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Danielle Bernstein
Danielle Bernstein

We Wore What

“Getting dressed should be the easiest part of your day” - something native New Yorker, Danielle
Bernstein, proclaimed when founding her now cult- status style blog, We Wore What, in 2010.
The site began as a daily dose of outfit inspiration before growing into an aspirational- while still
relatable- home for all things coveted.

Being a true entrepreneur and with the foundation of a growing and engaged audience, Danielle
launched her own brand, Second Skin Overalls in 2016 and the following year became an investor/
partner in a tech company called Movie Grade and also in a new digital workout experience called
Our Body Electric or Obe. In May of 2018 Danielle will be launching her second swimwear
collaboration with Onia Swim and her first jewelry collaboration with Lulu DK which will be
launched exclusively at Nordstrom and then will become available at retailers throughout the US
and internationally.

With an inherent love for fitness, Danielle (Show Full Bio)launched We Danced What, a series of weekly dance
videos and hosts dance classes for fans weekly in NYC. The fitness vertical has expanded her
brand into the lifestyle and activewear space and is further supported by her long term
ambassadorship with Fiji Water.

Danielle has been invited to speak about her business on panels at Columbia University, FIT, Who
What Wear and multiple others. She was on Forbes 30 Under 30 list in 2017.

Episode: 7/11/2018 @5:30 PM

Richard Wong
Richard Wong

Vice President, Marketing & Creator Relations of #paid

Richard Wong is the VP Marketing & Creator Relations at #paid.  He is a seasoned, classically trained marketer who came from Procter & Gamble and Johnson & Johnson and moved into the tech world, including growing Google’s source for insights, trends, and research in digital marketing, Think with Google. He also teaches the digital marketing classes at tech schools—Brainstation, RED Academy, and Camp Tech.

Twitter - @hashtagpaid | @RichardTWong

Episode: 7/11/2018 @5:00 PM

Jessica Mashkevich
Jessica Mashkevich

Founder and Chief Comfort Officer; Creator of the THROWBEE
Kona Benellie

I am Jessica Mashkevich, Founder and Chief Comfort Officer of Kona Benellie®. I
created my company Kona Benellie in 2010 armed with only a scissor and a desire to
improve lives through versatile comfort. On a shoe string budget while managing a
family and a full-time job, I entered the world of innovation, manufacturing, distribution,
marketing, and retail, breaking through barriers with determination to bring my great
products to the public. My signature products are the OmniRobe, the THROWBEE®
blanket-poncho, and the Kona Pet Blanket which have appeared on the TODAY Show,
QVC, The View, Parade Magazine, and more. People love softness, comfort, and
versatility - which has made our THROWBEE blanket-poncho wildly popular! It’s now
known as "the best wearable blanket on the planet!" :-) As a versatile blanket that
converts into a wearable poncho, the THROWBEE is a great simple solution for chilly
moments at home, in the office, or on the field. It covers (Show Full Bio)you front and back. The
THROWBEE is fun, fashionable, and super convenient to people of all ages. It even
allows people to save additional $ on heating bills since you can keep the house cooler
as you stay comfy in your throwbee. But beyond that, it’s a brand that combines
comfort and kindness - we give back to help comfort shelter dogs as their await a
forever home.

During the spring of 2014, while visiting a local animal shelter, I noticed that the shelter
dogs had very little to bring them comfort and security. Shelter life is stressful and
concrete floors can be cold and unforgiving. I discovered that blankets are at the top of
shelter wish lists nationwide and instantly I knew that this is where I can help make a
difference. That day, I evolved my comfort-focused company into a social enterprise that
connects our customers purchases with a new blanket to be given to a shelter dog in
need. Our shelter blankets would instantly bring the shelter dogs comfort and warmth as
they await their forever home. Since that day, we have donated over 20,000 new shelter
blankets nationwide to the homeless dogs (and cats) in rescues and shelters large and
small. But the journey has only just begun. Over 7 million animals enter into shelters
nationwide each year; my company and our customers can help change their world. We
have great products and a great mission.

We feel proud to be setting a good example for the younger generation of a customerfocused
business that gives back. I am passionate about teaching kids how to
achieve this while inspiring and empowering them. We invite kids and their parents to
join us on 'blanket giving trips' so they can experience hands-on kindness and giving - a
feeling that stays with them forever and encourages them to help make a difference in
an area that is personally meaningful them.

Our customers help make a difference every day with every purchase they make. Our
story of giving becomes their story of giving and impacts the life of a shelter dog
forever. Comfort for All - People, Pets, and Shelter dogs.

Your comfort becomes their comfort.™

We are woman-owned family business that improves lives through comfort.

Twitter - @konabenellie
Website -

Episode: 6/27/2018 @6:30 PM

Joshua March
Joshua March

Founder & Chief Executive Officer

Joshua founded Conversocial in 2009 based on his vision that online communication and customer service was undergoing a fundamental shift, requiring businesses to invest in new processes and technologies to manage the rapidly shifting social landscape.

A leading proponent of social media, Joshua previously founded leading social application company iPlatform, one of the worlds first Facebook Preferred Developers, which was acquired in 2012. Having started his career in London, Joshua is now based in New York where he leads the US operations of Conversocial, as well as global strategy.

Twitter - @joshuamarch

Book -

Episode: 6/27/2018 @5:00 PM

Anastasiya Pocheptsova Ghosh
Anastasiya Pocheptsova Ghosh

Assistant Professor of Marketing
University of Arizona

Anastasiya Pocheptsova Ghosh studies how consumers make decisions, including how emotions, decision fluency and self-control play a role in consumer behavior. In one line of work, she examines how mild positive affect influences consumers’ goal pursuit and choices
among attractive alternatives. In another stream of research, she examines how decision dis-
fluency affects consumer preferences and ability to signal their identity to others. More
recently, her work explores avenues to improve consumers’ decisions in the domain of financial
management, specifically consumers’ ability to set and adhere to budgets in discretionary
spending categories. She earned her master’s degree in advertising at the University of Texas at
Austin and her PhD in marketing at Yale University.

Twitter - @Apochept

Episode: 6/27/2018 @5:00 PM

Sanjiv Gajiwala
Sanjiv Gajiwala

Senior Vice President, Marketing
Mike's Hard Lemonade

Sanjiv Gajiwala joined the Mark Anthony Group in 2011, as Director, Marketing Activation in the
newly established Chicago headquarters. In 2014 Sanjiv was promoted to Vice President,
Marketing overseeing the total marketing function before again being promoted in 2017 to Sr.
Vice President, Marketing. Throughout his tenure at Mark Anthony, Sanjiv has championed the
company’s evolution from traditional media investments towards millennial-centric platforms in
digital, social and experiential marketing. In addition, he has helped to position the leading
portfolio in FMB including bringing to life new innovations and through award-winning creative
campaigns. Sanjiv lead the re-invigoration of the core Mike’s brand family as well as guided new
innovations including White Claw Hard Seltzer, the leader in its segment, enabling Mark Anthony
to become the #1 growing fastest supplier in the beer industry. In 2017 Sanjiv was recognized for
his efforts by Ad Age as o(Show Full Bio)ne of the top 40 under 40 marketing leaders in the US and by Ad Week
as one of the top 20 brand marketers in Chicago.
Sanjiv’s previous experience includes 5 years with Pabst Brewing Company, where he supported
the renaissance of the flagship Pabst Blue Ribbon through dynamic grassroots marketing and
consumer campaigns, as well as reinvigorating additional brands in the portfolio. He has
significant experience in digital media, including launching online sales for the Illinois Lottery,
work with online startups, and time at the Walt Disney Company developing innovative content
and social media programs.

Sanjiv has an MBA from Pepperdine University in Malibu, California and a BA in Political
Communication from the George Washington University in Washington, DC.

He currently resides in Chicago’s West Loop.

Twitter - @mhl

Episode: 6/13/2018 @5:30 PM

Molly Borman
Molly Borman

Just Nips

Molly Borman is the founder of Just Nips Fake Nipples designed to make you look cold and feel HOT!

Twitter - @JustNipsForAll

Episode: 6/13/2018 @5:00 PM

Allen Gennett
Allen Gennett

Author of the Creative Curve
Track Maven

ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics service whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for and the author of The Creative Curve, on the disciplined pursuit of creativity.

Twitter - @Allen

Book -

Book Site -

Episode: 6/13/2018 @6:00 PM

Chris Milone
Chris Milone


Chris Milone is the CMO of ShopRunner, a free two-day shipping and returns membership that differentiates itself from Amazon Prime by providing its 100+ retailers valuable data and insights, and its millions of members a healthy dose of choice and seamless checkout. Chris started off as an IT Consultant, worked in retail banking, and then found his way into digital marketing and retail ecommerce.

Twitter - @ShopRunner

Episode: 6/6/2018 @6:00 PM

Dr. Hristina Nikolova
Dr. Hristina Nikolova

Coughlin Sesquicentennial Assistant Professor of Marketing
Boston College

Dr. Hristina Nikolova is the Diane Harkins Coughlin and Christopher J. Coughlin Sesquicentennial Assistant Professor of Marketing at the Carroll School of Management, Boston College. Her research interests are joint decision making, interpersonal relationships and social influence, consumers’ self-control, and interventions to promote healthy choices.

Dr. Nikolova’s dissertation was the first to study how pairs of consumers make joint self-control decisions where they have to decide between instant gratification and bigger, long-term benefits (e.g., married couples deciding together whether to save their money for retirement or splurge with a luxurious vacation). Her more recent work has examined the compromise effect in dyadic decisions, joint unethical decisions, licensing effects in joint goal pursuits, the interplay of interpersonal orientations (selfishness vs. altruism) in joint decision-making, and financial infidelity in married couples.

Dr. Nikolova’s work won (Show Full Bio)the John A. Howard/American Marketing Association Doctoral Dissertation Award (2014), American Marketing Association CBSIG Rising Star Award (2014), Association for Consumer Research/Sheth Foundation Dissertation Award (2012), Society for Marketing Advances Dissertation Proposal Runner-Up Award (2012), the Emerald/EFMD Outstanding Doctoral Research Highly Commended Award (2012), as well as the Academy of Marketing Science Mary Kay Dissertation Competition Honorable Mention (2013).

Dr. Nikolova’s research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, and Review of Marketing Research, and featured in Time, Forbes, The Washington Post, The Huffington Post, New York Magazine, ABC News, Expert Beacon, Shape, and Allure among others. She teaches Marketing Principles and loves hiking and traveling.

Episode: 6/6/2018 @5:00 PM

Greg Paull
Greg Paull

Co-Founder & Principal

Greg is the co-founder of R3, a globally minded independent marketing consulting firm. Prior to establishing the firm in 2002, Greg led marketing and agency teams in the US, Europe, and Asia-Pacific. Originally from Australia, he has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance. In the past 15 years, R3 has expanded to manage global relationships with Unilever, Samsung, Pfizer, Coca-Cola, Visa and Colgate-Palmolive. Greg recently co-authored the book Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World.

Twitter - @R3WW

Episodes: 5/23/2018 @5:00 PM, 4/25/2018 @5:00 PM

Mark Penn
Mark Penn

Author of Microtrends Squared, and President and Managing Partner of The Stagwell Group
The Stagwell Group

Mark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist in the presidential campaigns of Bill and Hillary Clinton, and is credited with identifying the influential “soccer mom” trend. He has advised Bill Gates and Tony Blair, among other world leaders, as well as companies from Ford to Verizon to Merck to McDonald’s. Today, he is chairman of the Harris Poll and managing partner of the Stagwell Group, a collection of digital marketing firms. He is the author of the New York Times bestselling book Microtrends, and has written for the Wall Street Journal, Politico, and other publications. Over the last four years he has also been a guest lecturer at the Harvard Government Department, co-teaching American Public Opinion.

Twitter - @Mark_Penn

Episode: 5/23/2018 @5:00 PM

Dan Sheehan
Dan Sheehan

Assistant Professor of Marketing
University of Kentucky

Dan Sheehan is an Assistant Professor of Marketing and Supply Chain at the University of Kentucky's Gatton College of Business and Economics. His research has been published in the Journal of Marketing and the Journal of Consumer Research and focuses on consumer decision making within environments consisting of a series of interrelated evaluations, decisions, and behaviors. More generally, Dan employs psychological and economic principles to investigate and understand how consumer judgments and decisions vary based on a consumer’s previous behavior. In his research, he relies on data collected in both laboratory and field experiments, along with secondary sources, to investigate these phenomena. While he consistently draws upon foundational theories and research paradigms, his research can be separated into two distinct lines of research investigating (1) sequential purchase and consumption decisions and (2) identity perceptions and signalling.

Episode: 5/23/2018 @5:30 PM

Stephanie Retcho
Stephanie Retcho

Co-Founder, CMO
Mia Tango

Twenty years ago, Stephanie played hooky from work in Toronto and spent a week in NYC. She did 20+ job interviews in five days at some of the best Madison Avenue ad agencies. By the end of the week she had two job offers and three weeks later was an NYC resident. The rest is history.

Over the last two decades, Stephanie’s worked with all the leading tech, telecom and automotive brands, including Orbitz, Sprint-Nextel, Verizon, Bell Canada, Jaguar, The Ford Motor Company and SIRIUS XM to name a few.

From early days in direct marketing at Bell Canada (remember direct – the great precursor to the marketing world we live in today?), Stephanie worked her way up the corporate ladder and most recently served as Chief Marketing Officer of KAYAK.

Episode: 5/23/2018 @6:00 PM

Brad Grossman
Brad Grossman

Founder, CEO

Brad founded Zeitguide in 2009 and is the Chairman and CEO.

Over the past 7 years, Brad has built a unique think-do-tank focused on the leading-edge issues changing our culture—and therefore our global businesses. Brad heads client-teams that guide top executives in nearly every industry vertical—media/entertainment, consumer products, finance, technology, advertising, healthcare, art/fashion—leading Fortune 100 global enterprises, non-profits, and emerging start-ups. Despite the various leadership roles and industries of our clients, they are all connected by their voracious curiosity about new ideas, a desire to embrace opportunities, and an eagerness to make positive contributions to culture.

ZEITGUIDE evolved out of Brad’s tenure as Head of Special Projects at Imagine Entertainment serving as the organization’s “cultural attaché” as featured in The New Yorker. While at Imagine, Brad conceived an incubation program to explore concepts and extraordinary entities outsid(Show Full Bio)e the entertainment business to inspire fresh ideas for new content. Prior to Imagine, Brad spent over 15 years in independent and studio film production, including Sony Pictures and Universal Pictures. In addition, Brad co-founded Out in Television & Film, a networking and educational organization for LGBT filmmakers and executives, and founded Insta-Tutor, an academic coaching company for high achieving high-school students.

Brad graduated Phi Beta Kappa from Brown University with a BA in English Literature and Cultural Studies.

Twitter - @Zeitguide | @bradgro

Episodes: 5/16/2018 @5:30 PM, 3/14/2018 @5:30 PM, 1/18/2017 @5:00 PM, 11/30/2016 @6:30 PM, 11/23/2016 @5:30 PM, 9/28/2016 @6:30 PM, 6/15/2016 @5:30 PM

Robert McKee
Robert McKee

Creative Writing Instructor/Lecturer
McKee Seminars

Robert McKee, a Fulbright Scholar, member of the Hollywood Hall of Fame, and winner of a Moving Image Book Award is the world's most sought-after lecturer on the art of story. His articles and interviews have appeared in many newspapers and magazines around the globe, including The New Yorker, Vanity Fair, New York Times, Washington Post, Figaro, Sueddeutsche Zeitung, Harvard Business Review, Wall Street Journal, Guardian, and Fast Company. He has also been featured on CBS and CNN.

Twitter - @McKeeStory

Episodes: 5/16/2018 @6:00 PM, 3/14/2018 @6:00 PM

Tom Gerace
Tom Gerace

Skyword Marketing

Thomas Gerace is the founder and CEO of Skyword, a leading content marketing platform, and services company serving brands including Samsung, Philips, Mastercard, IBM, GE, Colgate, and HP. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over two decades.

Twitter - @tomgerace

Episodes: 5/16/2018 @6:00 PM, 3/14/2018 @6:00 PM

Chen Wang
Chen Wang

Assistant Professor of Marketing
Drexel University

Dr. Chen Wang is an Assistant Professor of Marketing at the LeBow College of Business, Drexel University. She holds a Ph.D. in Marketing from the University of British Columbia in Canada, an MS in Industrial & Operations Engineering from the University of Michigan, and a BE in Automation Engineering from Tsinghua University in China.

Her research interests include consumer self-regulation and goal pursuits, sensory perception, and consumer curiosity. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science, and presented at Association for Consumer Research Annual Conference and Society for Consumer Psychology Annual Conference.

Episodes: 5/16/2018 @5:00 PM, 3/14/2018 @5:00 PM

Shaz Kahng
Shaz Kahng

Ceiling Smashers

Shaz Kahng has led teams in a few male-dominated industries. She is a retail/apparel chief executive who has previously worked as a research scientist, a global consulting partner, a builder of e-businesses, and a brand strategist.

Shaz was one of a handful of female senior executives at Nike. She also ran Lucy Activewear and made the company profitable for the first time in history.

She graduated from Cornell University and has an MBA from the Wharton School. Shaz lives in San Francisco with her husband and twin daughters.

Twitter - @ceilingsmasher

Episode: 5/9/2018 @6:00 PM

Monic Houpe
Monic Houpe

Product and Marketing Director
Hallmark Cards, Inc.

Monic Houpe is product and marketing director of cultural identity at Hallmark Cards, Inc.

Houpe provides strategic direction and oversight across the consumer activation strategy for Mahogany, VIDA, Tree of Life product lines in addition to other emerging consumer segments, including product, retail programs, pricing, consumer activation and social media strategies for the growing multicultural market.

Since joining Hallmark in 1999, Houpe has advanced through roles of increasing responsibility. As product manager of Every Days, she was responsible for the success of Hallmark-branded merchandise sold at Hallmark Gold Crown Stores, Walgreens, CVS, Kroger and other major retailers throughout the U.S. and Canada. Prior to this role, Houpe served as product manager for Season Cards and spurred innovative paper-craft in seasonal greeting card products.

Houpe has made significant contributions to the local community. Currently, she serves on the board of directors for(Show Full Bio) the American Jazz Museum, has acted as the Harvester’s Community Food Network BackSnack program leader during the past decade, and works on the events team for Harvest Church. Houpe also previously served on the Boys & Girls Clubs of Greater Kansas City’s Emerging Leaders Council.

Houpe earned Bachelor of Science degree in business administration majoring in management information systems from Iowa State University in Ames, Iowa. She also earned a Master of Business Administration with a concentration in finance from the Keller Graduate School of Management at DeVry University in Kansas City, Missouri.

Twitter - @truemahogany

Episode: 5/9/2018 @5:00 PM

Vanessa Perry
Vanessa Perry

Professor of Marketing, Strategic Management and Public Policy
The George Washington University

Vanessa Gail Perry, MBA, PhD, is Professor of Marketing, Strategic Management and Public Policy at the George Washington University School of Business. Her research is focused on consumers in financial and housing markets, public policy, and marketplace discrimination, and has been widely published in scholarly and industry-oriented outlets. Professor Perry has served as Senior Advisor to the Secretary of the U.S. Department of Housing and Urban Development, as an expert appointee at the U.S. Consumer Financial Protection Bureau, and as a consultant to numerous public and private sector clients. Before joining the faculty at GWU, Professor Perry was a Senior Economist at Freddie Mac. Professor Perry holds a BA in Philosophy from The American University, an MBA from Washington University in St. Louis, and a Ph.D. from the University of North Carolina at Chapel Hill.

Episode: 5/9/2018 @5:30 PM

Gabriel Shaoolian
Gabriel Shaoolian

Founder and CEO

Gabriel Shaoolian is the founder and executive of a leading global digital agency in NYC, Blue Fountain Media, for more than 15 years. Sold company in Dec 2016. He has consulted and executed work for Fortune 1000 companies including AT&T, P&G, NFL, NASA, SONY, Harper Collins to drive digital growth. He is a thought leader in the digital space, with a successful track record in starting and growing start-ups through exit strategy. His current endeavor is DesignRush, a digital destination to inspire creativity and the discovery of design and technology trends.

Episode: 5/2/2018 @5:00 PM

Joann Peck
Joann Peck

Associate Professor of Marketing
University of Wisconsin

Joann Peck is an associate professor in the marketing department within the Wisconsin School of Business.

She is the recipient of the Emil H. Steiger Distinguished Teaching Award in 2008 and the Lawrence J. Larson Excellence in Teaching Award in 2005. She has also been the recipient of six other teaching awards.

Peck researches haptics (the sense of touch), specifically as it relates to a shopper’s motivation to touch a product when shopping. She also examines the interactions between an individual difference in motivation to touch (desire to touch), product category differences in whether touch is important, and situational differences that encourage or discourage touch, such as point of purchase signs or online shopping. Additionally, she researches e-commerce boundaries, attitude theory, typicality, and categorization.

Peck holds a Ph.D. in business administration from the University of Minnesota.

Episodes: 5/2/2018 @6:00 PM, 3/7/2018 @6:00 PM, 12/20/2017 @6:00 PM, 8/9/2017 @6:00 PM, 6/21/2017 @6:00 PM

James Thomson
James Thomson

Partner, Management Consultant; Author of "The Amazon Marketplace Dilemma"
Buy Box Experts

James Thomson was formerly head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker.
In 2015, James co-founded the PROSPER Show (, a continuing education conference for large Amazon sellers. James is also a partner in Buy Box Experts, a consultancy supporting brands selling on Amazon. This year, he published a book with his partner called, “The Amazon Marketplace Dilemma: A Brand Executive’s Challenge Growing Sales and Maintaining Control” which examines strategies used by brand executives to control what happens to their brands on the Amazon marketplace.
He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Ke(Show Full Bio)llogg School). James has published or contributed to more than 30-articles and podcasts on e-commerce issues, and guest lectured at more than a dozen top business schools around the world.

Book -

Episodes: 5/2/2018 @6:30 PM, 12/27/2017 @5:00 PM, 9/6/2017 @5:00 PM, 7/26/2017 @5:00 PM

Donald Miller
Donald Miller

Branding Expert; CEO; Author of “Building a StoryBrand: Clarify Your Message So Customers Will Listen”

"New York Times" and #1 "Wall Street Journal" bestselling author, branding expert and CEO of StoryBrand Donald Miller has spent his career studying the structure of stories. Through his studies and his writings, he’s learned that nearly every story ever created follows a fairly simple framework. He’s harnessed that framework and turned it into a step-by-step system – the StoryBrand 7-Part (SB7) Framework – to help businesses and individuals clarify their message and engage customers. At StoryBrand, Don and his team help more than 3,000 business leaders every year clarify their brand message using the SB7 Framework. Don’s thoughts have deeply influenced leaders and teams for The Economist, Pantene, Steelcase, Zaxby’s, and thousands more. His latest book, the #1 "Wall Street Journal" bestseller, “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” is available now. He also hosts the weekly, “Building a StoryBrand with Donald Miller” podcast, available on iTunes. He liv(Show Full Bio)es in Nashville, Tenn. with his wife, Betsy, and their dogs, Lucy and June Carter. For more information, please visit

Twitter - @storybrand; @donaldmiller
Book -

Episode: 4/25/2018 @6:00 PM