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Carey Morewedge
Carey Morewedge

Professor of Marketing
Boston University
https://www.bu.edu/questrom/profile/carey-morewedge/

Carey Morewedge is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University. Before joining Boston University in 2014, he served on the faculty of the Tepper School of Business and the Department of Social and Decision Sciences at Carnegie Mellon University, preceded by a postdoc in the Woodrow Wilson School of Public and International Affairs at Princeton University. He received his PhD in Social Psychology from Harvard University in 2006.

His research examines psychological biases in judgment and decision making (e.g., Morewedge & Kahneman, 2010, TICS). It identifies their causes, consequences, and develops interventions to mitigate them. Through this lens, his research focuses on two substantive areas. The first is how higher-order mental processes determine how pleasurable or desirable experiences were, are, or will be. This work examines their influence on affect, value, decisions, and behavior. His s(Show Full Bio)econd substantive focus is how higher-order mental processes influence attributional judgments. How we discern the cause of a thought or action, and consequences of these judgments for phenomena ranging from the interpretation of dreams to paradoxical betting behavior.

Professor Morewedge has published more than 40 articles and chapters in journals including Science, Trends in Cognitive Sciences, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Psychology: General, and the Journal of Personality and Social Psychology. He has received more than $2 million in external research funding and awards for his work including the Wegner Theoretical Innovation Prize from the Society for Personality and Social Psychology, an Idea of the Year from The New York Times, and inclusion in Poets and Quant's Top 40 under 40 Business School Professors.

Twitter - @morewedge

Episode: 4/18/2018 @5:00 PM


Soon Yu
Soon Yu

Author & Speaker; Former Global VP of Innovation
Soon Yu; VF Corporation
http://www.soonyu.com

Soon Yu is an international speaker and author on innovation and design, who has been featured in The New York Times, The Wall Street Journal, The Washington Post, and Entrepreneur.

He regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments and Signature Communication.

Yu most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Yu created a two billion-dollar innovation pipeline, established three global innovation centers and initiated industry-leading design best practices.

Prior to this, he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, and gained industry recognition from the Webby Award, Favorite Website Award and Dope Award. He was also founder and CEO for numerous venture(Show Full Bio)-backed startups, including Gazoontite, Promeo Technologies and TWRL, and was recognized as a Northern California finalist for the prestigious Ernst & Young Entrepreneur of the Year award.

Yu is an adjunct professor at Parsons School of Design and often guest lectures at Stanford University, where he received his MBA and is active with the GSB Asian Alumni Association.

Twitter - @SoonSpeaks

Episode: 4/18/2018 @5:30 PM


Wesley MacLaggan
Wesley MacLaggan

Senior Vice President of Marketing
Marin Software
http://www.marinsoftware.com

Wesley MacLaggan has been working with Marin Software since 2008. He is currently Senior Vice President of Marketing at Marin Software. Previously he led the Product team where he was responsible for driving Marin’s roadmap and working closely with engineering to deliver innovative advertising solutions to the market. He has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on their platform to help retailers maximize the return on their promotional spending. Mr. MacLaggan began his career providing strategic guidance to companies in a range of industries with Mercer Management Consulting. He holds an Economics degree from Dartmouth College.

Twitter - @marinsoftware

Episode: 4/18/2018 @6:00 PM


Mario Natarelli
Mario Natarelli

Managing Partner
MBLM
http://mblm.com/

Mario Natarelli is the Managing Partner at MBLM in New York and author of new Amazon #1 bestseller Brand Intimacy, A New Paradigm in Marketing. He is an established marketing leader to executives and their companies. Over the past 20 years, Mario has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, Mario was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia. Mario is a graduate architect with a degree from the University of Toronto.

Twitter - @mblm; @mnatarelli

Episodes: 4/11/2018 @6:00 PM, 1/17/2018 @5:00 PM, 2/15/2017 @5:30 PM


Markus Giesler
Markus Giesler

Associate Professor of Marketing
York University, Schulich School of Business
http://schulich.yorku.ca

Markus Giesler is an associate professor of marketing at the Schulich School of Business (York University) and the director of the Big Design Lab, a think tank that examines market-level design questions with public and private organizations.

Markus' research, which has been published in leading marketing journals including the Journal of Marketing, Journal of Consumer Research, and Marketing Theory, how consumers shape and are shaped by cultural and technological changes in the marketplace.

Markus has been named “one of the best recognized experts studying high-technology consumption” by Wired, one of “the young business school star professors on the rise” by Fortune, one of “the 40 most outstanding business profs under 40 in the world” by Poets & Quants, and an MSI (Marketing Science Institute) Scholar.

Twitter - @DrGiesler

Episode: 4/11/2018 @5:30 PM


Paul Marobella
Paul Marobella

CEO and Chairman
Havas Creative
http://havas.com

Motivated by a determination to change the industry, Paul’s focus is on creating something truly different at Havas, leading the portfolio of several major creative agencies across the U.S.

His energy comes from building teams that play to win with humility, are hungry to innovate and believe that doing beats talking about it. His teams have fun along the way, too.

Paul is also a part of the Havas North American mergers and acquisitions team and the Global Data Strategy Council. He has won numerous awards, including Best and Brightest Strategist from Advertising Age; and he has held several leadership roles at notable agencies, such as Greco Ethridge Group, Wirestone, and Havas, which has won him multiple Agency of the Year honors.

Paul has a passion for giving back and helping kids in crisis. His efforts are focused on supporting inner-city Chicago youth.

Twitter - @marobella

Episode: 4/11/2018 @5:30 PM


Jonathan Wilson PhD
Jonathan Wilson PhD

Professor and Branding Consultant; Professor at GSM London, Professor at Hult International Business School, Editor-in-Chief of the Journal of Islamic Marketing
Dragonfly Black
https://dragonflyblack.com/

Professor Jonathan A.J. Wilson PhD is an award-winning Academic and Consultant who specializes in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital.

He has published over 200 pieces of work, which have led to over 100 conference-speaking engagements across the globe.

Professor Wilson has developed a reputation for being an electric, insightful and quick-witted public speaker able to tackle real-world trending phenomena. He has worked with the Indonesian Ministry of Tourism, Al Jazeera, and viral tech-fashion brand the ISHU amongst others. His work on Halal Branding is some of the most widely cited globally. Also, his research on Luxury Branding and Inconspicuous Consumption featured in Harvard Business Review and won Best Paper award in the Journal of Marketing Management.

In 2017, Professor Wilson received a LinkedIn Top Voices Award and was one of the featured professionals in their cross-platform advertising cam(Show Full Bio)paigns – something that he is especially proud of, as he was the only UK academic. LinkedIn and professionals were fans of his comments on Intersectionality, Future Trends, Personal Branding, and Student Engagement.

Twitter - @drjonwilson
Personal Site - http://drjonwilson.com/

Episodes: 4/4/2018 @5:00 PM, 2/28/2018 @5:00 PM


Beth Lorge
Beth Lorge

Head of Marketing
FlavaNaturals Brand of JI Naturals
http://www.flavanaturals.com

Beth Lorge is Head of Marketing at FlavaNaturals, a company that is changing the way people think about and consume chocolate. In October 2017, FlavaNaturals launched two delicious, naturally sourced, high-flavanol chocolate products, FlavaBars and FlavaMix, which deliver 5X to 9X the cocoa flavanol anti-oxidants of a typical dark chocolate bar. As Head of Marketing, Ms. Lorge has spent the last three years developing the brand identity, packaging, messaging, consumer targeting, publicity, digital and social media strategies and brand partnerships.

Beth has worked for more than twenty years as an Entrepreneur and Marketing Executive with a focus on product and brand development. An avid music lover, Beth is the Founder of national concert promoter Kidrockers and a founding partner of NYC record label Innit Recordings. She was previously a Vice President of American Express, Strategic Marketing Consultant at Accenture and Account Executive at Ogilvy & Mather Direct. Beth holds a(Show Full Bio) BA from Brown University and an MBA in Marketing and Finance from the Wharton School at the University of Pennsylvania.

Episodes: 4/4/2018 @6:00 PM, 2/28/2018 @6:00 PM


Sarah Steimer
Sarah Steimer

Staff Writer
American Marketing Association
http://ama.org

Sarah Steimer is a staff writer for Marketing News, the magazine from the American Marketing Association. She's also the host and producer of the AMA's Answers in Action podcast and a freelance writer.

Twitter - @sarah_steimer

Episodes: 4/4/2018 @6:30 PM, 2/28/2018 @6:30 PM


Alan Frost
Alan Frost

Founder and CEO
FlavaNaturals
http://flavanaturals.com

Alan Frost is the Founder and CEO of FlavaNaturals, a company that is changing the way people think about and consume chocolate. Alan combines more than 20 years of experience in the biotech industry with a commitment to healthy living and a love of chocolate.

What began in October 2014 with reading an article about a Columbia University study that linked chocolate consumption with enhanced memory led to a three-year quest to develop delicious, naturally sourced, high-flavanol chocolate that promotes wellness, performance, and achievement. The result is two breakthrough chocolate products, FlavaBars and FlavaMix, which deliver 5X to 9X the cocoa flavanol anti-oxidants of a typical dark chocolate bar.

Alan has a strong track record of launching successful brands, achieving business objectives and creating shareholder value for biotech and pharmaceutical companies. Alan was most recently SVP of Commercial and Head of the TYSABRI Franchise at Elan Pharmaceuticals. Alan hol(Show Full Bio)ds an MBA from the Wharton School at the University of Pennsylvania and a BS from the University of Delaware.

Episodes: 4/4/2018 @6:00 PM, 2/28/2018 @6:00 PM


Steve Wanczyk
Steve Wanczyk

Associate Vice President
Braithwaite Communications
https://gobraithwaite.com/steve-wanczyk/

Steve Wanczyk is a seasoned communications and marketing professional with extensive experience on both sides of the media equation, having previously worked as a news reporter and producer. He serves as the head of Braithwaite Communications’ Crisis Communications practice and is adept at all aspects of crisis management including crisis response, planning and vulnerability assessments. He has facilitated and designed numerous crisis tabletop training sessions and simulations. Throughout his career, Steve has managed crisis communications for high profile real estate development disputes, local policy , legal matters, labor disputes and workplace safety.

He began his career at the CBS television affiliate in Syracuse, NY, where he worked as a news writer and producer. There he helped write and package news stories for the station’s 6 and 11 o’clock newscasts. Steve then moved to local reporting for a Philadelphia radio station before going to the “dark side” and joining Brai(Show Full Bio)thwaite Communications.

He holds a degree in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.

Twitter - @GoBraithwaite | @SWanczyk

Episodes: 3/28/2018 @5:00 PM, 2/7/2018 @5:00 PM, 12/13/2017 @6:00 PM, 10/4/2017 @6:00 PM, 8/30/2017 @5:00 PM, 7/12/2017 @5:00 PM, 1/18/2017 @6:00 PM, 10/12/2016 @5:30 PM, 4/27/2016 @6:00 PM, 1/20/2016 @5:00 PM, 10/14/2015 @5:30 PM


Keith Niedermeier
Keith Niedermeier

Adjunct Professor; Director of Undergraduate Marketing Program
the Wharton School
https://marketing.wharton.upenn.edu/profile/keith1/

Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania. He previously spent five years as an Assistant Professor of Marketing at Penn State University and is also a Visiting Professor at the Peking University, Beijing International MBA program. He received his Ph.D. in Social Psychology from Michigan State University in 1999. Before going into academics, he worked in advertising at a large Midwest firm specializing in the automotive industry and business-to-business marketing.

Dr. Niedermeier’s research focuses on consumer decision-making. His specific interests involve branding, social media, investor psychology, and marketing in China. Dr. Niedermeier’s research has been published in the Journal of Public Policy & Marketing, Journal of Research in Interactive Marketing, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, Psychol(Show Full Bio)ogy and Marketing, as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

Additionally, Dr. Niedermeier teaches Introductory Marketing, Consumer Behavior, Advertising Management, and Marketing Strategy at the undergraduate and MBA levels. In the past, he has taught courses in Social Psychology, Statistics, Interpersonal Relationships and Group Dynamics. He has been recognized as an outstanding teacher, receiving the prestigious Wharton MBA Excellence in Teaching Award and the Whitney Award for outstanding undergraduate teaching. His other honors include the American Marketing Association/Hugh G. Wales Outstanding Faculty Advisor Award and the Thomas C. Kinnear/Journal of Public Policy & Marketing Award. Dr. Niedermeier has also taught specialized executive education sessions to firms such as CIti, Merrill Lynch/Bank of America, Janney Montgomery Scott, AXA/Equitable, GlaxoSmithKline and Pfizer.

Episodes: 3/28/2018 @5:30 PM, 1/24/2018 @5:00 PM, 10/11/2017 @5:00 PM, 8/23/2017 @5:00 PM


Linda Price
Linda Price

Philip H. Knight Professor of Marketing
University of Oregon
https://business.uoregon.edu/faculty/linda-price

Linda L. Price (BA, MBA University of Wyoming, Ph.D. University of Texas at Austin) is currently the Philip H. Knight Chair and Professor of Marketing at University of Oregon. Linda’s theory and research is published in leading marketing and social science journals including Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science and Organization Science, and combines qualitative and quantitative methodologies to examine consumer and collective identity and adaptation, social influence and network interactions, and how consumers’ emotions and imaginations enrich, distinguish and give agency to their lives. Her research has been and is currently funded by a variety of agencies including USDA, and Marketing Science Institute. She has published books, chapters, and over 70 articles that have collectively garnered over 17,000 citations.

Linda has served in several leadership roles in academic consumer and market organizations. She currently s(Show Full Bio)erves as Editor of Journal of Consumer Research. She has served as President of the Association for Consumer Research and President of the American Marketing Association Academic Council. Linda has taken an active leadership role serving on numerous editorial boards, conference program committees and co-chairing several conferences and doctoral consortiums and symposiums Linda has served as AE for Journal of the Academy of Marketing Science and on the Advisory Board for the Journal of Consumer Research, and for the Journal of the Association for Consumer Research, the Consumer Culture Theory Consortium Board and Board of Governors’ for the Academy of Marketing Science.

She has received many marketing honors and awards including the 2015 AMA Consumer SIG Lifetime Achievement Award, the 2013 Academy of Marketing Science Cutco/Vector Distinguished Educator Award for Lifetime Contributions to Marketing Scholarship, and the 2013 College of Business Distinguished Alumni Award from the University of Wyoming. One of her most important joys is the work she has done from the very beginning of her career working with and mentoring Ph.D. students, watching them blossom and grow.

Twitter - @llpricearizona

Episode: 3/28/2018 @6:00 PM


Elea McDonnell Feit
Elea McDonnell Feit

Asst. Professor at Drexel; Fellow at the Wharton Customer Analytics Initiative; Co-author of R for Marketing Research and Analytics
Drexel University, Wharton Customer Analytics Initiative
https://marketing.wharton.upenn.edu/profile/efeit/

Elea McDonnell Feit’s research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm,The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She brings a rich understanding of industry problems to her research, which has been published in top-tier journals including Management Science and the Journal of Marketing Research.

She enjoys making analytics accessible to a broad audience and is active in several practitioner conferences including the INFORMS Business Analytics Conference and the AMA Advanced Research Techniques forum. She regularly teaches popular(Show Full Bio) tutorials and workshops for practitioners on marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate and MBA classes in data-driven digital marketing. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.

Drexel - http://www.lebow.drexel.edu/people/eleafeit

Episodes: 3/21/2018 @5:30 PM, 1/10/2018 @5:30 PM, 5/3/2017 @6:00 PM, 2/1/2017 @6:30 PM, 5/4/2016 @5:00 PM, 4/22/2015 @5:00 PM


Michael Dart
Michael Dart

Retail Specialist; Co-Author of "Retail's Seismic Shift:How to Shift Faster, Respond Better, and Win Customer Loyalty"
https://www.linkedin.com/in/michael-dart-362a3a53/

Leader in AT Kearney's private equity and strategy practice. Objectives include helping private equity funds through every stage of the investment cycle and major retailers, consumer products companies navigating significant strategic and operational challenges.

Former Head of Kurt Salmon's private equity and strategy practice. Former partner at Bain & Company.

Experienced retail and consumer goods consultant with over 20 years experience leading major strategic transformations & advising financial sponsors on investments in retail and consumer goods. Clients include 7 of the largest private equity funds, multiple middle-market funds and leading global retailers.

Co-author "The New Rules Of Retail".

Frequent speaker at major global retail & consumer goods conferences, including WWD CEO Summit (NYC), World Department Store Summit (Beijing), Golbal Department Store Conference (Paris), International Department Stores (Amsterdam).

Frequently interviewed o(Show Full Bio)n major retail topics, including Bloomberg news, Wall St.Journal, New York Times.

Book - https://www.amazon.com/Retails-Seismic-Shift-Respond-Customer-ebook/dp/B06Y5RD7B4

Episodes: 3/21/2018 @5:00 PM, 1/10/2018 @5:00 PM


Anne Bahr Thompson
Anne Bahr Thompson

Founder; Author of "DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit"
Onesixtyfourth
https://www.onesixtyfourth.com

With more than 25 years of experience as a global brand strategist, Anne Bahr Thompson is an accomplished researcher, writer and speaker, and the pioneer of the strategic framework of Brand Citizenship®. A former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, Anne founded Onesixtyfourth, a boutique consultancy, to integrate cultural shifts & a social conscience into brand development. Her writings have appeared in Economist Books, hbr.org, The Guardian, Brand Quarterly, Bloomberg News, and many other publications.

Anne’s new book, DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is available in stores and online now.

Twitter - @annebt
Book - https://www.amazon.com/Do-Good-Embracing-Citizenship-Purpose/dp/0814438393
LinkedIn - https://www.linkedin.com/in/anne-bahr-thompson-626116/

Episodes: 3/21/2018 @6:00 PM, 1/10/2018 @6:00 PM


Brad Grossman
Brad Grossman

Founder, CEO
Zeitguide
https://zeitguide.com

Brad founded Zeitguide in 2009 and is the Chairman and CEO.

Over the past 7 years, Brad has built a unique think-do-tank focused on the leading-edge issues changing our culture—and therefore our global businesses. Brad heads client-teams that guide top executives in nearly every industry vertical—media/entertainment, consumer products, finance, technology, advertising, healthcare, art/fashion—leading Fortune 100 global enterprises, non-profits, and emerging start-ups. Despite the various leadership roles and industries of our clients, they are all connected by their voracious curiosity about new ideas, a desire to embrace opportunities, and an eagerness to make positive contributions to culture.

ZEITGUIDE evolved out of Brad’s tenure as Head of Special Projects at Imagine Entertainment serving as the organization’s “cultural attaché” as featured in The New Yorker. While at Imagine, Brad conceived an incubation program to explore concepts and extraordinary entities outsid(Show Full Bio)e the entertainment business to inspire fresh ideas for new content. Prior to Imagine, Brad spent over 15 years in independent and studio film production, including Sony Pictures and Universal Pictures. In addition, Brad co-founded Out in Television & Film, a networking and educational organization for LGBT filmmakers and executives, and founded Insta-Tutor, an academic coaching company for high achieving high-school students.

Brad graduated Phi Beta Kappa from Brown University with a BA in English Literature and Cultural Studies.

Twitter - @Zeitguide | @bradgro

Episodes: 3/14/2018 @5:30 PM, 1/18/2017 @5:00 PM, 11/30/2016 @6:30 PM, 11/23/2016 @5:30 PM, 9/28/2016 @6:30 PM, 6/15/2016 @5:30 PM


Robert McKee
Robert McKee

Creative Writing Instructor/Lecturer
McKee Seminars
https://mckeestory.com

Robert McKee, a Fulbright Scholar, member of the Hollywood Hall of Fame, and winner of a Moving Image Book Award is the world's most sought-after lecturer on the art of story. His articles and interviews have appeared in many newspapers and magazines around the globe, including The New Yorker, Vanity Fair, New York Times, Washington Post, Figaro, Sueddeutsche Zeitung, Harvard Business Review, Wall Street Journal, Guardian, and Fast Company. He has also been featured on CBS and CNN.

Twitter - @McKeeStory

Episode: 3/14/2018 @6:00 PM


Tom Gerace
Tom Gerace

CEO
Skyword Marketing
https://www.skyword.com/

Thomas Gerace is the founder and CEO of Skyword, a leading content marketing platform, and services company serving brands including Samsung, Philips, Mastercard, IBM, GE, Colgate, and HP. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over two decades.

Twitter - @tomgerace

Episode: 3/14/2018 @6:00 PM


Chen Wang
Chen Wang

Assistant Professor of Marketing
Drexel University
http://www.lebow.drexel.edu/people/chenwang

Dr. Chen Wang is an Assistant Professor of Marketing at the LeBow College of Business, Drexel University. She holds a Ph.D. in Marketing from the University of British Columbia in Canada, an MS in Industrial & Operations Engineering from the University of Michigan, and a BE in Automation Engineering from Tsinghua University in China.

Her research interests include consumer self-regulation and goal pursuits, sensory perception, and consumer curiosity. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science, and presented at Association for Consumer Research Annual Conference and Society for Consumer Psychology Annual Conference.

Episode: 3/14/2018 @5:00 PM


Thomas Robertson
Thomas Robertson

Joshua J. Harris Professor of Marketing; Former Dean
The Wharton School
https://marketing.wharton.upenn.edu/profile/trobe/

Thomas S. Robertson is the Joshua J. Harris Professor of Marketing at the Wharton School of the University of Pennsylvania. An expert in marketing strategy and competitive behavior, the diffusion of innovation, and consumer behavior, Dr. Robertson is author, co-author or editor of a dozen books and almost 100 scholarly articles and book chapters. He has won numerous awards for his scholarship and has lectured widely in North and Central America, Europe, Asia, and Australia.

Dr. Robertson recently completed a seven-year term as Dean of the Wharton School. In this role he raised substantial financial resources for the School, while championing global engagement, a strong culture of innovation, and business as a force for good. Under his leadership Wharton implemented a new MBA curriculum, a new initiative in public policy, creation of modular courses which run in eight countries, a physical research and teaching presence in Beijing, a commitment to lifelong learning for Wharton al(Show Full Bio)umni, and the design of a portfolio of online courses reaching over one million participants worldwide.

Prior to his Wharton deanship, Dr. Robertson held posts at Emory University. As Chair of International Strategy, he served as founding Executive Faculty Director of the Institute for Developing Nations, a joint-venture research initiative with The Carter Center and President Jimmy Carter. From 1998 to 2004 he was Dean of Emory’s Goizueta Business School and is widely credited with positioning the school to compete as an international leader in business education.

From 1994 to 1998, he served as Deputy Dean of the London Business School in charge of the School’s entire portfolio of degree and non-degree programs. In addition to his appointments at Wharton, Emory and London Business School, Dr. Robertson has held faculty positions at UCLA’s Anderson School and Harvard Business School.

Dr. Robertson is an active board member in the university and corporate domains. He is a trustee of Singapore Management University, and serves on the Advisory Boards of the Sorbonne, Indian School of Business, Tsinghua University and Guanghua School of Management (Peking University). He is a member of the Boards of Directors of the Carlyle Group and CRA International.

Born in Scotland, Robertson earned his B.A. from Wayne State University. He holds an M.A. in sociology and a Ph.D. in business from Northwestern University. He is married to Diana C. Robertson, the Riady Professor of Legal Studies and Business Ethics at the Wharton School. They have three grown children.

Episodes: 3/7/2018 @5:30 PM, 12/20/2017 @5:30 PM, 8/9/2017 @5:30 PM, 6/21/2017 @5:30 PM


Tara-Nicholle Nelson
Tara-Nicholle Nelson

CEO; Former VP, Marketing, MyFitnessPal; Author of "The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser"
TCI
http://www.taranicholle.com

Tara-Nicholle Nelson is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser (Berrett-Koehler; 2017).

She is the CEO of TCI, a consulting firm that creates transformational marketing and growth experiences for conscious leaders, businesses + customers.

Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content and digital/social media, and media relations. During her career in Silicon Valley, Tara has created brand, growth, media and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite and many, many more.

Tara holds a Master’s degree in Psychology and a Juris Doctorate from the University of California, Berkeley. Tara is the Board President of City Slicker Farms, a non-profit com(Show Full Bio)munity farming and food security organization in West Oakland. She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.

Book - https://www.amazon.com/Transformational-Consumer-Customers-Healthier-Wealthier/dp/1626568839

Book Website - http://transformationalconsumer.com

Episodes: 3/7/2018 @5:00 PM, 12/20/2017 @5:00 PM, 8/9/2017 @5:00 PM, 6/21/2017 @5:00 PM


Joann Peck
Joann Peck

Associate Professor of Marketing
University of Wisconsin
https://wsb.wisc.edu/?_ga=2.115666062.966511434.1498235536-1680715767.1498235536

Joann Peck is an associate professor in the marketing department within the Wisconsin School of Business.

She is the recipient of the Emil H. Steiger Distinguished Teaching Award in 2008 and the Lawrence J. Larson Excellence in Teaching Award in 2005. She has also been the recipient of six other teaching awards.

Peck researches haptics (the sense of touch), specifically as it relates to a shopper’s motivation to touch a product when shopping. She also examines the interactions between an individual difference in motivation to touch (desire to touch), product category differences in whether touch is important, and situational differences that encourage or discourage touch, such as point of purchase signs or online shopping. Additionally, she researches e-commerce boundaries, attitude theory, typicality, and categorization.

Peck holds a Ph.D. in business administration from the University of Minnesota.

Episodes: 3/7/2018 @6:00 PM, 12/20/2017 @6:00 PM, 8/9/2017 @6:00 PM, 6/21/2017 @6:00 PM


Peter Verhoef
Peter Verhoef

Professor of Marketing
University of Groningen
http://www.rug.nl

Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He is the director of the University of Groningen Business School (UGBS). He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of M(Show Full Bio)arketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013. He is currently an editorial board member of the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of Service Research and the Journal of Interactive Marketing. He functions as an area editor for Journal of Marketing Research and Marketing Science. He is a senior editor of the International Journal of Research in Marketing. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management and MBA programs, at DTU Copenhagen and BI Norwegian Business School. He is the founder of the Customer Insights Center, University of Groningen. He currently is also academic trustee of the Marketing Science Institute in Boston (www.msi.org) and has recently been appointed as EMAC fellow.He co-chaired the EMAC 2017 conference in Groningen.

Episodes: 3/7/2018 @6:30 PM, 12/20/2017 @6:30 PM, 8/9/2017 @6:30 PM, 6/21/2017 @6:30 PM


Alan Frost
Alan Frost

Founder and CEO
FlavaNaturals
http://flavanaturals.com

Alan Frost is the Founder and CEO of FlavaNaturals, a company that is changing the way people think about and consume chocolate. Alan combines more than 20 years of experience in the biotech industry with a commitment to healthy living and a love of chocolate.

What began in October 2014 with reading an article about a Columbia University study that linked chocolate consumption with enhanced memory led to a three-year quest to develop delicious, naturally sourced, high-flavanol chocolate that promotes wellness, performance, and achievement. The result is two breakthrough chocolate products, FlavaBars and FlavaMix, which deliver 5X to 9X the cocoa flavanol anti-oxidants of a typical dark chocolate bar.

Alan has a strong track record of launching successful brands, achieving business objectives and creating shareholder value for biotech and pharmaceutical companies. Alan was most recently SVP of Commercial and Head of the TYSABRI Franchise at Elan Pharmaceuticals. Alan hol(Show Full Bio)ds an MBA from the Wharton School at the University of Pennsylvania and a BS from the University of Delaware.

Episodes: 4/4/2018 @6:00 PM, 2/28/2018 @6:00 PM