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Mario Natarelli
Mario Natarelli

Managing Partner
MBLM
http://mblm.com/

Mario Natarelli is the Managing Partner at MBLM in New York and author of new Amazon #1 bestseller Brand Intimacy, A New Paradigm in Marketing. He is an established marketing leader to executives and their companies. Over the past 20 years, Mario has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, Mario was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia. Mario is a graduate architect with a degree from the University of Toronto.

Twitter - @mblm; @mnatarelli

Episodes: 1/17/2018 @5:00 PM, 2/15/2017 @5:30 PM


Brad Fay
Brad Fay

Chief Commercial Officer
Engagement Labs
http://www.engagementlabs.com

Brad Fay is Chief Commercial Officer of Engagement Labs, where he shares responsibility for developing the company’s new TotalSocial® platform, a powerful tool that helps brands improve marketing effectiveness and ROI by leveraging social influence among consumers. TotalSocial® is the only system that brings together the consumer conversations about brands that happen both in social media and face-to-face.

Brad has had been a leader in the research and marketing industries for more than two decades, recently serving as Chairman of the Board of the Word of Mouth Marketing Association, and President of the New York-based Market Research Council. He also is a winner of the Grand Innovation Award of the Advertising Research Foundation for developing a survey-based system for measuring offline consumer conversations at Keller Fay Group, the company he co-founded with Ed Keller in 2006, later acquired by Engagement Labs. The company is a publicly owned and based in Montreal, with offi(Show Full Bio)ces in London, New York, Chicago, San Francisco, and Boston.

Brad is the co-author, with Ed Keller, of The Face-to-Face Book, winner of the 2013 Best Book in Marketing Award from the American Marketing Association Foundation. Brad has been recognized as a Distinguished Alumni of the survey research program at the University of Connecticut, where we received a Master’s in Political Science. He received his BA, cum laude, in Government from Colby College in Waterville, ME.

Episode: 1/17/2018 @5:00 PM


Elea McDonnell Feit
Elea McDonnell Feit

Asst. Professor at Drexel; Fellow at the Wharton Customer Analytics Initiative; Co-author of R for Marketing Research and Analytics
Drexel University, Wharton Customer Analytics Initiative
https://marketing.wharton.upenn.edu/profile/efeit/

Elea McDonnell Feit’s research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm,The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She brings a rich understanding of industry problems to her research, which has been published in top-tier journals including Management Science and the Journal of Marketing Research.

She enjoys making analytics accessible to a broad audience and is active in several practitioner conferences including the INFORMS Business Analytics Conference and the AMA Advanced Research Techniques forum. She regularly teaches popular(Show Full Bio) tutorials and workshops for practitioners on marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate and MBA classes in data-driven digital marketing. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.

Drexel - http://www.lebow.drexel.edu/people/eleafeit

Episodes: 1/10/2018 @5:30 PM, 5/3/2017 @6:00 PM, 2/1/2017 @6:30 PM, 5/4/2016 @5:00 PM, 4/22/2015 @5:00 PM


Michael Dart
Michael Dart

Retail Specialist; Co-Author of "Retail's Seismic Shift:How to Shift Faster, Respond Better, and Win Customer Loyalty"
https://www.linkedin.com/in/michael-dart-362a3a53/

Leader in AT Kearney's private equity and strategy practice. Objectives include helping private equity funds through every stage of the investment cycle and major retailers, consumer products companies navigating significant strategic and operational challenges.

Former Head of Kurt Salmon's private equity and strategy practice. Former partner at Bain & Company.

Experienced retail and consumer goods consultant with over 20 years experience leading major strategic transformations & advising financial sponsors on investments in retail and consumer goods. Clients include 7 of the largest private equity funds, multiple middle-market funds and leading global retailers.

Co-author "The New Rules Of Retail".

Frequent speaker at major global retail & consumer goods conferences, including WWD CEO Summit (NYC), World Department Store Summit (Beijing), Golbal Department Store Conference (Paris), International Department Stores (Amsterdam).

Frequently interviewed o(Show Full Bio)n major retail topics, including Bloomberg news, Wall St.Journal, New York Times.

Book - https://www.amazon.com/Retails-Seismic-Shift-Respond-Customer-ebook/dp/B06Y5RD7B4

Episode: 1/10/2018 @5:00 PM


Anne Bahr Thompson
Anne Bahr Thompson

Founder; Author of "DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit"
Onesixtyfourth
https://www.onesixtyfourth.com

With more than 25 years of experience as a global brand strategist, Anne Bahr Thompson is an accomplished researcher, writer and speaker, and the pioneer of the strategic framework of Brand Citizenship®. A former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, Anne founded Onesixtyfourth, a boutique consultancy, to integrate cultural shifts & a social conscience into brand development. Her writings have appeared in Economist Books, hbr.org, The Guardian, Brand Quarterly, Bloomberg News, and many other publications.

Anne’s new book, DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is available in stores and online now.

Twitter - @annebt
Book - https://www.amazon.com/Do-Good-Embracing-Citizenship-Purpose/dp/0814438393
LinkedIn - https://www.linkedin.com/in/anne-bahr-thompson-626116/

Episode: 1/10/2018 @6:00 PM


Sean Blankenship
Sean Blankenship

CMO
Coldwell Banker

Sean Blankenship joined Coldwell Banker Real Estate in June 2013 with nearly 20 years of marketing experience. A "digital native" with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship's focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications. Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®.

Episodes: 1/3/2018 @5:00 PM, 6/14/2017 @5:00 PM, 3/8/2017 @5:00 PM


Lynn Godfrey
Lynn Godfrey

Chief Marketing and Communications Officer
Girl Scouts of the USA

Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences.Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015.

With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New Yo(Show Full Bio)rk Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.

Episodes: 1/3/2018 @6:00 PM, 6/14/2017 @6:00 PM, 3/8/2017 @6:00 PM


Michael Collins
Michael Collins

Managing Director, Services Delivery
CFA Institute

Michael Collins is accountable for leading and developing the organization’s Services Delivery functions, including marketing, corporate communications, integrated marketing services, content distribution strategy, brand management, website strategy, digital and mobile marketing, multimedia production, and the global contact center. He collaborates with all internal functions, impacts all external CFA Institute audiences, and employs effective methods of developing and measuring the effectiveness of strategies and plans that support the CFA Institute annual plan and objectives.

He joined CFA Institute following a career with public and private global companies, including J.P. Morgan, Rockefeller & Company, Iomega, SAGA Software, Mercator Software, Gevity HR, and Computer Sciences Corporation. Collins's expertise is in helping organizations build high performance marketing, customer value, and support teams through increased alignment and a focus on innovation. He incorporates cu(Show Full Bio)stomer and market-led insights into product and service direction, awareness creation, and programs that deliver value to an organization’s core audiences. His focus on strategically-guided execution has successfully resulted in profitable growth in revenue, increases in delivering customer value, and successful new product launches.

Episodes: 1/3/2018 @6:30 PM, 6/14/2017 @6:30 PM, 3/8/2017 @6:30 PM


Tiffani Bova
Tiffani Bova

Sales Futurist, Global Customer Growth and Innovation Evangelist
Salesforce
https://www.salesforce.com/blog/2016/03/welcome-tiffani-bova-salesforce.html

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce, focused on helping organizations improve sales performance. As an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.

Bova has extensive knowledge of go-to-market, sales and channel strategies. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. Over the past decade, she has worked with hundreds of technology companies to develop highly effective growth strategies and innovative go-to-market models. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales and has delivered more than 200 keynote presentations around the globe to over 250,000 people on sales transformation and business model innovation.

Before (Show Full Bio)her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’ Bova has been published in Forbes, Harvard Business Review and The Huffington Post. She was named one of the 50 Most Powerful and Influential Women in California in 2014 by the National Diversity Council, as well as Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Twitter - @tiffani_bova

Episodes: 12/27/2017 @6:30 PM, 9/6/2017 @6:30 PM, 7/26/2017 @6:30 PM, 2/15/2017 @6:00 PM


James Thomson
James Thomson

Partner, Management Consultant; Author of "The Amazon Marketplace Dilemma"
Buy Box Experts
https://www.buyboxexperts.com

James Thomson was formerly head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker.
In 2015, James co-founded the PROSPER Show (prospershow.com), a continuing education conference for large Amazon sellers. James is also a partner in Buy Box Experts, a consultancy supporting brands selling on Amazon. This year, he published a book with his partner called, “The Amazon Marketplace Dilemma: A Brand Executive’s Challenge Growing Sales and Maintaining Control” which examines strategies used by brand executives to control what happens to their brands on the Amazon marketplace.
He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Ke(Show Full Bio)llogg School). James has published or contributed to more than 30-articles and podcasts on e-commerce issues, and guest lectured at more than a dozen top business schools around the world.

Book - https://www.amazon.com/dp/0998484601

Episodes: 12/27/2017 @5:00 PM, 9/6/2017 @5:00 PM, 7/26/2017 @5:00 PM


Adam Steck
Adam Steck

Founder, CEO
SPI Entertainment
http://spientertainment.com/

Adam Steck is an award-winning theatrical producer known for flawlessly executing highly innovative and wildly popular shows in Las Vegas and beyond. As the Founder and CEO of SPI Entertainment, Steck uses his entrepreneurial instincts and keen ability to create and produce smash hits to sold-out crowds.

A natural born visionary with an innate talent for creating and promoting dynamic productions, Steck has over 20 years of experience in the entertainment industry. He is the driving force behind dozens of buzzed-about shows such as Mike Tyson: Undisputed Truth, Human Nature: Jukebox, Australia’s Thunder from Down Under, SPANK! The Fifty Shades Parody, Louie Larger Than Life, The Australian Bee Gees Show, and more.

Steck leverages his ability to discover breakout programming and talent with his passion for show business – a combination that has proven successful throughout his career. One of Steck’s biggest hits includes the popular Las Vegas attraction and internationall(Show Full Bio)y acclaimed male revue, Australia’s Thunder From Down Under. As co-owner and producer, Steck brought the fully interactive show to the Strip over 15 years ago and it’s still going strong. With nearly 200,000 people a week watching Australia’s hottest export on the Vegas stage, Thunder From Down Under is the biggest male revue in the world and Steck is known for paving the way in this new genre of entertainment.

Steck often creates and produces original shows such as Mike Tyson: Undisputed Truth – Live on Stage. The one-man show came to fruition when Steck approached the legendary boxer with his idea. Undisputed Truth thrilled audiences with Tyson’s intimate and captivating vignettes from his life and received worldwide praise. Spike Lee approached the team and directed a version of Undisputed Truth for Broadway, making it the first show in Las Vegas history to be taken straight from the Strip to Broadway. Undisputed Truth also eventually toured around the United States, and was also adapted for Fox Sports.

Steck continues to reinvent the Las Vegas entertainment scene introducing new shows such as Rocktellz & Cocktails, a live interactive musical concept, featuring Meat Loaf and The Jacksons. Throughout his career, Steck has worked with countless celebrities on SPI Entertainment’s nationally acclaimed shows including personalities such as Liza Minelli, Andrew Dice Clay, Jon Lovitz and more. Steck was named as one of Vegas’ most interesting and inventive people in the entertainment world by the Las Vegas Sun, and Variety has dubbed Steck as one of Las Vegas’ most influential decision-makers. Steck received the Leadership Award by the Nevada Arts Advocates in 2013.

Twitter - @SPIEnt

Episodes: 12/27/2017 @5:30 PM, 9/6/2017 @5:30 PM, 7/26/2017 @5:30 PM


Leonard Lee
Leonard Lee

Dean's Chair, Associate Professor of Marketing
National University of Singapore (NUS) Business School
http://bizfaculty.nus.edu/faculty-profiles/369-lee--leonard

Education
Ph.D., Management (Marketing), Massachusetts Institute of Technology (MIT), 2006
M.S., Computer Science, Stanford University, 1998
B.Sc., Computer and Information Sciences, National University of Singapore (NUS), 1996

Episodes: 12/27/2017 @6:00 PM, 9/6/2017 @6:00 PM, 7/26/2017 @6:00 PM


Thomas Robertson
Thomas Robertson

Joshua J. Harris Professor of Marketing; Former Dean
The Wharton School
https://marketing.wharton.upenn.edu/profile/trobe/

Thomas S. Robertson is the Joshua J. Harris Professor of Marketing at the Wharton School of the University of Pennsylvania. An expert in marketing strategy and competitive behavior, the diffusion of innovation, and consumer behavior, Dr. Robertson is author, co-author or editor of a dozen books and almost 100 scholarly articles and book chapters. He has won numerous awards for his scholarship and has lectured widely in North and Central America, Europe, Asia, and Australia.

Dr. Robertson recently completed a seven-year term as Dean of the Wharton School. In this role he raised substantial financial resources for the School, while championing global engagement, a strong culture of innovation, and business as a force for good. Under his leadership Wharton implemented a new MBA curriculum, a new initiative in public policy, creation of modular courses which run in eight countries, a physical research and teaching presence in Beijing, a commitment to lifelong learning for Wharton al(Show Full Bio)umni, and the design of a portfolio of online courses reaching over one million participants worldwide.

Prior to his Wharton deanship, Dr. Robertson held posts at Emory University. As Chair of International Strategy, he served as founding Executive Faculty Director of the Institute for Developing Nations, a joint-venture research initiative with The Carter Center and President Jimmy Carter. From 1998 to 2004 he was Dean of Emory’s Goizueta Business School and is widely credited with positioning the school to compete as an international leader in business education.

From 1994 to 1998, he served as Deputy Dean of the London Business School in charge of the School’s entire portfolio of degree and non-degree programs. In addition to his appointments at Wharton, Emory and London Business School, Dr. Robertson has held faculty positions at UCLA’s Anderson School and Harvard Business School.

Dr. Robertson is an active board member in the university and corporate domains. He is a trustee of Singapore Management University, and serves on the Advisory Boards of the Sorbonne, Indian School of Business, Tsinghua University and Guanghua School of Management (Peking University). He is a member of the Boards of Directors of the Carlyle Group and CRA International.

Born in Scotland, Robertson earned his B.A. from Wayne State University. He holds an M.A. in sociology and a Ph.D. in business from Northwestern University. He is married to Diana C. Robertson, the Riady Professor of Legal Studies and Business Ethics at the Wharton School. They have three grown children.

Episodes: 12/20/2017 @5:30 PM, 8/9/2017 @5:30 PM, 6/21/2017 @5:30 PM


Tara-Nicholle Nelson
Tara-Nicholle Nelson

CEO; Former VP, Marketing, MyFitnessPal; Author of "The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser"
TCI
http://www.taranicholle.com

Tara-Nicholle Nelson is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser (Berrett-Koehler; 2017).

She is the CEO of TCI, a consulting firm that creates transformational marketing and growth experiences for conscious leaders, businesses + customers.

Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content and digital/social media, and media relations. During her career in Silicon Valley, Tara has created brand, growth, media and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite and many, many more.

Tara holds a Master’s degree in Psychology and a Juris Doctorate from the University of California, Berkeley. Tara is the Board President of City Slicker Farms, a non-profit com(Show Full Bio)munity farming and food security organization in West Oakland. She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.

Book - https://www.amazon.com/Transformational-Consumer-Customers-Healthier-Wealthier/dp/1626568839

Book Website - http://transformationalconsumer.com

Episodes: 12/20/2017 @5:00 PM, 8/9/2017 @5:00 PM, 6/21/2017 @5:00 PM


Joann Peck
Joann Peck

Associate Professor of Marketing
University of Wisconsin
https://wsb.wisc.edu/?_ga=2.115666062.966511434.1498235536-1680715767.1498235536

Joann Peck is an associate professor in the marketing department within the Wisconsin School of Business.

She is the recipient of the Emil H. Steiger Distinguished Teaching Award in 2008 and the Lawrence J. Larson Excellence in Teaching Award in 2005. She has also been the recipient of six other teaching awards.

Peck researches haptics (the sense of touch), specifically as it relates to a shopper’s motivation to touch a product when shopping. She also examines the interactions between an individual difference in motivation to touch (desire to touch), product category differences in whether touch is important, and situational differences that encourage or discourage touch, such as point of purchase signs or online shopping. Additionally, she researches e-commerce boundaries, attitude theory, typicality, and categorization.

Peck holds a Ph.D. in business administration from the University of Minnesota.

Episodes: 12/20/2017 @6:00 PM, 8/9/2017 @6:00 PM, 6/21/2017 @6:00 PM


Peter Verhoef
Peter Verhoef

Professor of Marketing
University of Groningen
http://www.rug.nl

Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He is the director of the University of Groningen Business School (UGBS). He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of M(Show Full Bio)arketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013. He is currently an editorial board member of the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of Service Research and the Journal of Interactive Marketing. He functions as an area editor for Journal of Marketing Research and Marketing Science. He is a senior editor of the International Journal of Research in Marketing. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management and MBA programs, at DTU Copenhagen and BI Norwegian Business School. He is the founder of the Customer Insights Center, University of Groningen. He currently is also academic trustee of the Marketing Science Institute in Boston (www.msi.org) and has recently been appointed as EMAC fellow.He co-chaired the EMAC 2017 conference in Groningen.

Episodes: 12/20/2017 @6:30 PM, 8/9/2017 @6:30 PM, 6/21/2017 @6:30 PM


Steve Wanczyk
Steve Wanczyk

Account Supervisor
Braithwaite Communications
http://www.gobraithwaite.com/our-story/our-people?view=ourpeople

Steve Wanczyk is a seasoned communications and marketing professional with extensive experience on both sides of the media equation, having previously worked as a news reporter and producer. He serves as the head of Braithwaite Communications’ Crisis Communications practice and is adept at all aspects of crisis management including crisis response, planning and vulnerability assessments. He has facilitated and designed numerous crisis tabletop training sessions and simulations. Throughout his career, Steve has managed crisis communications for high profile real estate development disputes, local policy , legal matters, labor disputes and workplace safety.

He began his career at the CBS television affiliate in Syracuse, NY, where he worked as a news writer and producer. There he helped write and package news stories for the station’s 6 and 11 o’clock newscasts. Steve then moved to local reporting for a Philadelphia radio station before going to the “dark side” and joining Brai(Show Full Bio)thwaite Communications.

He holds a degree in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.

Episodes: 12/13/2017 @6:00 PM, 10/4/2017 @6:00 PM, 8/30/2017 @5:00 PM, 7/12/2017 @5:00 PM, 1/18/2017 @6:00 PM, 10/12/2016 @5:30 PM, 4/27/2016 @6:00 PM, 1/20/2016 @5:00 PM, 10/14/2015 @5:30 PM


Merrilee Kick
Merrilee Kick

CEO
Buzzballz
https://www.buzzballz.com

Merrilee Kick created the BuzzBallz concept and founded the company in Carrollton,
Texas with the goal to revolutionize the world of mixed drinks. She had the idea to make new, unbreakable containers so she invented the first plastic beverage ‘can’ sold in the USA. Her thought was to create a product that was safe for all activities like the beach, pool, camping, or tailgating with drinks prepared like you would make them at home with real juice and natural ingredients. She wanted customers to be able to purchase ‘by the drink’ and mix and match flavors without being forced to buy a 4 or 6-pack. Lastly, she wanted a good, strong drink that isn’t watered down-one strong enough to put you in the party spirit, but doesn’t fill you up or make you feel sick. Thus, the BuzzBall was born!

Episode: 12/13/2017 @5:30 PM


Lindsey Roy
Lindsey Roy

CMO of Greetings at Hallmark Cards
Hallmark
http://www.hallmark.com

Lindsey Roy is CMO of Greetings at Hallmark Cards. In this role, Lindsey oversees all product development, marketing and commercialization for Hallmark’s core category. In her career, Lindsey has led teams in innovation, digital development and product merchandising. She was named VP as one of the youngest in the history of the company, with over a 100-year history and a brand in the top 1% of brands worldwide. Lindsey values authentic leadership, emotional intelligence, and courage and clarity.

In addition to her corporate work, Lindsey is a member of the Marketing Advisory Council at the Bloch School of Management at the University of Missouri, Kansas City and the United Way Young Leaders Society. Lindsey also speaks to audiences all over the country on Harnessing the Power of Disruption, her personal story about overcoming a personal tragedy. She recently gave a TED talk on the subject which received a standing ovation.

Twitter - @hallmark

Episode: 12/13/2017 @5:00 PM


Diana O'Brien
Diana O'Brien

Chief Marketing Officer
Deloitte LLP

Diana O’Brien is the Chief Marketing Officer of Deloitte LLP and advisory partner for several clients. As CMO, Diana’s focus is on building the firm’s reputation, developing stronger client insight and relationships, innovating marketing approaches, and ultimately fostering the growth of Deloitte’s businesses.

Since joining Deloitte in 1985, Diana has been a champion of creating the experiences and culture that empower leaders to thrive. She was the first managing principal for Deloitte University, the managing principal for talent development, served as the DTTL global client portfolio leader responsible for Deloitte’s global clients & industries program, and led Deloitte Consulting’s Life Sciences practice.

Outside of Deloitte, Diana supports several charities related to autism and is the chairman and founder of IMPACT Autism.

Episode: 12/6/2017 @5:00 PM


Toni Clayton-Hine
Toni Clayton-Hine

Senior Vice President, Chief Marketing Officer
Xerox
https://www.xerox.com/

Toni Clayton-Hine is the Senior Vice President, Chief Marketing Officer for Xerox Corporation. She is responsible for overall marketing strategy, brand management, and increasing awareness, consideration, and demand for the company and its offerings to deliver profitable growth.

With over 20 years in sales and marketing at B2B companies, her experience covers a broad range of expertise including multi-channel go to market strategy, corporate brand management, product marketing, field sales and marketing, and an obsession with customer engagement, experience, and demand creation that delivers results.

In addition to her role at Xerox, Toni serves on the Board of Directors for CompTIA, the Computing Industry Trade Association, and is a member of their Audit, Finance and Investment Committee.

Toni joined Xerox in 2013 as the Vice President of Global Marketing and Value Proposition for Channel Partner Operations. In that role, she was accountable for SMB customer and(Show Full Bio) partner value proposition, demand generation, as well as content and communications that enabled Xerox and its partners to drive revenue from Small and Midsize Businesses.

Prior to joining Xerox, Toni served as the Vice President, Worldwide Marketing for the $200 Million Data Management division of CA Technologies, which now operate as the standalone companies erwin, Inc. and Arcserve, Inc. She was responsible for all aspects of marketing from field marketing to brand management. She also held the position of Vice President of Global Partner Marketing where she was responsible for driving a consistent partner experience, communications and demand generation for all indirect routes to market.

Before joining the technology vendor community, Toni co-founded The Institute for Partner Education & Development (IPED), the research and consulting division of The Channel Company (formerly United Business Media). With full P&L responsibility, Toni oversaw the creation and delivery of all services, working with companies from start-ups to global technology leaders to help them shape and execute their channel strategy.

Toni spent the first half of her career in sales, progressing from an individual contributor to national sales management and held the position of Associate Publisher for CRN, formerly Computer Reseller News.

Toni lives in New York with her husband and two daughters and loves to travel with her family.

Twitter - @Toniclaytonhine; @Xerox

Episode: 12/6/2017 @6:30 PM


Carla Hassan
Carla Hassan

EVP and Global CMO
Toys "R" Us
https://www.toysrusinc.com

As Executive Vice President, Global Chief Marketing Officer, Toys“R”Us, Inc., Ms. Hassan serves as a member of the company’s Global Leadership Team and is responsible for developing a global marketing strategy and a best-in-class team to help support growth objectives. Ms. Hassan leads initiatives designed to generate increased traffic in stores and online; re-establish the Toys“R”Us and Babies“R”Us brands as relevant, fresh and contemporary; and build stronger, collaborative marketing plans with vendors and licensing partners within the toy and baby product industries.

Prior to joining the company in 2017, Ms. Hassan served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. During her thirteen years with the company, Ms. Hassan held a number of strategic marketing leadership roles for Quaker and Gatorade in the U.S., and was CMO for the company’s Middle East/Africa food and beverage business. Before that she held several marketing roles at The Kello(Show Full Bio)gg Company overseeing well-known brands including Keebler and Eggo.

Carla has an MBA from the Thunderbird Graduate School of International Management and a bachelor’s degree in International Affairs, Business, Economics and Political Science from the University of Colorado. In 2016, she was named one of Ad Age’s Women to Watch.

Episode: 12/6/2017 @5:00 PM


Adam Holyk
Adam Holyk

Chief Marketing Officer
Walgreens
http://walgreens.com

Adam Holyk is the senior vice president and chief marketing officer for Walgreen Co., based in Deerfield, Illinois. He has responsibility for the Walgreens brand strategy and customer offer development including leadership of omni-channel retail, pharmacy and healthcare marketing activities.

Holyk joined Walgreens in 2011 as divisional vice president, developing Walgreens Balance® Rewards customer loyalty program. He was elevated in 2012 to group vice president assuming responsibility for enterprise insights and data analytics. Most recently, in 2015, he was appointed to lead corporate strategy development for Walgreens Boots Alliance working on healthcare partnerships.

Prior to joining Walgreens, he was a vice president for dunnhumby, a marketing insights and analytics consultancy based in New York. Earlier, he served as a vice president for Shoppers Drug Mart, Canada's leading drug chain, managing its loyalty program and customer marketing. Holyk started his career at(Show Full Bio) Loblaw Companies Limited, Canada's largest food distributor.

Holyk earned his masters of business administration degree from York University's Schulich School of Business. He also holds a juris doctor from Osgoode Hall Law School in Toronto and a bachelor’s of arts degree from the University of Guelph.

Episode: 12/6/2017 @5:30 PM


Ben Clymer
Ben Clymer

Founder, Executive Editor
HODINKEE
https://www.hodinkee.com/

Benjamin Clymer is the Founder and Executive Editor of HODINKEE. Dubbed "The High Priest of Horology", Ben is widely considered to be a leading voice in the wristwatch industry. Regularly quoted in major publications including The New York Times, Reuters, Forbes, GQ, the Financial Times, as well as making TV appearances on CNN, MSNBC, and Bloomberg, Ben has been named to “The Hypebeast Hundred” as one of the 100 most important influencers in global culture for the last four years running.

Under Ben's lead, HODINKEE has established itself as the preeminent resource for modern and vintage wristwatch enthusiasts. Coupling content with commerce, HODINKEE has partnered with retail giants by the likes of Bergdorf Goodman, Harrods, and Club Monaco to procure and sell capsule timepiece collections, as well as curate pop-up shops across the globe. Continuing to focus on e-commerce, HODINKEE relaunched the HODINKEE Shop in early 2016, selling watch straps, accessories, limited edition l(Show Full Bio)ifestyle collaborations, and last but certainly not least, vintage watches, making the site a major destination for lovers of the beautiful, rare, and horologically fascinating- both editorially and on the wrist.

Episodes: 11/29/2017 @6:30 PM, 1/4/2017 @6:00 PM, 8/17/2016 @6:00 PM


Robert Rose
Robert Rose

Chief Strategy Advisor; Co-Author of "Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit"
The Content Advisory/Content Marketing Institute
http://contentmarketinginstitute.com/

Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books including his newest, Killing Marketing. His last, Experiences: The 7th Era of Marketing, was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” You can hear Robert on his weekly podcast with co-host Joe Pulizzi, “This Old Marketing”. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint. www.robertrose.net

Twitter - @Robert_Rose
Book - https://www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426/ref=sr_1_1?ie=UTF8&qid=14(Show Full Bio)98763951&sr=8-1&keywords=killing+marketing

Episode: 11/29/2017 @5:00 PM