
http://neuro.wharton.upenn.edu

Elizabeth (Zab) Johnson is the executive director and a senior fellow of the Wharton Neuroscience Initiative. Students and faculty looking to get more involved with the Wharton Neuroscience Initiative should contact her directly. She received an A.B. in Psychobiology at Mount Holyoke College and a Ph.D. in Neural Science at New York University. Until September 2016, she was the Associate Director of the Duke Institute for Brain Sciences and an Assistant Research Professor in the Department of Neurobiology at Duke University’s School of Medicine. Her research focuses on the mechanisms underlying vision and visual behavior, from retinal and early visual cortical physiology in animal models to eye tracking to investigate how human observers look and visually navigate through the world and the role of social cognition and decision-making in these processes. She has a long-time interest in how our perception of visual art informs how we see.

Episode: 5/31/2017 @6:00 PM


Drew Breunig
Drew Breunig

SVP of Strategy Online
PlaceIQ
https://www.placeiq.com/

Drew Breunig leads business application efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile.

Episode: 5/24/2017 @5:00 PM


Hannah Grove
Hannah Grove

CMO
State Street
http://www.statestreet.com/

Hannah is chief marketing officer for State Street, leading brand, media relations, content marketing, digital and client experience teams across the company. She is also a member of State Street’s Management Committee, the company’s most senior strategy and policy-making team.

As head of State Street’s Global Marketing organization, Hannah supports the company’s revenue growth and client acquisition and retention, and serves to positively influence all constituencies’ understanding of the company. She also serves as executive sponsor for State Street Pride, the company’s LGBTQ employee network; as a founder of “Leading Women,” a mentoring program for senior women across the company; as an advisory board member for the company’s Professional Women’s Network; and as a member of State Street’s Sales Council.

Prior to joining State Street in 1998, Hannah was marketing director for the Money Matters Institute, an initiative supported by the United Nations, the World Bank and (Show Full Bio)private sector companies to foster sustainable development in emerging economies.

Early in her career Hannah owned and operated a public relations firm in London, England. She moved to the US as communications director of the World Economic Development Congress in Washington, DC.

Hannah formerly served as President of the Board of Directors for the Women’s Lunch Place, a daytime community in Boston for disadvantaged women. She has been named to OUTstanding’s list of top LGBTQ allies for the past two consecutive years.

Episode: 5/24/2017 @5:30 PM


Hugh Braithwaite
Hugh Braithwaite

Founder, CEO
Braithwaite Communications
https://gobraithwaite.com/

Hugh Braithwaite is President of Braithwaite Communications, a Philadelphia-based marketing and public relations firm specializing in reputation management and issue control strategy for businesses in the public and private sectors.

A 25-year veteran of media and communications, his high-stakes representations include: tampering issues, construction disasters, financial incidents, regulatory actions, employee misbehavior, and environmental issues and incidents.

He is a distinguished counselor and trusted advisor. He has conducted media training programs for C-level spokespeople, attorneys, physicians, academics and elected officials. He has worked with a wide variety of traditional and new media venues to minimize negative exposure, protect and restore corporate reputations and to control the public narrative.

He speaks on media issues and crisis communications across the country to boards of directors, litigation practices, CLE audiences and trade associations.(Show Full Bio) His corporate crisis planning and response program template has been adopted by the American Red Cross.

Prior to founding his own firm, he previously worked for two of the country’s largest public relations agencies, where he directed several national product launches and crisis management campaigns.

He currently serves as a guest lecturer on Crisis Management at The Wharton School of Business at The University of Pennsylvania and St. Joseph’s University near Philadelphia.

Episode: 5/24/2017 @6:00 PM


Ryan Holmes
Ryan Holmes

Founder, CEO
Hootsuite
https://hootsuite.com/

Ryan Holmes is the founder and CEO of Hootsuite. He started the company in 2008 and has helped grow it into the world’s most widely used social relationship platform, with 15-million-plus users, including more than 800 of the Fortune 1000 companies.

A serial entrepreneur who started his first business in high school, Ryan is dedicated to supporting the startup community and socially conscious ventures. His foundation, The Next Big Thing, offers fellowships and mentoring to tomorrow’s brightest entrepreneurs, and he’s proud to have helped steer Hootsuite to B-Corp status for its commitment to social and environmental performance.

Recognized as an authority on digital transformation, entrepreneurship and social media, Ryan shares his insights in Fortune, Fast Company and the Wall Street Journal and ranks as one of the top 20 global Influencers on LinkedIn and as a leading CEO influencer on Facebook and Twitter.

Episode: 5/24/2017 @6:30 PM


Lauren Flaherty
Lauren Flaherty

CMO
CA Technologies
https://www.ca.com

Lauren is executive vice president and chief marketing officer at CA Technologies, a market leader in enterprise software. She joined CA in August 2013, after two consecutive CMO roles with Juniper Networks and Nortel Networks, and a 25-year marketing career at IBM where she held executive roles for over a decade. In addition to her role at CA, Lauren serves on the Board of Directors for Xactly Corporation, a market leader in SaaS-based tools for enterprise sales performance management and effectiveness.

The scope of her expertise and experience covers a broad spectrum: corporate brand management, product marketing and portfolio management, and digitally driven customer engagement, experience and demand creation. Lauren is an experienced leader who has served a diverse profile of companies, from globally recognized technology leaders to high-growth, Silicon Valley innovators.

At CA, Lauren is responsible for all facets of marketing. Since joining she has led a global i(Show Full Bio)nitiative to recast the company’s reputation and positioning in the market via portfolio rationalization, brand marketing, strategic media and sports sponsorships. She’s also led the development of CA’s first integrated operating model for demand and opportunity management across sales and marketing. This work enables CA to measure market demand on a global basis, use analytics to gain insight on customer buying patterns, assess program ROI and sales conversion.

Lauren has been recognized multiple times by BtoB Magazine as one of the World's Top Marketers and was profiled in Secrets of the Marketing Masters, 2009. In 2010, she was named one of The Most Influential Women in Silicon Valley by the San Jose Business Journal, and in 2015 she was recognized by the National Diversity Council as one of the 50 Most Powerful Woman in Technology.

Lauren holds a BA from Syracuse University.

Episode: 5/17/2017 @5:00 PM


Nick Ragone Esq.
Nick Ragone Esq.

Senior Vice President, Chief Marketing and Communications Officer
Ascension
http://ascension.org

Nick Ragone oversees the creation and execution of brand and marketing, public relations, social and digital communications and internal communications for Ascension and its subsidiaries.

Since joining Ascension, Nick has led efforts to centralize the marketing and communications functions to support the creation of a highly integrated health system. In addition, he focuses on defining and strengthening the Ascension brand, implementing a robust thought leadership plan, and developing a corporate social responsibility platform for the national health system.

He formerly served as Adjunct Professor at Georgetown University, Washington, D.C.

Episode: 5/17/2017 @5:30 PM


Lisa Marchese
Lisa Marchese

CMO
The Venetian and The Palazzo Resort Hotel and Casino
https://www.venetian.com/ | https://www.palazzo.com/

Lisa Marchese joined The Venetian and The Palazzo Resort Hotel and Casino as Chief Marketing Officer in February 2016. In this role Ms. Marchese oversees the brand’s vision as well as the marketing and sales strategy.

Under the stewardship of Ms. Marchese, the team has focused on improving hotel profitability by renegotiating key distribution deals, eliminating the least profitable channels and restricting distributor’s ability to infringe on direct channels. In addition, a renewed focus on ecommerce and digital marketing has resulted in the launch of new ecommerce sites which have driven a YoY increase in direct suite nights of 15% (33,543 nights). That momentum will carry into 2017 as Ms. Marchese’s team looks to deliver a new booking engine, a new analytics engine, a new email service provider and an upskilled digital team. Other critical areas of focus include continued social media enhancements building on the 2016 increase of 42% organic reach, the creation of state of the(Show Full Bio) art group sales tools (new site, digital sales kit, augmented reality sales videos, etc.) and the development of brand accretive capital concepts.

During her tenure at The Venetian and The Palazzo, the resorts have retained the Forbes Travel Guide Four-Star award and were named a Top 10 Hotel in Las Vegas in Condé Nast Traveler’s Reader’s Choice Awards as well as launched the first of its kind, Coworking Lounge Powered by Zappos.

Prior to joining The Venetian and The Palazzo, Ms. Marchese was Chief Marketing Officer of The Cosmopolitan of Las Vegas. In this role Marchese led the overall guest experience by delivering a clear vision of the brand and executional excellence overseeing entertainment, CRM, special events, retail, art curation, capital deployment, advertising, public relations, revenue management, social media and ecommerce. During her tenure the resort won several awards including Condé Nast Traveler “Gold List”, Inc.com “Most Socially Savvy Hotel” and Travel + Leisure 500 Best Hotels in the World. Ms. Marchese participated in the sale of the asset from Deutche Bank to Blackstone before her departure.

Marchese also served as Vice President of Brand Management for Harrah’s Entertainment Inc., a corporation which includes Caesars Palace, The Horseshoe, and Harrah’s. In this role she oversaw and implemented numerous initiatives including transforming Caesars from a themed mid-tier casino experience into a luxury, international lifestyle brand.

While with Harrah’s Entertainment Inc., Marchese served as the lead marketer and overall design voice for the company’s first two international properties in Spain and the Bahamas as well as spearheaded a different approach to customer insight; she pioneered the use of online communities to provide real time feedback and critical directional data.

Before working in the hospitality space, Marchese was an Associate Partner at Prophet, a brand strategy consulting firm. Here she oversaw customer-insight and brand-based initiatives for companies including IBM, AT&T, UBS, Universal Studios, Staples and Nationwide. Marchese also spent several years with Siegel+Gale, a strategic branding agency, where she lead numerous strategy for Fortune 1000 firms and served as the team leader for new offices in Tel Aviv and San Francisco.

Marchese attended Roanoke College in Salem Virginia where she received her BA with Honors in International Relations and a Minor in Economics.

Episode: 5/17/2017 @6:00 PM


Lauren Snyder
Lauren Snyder

CMO
Atlantis
http://www.atlantisbahamas.com/

Lauren Snyder is Chief Marketing Officer for Atlantis, Paradise Island, the leading destination resort in The Bahamas. A marketing innovator with more than 25 years of global experience in hospitality, advertising and entertainment, Lauren has an extensive track record in launching successful brands, solving complex brand issues and interacting in both the public and private sector. Lauren’s key strength is building bold and dynamic multi-channel global marketing campaigns alongside the execution of high profile media relations. She is currently overseeing the relaunch of Atlantis -- An impactful multi-faceted approach focused on cultivating the brand’s shared mission across its marketing campaigns on various platforms including television, mobile and social media. Aimed to nurture a Bahamian cultural and entrepreneurial renaissance, Atlantis is kicking off a commitment to storytelling, preserving the oral and visual history of the country and creating a platform for Bahamian makers to(Show Full Bio) share their works with the world. “Come to Life,” a :60 second, anthemic cinematic expression film, is the first dispatch of the cultural movement.

Lauren recently returned to Atlantis after a seven year hiatus from the company, previously holding the position of Chief Communications Officer for Kerzner International, the prior owner and operator of Atlantis. During her tenure at the company, she led strategic brand partnerships and communications while spearheading the launch and positioning of The Cove Atlantis, Aquaventure waterscape and the successful arrival of the Hurricane Katrina dolphins. She also had global oversight of the opening of Atlantis, The Palm in Dubai. In her professional career, Lauren has served as Acting Chief Marketing Officer at Morgans Hotel Group, Executive Vice President and Chief Communications Officer at IPG Mediabrands (IPG) and Senior Vice President of Corporate Communications at Gemstar-TV Guide.

Episode: 5/17/2017 @6:30 PM


Ted Wright
Ted Wright

CEO and Founder
FIZZ
http://fizzcorp.com/team-member/ted/

Ted Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent.

Often called the best WOMM speaker working today, Ted has won numerous public speaking awards for his talks on WOMM and always elicits more questions than a Q&A can handle.

An alumnus of Booz Allen & Hamilton, Ted holds an MBA with honors from The University of Chicago. He also enjoys great bourbon and drives too fast, but never at the same time.

Episodes: 5/10/2017 @5:00 PM, 3/15/2017 @5:00 PM, 12/21/2016 @5:30 PM, 12/2/2015 @5:30 PM


David Reibstein
David Reibstein

Professor, Marketing
the Wharton School
https://marketing.wharton.upenn.edu/profile/reibstei/

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more than two decades. Co-founder of Bizrate.com, he has consulted for companies ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell. David is also the host of Business Radio's Measured Thoughts.

Personal Site - https://www.measuredthoughts.com/

Episodes: 5/10/2017 @6:00 PM, 3/15/2017 @6:00 PM


Daniel Mochon
Daniel Mochon

Assistant Professor, Marketing
Tulane University
https://business.tulane.edu/faculty-research/faculty-profile.php?idkey=244

Professor Mochon's research focuses on consumer behavior and decision making. He is interested in understanding how human biases inherent to people’s decision making processes affect the choices and judgments they make. He has conducted research in domains such as online dating, health, financial decision making, subjective well-being and consumer perceptions of value. This research has been published in both leading marketing and psychology journals.

Professor Mochon is also interested in how new online tools affect the way people communicate with each other and with businesses. He teaches a course on social and online marketing which examines these issues. He has also conducted research on these topics and consulted with various online companies to help them apply insights from consumer behavior.

Education
Ph.D., Sloan School of Management, MIT, 2008
B.A., Brown University, 2002

Episodes: 5/10/2017 @6:30 PM, 3/15/2017 @6:30 PM


Julie Cottineau
Julie Cottineau

Founder and CEO
BrandTwist
http://brandtwist.com/

Julie Cottineau is founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a premier learning program that teaches small business owners, entrepreneurs and non-profits how to create more distinctive, more powerful and more profitable brands that break-through in crowded markets. Prior to launching her own business, she was vice president of brand at Richard Branson’s Virgin Group. Cottineau also served as executive director of consumer branding at Interbrand, as well as a VP management supervisor at Grey Global in both the US and France, helping to build leading global brands in diverse categories such as Intel, Pantene, Virgin, Stolichnaya and Kool-Aid. She has been an adjunct professor of Integrated Marketing Communications at Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open for Small Business. For more informatio(Show Full Bio)n, visit BrandTwist.com and TheTwistBook.com.

Episodes: 5/3/2017 @5:00 PM, 5/4/2016 @5:00 PM


Shama Hyder
Shama Hyder

CEO
The Marketing Zen Group
http://marketingzen.com/about-us/leadership/shama-hyder/

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company, she has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” byFastCompany.com. Under her leadership, The Marketing Zen Group has grown to include a team of 30 and serve clients ranging from publicly-held Fortune 500 companies to privately-held small businesses and nonprofit organizations across the globe.
Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition, and an acclaimed international keynote speaker who has been invited to share the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama.
As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO awar(Show Full Bio)d. She was named one of the “Top 25 Entrepreneurs under 25” by Businessweek in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes 30 Under 30 list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social. Shama has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.
Her latest book, Momentum, is due out in May 2016.

Episodes: 5/3/2017 @5:30 PM, 5/4/2016 @5:00 PM


Jim Koch
Jim Koch

Founder, Brewer of Samuel Adams Beers
The Boston Beer Company
http://www.bostonbeer.com/

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams beers. He founded the company in 1984 using his great-great grandfather's recipe and helped revolutionize the American beer industry. Samuel Adams Boston Lager helped pave the way for the craft brewing movement, bringing rich, full-flavored beer to the American beer landscape. Today, The Boston Beer Company brews more than 60 styles of beer, relentlessly pursuing the development of new styles and the perfection of classic beers. With Jim at the helm for more than 30 years, The Boston Beer Company has become one of the largest American craft breweries but still only accounts for one percent of the U.S. beer market.

Motivated by his own challenges starting a business, Jim launched the Samuel Adams Brewing the American Dream program in 2008. With a focus on helping small business owners in food, beverage, hospitality, and craft brewing, the program provides micro-loans as well as nation-wide speed coachin(Show Full Bio)g events that pair owners with Samuel Adams employees and local business professionals who provide real-world advice based on their areas of expertise.

Jim currently serves as Chairman and was the company's Chief Executive Officer until January 2001. Prior to starting The Boston Beer Company, he was a manufacturing consultant for The Boston Consulting Group and taught adventure skills for Outward Bound. Jim received an undergraduate as well as advanced degrees in Business and Law from Harvard University.

Sam Adams - https://www.samueladams.com

Episodes: 5/3/2017 @6:30 PM, 5/4/2016 @5:00 PM