Recent Guests

Drew Breunig
Drew Breunig

SVP of Strategy Online
PlaceIQ
https://www.placeiq.com/

Drew Breunig leads business application efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile.

Episode: 5/24/2017 @5:00 PM


Hannah Grove
Hannah Grove

CMO
State Street
http://www.statestreet.com/

Hannah is chief marketing officer for State Street, leading brand, media relations, content marketing, digital and client experience teams across the company. She is also a member of State Street’s Management Committee, the company’s most senior strategy and policy-making team.

As head of State Street’s Global Marketing organization, Hannah supports the company’s revenue growth and client acquisition and retention, and serves to positively influence all constituencies’ understanding of the company. She also serves as executive sponsor for State Street Pride, the company’s LGBTQ employee network; as a founder of “Leading Women,” a mentoring program for senior women across the company; as an advisory board member for the company’s Professional Women’s Network; and as a member of State Street’s Sales Council.

Prior to joining State Street in 1998, Hannah was marketing director for the Money Matters Institute, an initiative supported by the United Nations, the World Bank and (Show Full Bio)private sector companies to foster sustainable development in emerging economies.

Early in her career Hannah owned and operated a public relations firm in London, England. She moved to the US as communications director of the World Economic Development Congress in Washington, DC.

Hannah formerly served as President of the Board of Directors for the Women’s Lunch Place, a daytime community in Boston for disadvantaged women. She has been named to OUTstanding’s list of top LGBTQ allies for the past two consecutive years.

Episode: 5/24/2017 @5:30 PM


Hugh Braithwaite
Hugh Braithwaite

Founder, CEO
Braithwaite Communications
https://gobraithwaite.com/

Hugh Braithwaite is President of Braithwaite Communications, a Philadelphia-based marketing and public relations firm specializing in reputation management and issue control strategy for businesses in the public and private sectors.

A 25-year veteran of media and communications, his high-stakes representations include: tampering issues, construction disasters, financial incidents, regulatory actions, employee misbehavior, and environmental issues and incidents.

He is a distinguished counselor and trusted advisor. He has conducted media training programs for C-level spokespeople, attorneys, physicians, academics and elected officials. He has worked with a wide variety of traditional and new media venues to minimize negative exposure, protect and restore corporate reputations and to control the public narrative.

He speaks on media issues and crisis communications across the country to boards of directors, litigation practices, CLE audiences and trade associations.(Show Full Bio) His corporate crisis planning and response program template has been adopted by the American Red Cross.

Prior to founding his own firm, he previously worked for two of the country’s largest public relations agencies, where he directed several national product launches and crisis management campaigns.

He currently serves as a guest lecturer on Crisis Management at The Wharton School of Business at The University of Pennsylvania and St. Joseph’s University near Philadelphia.

Episode: 5/24/2017 @6:00 PM


Ryan Holmes
Ryan Holmes

Founder, CEO
Hootsuite
https://hootsuite.com/

Ryan Holmes is the founder and CEO of Hootsuite. He started the company in 2008 and has helped grow it into the world’s most widely used social relationship platform, with 15-million-plus users, including more than 800 of the Fortune 1000 companies.

A serial entrepreneur who started his first business in high school, Ryan is dedicated to supporting the startup community and socially conscious ventures. His foundation, The Next Big Thing, offers fellowships and mentoring to tomorrow’s brightest entrepreneurs, and he’s proud to have helped steer Hootsuite to B-Corp status for its commitment to social and environmental performance.

Recognized as an authority on digital transformation, entrepreneurship and social media, Ryan shares his insights in Fortune, Fast Company and the Wall Street Journal and ranks as one of the top 20 global Influencers on LinkedIn and as a leading CEO influencer on Facebook and Twitter.

Episode: 5/24/2017 @6:30 PM


Lauren Flaherty
Lauren Flaherty

CMO
CA Technologies
https://www.ca.com

Lauren is executive vice president and chief marketing officer at CA Technologies, a market leader in enterprise software. She joined CA in August 2013, after two consecutive CMO roles with Juniper Networks and Nortel Networks, and a 25-year marketing career at IBM where she held executive roles for over a decade. In addition to her role at CA, Lauren serves on the Board of Directors for Xactly Corporation, a market leader in SaaS-based tools for enterprise sales performance management and effectiveness.

The scope of her expertise and experience covers a broad spectrum: corporate brand management, product marketing and portfolio management, and digitally driven customer engagement, experience and demand creation. Lauren is an experienced leader who has served a diverse profile of companies, from globally recognized technology leaders to high-growth, Silicon Valley innovators.

At CA, Lauren is responsible for all facets of marketing. Since joining she has led a global i(Show Full Bio)nitiative to recast the company’s reputation and positioning in the market via portfolio rationalization, brand marketing, strategic media and sports sponsorships. She’s also led the development of CA’s first integrated operating model for demand and opportunity management across sales and marketing. This work enables CA to measure market demand on a global basis, use analytics to gain insight on customer buying patterns, assess program ROI and sales conversion.

Lauren has been recognized multiple times by BtoB Magazine as one of the World's Top Marketers and was profiled in Secrets of the Marketing Masters, 2009. In 2010, she was named one of The Most Influential Women in Silicon Valley by the San Jose Business Journal, and in 2015 she was recognized by the National Diversity Council as one of the 50 Most Powerful Woman in Technology.

Lauren holds a BA from Syracuse University.

Episode: 5/17/2017 @5:00 PM


Nick Ragone Esq.
Nick Ragone Esq.

Senior Vice President, Chief Marketing and Communications Officer
Ascension
http://ascension.org

Nick Ragone oversees the creation and execution of brand and marketing, public relations, social and digital communications and internal communications for Ascension and its subsidiaries.

Since joining Ascension, Nick has led efforts to centralize the marketing and communications functions to support the creation of a highly integrated health system. In addition, he focuses on defining and strengthening the Ascension brand, implementing a robust thought leadership plan, and developing a corporate social responsibility platform for the national health system.

He formerly served as Adjunct Professor at Georgetown University, Washington, D.C.

Episode: 5/17/2017 @5:30 PM


Lisa Marchese
Lisa Marchese

CMO
The Venetian and The Palazzo Resort Hotel and Casino
https://www.venetian.com/ | https://www.palazzo.com/

Lisa Marchese joined The Venetian and The Palazzo Resort Hotel and Casino as Chief Marketing Officer in February 2016. In this role Ms. Marchese oversees the brand’s vision as well as the marketing and sales strategy.

Under the stewardship of Ms. Marchese, the team has focused on improving hotel profitability by renegotiating key distribution deals, eliminating the least profitable channels and restricting distributor’s ability to infringe on direct channels. In addition, a renewed focus on ecommerce and digital marketing has resulted in the launch of new ecommerce sites which have driven a YoY increase in direct suite nights of 15% (33,543 nights). That momentum will carry into 2017 as Ms. Marchese’s team looks to deliver a new booking engine, a new analytics engine, a new email service provider and an upskilled digital team. Other critical areas of focus include continued social media enhancements building on the 2016 increase of 42% organic reach, the creation of state of the(Show Full Bio) art group sales tools (new site, digital sales kit, augmented reality sales videos, etc.) and the development of brand accretive capital concepts.

During her tenure at The Venetian and The Palazzo, the resorts have retained the Forbes Travel Guide Four-Star award and were named a Top 10 Hotel in Las Vegas in Condé Nast Traveler’s Reader’s Choice Awards as well as launched the first of its kind, Coworking Lounge Powered by Zappos.

Prior to joining The Venetian and The Palazzo, Ms. Marchese was Chief Marketing Officer of The Cosmopolitan of Las Vegas. In this role Marchese led the overall guest experience by delivering a clear vision of the brand and executional excellence overseeing entertainment, CRM, special events, retail, art curation, capital deployment, advertising, public relations, revenue management, social media and ecommerce. During her tenure the resort won several awards including Condé Nast Traveler “Gold List”, Inc.com “Most Socially Savvy Hotel” and Travel + Leisure 500 Best Hotels in the World. Ms. Marchese participated in the sale of the asset from Deutche Bank to Blackstone before her departure.

Marchese also served as Vice President of Brand Management for Harrah’s Entertainment Inc., a corporation which includes Caesars Palace, The Horseshoe, and Harrah’s. In this role she oversaw and implemented numerous initiatives including transforming Caesars from a themed mid-tier casino experience into a luxury, international lifestyle brand.

While with Harrah’s Entertainment Inc., Marchese served as the lead marketer and overall design voice for the company’s first two international properties in Spain and the Bahamas as well as spearheaded a different approach to customer insight; she pioneered the use of online communities to provide real time feedback and critical directional data.

Before working in the hospitality space, Marchese was an Associate Partner at Prophet, a brand strategy consulting firm. Here she oversaw customer-insight and brand-based initiatives for companies including IBM, AT&T, UBS, Universal Studios, Staples and Nationwide. Marchese also spent several years with Siegel+Gale, a strategic branding agency, where she lead numerous strategy for Fortune 1000 firms and served as the team leader for new offices in Tel Aviv and San Francisco.

Marchese attended Roanoke College in Salem Virginia where she received her BA with Honors in International Relations and a Minor in Economics.

Episode: 5/17/2017 @6:00 PM


Lauren Snyder
Lauren Snyder

CMO
Atlantis
http://www.atlantisbahamas.com/

Lauren Snyder is Chief Marketing Officer for Atlantis, Paradise Island, the leading destination resort in The Bahamas. A marketing innovator with more than 25 years of global experience in hospitality, advertising and entertainment, Lauren has an extensive track record in launching successful brands, solving complex brand issues and interacting in both the public and private sector. Lauren’s key strength is building bold and dynamic multi-channel global marketing campaigns alongside the execution of high profile media relations. She is currently overseeing the relaunch of Atlantis -- An impactful multi-faceted approach focused on cultivating the brand’s shared mission across its marketing campaigns on various platforms including television, mobile and social media. Aimed to nurture a Bahamian cultural and entrepreneurial renaissance, Atlantis is kicking off a commitment to storytelling, preserving the oral and visual history of the country and creating a platform for Bahamian makers to(Show Full Bio) share their works with the world. “Come to Life,” a :60 second, anthemic cinematic expression film, is the first dispatch of the cultural movement.

Lauren recently returned to Atlantis after a seven year hiatus from the company, previously holding the position of Chief Communications Officer for Kerzner International, the prior owner and operator of Atlantis. During her tenure at the company, she led strategic brand partnerships and communications while spearheading the launch and positioning of The Cove Atlantis, Aquaventure waterscape and the successful arrival of the Hurricane Katrina dolphins. She also had global oversight of the opening of Atlantis, The Palm in Dubai. In her professional career, Lauren has served as Acting Chief Marketing Officer at Morgans Hotel Group, Executive Vice President and Chief Communications Officer at IPG Mediabrands (IPG) and Senior Vice President of Corporate Communications at Gemstar-TV Guide.

Episode: 5/17/2017 @6:30 PM


Ted Wright
Ted Wright

CEO and Founder
FIZZ
http://fizzcorp.com/team-member/ted/

Ted Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent.

Often called the best WOMM speaker working today, Ted has won numerous public speaking awards for his talks on WOMM and always elicits more questions than a Q&A can handle.

An alumnus of Booz Allen & Hamilton, Ted holds an MBA with honors from The University of Chicago. He also enjoys great bourbon and drives too fast, but never at the same time.

Episodes: 5/10/2017 @5:00 PM, 3/15/2017 @5:00 PM, 12/21/2016 @5:30 PM, 12/2/2015 @5:30 PM


David Reibstein
David Reibstein

Professor, Marketing
the Wharton School
https://marketing.wharton.upenn.edu/profile/reibstei/

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more than two decades. Co-founder of Bizrate.com, he has consulted for companies ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell. David is also the host of Business Radio's Measured Thoughts.

Personal Site - https://www.measuredthoughts.com/

Episodes: 5/10/2017 @6:00 PM, 3/15/2017 @6:00 PM


Daniel Mochon
Daniel Mochon

Assistant Professor, Marketing
Tulane University
https://business.tulane.edu/faculty-research/faculty-profile.php?idkey=244

Professor Mochon's research focuses on consumer behavior and decision making. He is interested in understanding how human biases inherent to people’s decision making processes affect the choices and judgments they make. He has conducted research in domains such as online dating, health, financial decision making, subjective well-being and consumer perceptions of value. This research has been published in both leading marketing and psychology journals.

Professor Mochon is also interested in how new online tools affect the way people communicate with each other and with businesses. He teaches a course on social and online marketing which examines these issues. He has also conducted research on these topics and consulted with various online companies to help them apply insights from consumer behavior.

Education
Ph.D., Sloan School of Management, MIT, 2008
B.A., Brown University, 2002

Episodes: 5/10/2017 @6:30 PM, 3/15/2017 @6:30 PM


Elea McDonnell Feit
Elea McDonnell Feit

Asst. Professor at Drexel; Fellow at the Wharton Customer Analytics Initiative; Co-author of R for Marketing Research and Analytics
Drexel University, Wharton Customer Analytics Initiative
https://marketing.wharton.upenn.edu/profile/efeit/

Elea McDonnell Feit’s research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm,The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She brings a rich understanding of industry problems to her research, which has been published in top-tier journals including Management Science and the Journal of Marketing Research.

She enjoys making analytics accessible to a broad audience and is active in several practitioner conferences including the INFORMS Business Analytics Conference and the AMA Advanced Research Techniques forum. She regularly teaches popular(Show Full Bio) tutorials and workshops for practitioners on marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate and MBA classes in data-driven digital marketing. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.

Drexel - http://www.lebow.drexel.edu/people/eleafeit

Episodes: 5/3/2017 @6:00 PM, 2/1/2017 @6:30 PM, 5/4/2016 @5:00 PM, 4/22/2015 @5:00 PM


Julie Cottineau
Julie Cottineau

Founder and CEO
BrandTwist
http://brandtwist.com/

Julie Cottineau is founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a premier learning program that teaches small business owners, entrepreneurs and non-profits how to create more distinctive, more powerful and more profitable brands that break-through in crowded markets. Prior to launching her own business, she was vice president of brand at Richard Branson’s Virgin Group. Cottineau also served as executive director of consumer branding at Interbrand, as well as a VP management supervisor at Grey Global in both the US and France, helping to build leading global brands in diverse categories such as Intel, Pantene, Virgin, Stolichnaya and Kool-Aid. She has been an adjunct professor of Integrated Marketing Communications at Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open for Small Business. For more informatio(Show Full Bio)n, visit BrandTwist.com and TheTwistBook.com.

Episodes: 5/3/2017 @5:00 PM, 5/4/2016 @5:00 PM


Shama Hyder
Shama Hyder

CEO
The Marketing Zen Group
http://marketingzen.com/about-us/leadership/shama-hyder/

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company, she has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” byFastCompany.com. Under her leadership, The Marketing Zen Group has grown to include a team of 30 and serve clients ranging from publicly-held Fortune 500 companies to privately-held small businesses and nonprofit organizations across the globe.
Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition, and an acclaimed international keynote speaker who has been invited to share the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama.
As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO awar(Show Full Bio)d. She was named one of the “Top 25 Entrepreneurs under 25” by Businessweek in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes 30 Under 30 list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social. Shama has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.
Her latest book, Momentum, is due out in May 2016.

Episodes: 5/3/2017 @5:30 PM, 5/4/2016 @5:00 PM


Jim Koch
Jim Koch

Founder, Brewer of Samuel Adams Beers
The Boston Beer Company
http://www.bostonbeer.com/

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams beers. He founded the company in 1984 using his great-great grandfather's recipe and helped revolutionize the American beer industry. Samuel Adams Boston Lager helped pave the way for the craft brewing movement, bringing rich, full-flavored beer to the American beer landscape. Today, The Boston Beer Company brews more than 60 styles of beer, relentlessly pursuing the development of new styles and the perfection of classic beers. With Jim at the helm for more than 30 years, The Boston Beer Company has become one of the largest American craft breweries but still only accounts for one percent of the U.S. beer market.

Motivated by his own challenges starting a business, Jim launched the Samuel Adams Brewing the American Dream program in 2008. With a focus on helping small business owners in food, beverage, hospitality, and craft brewing, the program provides micro-loans as well as nation-wide speed coachin(Show Full Bio)g events that pair owners with Samuel Adams employees and local business professionals who provide real-world advice based on their areas of expertise.

Jim currently serves as Chairman and was the company's Chief Executive Officer until January 2001. Prior to starting The Boston Beer Company, he was a manufacturing consultant for The Boston Consulting Group and taught adventure skills for Outward Bound. Jim received an undergraduate as well as advanced degrees in Business and Law from Harvard University.

Sam Adams - https://www.samueladams.com

Episodes: 5/3/2017 @6:30 PM, 5/4/2016 @5:00 PM


Katlyn Grasso
Katlyn Grasso

CEO & Founder
GenHERation
http://www.genheration.com

Katlyn Grasso is the founder and CEO of GenHERation. In her role as CEO, she has created the GenHERation Summer Leadership Series, developed original GenHERation webisodes, and grown the GenHERation community toKatlyn Grasso more than 60,000 members.

She is a recent graduate of the Wharton School of the University of Pennsylvania where she received a B.S. in Economics with concentrations in finance and strategic globalization. She is one of the inaugural recipients of the President’s Engagement Prize created by Dr. Amy Gutmann at the University of Pennsylvania. This award provides graduating seniors with $150,000 to develop innovative projects that have the potential to change the world.

Katlyn is a Seventeen Power Girl and was also named to the magazine’s list of “Real Girls Doing Amazing Things.” Katlyn was selected to participate in the 2015 Millennial Trains Project, a cross country trip for 25 social innovators from around the world sponsored by NBCUniversal. Durin(Show Full Bio)g the journey, she was named one of the “5 Innovators to Look Out for on the 2015 Millennial Trains Project” by Innovator’s Peak. After the trip, she was awarded a 2015 Impact Grant from NBCUniversal to produce webisodes of the GenHERation Summer Leadership Series 2015 as one of the most innovative, socially-impactful projects that came out of this year’s journey. She was featured on the cover of Philly Biz Magazine as the youngest woman on the “Women to Watch” list.

Katlyn is a serial entrepreneur who has started two nonprofit organizations, the dance exercise program Tap for Tots, and a technology commercialization venture. She also serves on the Advisory Board for the Center of the Advancement of Girls at the Agnes Irwin School. Katlyn is a frequent television and radio contributor and has appeared on CNBC, NBC New York, NBC Washington, D.C., SiriusXM Radio, CBS Radio Los Angeles, and Kiss 104.1.Originally from Hamburg, New York, Katlyn is now a bicoastal entrepreneur spending her time between New York City, Philadelphia, and California.

During her time at Penn, she was the Managing Practice Leader of the Wharton Small Business Development Center (SBDC). She was responsible for managing the daily operations of the High Impact Growth Consulting Program, which included overseeing the work of more than 60 undergraduate and MBA students and 80 cases per year. Within an 18 month period, she helped the SBDC team generate $30 million in revenue and new investments for their clients. She was a founding team member of the SBDC’s Accelerator Program and served as the CEO of the Women’s Vertical. In recognition of her contributions to the Wharton SBDC, Katlyn received the 2014 Wells Fargo Distinguished Leadership Award.

In addition to her work at the Wharton SDBC, Katlyn served as the Co-President of Wharton Ambassadors, a member of the Wharton Venture Initiation Program, a Neff Entrepreneurial Intern Fellow, a Wharton Peer Advising Fellow, a Turner Social Impact Society Intern Fellow, a National Student Ambassador for Women in Toys, and a member of Soundworks Tap Factory. She was honored with several awards at Penn, including the 2015 Wharton Vice Dean’s Award of Service, 2015 Wharton Outstanding Undergraduate Research Award, 2015 Penn Student Award of Merit, 2014 Wharton Venture Award, 2014 Snider Seed Award, 2014 Social Impact Research Experience (SIRE) Grant Award, 2014 Trustees’ Council of Penn Women Grant Award, 2014 Women in Toys Scholarship recipient for being a promising female student entrepreneur, 2013-2015 Wharton Innovation Fund Grant, 2013 Wharton Social Impact Initiative Research Grant, and the 2013 Herbert S. Steuer Memorial Prize as one of the most outstanding Wharton students in scholarship, personality, and leadership.

Katlyn is an avid researcher and has conducted international research on girl’s leadership development. She has interviewed more than 1,500 girls, 200 executives, and 100 educators across all 50 states, 9 countries, and 4 continents. She created the Leadership Camp for Girls 2013 to test her research hypotheses. As a recipient of the 2014 Wharton SIRE Grant, she studied how girls’ consumption of media influences leadership development in the 21st century. She completed an independent study with Wharton’s Vice Dean of Social Impact to analyze female leadership development through a literature review. In spring 2015, she worked with Wharton’s Management Department to organize an analysis of the global venture capital industry.

Katlyn speaks nationally about entrepreneurship, technology, and the advancement of women. She has been a featured speaker at the Kronos Women’s Forum, Leading for Change Conference, Forbes CMO Excursion, Heads Network Annual Meeting, Young Entrepreneur’s Academy CEO Round Table, the Sea Crest School’s Innovators’ Symposium, Nichols College Institute for Women’s Leadership, and has introduced a presidential candidate for the 2016 election. Her work has been featured in national media outlets, including Seventeen, Forbes, NBCUniversal, The Huffington Post, HuffPost Live, Yahoo Travel, Penn Current, Penn Gazette, Philadelphia Daily News, Philly.com, Technically Philly, The Daily Pennsylvanian, Innovator’s Peak, Idea Forge, Washington Times, Miami Herald, Catalyst, The WALK Magazine, CollegeFashionista, Neon Tommy, Macaroni Kid, Poets & Quants, Knowledge@Wharton High School, Wharton International Business Review, and Wharton Magazine.

Episode: 4/26/2017 @5:00 PM


Alexandria Cogdill
Alexandria Cogdill

Scientific Expert
GenHERation
http://genheration.com/

Alexandria Cogdill is a doctoral student, in the Graduate School of Biomedical Sciences at the University of Texas MD Anderson Cancer Center where she is studying immunology and molecular genetics in the laboratory of Dr. Jim Allison.

Alexandria received her Bachelor's degree in Molecular Biology from the University of North Carolina at Pembroke, where she also lettered as a NCAA varsity athlete in women’s volleyball. Following graduation Alexandria received a competitive cancer research fellowship at the National Institutes of Health, within the National Cancer Institute, where she worked in the Surgery Branch; directed by Dr. Steven A. Rosenberg. With growing interest in oncoimmunology, Alexandria pursued a second research fellowship at Harvard Medical School in affiliation with the Massachusetts General Hospital, in Boston, MA; under the mentorship of Dr. Jennifer A. Wargo.

In 2016, Alexandria graduated summa cum laude from the School of Engineering and Applied Scie(Show Full Bio)nce at the University of Pennsylvania with a Master’s in Bioengineering and Engineering Entrepreneurship. In addition to her graduate studies, Alexandria worked full time at the Perelman School of Medicine as a senior research associate and laboratory manager in the Center for Cellular Immunotherapies (CCI), directed by Dr. Carl H. June, where she with worked closely with Novartis, GlaxoSmithKline, and the Sean Parker Institute for Cancer Immunotherapy in developing novel cellular therapeutics for the treatment of cancer.

In addition to her research commitments, Alex works as an immuno-oncology consultant in technology commercialization and strategic industry ventures at MD Anderson. In her free time, Alex enjoys working closely with community organizations to empower diversity, inclusion, and engagement in STEAMd (Science, Technology, Engineering, Art, Math, and design) through the Periwinkle Arts in Medicine Program, GSBS Outreach Partners, and GenHERation ®.

Episode: 4/26/2017 @5:30 PM


Helen Limpitlaw
Helen Limpitlaw

Director of Brand Communications
Southwest Airlines
https://www.southwest.com/

Helen joined Southwest Airlines in 2013 as Director of Brand Communications. She is responsible for managing all Marketing consumer communications incorporating above and below the line advertising along with in airport and inflight touch points. She is responsible for tailoring advertising communications to target specific audience segments and product promotion with the end goal to drive consumer awareness, consideration and overall travel conversion for Southwest. Helen’s key areas of responsibilities include developing the vision and strategy for the continued evolution of the Southwest brand, managing brand positioning, strategy and execution of all consumer brand communications, evolving Brand communications to focus on key growth audience segments and product promotion, and developing unique, breakthrough holistic campaigns to promote Brand, Product or Local Market strategies and achieve desired annual growth targets.

Since relocation to US in 1998, Helen started her mar(Show Full Bio)keting career in the advertising agency arena enjoying tenures at Fallon (Minneapolis) and Publicis (Dallas) working with clients such as BMW of North America, 3M and Nestle. In 2003, Helen joined BMW of North America and has spent the more than nine years focused on Brand, Regional and Tactical strategic marketing and communications.

Episode: 4/26/2017 @6:30 PM


Shawndra Hill
Shawndra Hill

Senior Researcher
Microsoft Research NYC
https://www.microsoft.com/en-us/research/lab/microsoft-research-new-york/

Shawndra Hill is a Senior Researcher at Microsoft Research NYC. Before joining Microsoft, she was an Assistant Professor in the Operations and Information Management at the Wharton School of the University of Pennsylvania, where she is still an Annenberg Public Policy Center Distinguished Research Fellow, a Wharton Customer Analytics Initiative Senior Fellow, and a core member of the Penn Social Media and Health Innovation Lab.

Generally, she researches the value to companies of mining data on consumers, including how consumers interact with each other on social media — for targeted marketing, advertising, health and fraud detection purposes. Her current research focuses on the interactions between TV content and Social Media www.thesocialtvlab.com.

Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU’s Stern School of Business.

Episode: 4/19/2017 @6:00 PM


Hilary Mason
Hilary Mason

Founder, CEO
Fast Forward Labs
http://www.fastforwardlabs.com/

Hilary is Founder and CEO of Fast Forward Labs, a machine intelligence research company, and Data Scientist in Residence at Accel Partners. Previously, Hilary was Chief Scientist at bitly. She co-hosts a DataGotham, a conference for New York's home grown data community, and co-founded HackNY, a non-profit that helps engineering students find opportunities in New York's creative technical economy. She’s on the board of the Anita Borg Institute and an advisor to several companies including Sparkfun Electronics, Wildcard, and Wonder. Hilary served on Mayor Bloomberg’s Technology Advisory Board, and is a member of Brooklyn hacker collective NYC Resistor.

Twitter - @hmason
Personal Site - https://hilarymason.com/

Episode: 4/19/2017 @5:00 PM


Kathy Koontz
Kathy Koontz

Practice Director of Customer Journey
Teradata
http://www.teradata.com

Kathy Koontz is a Business Consultant—Customer Journey within the Customer Engagement Practice at Teradata. In this role, she assists clients in identifying opportunities and designing solutions to utilize data and analytics to improve customer relationships.

For 10 years prior to joining Teradata, she was Associate Vice President in the Customer Insights & Analytics group at Nationwide Insurance developing capabilities to increase the value and size of the customer portfolio and reinforce Nationwide’s brand promise. Kathy has more than 20 years of experience developing strategy and designing solutions to strengthen customer relationships. Her experience is in retail, insurance/financial services and non-profit industries. She is a graduate of the University of Florida with a Bachelor of Science in Journalism.

Episode: 4/19/2017 @5:30 PM


Zachery Anderson
Zachery Anderson

Vice President, Global Analytics and Insights
Electronic Arts
https://www.ea.com/

Zachery is the Vice President of Global Analytics and Insights at Electronic Arts (EA), the world’s largest Video Game Company. He is responsible for leading Consumer Insights, UX Research, Data Science, Studio Analytics, and Marketing Analytics for EA. His team uses in-game behavioral data, traditional consumer research, lab work, and online advertising data to provoke and inspire EA’s development and marketing teams to think and act “Player First”. Prior to joining EA in 2007, Zachery was head of consulting and modeling for J.D. Power and Associates’ PIN group, Corporate Economist for Nissan North America, and Economist for the private investment company Fremont Group.

Zachery’s work has been highlighted in the Harvard Business Review and the MIT Sloan Management Review. His work has won many awards including the INFORMS Marketing Science Practice and while at Nissan he was recognized by the US Federal Reserve for the Best Industry Forecast.

Zachery’s undergraduate degr(Show Full Bio)ee in Political Science and Communications is from Southern Illinois University. His graduate work was at UCLA, in Economics and Political Science, where he studied game theory with Nobel Prize Winner Lloyd Shapley.

Episode: 4/19/2017 @6:30 PM


Luvleen Sidhu
Luvleen Sidhu

Co-Founder, Chief Strategy Officer
BankMobile
https://www.bankmobile.com/

Luvleen Sidhu currently serves as the Co-Founder and Chief Strategy Officer at BankMobile, a completely digital bank offering an entirely fee-free checking account. It’s aim is to help the underbanked millennials and middle-income Americans lead an affordable and effortless life with easily manageable finances.

She also is a member of the BankMobile Board of Directors and Director and Founder of the BankMobile Foundation where she funds emerging entrepreneurs and organizations that promote financial literacy.

Along with her father, Jay Sidhu, Luvleen co-authored Why Can’t Banks Be As Easy As Uber?: BankMobile and The Real Future of Banking, reaching #1 International Amazon Bestseller status. Additionally, Sidhu has been recognized in the industry for her accomplishments. She was chosen as the “Most Innovative Woman in Banking - Greater New York” and “Best Women Owned Financial Services Company - New York” in Corporate America’s 2016 American Businesswoman Elite Awards. <(Show Full Bio)br>
Luvleen is also often regularly featured in the media, including CNBC, Bloomberg Radio, Yahoo Finance, Wall Street Journal, and Forbes. She is also a national and international speaker at industry conferences and at undergraduate and graduate programs, where she promotes financial innovation and entrepreneurship. Some of her previous speaking engagements are: the Future of Digital Banking in London and Singapore, Bank Innovation Israel, American Banker, Harvard Business School, and Wharton Business School.

Prior to her current role, Luvleen was a management consultant at Booz & Co. in their financial services sector. Before attending Wharton Business School, she worked as the Director of Corporate Development at Customers Bank. At this job, she introduced several growth projects, including partnering with a NYC-based start-up to improve the banking experience through innovative technology.

Luvleen holds a Masters of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Arts Degree in Government from Harvard College.

Outside of working, Luvleen is involved with multiple social impact projects, including establishing computer centers in India to educate rural women as well as organizing and sponsoring medical camps in underprivileged areas in Punjab. She is also the leader in the Soka Gakkai International Non-Profit, mentoring individuals and advising them to help them achieve their full potential professionally and personally.

Episodes: 4/12/2017 @5:30 PM, 3/1/2017 @5:30 PM


Daniel Korschun
Daniel Korschun

Associate Professor of Marketing
Leobow College of Business at Drexel University
http://www.lebow.drexel.edu/people/danielkorschun

Daniel Korschun is an Associate Professor of Marketing and award-winning author. He is a fellow of both the Institute for Strategic Leadership and the Center for Corporate Governance at LeBow.

Dr. Korschun’s latest research examines employee and consumer reactions to companies that take controversial political stands. His research on stakeholder responses to corporate social responsibility is published in top journals such as the Journal of Marketing, Academy of Management Review, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics.

His latest book, We Are Market Basket (co-authored with Grant Welker, AMACOM), tells the true story of a grassroots movement to reinstate a beloved CEO and save a $4.5 billion supermarket chain. The book was named a top 15 business book of 2015 in Forbes and was also recognized as the Best General Business Book of 2015 b(Show Full Bio)y influential distributor 800-CEO-READ.

On the teaching front, Dr. Korschun teaches PhD, executive MBA’s, Master’s, and undergraduates. He is a recipient of the prestigious Rothwarf Award for Teaching Excellence, the highest teaching award given to tenure-track faculty at Drexel University.

Dr. Korschun delivers keynote speeches and is frequently invited as a speaker at company, industry, and academic conferences.

Find Dr. Korschun on LinkedIn (@danielkorschun) or Google Scholar.

Twitter - @DanielKorschun

Episodes: 4/12/2017 @6:00 PM, 3/1/2017 @6:00 PM


Laura Ries
Laura Ries

Co-Founder and President
Ries & Ries

Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book, Visual Hammer will be released in March 2012. Visit Ries.com for more info.

Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. In addition, Laura writes her own popular blog RiesPieces.com.

A graduate of Nor(Show Full Bio)thwestern University in Evanston, Illinois Laura earned her degree “with highest distinction” from Northwestern’s School of Speech, finishing in the top 2% of her class.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, the readers of Advertising Age voted The 22 Immutable Laws of Branding as the third most important marketing book of all time. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

book - https://www.amazon.com/Battlecry-Winning-battle-slogan-kills/dp/0984937099/ref=sr_1_1?s=books&ie=UTF8&qid=1488406327&sr=1-1&keywords=Battlecry

website - http://www.ries.com/

Episodes: 4/12/2017 @6:30 PM, 3/1/2017 @6:30 PM