Recent Guests

Flint McGlaughlin
Flint McGlaughlin

Managing Director
MECLABS Institute

Flint McGlaughlin is the Managing Director of MECLABS Institute. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.

Twitter - @flintsnotes | @meclabs

Episode: 7/19/2017 @6:00 PM

Daniel Burstein
Daniel Burstein

Senior Director, Content

Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 13 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications.

Twitter - @danielburstein | @marketingsherpa

Episode: 7/19/2017 @6:00 PM

Linda Lane Gonzalez
Linda Lane Gonzalez

AHAA: The Voice of Hispanic Marketing

At Viva’s helm since founding the company in January 1997, Linda provides the overall vision, direction and creative inspiration for every facet of research, creative, account services, media and integrated marketing strategies.

Linda has been fascinated by language and culture since childhood, having lived between San Antonio and Mexico and then Brazil and Puerto Rico. This led to degrees in Latin American Studies and M.Ed. in Second Language Acquisition.

Her professional passion has been to help companies and brands grow their business in the Multicultural markets by uncovering business and marketing solutions that are relevant, consistent with brand messaging and results driven. This approach has proven successful for many brands over the years, including Disney World, Burlington, Sparkling Ice, NTB, Verizon, Sandoz Novartis (for which Viva earned two AdAge Modern Health Care Awards), Hallmark, and mikes hard lemonade among others.

Linda has been named one o(Show Full Bio)f the Top 50 Women-Led businesses by the Commonwealth Institute in 2011, 2012 and 2016. She is also the chairman of AHAA (previously known as the Association of Hispanic Advertising Agencies) and represents key Executive Leadership of the ANA’s AIMM, Alliance for Inclusive Multicultural Marketing.

A contributor to the Financial Times, Bloomberg News, CNN Dinero, NPR and The Hill Latino, Linda is also a frequent speaker on Diversity Marketing and Women in Business.
In her free time, Linda enjoys kayaking, paddle boarding and hiking with her family and is always on the lookout for adventure.

Twitter - @ahaa

Episode: 7/19/2017 @5:00 PM

David Wellisch
David Wellisch

Co-Founder & CEO
Collage Group

David is co-founder and CEO of Collage Group, previously known as the Latinum Network. From its inception in 2009, the company has grown to serve nearly 100 leading corporations, 230+ consumer brands, in 16 different industries. David is passionate about entrepreneurship and company building.
Prior to Collage Group, he was the founder, vice president and general manager of AOL Latino, AOL’s Hispanic service. He was responsible for the entire operation, including overseeing programming, product development, customer service, brand and acquisition marketing, strategy and business development. At its peak, AOL Latino produced $130MM in revenue from subscriptions and advertising. David was also Executive Director of strategy at AOL’s web properties. Before AOL, he worked in private equity at Allied Capital and strategic consulting at Gemini Consulting. Originally from Ecuador, David holds an undergraduate degree from Brown University and an M.B.A. from Harvard Business School. Currently(Show Full Bio), he sits on the Board of Trustees for Georgetown Day School in Washington, D.C. David is also a member of the Washington, D.C. chapter of the Young President’s Organization. David is married, has three awesome kids, and currently lives in DC.

Twitter - @CollagegroupUS

Episode: 7/19/2017 @5:30 PM

Joel Beckerman
Joel Beckerman

Award-Winning Composer and Founder of Man Made Music; Author of The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Man Made Music

Hailed as "equal parts Philip Glass and Don Draper" by Details magazine, Joel Beckerman is a pioneer of sound and music and their transformative power. He is an award-winning composer, producer, and arranger, as well as the founder of Man Made Music, a strategic sound and music studio. He is the author of "THE SONIC BOOM: How Sound Transforms the Way We Think, Feel, and Buy."

Interweaving music, strategy, and popular culture, Beckerman is dedicated to telling compelling stories and impacting our everyday experiences with music and sound. For this work, Fast Company magazine has honored him on its list of Most Creative People in Business 1000. Beckerman has, with his team, created original scores for over 50 television series and specials, including the Super Bowl on NBC, "Entertainment Tonight," ESPN Films' "30 for 30," and "Anthony Bourdain: No Reservations." His work can be found across most major networks, including HBO, FX, NBC, and A&E. He has been named one of ASCAP's Mos(Show Full Bio)t Performed Themes and Underscore composers for the past ten years.

By translating brand strategy into sonic strategy, Beckerman and his company have developed unique and signature sonic branding programs for global giants such as Disney, Mercedes, AT&T, IMAX, and Southwest Airlines. Beckerman's thought leadership in innovation through music and sound has been featured in The Wall Street Journal, TIME Magazine, Fast Company, Billboard, Hollywood Reporter, Spin Magazine, and more.

Twitter - @joelbeckerman

Episode: 7/12/2017 @6:00 PM

Steve Wanczyk
Steve Wanczyk

Account Supervisor
Braithwaite Communications

Steve Wanczyk is a seasoned communications and marketing professional with extensive experience on both sides of the media equation, having previously worked as a news reporter and producer. He serves as the head of Braithwaite Communications’ Crisis Communications practice and is adept at all aspects of crisis management including crisis response, planning and vulnerability assessments. He has facilitated and designed numerous crisis tabletop training sessions and simulations. Throughout his career, Steve has managed crisis communications for high profile real estate development disputes, local policy , legal matters, labor disputes and workplace safety.

He began his career at the CBS television affiliate in Syracuse, NY, where he worked as a news writer and producer. There he helped write and package news stories for the station’s 6 and 11 o’clock newscasts. Steve then moved to local reporting for a Philadelphia radio station before going to the “dark side” and joining Brai(Show Full Bio)thwaite Communications.

He holds a degree in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.

Episodes: 7/12/2017 @5:00 PM, 1/18/2017 @6:00 PM, 10/12/2016 @5:30 PM, 4/27/2016 @6:00 PM, 1/20/2016 @5:00 PM, 10/14/2015 @5:30 PM

Michael Tsiros
Michael Tsiros

Vice Dean of Faculty Affairs & Faculty Development and Patrck J. Cesarano Professor of Marketing
University of Miami School of Business Administration

Michael Tsiros is Vice Dean of Faculty and Chair of the Marketing department. He is also the Patrick J. Cesarano Professor of Marketing and Director of the Canes Behavioral Lab. He served as Chair of the department again for the period 2009 - 2013. Previously, he was with the faculty at the Olin School of Business at Washington University in St. Louis. He holds a BS (Summa Cum Laude) in Computer Science and Business from St. John's University, an MBA from St. John's University, and a PhD in Marketing from Temple University.

His research interests include the role of customer satisfaction and regret in decision-making, numeracy and behavioral pricing, and the symbolic association of brand assets. His research applies phenomena examined in the areas of behavioral decision theory, social, and cognitive psychology into marketing. His articles are heavily cited and have appeared in leading journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Market(Show Full Bio)ing, Organizational Behavior and Human Decision Processes, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, and Marketing Letters.

He was awarded the 2016 Best Reviewer award by Journal of Retailing, 2010 and the William R. Davidson award for best paper published in the Journal of Retailing. In 2005 he was selected to be one of the 30 participants worldwide in the Young Scholars Program which selects the most promising marketing scholars and is sponsored by the prestigious Marketing Science Institute. He has served on the Editorial Board at Journal of Marketing. He currently serves on the Editorial Boards at Journal of Retailing and Journal of Services Research. He has taught several courses of Marketing Research, Pricing, Consumer Behavior, and Services Marketing at the undergraduate, graduate, and executive level. He has also worked and consulted for several marketing research companies (e.g., The Response Center, Research Data Analysis, Maritz Marketing Research).

Episode: 7/12/2017 @5:30 PM

Kyle Nel
Kyle Nel

VP, Disruptive Innovation; Founder, Innovation Labs

Kyle Nel is the founder and Executive Director of Lowe’s Innovation Labs, part of Lowe’s Companies, Inc., where he is responsible for driving retail innovation through disruptive technologies. Through Lowe’s Innovation Labs, Nel brings together uncommon partners to imagine the impossible and provide scalable solutions for problems that customers and employees face every day.

Nel has led Lowe’s Innovation Labs to develop and introduce technologies including Holoroom How To, a virtual reality home improvement education and design tool, the LoweBot autonomous retail service robot, Lowe’s Vision, a Tango-enabled app that enables customers to easily measure any room in their home with the touch of a finger, 3D scanning and printing in-store services.

Prior to Lowe’s, he was part of Walmart’s Global Insights group, where he contributed to the growth of shopper insights and innovation for the multinational retailer, and served as research director for Clear Channel Radio. He(Show Full Bio) serves on a variety of advisory committees and boards, including Google Consumer Surveys, Fringe Factory, and the Insights and Innovation Exchange.

Nel holds an MBA from the AC Nielsen Center for Marketing Research at the University of Wisconsin and a bachelor’s degree in business management from Brigham Young University-Idaho.

Episodes: 7/5/2017 @5:30 PM, 5/31/2017 @5:30 PM, 1/20/2016 @5:00 PM

Michael Platt
Michael Platt

Professor of Neuroscience; Director, the Wharton Neuroscience Initiative
University of Pennsylvania

Michael Platt studies how we make decisions, using a combination of neural recordings, pharmacology, brain imaging, genetics, and computation, in humans, monkeys, and other animals. He received his B.A from Yale and his Ph.D. from the University of Pennsylvania, both in biological anthropology, and did a post-doctoral fellowship in neuroscience at New York University. His work has been supported by the National Institutes of Health, the Klingenstein Foundation, the McDonnell Foundation, the EJLB Foundation, Autism Speaks, the Broad Foundation, the Klarman Foundation, the Simons Foundation, and the Department of Defense, among others. He is a winner of the Ruth and A. Morris Williams Faculty Research Prize in the Duke University School of Medicine, and was an Alfred P. Sloan Foundation Fellow. He has given the Sage Lecture at UC Santa Barbara and has received the Astor Visiting Professor award at Oxford University (deferred). Michael has authored over 90 peer-reviewed papers and over 40(Show Full Bio) review and opinion papers, and his work has been cited over 4,000 times. Michael is an editor of major textbooks in neuroscience and cognitive neuroscience, and he is a former president of the Society for Neuroeconomics. A revered instructor and mentor, Michael won the Master Teacher/Clinician Award from the Duke University School of Medicine. He is the former Director of the Duke Institute for Brain Sciences and former Director of the Center for Cognitive Neuroscience at Duke University. Michael’s work has been featured in the New York Times, Washington Post, Wall Street Journal, Newsweek, and National Geographic, as well as on ABC’s Good Morning America, NPR, CBC, BBC, and MTV. He has also served as a consultant on several films, including The Fountain (Warner Bros, Darren Aronofsky, director) and as a scientific advisor to NOVA.

Episodes: 7/5/2017 @6:00 PM, 5/31/2017 @6:00 PM

Kevin Randall
Kevin Randall

Brand Strategist; Neuroscience Writer for the New York Times

Kevin Randall creates business-building brand strategies for Fortune Global 500, B2B and healthcare organizations. He also writes for The New York Times (two Page One stories on neuroscience applications, Dalai Lama interview on applying the science of emotions), Vanity Fair, Wired, The Economist (Elon Musk interview), Harvard Business Review and Fast Company.

Randall--and Donald Trump--have been quoted in Forbes stories on the mogul's brand value; The Times has cited him on neuromarketing. Randall has advised leadership at SpaceX and lectured at Google (on B2B branding), Telefónica, Kellogg School of Management at Northwestern University, The University of Chicago Booth School of Business and on Wharton Business Radio.

Randall's Movéo brand strategy clients include Abbott, Cancer Treatment Centers of America (his research and recommendations led to 5X growth), Cardinal Health (his bold rebranding strategy boosted market share 3%), CareerBuilder (his mission of 'Empower(Show Full Bio)ing Employment' is championed by CEO), GOJO (Purell), ICE (NYSE), Landis+Gyr, Molex, Pfizer, Sealed Air, Stryker and Trinity Health.

At Interbrand, Randall developed brand strategies and names for Abbott, Alcatel, Bayer, Capital One, Case IH, Energizer, Ford, GE, Imation, Kellogg's, McDonald’s, Miller, Motorola, Nationwide, Pfizer, Qualcomm, Roche, S.C. Johnson, SeaWorld, 3Com, 3M and Smucker's.

Randall's articles have appeared in Philip Kotler and Kevin Keller's classic "Marketing Management" MBA textbook and the bestselling book "The Social Employee" (by Cheryl and Mark Burgess) hailed by management guru Tom Peters as "a landmark". His Times story is required reading in a Harvard Kennedy School course.

Randall's work has been published by The Wall Street Journal, The Atlantic, The Washington Post, New York Magazine, Politico, NBC, CBS, ABC, CNN, Fox, ESPN ("Top Headlines"), Deadspin, Vice, Smithsonian Magazine, Psychology Today and The Telegraph. He has appeared on CNBC's "Squawk Box" , CBS Sports Radio and Public Radio.

Twitter - @KevinBrandall
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Episodes: 7/5/2017 @6:30 PM, 5/31/2017 @6:30 PM, 2/22/2017 @6:30 PM, 9/7/2016 @6:30 PM

Carl Marci
Carl Marci

Chief Neuroscientist, Consumer Neuroscience

Dr. Carl D. Marci is Chief Neuroscientist of the Consumer Neuroscience division of Nielsen. He is also on faculty at Harvard Medical School and is the former Director of Social Neuroscience at the Massachusetts General Hospital and past Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. Dr. Marci received his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his M.D. with honors at Harvard Medical School. He has extensive training in the use of biometrics and the neuroscience of emotion through two National Institutes of Health fellowships. Co-founder of Innerscope Research in 2006, Dr. Marci was CEO from 2008 to 2013 and the company was acquired by Nielsen in 2015.

Dr. Marci and the company’s innovative research have been featured in the New York Times, Wall Street Journal, Advertising Age, Media Post, Psychology Today, Wired Magazine, Fast Company and the International Herald Tribun(Show Full Bio)e and Dr. Marci has been interviewed on CNN, MSNBC and Fox News. He has presented at the Interdisciplinary Symposium on Decision Neuroscience, the Advertising Research Foundation, the Association of National Advertisers, the Cable & Telecommunications Association for Marketing, the World Advertising Research Conference, ESOMAR and the Festival of Media Global Event. Dr. Marci was also a guest editor of Media Magazine and the International Journal of Advertising Special Issue on Advertising and the Brain. He has published numerous articles in peer-reviewed science journals, gives lectures nationally and internationally, and is a pioneer in the new fields of social and consumer neuroscience. He was recently named as a 2017 Marketing Technology Trailblazer by AdAge and is a member of the Aspen Global Leadership Network as a Henry Crown Fellow.

Episodes: 7/5/2017 @5:00 PM, 5/31/2017 @5:00 PM

Elizabeth Johnson
Elizabeth Johnson

Executive Director, Senior Fellow, the Wharton Neuroscience Initiative
the Wharton School

Elizabeth (Zab) Johnson is the executive director and a senior fellow of the Wharton Neuroscience Initiative. Students and faculty looking to get more involved with the Wharton Neuroscience Initiative should contact her directly. She received an A.B. in Psychobiology at Mount Holyoke College and a Ph.D. in Neural Science at New York University. Until September 2016, she was the Associate Director of the Duke Institute for Brain Sciences and an Assistant Research Professor in the Department of Neurobiology at Duke University’s School of Medicine. Her research focuses on the mechanisms underlying vision and visual behavior, from retinal and early visual cortical physiology in animal models to eye tracking to investigate how human observers look and visually navigate through the world and the role of social cognition and decision-making in these processes. She has a long-time interest in how our perception of visual art informs how we see.

Episodes: 7/5/2017 @6:00 PM, 5/31/2017 @6:00 PM

Michael Hoefflinger
Michael Hoefflinger

Former Director, Global Business Marketing at Facebook; Author of "Becoming Facebook"

Mike Hoefflinger is now an Entrepreneur in Residence at XSeed Capital. Prior, he worked at Facebook as the Director of Global Business Marketing. There, he built Facebook’s B2B Advertising Marketing team from 6 people supporting a $200M+ business to 160+ people in 13+ locations supporting a $12B+ business. Responsibilities included…

Marketing Communications: All B2B branding, positioning, solution collateral, design, web presence, annual events and C-suite meetings, and B2B advertising across four global regions.

Vertical Marketing: Developed solutions based on unique insights, capabilities. Ramped to annual impact of $500M+ in 12 mos.

Partner Marketing: Communications, events and marketing programs for ecosystem partners, including Facebook Marketing Partners and media and creative agencies.

Customer Marketing/Creative Solutions: Marketing consultation for largest clients. $500M+ of incremental annual revenue impact and 8-figure engagements with P&G, Unilev(Show Full Bio)er, Walmart, Target, AT&T, T-Mobile, many others. Publishing Garages with 100+ clients and media/creative agencies.

Consumer Insights practice (Facebook IQ): People, behavior, ad effectiveness and event insights through a combination of 1st and 3rd party and qualitative and quantitative research techniques. Web presence, newsletter, industry ads.

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Episodes: 6/28/2017 @5:00 PM, 3/29/2017 @5:00 PM

Rebecca Scott
Rebecca Scott

Marketing Lecturer
Cardiff Business School

Rebecca’s research focuses on the social and cultural aspects of marketing. Using ethnographic approaches, she is specifically interested in areas of experiential consumption, multisensory consumption and the body. In January 2016, she joined Cardiff University as a Lecturer in Marketing and Strategy. For the period 2014-2016, she was an Assistant Visiting Professor in Marketing at the University of Arizona. Rebecca completed her PhD at UNSW in Sydney Australia, and prior to that, her BSc in Business Administration at the University of Bath.
Her professional experience includes: Industry Analyst for Google (London), Ethnographic Researcher for Ogilvy (Sydney), Sales and Marketing for Toyota (Bath) and Junior Publicist of luxury consumer goods for Mission Media (London).

Episodes: 6/28/2017 @5:30 PM, 3/29/2017 @5:30 PM

Zia Wigder
Zia Wigder

Chief Global Content Officer

Zia Wigder is the Chief Global Content Officer for Shoptalk, a new event in the U.S. and Europe that look at disruption in retail and ecommerce. In this role, she is in charge of developing 100-session agendas for both events and identifying innovative startups and traditional retail brands to recruit as speakers.

As the Chief Global Content Office of Shoptalk, Zia is responsible for developing the agenda, identifying innovative businesses, and recruiting speakers for new, large-scale conferences in the U.S. and Europe. Shoptalk brings together companies across the commerce spectrum, including established retailers and branded manufacturers, venture-backed startups, real estate developers, and investors. Content themes at Shoptalk include retail experiences of the future, delivery and logistics innovation, and evolving trends in marketing.

Zia joined Shoptalk in 2015 after spending over seven years as a Research Director at Forrester where she oversaw the company’s digit(Show Full Bio)al store and omnichannel commerce research. She managed teams of analysts covering omnichannel commerce technology, digital store innovation, and payments and globalization. Additionally, she directed research, spoke at industry events, and advised digital businesses on growth opportunities and international expansion.

She attended Dartmouth College to obtain her Bachelors of Arts in Geography. Then, she obtained her Masters degree in Arts and Diplomacy from Tufts University’s Fletcher School of Law and Diplomacy.

Episodes: 6/28/2017 @6:30 PM, 3/29/2017 @6:30 PM, 6/3/2015 @5:00 PM

Thomas Robertson
Thomas Robertson

Joshua J. Harris Professor of Marketing; Former Dean
The Wharton School

Thomas S. Robertson is the Joshua J. Harris Professor of Marketing at the Wharton School of the University of Pennsylvania. An expert in marketing strategy and competitive behavior, the diffusion of innovation, and consumer behavior, Dr. Robertson is author, co-author or editor of a dozen books and almost 100 scholarly articles and book chapters. He has won numerous awards for his scholarship and has lectured widely in North and Central America, Europe, Asia, and Australia.

Dr. Robertson recently completed a seven-year term as Dean of the Wharton School. In this role he raised substantial financial resources for the School, while championing global engagement, a strong culture of innovation, and business as a force for good. Under his leadership Wharton implemented a new MBA curriculum, a new initiative in public policy, creation of modular courses which run in eight countries, a physical research and teaching presence in Beijing, a commitment to lifelong learning for Wharton al(Show Full Bio)umni, and the design of a portfolio of online courses reaching over one million participants worldwide.

Prior to his Wharton deanship, Dr. Robertson held posts at Emory University. As Chair of International Strategy, he served as founding Executive Faculty Director of the Institute for Developing Nations, a joint-venture research initiative with The Carter Center and President Jimmy Carter. From 1998 to 2004 he was Dean of Emory’s Goizueta Business School and is widely credited with positioning the school to compete as an international leader in business education.

From 1994 to 1998, he served as Deputy Dean of the London Business School in charge of the School’s entire portfolio of degree and non-degree programs. In addition to his appointments at Wharton, Emory and London Business School, Dr. Robertson has held faculty positions at UCLA’s Anderson School and Harvard Business School.

Dr. Robertson is an active board member in the university and corporate domains. He is a trustee of Singapore Management University, and serves on the Advisory Boards of the Sorbonne, Indian School of Business, Tsinghua University and Guanghua School of Management (Peking University). He is a member of the Boards of Directors of the Carlyle Group and CRA International.

Born in Scotland, Robertson earned his B.A. from Wayne State University. He holds an M.A. in sociology and a Ph.D. in business from Northwestern University. He is married to Diana C. Robertson, the Riady Professor of Legal Studies and Business Ethics at the Wharton School. They have three grown children.

Episode: 6/21/2017 @5:30 PM

Tara-Nicholle Nelson
Tara-Nicholle Nelson

CEO; Former VP, Marketing, MyFitnessPal; Author of "The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser"

Tara-Nicholle Nelson is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser (Berrett-Koehler; 2017).

She is the CEO of TCI, a consulting firm that creates transformational marketing and growth experiences for conscious leaders, businesses + customers.

Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content and digital/social media, and media relations. During her career in Silicon Valley, Tara has created brand, growth, media and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite and many, many more.

Tara holds a Master’s degree in Psychology and a Juris Doctorate from the University of California, Berkeley. Tara is the Board President of City Slicker Farms, a non-profit com(Show Full Bio)munity farming and food security organization in West Oakland. She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.

Book -

Book Website -

Episode: 6/21/2017 @5:00 PM

Joann Peck
Joann Peck

Associate Professor of Marketing
University of Wisconsin

Joann Peck is an associate professor in the marketing department within the Wisconsin School of Business.

She is the recipient of the Emil H. Steiger Distinguished Teaching Award in 2008 and the Lawrence J. Larson Excellence in Teaching Award in 2005. She has also been the recipient of six other teaching awards.

Peck researches haptics (the sense of touch), specifically as it relates to a shopper’s motivation to touch a product when shopping. She also examines the interactions between an individual difference in motivation to touch (desire to touch), product category differences in whether touch is important, and situational differences that encourage or discourage touch, such as point of purchase signs or online shopping. Additionally, she researches e-commerce boundaries, attitude theory, typicality, and categorization.

Peck holds a Ph.D. in business administration from the University of Minnesota.

Episode: 6/21/2017 @6:00 PM

Peter Verhoef
Peter Verhoef

Professor of Marketing
University of Groningen

Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He is the director of the University of Groningen Business School (UGBS). He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of M(Show Full Bio)arketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013. He is currently an editorial board member of the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of Service Research and the Journal of Interactive Marketing. He functions as an area editor for Journal of Marketing Research and Marketing Science. He is a senior editor of the International Journal of Research in Marketing. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management and MBA programs, at DTU Copenhagen and BI Norwegian Business School. He is the founder of the Customer Insights Center, University of Groningen. He currently is also academic trustee of the Marketing Science Institute in Boston ( and has recently been appointed as EMAC fellow.He co-chaired the EMAC 2017 conference in Groningen.

Episode: 6/21/2017 @6:30 PM

Sean Blankenship
Sean Blankenship

Coldwell Banker

Sean Blankenship joined Coldwell Banker Real Estate in June 2013 with nearly 20 years of marketing experience. A "digital native" with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship's focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications. Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®.

Episodes: 6/14/2017 @5:00 PM, 3/8/2017 @5:00 PM

Lynn Godfrey
Lynn Godfrey

Chief Marketing and Communications Officer
Girl Scouts of the USA

Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences.Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015.

With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New Yo(Show Full Bio)rk Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.

Episodes: 6/14/2017 @6:00 PM, 3/8/2017 @6:00 PM

Michael Collins
Michael Collins

Managing Director, Services Delivery
CFA Institute

Michael Collins is accountable for leading and developing the organization’s Services Delivery functions, including marketing, corporate communications, integrated marketing services, content distribution strategy, brand management, website strategy, digital and mobile marketing, multimedia production, and the global contact center. He collaborates with all internal functions, impacts all external CFA Institute audiences, and employs effective methods of developing and measuring the effectiveness of strategies and plans that support the CFA Institute annual plan and objectives.

He joined CFA Institute following a career with public and private global companies, including J.P. Morgan, Rockefeller & Company, Iomega, SAGA Software, Mercator Software, Gevity HR, and Computer Sciences Corporation. Collins's expertise is in helping organizations build high performance marketing, customer value, and support teams through increased alignment and a focus on innovation. He incorporates cu(Show Full Bio)stomer and market-led insights into product and service direction, awareness creation, and programs that deliver value to an organization’s core audiences. His focus on strategically-guided execution has successfully resulted in profitable growth in revenue, increases in delivering customer value, and successful new product launches.

Episodes: 6/14/2017 @6:30 PM, 3/8/2017 @6:30 PM

Jagdish (Jag) Sheth
Jagdish (Jag) Sheth

Charles H. Kellstadt Professor of Marketing; Author of "Breakout Strategies for Emerging Markets"
Emory University, Goizueta School of Business

Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta School of Business at Emory University. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois, Columbia University, MIT, and Emory University.

Throughout his career, Professor Sheth has offered hundreds of presentations in at least 20 countries. He has also provided consulting for numerous companies in the United States, Europe and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Professor Sheth has also served on the Board of Directors of several public companies including Norstan, Cryo Cell Inter(Show Full Bio)national, and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, and the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International. Professor Sheth is also the recipient of all four top awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award, the Charles Coolidge Parlin Award, the P.D. Converse Award for outstanding contributions to theory in marketing, and the William Wilkie Award for marketing for a better society.

Professor Sheth is a Distinguished Fellow of the Academy of Marketing Science, Fellow of the American Psychological Association (APA), and a recipient of a Distinguished Fellow award from the International Engineering Consortium. He has authored or coauthored several hundreds of articles and several books including Clients for Life, Tectonic Shift, Firms of Endearment, Chindia Rising, The 4 As of Marketing, Breakout Strategies for Emerging Markets, and most recently, The Sustainability Edge.

Book -

Episode: 6/7/2017 @5:00 PM

Vince Parry
Vince Parry

President and Chief Branding Officer
Parry Branding Group

Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service and product brands. He has launched some of the most iconic healthcare brands we know, such as Lipitor, Botox and Prozac, and has been instrumental in transforming the way society is educated about illness and the possible options for relief. By incorporating how we identify with illness and wellness into his innovative branding strategies, he has redefined how we make purchasing decisions to improve our lives and find relief.
He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, Pharm(Show Full Bio)aVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding.

Episode: 6/7/2017 @5:30 PM

Mitchell Green
Mitchell Green

Founding and Managing Partner
Lead Edge Capital

Mitchell Green is the Founding and Managing Partner at Lead Edge Capital, an investment fund that specializes in building late stage companies with $1B in capital under management, where he oversees the fund’s global activities in the software and internet space. He’s invested in a wide range of portfolios including Alibaba Group, BlaBlaCar, Catawiki, Refinery29, Serena & Lily, Uber, Bazaarvoice, DrillingInfo, Mindbody, Marketo, Monetate, Xamarin and Appirio.

Prior to founding Lead Edge Capital, Mitchell was on the investment teams at Eastern Advisors and Bessemer Venture Partners where he sourced the firm’s investments for and Wikia.

Mitchell holds an MBA in Marketing from the Wharton School at the University of Pennsylvania and a BA in Economics from Williams College. He was formerly a nationally ranked ski racer and is an avid Soul Cyclist, having attended 374 classes in 2015 and 2016. He splits his time between New York City and Santa Barbara, CA where he(Show Full Bio) lives with his wife, four daughters under the age of five and their two French bulldogs.

Episode: 6/7/2017 @6:30 PM