Recent Guests

Shawndra Hill
Shawndra Hill

Senior Researcher
Microsoft Research NYC
https://www.microsoft.com/en-us/research/lab/microsoft-research-new-york/

Shawndra Hill is a Senior Researcher at Microsoft Research NYC. Before joining Microsoft, she was an Assistant Professor in the Operations and Information Management at the Wharton School of the University of Pennsylvania, where she is still an Annenberg Public Policy Center Distinguished Research Fellow, a Wharton Customer Analytics Initiative Senior Fellow, and a core member of the Penn Social Media and Health Innovation Lab.

Generally, she researches the value to companies of mining data on consumers, including how consumers interact with each other on social media — for targeted marketing, advertising, health and fraud detection purposes. Her current research focuses on the interactions between TV content and Social Media www.thesocialtvlab.com.

Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU’s Stern School of Business.

Episode: 4/19/2017 @6:00 PM


Hilary Mason
Hilary Mason

Founder, CEO
Fast Forward Labs
http://www.fastforwardlabs.com/

Hilary is Founder and CEO of Fast Forward Labs, a machine intelligence research company, and Data Scientist in Residence at Accel Partners. Previously, Hilary was Chief Scientist at bitly. She co-hosts a DataGotham, a conference for New York's home grown data community, and co-founded HackNY, a non-profit that helps engineering students find opportunities in New York's creative technical economy. She’s on the board of the Anita Borg Institute and an advisor to several companies including Sparkfun Electronics, Wildcard, and Wonder. Hilary served on Mayor Bloomberg’s Technology Advisory Board, and is a member of Brooklyn hacker collective NYC Resistor.

Twitter - @hmason
Personal Site - https://hilarymason.com/

Episode: 4/19/2017 @5:00 PM


Kathy Koontz
Kathy Koontz

Practice Director of Customer Journey
Teradata
http://www.teradata.com

Kathy Koontz is a Business Consultant—Customer Journey within the Customer Engagement Practice at Teradata. In this role, she assists clients in identifying opportunities and designing solutions to utilize data and analytics to improve customer relationships.

For 10 years prior to joining Teradata, she was Associate Vice President in the Customer Insights & Analytics group at Nationwide Insurance developing capabilities to increase the value and size of the customer portfolio and reinforce Nationwide’s brand promise. Kathy has more than 20 years of experience developing strategy and designing solutions to strengthen customer relationships. Her experience is in retail, insurance/financial services and non-profit industries. She is a graduate of the University of Florida with a Bachelor of Science in Journalism.

Episode: 4/19/2017 @5:30 PM


Zachery Anderson
Zachery Anderson

Vice President, Global Analytics and Insights
Electronic Arts
https://www.ea.com/

Zachery is the Vice President of Global Analytics and Insights at Electronic Arts (EA), the world’s largest Video Game Company. He is responsible for leading Consumer Insights, UX Research, Data Science, Studio Analytics, and Marketing Analytics for EA. His team uses in-game behavioral data, traditional consumer research, lab work, and online advertising data to provoke and inspire EA’s development and marketing teams to think and act “Player First”. Prior to joining EA in 2007, Zachery was head of consulting and modeling for J.D. Power and Associates’ PIN group, Corporate Economist for Nissan North America, and Economist for the private investment company Fremont Group.

Zachery’s work has been highlighted in the Harvard Business Review and the MIT Sloan Management Review. His work has won many awards including the INFORMS Marketing Science Practice and while at Nissan he was recognized by the US Federal Reserve for the Best Industry Forecast.

Zachery’s undergraduate degr(Show Full Bio)ee in Political Science and Communications is from Southern Illinois University. His graduate work was at UCLA, in Economics and Political Science, where he studied game theory with Nobel Prize Winner Lloyd Shapley.

Episode: 4/19/2017 @6:30 PM


Uzma Khan
Uzma Khan

Associate Professor of Marketing
University of Miami

Professor Uzma Khan currently serves as the associate marketing professor at the University of Miami, with research interests in Judgment and Decision-Making, Self-Control, Goals and Motivation, and Risk Perception in Financial and Health Decision.

In terms of professional experience, she worked as the Director of Business Development AIS Consulting from 1998-2000 as well as the Associate Director NatWest Bank-ICA from 1997-1998, both in Islamabad, Pakistan.

She has also been honored with a multitude of awards, a few being the Top 10 Reviewers Award for the Journal of Consumer Psychology in 2011, the Marketing Science Institute’s Young Scholar Award, and the Ormond Family Faculty Scholar for Stanford’s Graduate School of Decision Making in 2009.

Her combination of research, advising, and teaching experience allows her to serve as one of the leading thinkers in the area of marketing. She already possesses 17 publications as well as another 14 publications under r(Show Full Bio)eview currently.

Uzma obtained her M.A. in Economics with a Gold Medal from the University of Peshawar in Pakistan. Then, she attended Yale University and received her Ph.D. in Marketing. Additionally, she served as an associate professor at both Carnegie Mellon University and Stanford’s Graduate School of Business.

article - https://academic.oup.com/jcr/article-abstract/43/5/769/2418165/Risk-Mis-Perception-When-Greater-Risk-Reduces-Risk?redirectedFrom=fulltext

Episodes: 4/12/2017 @5:00 PM, 3/1/2017 @5:00 PM


Luvleen Sidhu
Luvleen Sidhu

Co-Founder, Chief Strategy Officer
BankMobile
https://www.bankmobile.com/

Luvleen Sidhu currently serves as the Co-Founder and Chief Strategy Officer at BankMobile, a completely digital bank offering an entirely fee-free checking account. It’s aim is to help the underbanked millennials and middle-income Americans lead an affordable and effortless life with easily manageable finances.

She also is a member of the BankMobile Board of Directors and Director and Founder of the BankMobile Foundation where she funds emerging entrepreneurs and organizations that promote financial literacy.

Along with her father, Jay Sidhu, Luvleen co-authored Why Can’t Banks Be As Easy As Uber?: BankMobile and The Real Future of Banking, reaching #1 International Amazon Bestseller status. Additionally, Sidhu has been recognized in the industry for her accomplishments. She was chosen as the “Most Innovative Woman in Banking - Greater New York” and “Best Women Owned Financial Services Company - New York” in Corporate America’s 2016 American Businesswoman Elite Awards. <(Show Full Bio)br>
Luvleen is also often regularly featured in the media, including CNBC, Bloomberg Radio, Yahoo Finance, Wall Street Journal, and Forbes. She is also a national and international speaker at industry conferences and at undergraduate and graduate programs, where she promotes financial innovation and entrepreneurship. Some of her previous speaking engagements are: the Future of Digital Banking in London and Singapore, Bank Innovation Israel, American Banker, Harvard Business School, and Wharton Business School.

Prior to her current role, Luvleen was a management consultant at Booz & Co. in their financial services sector. Before attending Wharton Business School, she worked as the Director of Corporate Development at Customers Bank. At this job, she introduced several growth projects, including partnering with a NYC-based start-up to improve the banking experience through innovative technology.

Luvleen holds a Masters of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Arts Degree in Government from Harvard College.

Outside of working, Luvleen is involved with multiple social impact projects, including establishing computer centers in India to educate rural women as well as organizing and sponsoring medical camps in underprivileged areas in Punjab. She is also the leader in the Soka Gakkai International Non-Profit, mentoring individuals and advising them to help them achieve their full potential professionally and personally.

Episodes: 4/12/2017 @5:30 PM, 3/1/2017 @5:30 PM


Daniel Korschun
Daniel Korschun

Associate Professor of Marketing
Leobow College of Business at Drexel University

Daniel Korschun is an Associate Professor of Marketing and award-winning author. He is a fellow of both the Institute for Strategic Leadership and the Center for Corporate Governance at LeBow.

Dr. Korschun’s latest research examines employee and consumer reactions to companies that take controversial political stands. His research on stakeholder responses to corporate social responsibility is published in top journals such as the Journal of Marketing, Academy of Management Review, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics.

On the teaching front, Dr. Korschun teaches PhD, executive MBA’s, Master’s, and undergraduates. He is a recipient of the prestigious Rothwarf Award for Teaching Excellence, the highest teaching award given to tenure-track faculty at Drexel University. Dr. Korschun delivers keynote speeches and is frequently invited as a (Show Full Bio)speaker at company, industry, and academic conferences.

Episodes: 4/12/2017 @6:00 PM, 3/1/2017 @6:00 PM


Laura Ries
Laura Ries

Co-Founder and President
Ries & Ries

Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book, Visual Hammer will be released in March 2012. Visit Ries.com for more info.

Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. In addition, Laura writes her own popular blog RiesPieces.com.

A graduate of Nor(Show Full Bio)thwestern University in Evanston, Illinois Laura earned her degree “with highest distinction” from Northwestern’s School of Speech, finishing in the top 2% of her class.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, the readers of Advertising Age voted The 22 Immutable Laws of Branding as the third most important marketing book of all time. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

book - https://www.amazon.com/Battlecry-Winning-battle-slogan-kills/dp/0984937099/ref=sr_1_1?s=books&ie=UTF8&qid=1488406327&sr=1-1&keywords=Battlecry

website - http://www.ries.com/

Episodes: 4/12/2017 @6:30 PM, 3/1/2017 @6:30 PM


Evan Jones
Evan Jones

Chief Marketing Officer
Fender Musical Instruments Corporation (FMIC)

Evan Jones is Fender Musical Instruments Corporation’s (FMIC) Chief Marketing Officer. In this role, Jones assumes leadership for FMIC’s global marketing strategy and initiatives, and is responsible for driving the evolution of FMIC’s marketing capabilities to deliver deep emotional affiliation and consumer engagement with FMIC brands.

Jones brings nearly 20 years of experience building consumer brands and driving growth at a number of global companies in the sports, lifestyle and entertainment industries. Prior to joining FMIC, he was the Chief Marketing Officer at New Era Cap. Previous to that, Jones held leadership positions in marketing at Nike, Inc., DC Shoes/Quicksilver and Activision/Blizzard.

Evan earned his Bachelor’s degree from the University of California at Davis in Exercise Physiology. Evan also has a passion for both music and sports. Prior to the start of his marketing career, Evan played two years of basketball in Germany and Hungary. He also bought his(Show Full Bio) first Stratocaster® guitar in 1995 and has been playing, writing and recording music ever since. He and his wife Kirsten have three children aged 14, 11 and 9.

Episodes: 4/5/2017 @5:45 PM, 2/17/2016 @5:00 PM


Terrance Williams
Terrance Williams

EVP and CMO
Nationwide
https://www.nationwide.com/about-us/terrance-williams.jsp

Terrance Williams is the Executive Vice President and Chief Marketing Officer for Nationwide, where he oversees enterprise marketing for Nationwide’s financial services and property and casualty businesses, including brand, digital, sports, cause and multicultural marketing, advertising, social media, media planning and buying, customer insights and analytics, customer advocacy, and public relations and communications.
Williams joined Nationwide in 1995. He earned a Bachelor of Science in Risk Management and Insurance at the University of South Carolina and a Master of Business Administration at Walden University. He’s currently on the board of directors for the Ad Council and the Columbus (Ohio) Regional Airport Authority.

Episodes: 4/5/2017 @5:00 PM, 10/5/2016 @5:00 PM, 7/27/2016 @5:00 PM


John Kennedy
John Kennedy

CMO
Xerox
https://www.xerox.com/about-xerox/executive-leadership/corporate-officers/john-kennedy-biography/enus.html

John Kennedy is chief marketing officer for Xerox. He was named to this position and appointed a corporate vice president in July 2014.

Kennedy is responsible for advertising, experiential marketing, public relations, internal communications, integrated campaigns, and interactive and social marketing.

Prior to joining Xerox, Kennedy served as vice president, marketing, for IBM Global Business Services, leading marketing and demand generation for IBM’s business services division. Earlier, Kennedy held a number of senior marketing, sales and strategy roles at the company in the U.S. and Asia-Pacific. Before joining IBM in 1996, Kennedy was with Procter & Gamble and started his career with NationsBank (now Bank of America).

Kennedy serves on the boards of the Association of National Advertisers and Business Marketing Association. He received his MBA from Harvard University, and bachelor’s degrees in economics and political science from the University of North Carol(Show Full Bio)ina at Chapel Hill.

Episodes: 4/5/2017 @5:30 PM, 10/5/2016 @5:30 PM, 7/27/2016 @5:00 PM


Andrew Strickman
Andrew Strickman

Senior Vice President, Head of Brand, Chief Creative
Realtor.com

Andrew has spent two decades as a creative innovator, marketer, strategist and social media obsessive focused on drawing consumers and brands closer together through rich, joint storytelling. He leads brand and creative at realtor.com® and Move, Inc, a subsidiary of News Corporation. Since arriving at Move, Andrew has relaunched the realtor.com brand twice, helmed 3 award-winning campaigns — Find it First, Accuracy Matters and Real Estate in Real Time — and took home an OMMA, a One Screen Award and 3 Webby Awards for the digital video series “The Homebuying Process in Plain English With Elizabeth Banks.” Andrew previously led global experiential marketing at Yahoo!, where his team built out the biggest global marketing program in the history of the company for the 2012 Summer Games, and spent eight years as a partner and chief creative at Ammo Marketing, The Original Influencer Marketing Agency (acquired in 2006 by Dentsu Aegis Media). Andrew sits on the board of directors of 826 Valen(Show Full Bio)cia, a San Francisco non-profit focused on building writing and creative skills for children 6-18.

Episodes: 4/5/2017 @6:00 PM, 10/5/2016 @6:00 PM, 7/27/2016 @5:00 PM


Michael Hoefflinger
Michael Hoefflinger

Former Director, Global Business Marketing at Facebook; Author of "Becoming Facebook"
https://www.linkedin.com/company-beta/10667/

Mike Hoefflinger is now an Entrepreneur in Residence at XSeed Capital. Prior, he worked at Facebook as the Director of Global Business Marketing. There, he built Facebook’s B2B Advertising Marketing team from 6 people supporting a $200M+ business to 160+ people in 13+ locations supporting a $12B+ business. Responsibilities included…

Marketing Communications: All B2B branding, positioning, solution collateral, design, web presence, annual events and C-suite meetings, and B2B advertising across four global regions.

Vertical Marketing: Developed solutions based on unique insights, capabilities. Ramped to annual impact of $500M+ in 12 mos.

Partner Marketing: Communications, events and marketing programs for ecosystem partners, including Facebook Marketing Partners and media and creative agencies.

Customer Marketing/Creative Solutions: Marketing consultation for largest clients. $500M+ of incremental annual revenue impact and 8-figure engagements with P&G, Unilev(Show Full Bio)er, Walmart, Target, AT&T, T-Mobile, many others. Publishing Garages with 100+ clients and media/creative agencies.

Consumer Insights practice (Facebook IQ): People, behavior, ad effectiveness and event insights through a combination of 1st and 3rd party and qualitative and quantitative research techniques. Web presence, newsletter, industry ads.

Book - https://www.amazon.com/Becoming-Facebook-Challenges-Defined-Disrupting/dp/0814437966

Episode: 3/29/2017 @5:00 PM


Rebecca Scott
Rebecca Scott

Marketing Lecturer
Cardiff Business School
http://www.cardiff.ac.uk/business-school

Rebecca’s research focuses on the social and cultural aspects of marketing. Using ethnographic approaches, she is specifically interested in areas of experiential consumption, multisensory consumption and the body. In January 2016, she joined Cardiff University as a Lecturer in Marketing and Strategy. For the period 2014-2016, she was an Assistant Visiting Professor in Marketing at the University of Arizona. Rebecca completed her PhD at UNSW in Sydney Australia, and prior to that, her BSc in Business Administration at the University of Bath.
Her professional experience includes: Industry Analyst for Google (London), Ethnographic Researcher for Ogilvy (Sydney), Sales and Marketing for Toyota (Bath) and Junior Publicist of luxury consumer goods for Mission Media (London).

Episode: 3/29/2017 @5:30 PM


Zia Wigder
Zia Wigder

Chief Global Content Officer
Shoptalk
http://shoptalk.com/

Zia Wigder is the Chief Global Content Officer for Shoptalk, a new event in the U.S. and Europe that look at disruption in retail and ecommerce. In this role, she is in charge of developing 100-session agendas for both events and identifying innovative startups and traditional retail brands to recruit as speakers.

As the Chief Global Content Office of Shoptalk, Zia is responsible for developing the agenda, identifying innovative businesses, and recruiting speakers for new, large-scale conferences in the U.S. and Europe. Shoptalk brings together companies across the commerce spectrum, including established retailers and branded manufacturers, venture-backed startups, real estate developers, and investors. Content themes at Shoptalk include retail experiences of the future, delivery and logistics innovation, and evolving trends in marketing.

Zia joined Shoptalk in 2015 after spending over seven years as a Research Director at Forrester where she oversaw the company’s digit(Show Full Bio)al store and omnichannel commerce research. She managed teams of analysts covering omnichannel commerce technology, digital store innovation, and payments and globalization. Additionally, she directed research, spoke at industry events, and advised digital businesses on growth opportunities and international expansion.

She attended Dartmouth College to obtain her Bachelors of Arts in Geography. Then, she obtained her Masters degree in Arts and Diplomacy from Tufts University’s Fletcher School of Law and Diplomacy.

Episode: 3/29/2017 @6:30 PM


Jason Jercinovic
Jason Jercinovic

Global Head of Marketing Innovation, Global Brand Director
Havas
http://www.havas.com

Jason is a veteran digital marketer with over twenty diverse years of experience in technology, advertising and marketing. Jason has led efforts on many fronts: from agency to client, spend to buy, as well as from startup to established global engagements.

Jason's career has spanned the development of the Internet. With an energetic obsession in all things innovative and truly a Digital Native, Jason has most recently focused on successfully applying digital innovation to the enterprise. For the past 5 years Jason has headed the New York office of Havas (As President) and is now in a Global position, focusing on scaling and deploying innovation across the Havas network. Jason manages numerous cross-functional teams of strategists, designers and technologists who are pioneers in developing transformational products, experiences and services.

Jason has practical knowledge across a multitude of fields. His experience includes global sports marketers (Nike and Adidas) pop (Show Full Bio)media super stars (Taylor Swift, Olivia Munn, & Justin Bieber) and enterprise software and services (IBM & Sony). Earlier in his career Jason headed up Havas Digital in Australia, working on global accounts (Intel & Dell) in addition to trusted Australian clients (Sony Australia, Northern Territory Tourism Commission, & Tourism Australia). While living in Australia, Jason additionally as the CEO of the Asia Pacific-based mobile connectivity and marketing provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge. His time with the venture led to a successful public offering for the company.

Prior to re-joining Havas in 2011 as the President of Havas Worldwide in New York, Jason was Group Director managing the Nike GlobalBrand business at R/GA. Jason is also active in the global speaking circuit.

Episodes: 3/22/2017 @5:00 PM, 1/11/2017 @5:00 PM


Akino Chikada
Akino Chikada

Senior Product Marketing Manager
MarkMonitor
https://www.markmonitor.com

Akino is the Senior Brand Protection Product Marketing Manager for the MarkMonitor AntiFraud solutions. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing.

Episodes: 3/22/2017 @5:30 PM, 1/11/2017 @5:30 PM


Richard Strauss
Richard Strauss

President
Strauss Media Strategies, Inc.
http://www.straussmedia.com/

Richard Strauss is widely regarded by both the PR industry and political insiders to be the nation's premier expert on radio and television public relations and political communication. Strauss, President of Strauss Media Strategies, Inc., brings more than twenty-five years of radio and television experience to the firm.

Strauss is a sought-after speaker on the public relations industry circuit and has presented at the Bulldog Reporter Media Relations Conference several times over the years. He is frequently quoted in industry publications such as PR Week. In 2007, PR Week named Strauss to their inaugural "40 Under 40", recognizing and profiling 40 PR pros, nominated by industry peers, who have achieved tremendous feats prior to turning 40.

Prior to forming Strauss Media Strategies in January of 1996, Strauss served three years as the first-ever White House Radio Director. In this capacity, Strauss was responsible for creating and implementing the radio communications str(Show Full Bio)ategy for the Clinton Administration. While working at the White House, Strauss was responsible for coordinating and producing President Clinton's weekly Saturday morning radio address, booking and implementing talk radio interviews for the administration, and coordinating live remotes and other radio events and projects for the Executive Office of the President. Before working at the White House, Strauss served as the Director of Radio for both the Clinton for President campaign and the Clinton/Gore transition team.

Strauss began his radio career as a news reporter at radio station KTRB-AM in Modesto, California. Strauss also started a company called Universal Media Service in Los Angeles, which covered news, entertainment, and sporting events in Southern California for radio stations around the country. Additionally, Strauss worked in Los Angeles as a production assistant for the Financial News Network (now CNBC) and at news/talk radio station KFBK-AM in Sacramento. Strauss has also written freelance news and sports stories for the Modesto Times and San Francisco Chronicle

Strauss served two years as the Learning Chair for the Washington, DC chapter of the Entrepreneur Organization (EO) and was named President of the DC chapter in June, 2009. Strauss is a member of the National Press Club and the Public Relations Society of America (PRSA). Strauss does frequent pro-bono public relations consulting for the Hoop Dreams Scholarship Fund and for the Capital Movement Project.

Strauss graduated from the University of California at Los Angeles with a degree in political science and currently resides in the District of Columbia.

Episodes: 3/22/2017 @6:00 PM, 1/11/2017 @6:00 PM


Ted Wright
Ted Wright

CEO and Founder
FIZZ
http://fizzcorp.com/team-member/ted/

Ted Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent.

Often called the best WOMM speaker working today, Ted has won numerous public speaking awards for his talks on WOMM and always elicits more questions than a Q&A can handle.

An alumnus of Booz Allen & Hamilton, Ted holds an MBA with honors from The University of Chicago. He also enjoys great bourbon and drives too fast, but never at the same time.

Episodes: 3/15/2017 @5:00 PM, 12/21/2016 @5:30 PM, 12/2/2015 @5:30 PM


David Reibstein
David Reibstein

Professor, Marketing
the Wharton School
https://marketing.wharton.upenn.edu/profile/reibstei/

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more than two decades. Co-founder of Bizrate.com, he has consulted for companies ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell. David is also the host of Business Radio's Measured Thoughts.

Personal Site - https://www.measuredthoughts.com/

Episode: 3/15/2017 @6:00 PM


Daniel Mochon
Daniel Mochon

Assistant Professor, Marketing
Tulane University
https://business.tulane.edu/faculty-research/faculty-profile.php?idkey=244

Professor Mochon's research focuses on consumer behavior and decision making. He is interested in understanding how human biases inherent to people’s decision making processes affect the choices and judgments they make. He has conducted research in domains such as online dating, health, financial decision making, subjective well-being and consumer perceptions of value. This research has been published in both leading marketing and psychology journals.

Professor Mochon is also interested in how new online tools affect the way people communicate with each other and with businesses. He teaches a course on social and online marketing which examines these issues. He has also conducted research on these topics and consulted with various online companies to help them apply insights from consumer behavior.

Education
Ph.D., Sloan School of Management, MIT, 2008
B.A., Brown University, 2002

Episode: 3/15/2017 @6:30 PM


Sean Blankenship
Sean Blankenship

CMO
Coldwell Banker

Sean Blankenship joined Coldwell Banker Real Estate in June 2013 with nearly 20 years of marketing experience. A "digital native" with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship's focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications. Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®.

Episode: 3/8/2017 @5:00 PM


Lynn Godfrey
Lynn Godfrey

Chief Marketing and Communications Officer
Girl Scouts of the USA

Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences.Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015.

With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New Yo(Show Full Bio)rk Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.

Episode: 3/8/2017 @6:00 PM


Michael Collins
Michael Collins

Managing Director, Services Delivery
CFA Institute

Michael Collins is accountable for leading and developing the organization’s Services Delivery functions, including marketing, corporate communications, integrated marketing services, content distribution strategy, brand management, website strategy, digital and mobile marketing, multimedia production, and the global contact center. He collaborates with all internal functions, impacts all external CFA Institute audiences, and employs effective methods of developing and measuring the effectiveness of strategies and plans that support the CFA Institute annual plan and objectives.

He joined CFA Institute following a career with public and private global companies, including J.P. Morgan, Rockefeller & Company, Iomega, SAGA Software, Mercator Software, Gevity HR, and Computer Sciences Corporation. Collins's expertise is in helping organizations build high performance marketing, customer value, and support teams through increased alignment and a focus on innovation. He incorporates cu(Show Full Bio)stomer and market-led insights into product and service direction, awareness creation, and programs that deliver value to an organization’s core audiences. His focus on strategically-guided execution has successfully resulted in profitable growth in revenue, increases in delivering customer value, and successful new product launches.

Episode: 3/8/2017 @6:30 PM


Laura Ries
Laura Ries

Co-Founder and President
Ries & Ries

Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book, Visual Hammer will be released in March 2012. Visit Ries.com for more info.

Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. In addition, Laura writes her own popular blog RiesPieces.com.

A graduate of Nor(Show Full Bio)thwestern University in Evanston, Illinois Laura earned her degree “with highest distinction” from Northwestern’s School of Speech, finishing in the top 2% of her class.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, the readers of Advertising Age voted The 22 Immutable Laws of Branding as the third most important marketing book of all time. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

book - https://www.amazon.com/Battlecry-Winning-battle-slogan-kills/dp/0984937099/ref=sr_1_1?s=books&ie=UTF8&qid=1488406327&sr=1-1&keywords=Battlecry

website - http://www.ries.com/

Episodes: 4/12/2017 @6:30 PM, 3/1/2017 @6:30 PM