Recent Guests

Jason Jercinovic
Jason Jercinovic

Global Head of Marketing Innovation, Global Brand Director
Havas
http://www.havas.com

Jason is a veteran digital marketer with over twenty diverse years of experience in technology, advertising and marketing. Jason has led efforts on many fronts: from agency to client, spend to buy, as well as from startup to established global engagements.

Jason's career has spanned the development of the Internet. With an energetic obsession in all things innovative and truly a Digital Native, Jason has most recently focused on successfully applying digital innovation to the enterprise. For the past 5 years Jason has headed the New York office of Havas (As President) and is now in a Global position, focusing on scaling and deploying innovation across the Havas network. Jason manages numerous cross-functional teams of strategists, designers and technologists who are pioneers in developing transformational products, experiences and services.

Jason has practical knowledge across a multitude of fields. His experience includes global sports marketers (Nike and Adidas) pop (Show Full Bio)media super stars (Taylor Swift, Olivia Munn, & Justin Bieber) and enterprise software and services (IBM & Sony). Earlier in his career Jason headed up Havas Digital in Australia, working on global accounts (Intel & Dell) in addition to trusted Australian clients (Sony Australia, Northern Territory Tourism Commission, & Tourism Australia). While living in Australia, Jason additionally as the CEO of the Asia Pacific-based mobile connectivity and marketing provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge. His time with the venture led to a successful public offering for the company.

Prior to re-joining Havas in 2011 as the President of Havas Worldwide in New York, Jason was Group Director managing the Nike GlobalBrand business at R/GA. Jason is also active in the global speaking circuit.

Episodes: 3/22/2017 @5:00 PM, 1/11/2017 @5:00 PM


Akino Chikada
Akino Chikada

Senior Product Marketing Manager
MarkMonitor
https://www.markmonitor.com

Akino is the Senior Brand Protection Product Marketing Manager for the MarkMonitor AntiFraud solutions. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing.

Episodes: 3/22/2017 @5:30 PM, 1/11/2017 @5:30 PM


Richard Strauss
Richard Strauss

President
Strauss Media Strategies, Inc.
http://www.straussmedia.com/

Richard Strauss is widely regarded by both the PR industry and political insiders to be the nation's premier expert on radio and television public relations and political communication. Strauss, President of Strauss Media Strategies, Inc., brings more than twenty-five years of radio and television experience to the firm.

Strauss is a sought-after speaker on the public relations industry circuit and has presented at the Bulldog Reporter Media Relations Conference several times over the years. He is frequently quoted in industry publications such as PR Week. In 2007, PR Week named Strauss to their inaugural "40 Under 40", recognizing and profiling 40 PR pros, nominated by industry peers, who have achieved tremendous feats prior to turning 40.

Prior to forming Strauss Media Strategies in January of 1996, Strauss served three years as the first-ever White House Radio Director. In this capacity, Strauss was responsible for creating and implementing the radio communications str(Show Full Bio)ategy for the Clinton Administration. While working at the White House, Strauss was responsible for coordinating and producing President Clinton's weekly Saturday morning radio address, booking and implementing talk radio interviews for the administration, and coordinating live remotes and other radio events and projects for the Executive Office of the President. Before working at the White House, Strauss served as the Director of Radio for both the Clinton for President campaign and the Clinton/Gore transition team.

Strauss began his radio career as a news reporter at radio station KTRB-AM in Modesto, California. Strauss also started a company called Universal Media Service in Los Angeles, which covered news, entertainment, and sporting events in Southern California for radio stations around the country. Additionally, Strauss worked in Los Angeles as a production assistant for the Financial News Network (now CNBC) and at news/talk radio station KFBK-AM in Sacramento. Strauss has also written freelance news and sports stories for the Modesto Times and San Francisco Chronicle

Strauss served two years as the Learning Chair for the Washington, DC chapter of the Entrepreneur Organization (EO) and was named President of the DC chapter in June, 2009. Strauss is a member of the National Press Club and the Public Relations Society of America (PRSA). Strauss does frequent pro-bono public relations consulting for the Hoop Dreams Scholarship Fund and for the Capital Movement Project.

Strauss graduated from the University of California at Los Angeles with a degree in political science and currently resides in the District of Columbia.

Episodes: 3/22/2017 @6:00 PM, 1/11/2017 @6:00 PM


Ted Wright
Ted Wright

CEO and Founder
FIZZ
http://fizzcorp.com/team-member/ted/

Ted Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent.

Often called the best WOMM speaker working today, Ted has won numerous public speaking awards for his talks on WOMM and always elicits more questions than a Q&A can handle.

An alumnus of Booz Allen & Hamilton, Ted holds an MBA with honors from The University of Chicago. He also enjoys great bourbon and drives too fast, but never at the same time.

Episodes: 3/15/2017 @5:00 PM, 12/21/2016 @5:30 PM, 12/2/2015 @5:30 PM


David Reibstein
David Reibstein

Professor, Marketing
the Wharton School
https://marketing.wharton.upenn.edu/profile/reibstei/

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more than two decades. Co-founder of Bizrate.com, he has consulted for companies ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell. David is also the host of Business Radio's Measured Thoughts.

Personal Site - https://www.measuredthoughts.com/

Episode: 3/15/2017 @6:00 PM


Daniel Mochon
Daniel Mochon

Assistant Professor, Marketing
Tulane University
https://business.tulane.edu/faculty-research/faculty-profile.php?idkey=244

Professor Mochon's research focuses on consumer behavior and decision making. He is interested in understanding how human biases inherent to people’s decision making processes affect the choices and judgments they make. He has conducted research in domains such as online dating, health, financial decision making, subjective well-being and consumer perceptions of value. This research has been published in both leading marketing and psychology journals.

Professor Mochon is also interested in how new online tools affect the way people communicate with each other and with businesses. He teaches a course on social and online marketing which examines these issues. He has also conducted research on these topics and consulted with various online companies to help them apply insights from consumer behavior.

Education
Ph.D., Sloan School of Management, MIT, 2008
B.A., Brown University, 2002

Episode: 3/15/2017 @6:30 PM


Sean Blankenship
Sean Blankenship

CMO
Coldwell Banker

Sean Blankenship joined Coldwell Banker Real Estate in June 2013 with nearly 20 years of marketing experience. A "digital native" with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship's focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications. Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®.

Episode: 3/8/2017 @5:00 PM


Lynn Godfrey
Lynn Godfrey

Chief Marketing and Communications Officer
Girl Scouts of the USA

Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences.Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015.

With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New Yo(Show Full Bio)rk Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.

Episode: 3/8/2017 @6:00 PM


Michael Collins
Michael Collins

Managing Director, Services Delivery
CFA Institute

Michael Collins is accountable for leading and developing the organization’s Services Delivery functions, including marketing, corporate communications, integrated marketing services, content distribution strategy, brand management, website strategy, digital and mobile marketing, multimedia production, and the global contact center. He collaborates with all internal functions, impacts all external CFA Institute audiences, and employs effective methods of developing and measuring the effectiveness of strategies and plans that support the CFA Institute annual plan and objectives.

He joined CFA Institute following a career with public and private global companies, including J.P. Morgan, Rockefeller & Company, Iomega, SAGA Software, Mercator Software, Gevity HR, and Computer Sciences Corporation. Collins's expertise is in helping organizations build high performance marketing, customer value, and support teams through increased alignment and a focus on innovation. He incorporates cu(Show Full Bio)stomer and market-led insights into product and service direction, awareness creation, and programs that deliver value to an organization’s core audiences. His focus on strategically-guided execution has successfully resulted in profitable growth in revenue, increases in delivering customer value, and successful new product launches.

Episode: 3/8/2017 @6:30 PM


Uzma Khan
Uzma Khan

Associate Professor of Marketing
University of Miami

Professor Uzma Khan currently serves as the associate marketing professor at the University of Miami, with research interests in Judgment and Decision-Making, Self-Control, Goals and Motivation, and Risk Perception in Financial and Health Decision.

In terms of professional experience, she worked as the Director of Business Development AIS Consulting from 1998-2000 as well as the Associate Director NatWest Bank-ICA from 1997-1998, both in Islamabad, Pakistan.

She has also been honored with a multitude of awards, a few being the Top 10 Reviewers Award for the Journal of Consumer Psychology in 2011, the Marketing Science Institute’s Young Scholar Award, and the Ormond Family Faculty Scholar for Stanford’s Graduate School of Decision Making in 2009.

Her combination of research, advising, and teaching experience allows her to serve as one of the leading thinkers in the area of marketing. She already possesses 17 publications as well as another 14 publications under r(Show Full Bio)eview currently.

Uzma obtained her M.A. in Economics with a Gold Medal from the University of Peshawar in Pakistan. Then, she attended Yale University and received her Ph.D. in Marketing. Additionally, she served as an associate professor at both Carnegie Mellon University and Stanford’s Graduate School of Business.

article - https://academic.oup.com/jcr/article-abstract/43/5/769/2418165/Risk-Mis-Perception-When-Greater-Risk-Reduces-Risk?redirectedFrom=fulltext

Episode: 3/1/2017 @5:00 PM


Luvleen Sidhu
Luvleen Sidhu

Co-Founder, Chief Strategy Officer
BankMobile
https://www.bankmobile.com/

Luvleen Sidhu currently serves as the Co-Founder and Chief Strategy Officer at BankMobile, a completely digital bank offering an entirely fee-free checking account. It’s aim is to help the underbanked millennials and middle-income Americans lead an affordable and effortless life with easily manageable finances.

She also is a member of the BankMobile Board of Directors and Director and Founder of the BankMobile Foundation where she funds emerging entrepreneurs and organizations that promote financial literacy.

Along with her father, Jay Sidhu, Luvleen co-authored Why Can’t Banks Be As Easy As Uber?: BankMobile and The Real Future of Banking, reaching #1 International Amazon Bestseller status. Additionally, Sidhu has been recognized in the industry for her accomplishments. She was chosen as the “Most Innovative Woman in Banking - Greater New York” and “Best Women Owned Financial Services Company - New York” in Corporate America’s 2016 American Businesswoman Elite Awards. <(Show Full Bio)br>
Luvleen is also often regularly featured in the media, including CNBC, Bloomberg Radio, Yahoo Finance, Wall Street Journal, and Forbes. She is also a national and international speaker at industry conferences and at undergraduate and graduate programs, where she promotes financial innovation and entrepreneurship. Some of her previous speaking engagements are: the Future of Digital Banking in London and Singapore, Bank Innovation Israel, American Banker, Harvard Business School, and Wharton Business School.

Prior to her current role, Luvleen was a management consultant at Booz & Co. in their financial services sector. Before attending Wharton Business School, she worked as the Director of Corporate Development at Customers Bank. At this job, she introduced several growth projects, including partnering with a NYC-based start-up to improve the banking experience through innovative technology.

Luvleen holds a Masters of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Arts Degree in Government from Harvard College.

Outside of working, Luvleen is involved with multiple social impact projects, including establishing computer centers in India to educate rural women as well as organizing and sponsoring medical camps in underprivileged areas in Punjab. She is also the leader in the Soka Gakkai International Non-Profit, mentoring individuals and advising them to help them achieve their full potential professionally and personally.

Episode: 3/1/2017 @5:30 PM


Daniel Korschun
Daniel Korschun

Associate Professor of Marketing
Leobow College of Business at Drexel University

Daniel Korschun is an Associate Professor of Marketing and award-winning author. He is a fellow of both the Institute for Strategic Leadership and the Center for Corporate Governance at LeBow.

Dr. Korschun’s latest research examines employee and consumer reactions to companies that take controversial political stands. His research on stakeholder responses to corporate social responsibility is published in top journals such as the Journal of Marketing, Academy of Management Review, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics.

On the teaching front, Dr. Korschun teaches PhD, executive MBA’s, Master’s, and undergraduates. He is a recipient of the prestigious Rothwarf Award for Teaching Excellence, the highest teaching award given to tenure-track faculty at Drexel University. Dr. Korschun delivers keynote speeches and is frequently invited as a (Show Full Bio)speaker at company, industry, and academic conferences.

Episode: 3/1/2017 @6:00 PM


Laura Ries
Laura Ries

Co-Founder and President
Ries & Ries

Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book, Visual Hammer will be released in March 2012. Visit Ries.com for more info.

Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. In addition, Laura writes her own popular blog RiesPieces.com.

A graduate of Nor(Show Full Bio)thwestern University in Evanston, Illinois Laura earned her degree “with highest distinction” from Northwestern’s School of Speech, finishing in the top 2% of her class.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, the readers of Advertising Age voted The 22 Immutable Laws of Branding as the third most important marketing book of all time. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

book - https://www.amazon.com/Battlecry-Winning-battle-slogan-kills/dp/0984937099/ref=sr_1_1?s=books&ie=UTF8&qid=1488406327&sr=1-1&keywords=Battlecry

website - http://www.ries.com/

Episode: 3/1/2017 @6:30 PM


Cheryl Burgess
Cheryl Burgess

Co-Founder and CEO
Blue Focus Marketing
http://bluefocusmarketing.com/

Cheryl Burgess (@ckburgess) is co-founder, and CEO of Blue Focus Marketing. She helps transform brands from the inside out by implementing strategic social business initiatives that empower social employee engagement, and social executive leadership.
She is the co-author of the best seller, The Social Employee (McGraw-Hill), which includes success stories from IBM, AT&T, Dell, Cisco, Southwest, Adobe, and Domo. Management guru, Tom Peters, hailed her book as “his favorite #1 social business book.” The Social Employee was featured in MIT Sloan Management Review 2015, and The Boston Globe.
Burgess served as a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. Cheryl is a Lynda.com + LinkedIn author, creating online video courses for global organizations. She is also on the advisory board of CultureSphere, the world’s first social media platform powered by employee-inspired media. Burgess is an IBM VIP Futurist, listed as “Fo(Show Full Bio)rbes Top 5 Influential CMOs”, “Top 40 Social Selling Marketing Masters”, and Forbes “Must-Follow Marketing Minds”. She is a contributor to Harvard Business Review—Italia and an expert blogger for CEO.com and CMO.com.
Cheryl is an international speaker. She has spoken at AMP, Australia and New Zealand; Social Business Forum Milan, Italy; IBM Connect, Dell World, and Pivotcon. She is a contributor to the Wharton Future of Advertising 2020 project. She is the winner of five Twitter Shorty Awards in Marketing, hailed by The New York Times as the Oscar of Twitter.

Episodes: 2/22/2017 @5:00 PM, 9/7/2016 @5:00 PM


Mark Burgess
Mark Burgess

Co-Founder and President
Blue Focus Marketing
http://www.bluefocusmarketing.com

Mark Burgess (@mnburgess) is co-founder and President of Blue Focus Marketing, a leading Employee Experience (EX) services firm, delivering consulting services that help to build brands from the inside out. Mark is a TED speaker, and co-author The Social Employee (McGraw-Hill) “How Great Companies Make Social Media Work.” His best-selling book features success stories from IBM, AT&T, Dell, Cisco, Southwest, Adobe, and Domo. Mark is a digital marketer, content marketing strategist, and educator. He is an online course author for Lynda.com/LinkedIn, and contributor to Rutgers Business Review.
Mark is adjunct marketing professor at Fairleigh Dickinson University and Part-Time Lecturer at Rutgers Business School teaching MBA marketing and executive education courses. Mark has held senior level marketing positions at PwC, McCann, and AT&T.

Mark delivered a TEDx Talk in May 2014 on The Rise of the Social Employee. Mark is listed on Forbes Top 100 Must-Follow Marketing Minds (Show Full Bio)on Twitter. He is ranked #19 in the Top 200 Content Marketing Influencers, and delivers a content marketing training series for the American Marketing Association. Mark is also a contributor to the Wharton Future of Advertising 2020 project.

Mark holds an Executive MBA from Fairleigh Dickinson University. 

Episodes: 2/22/2017 @5:00 PM, 9/7/2016 @5:00 PM


Tom Peters
Tom Peters

Business Management Expert

Tom Peters is co-author of In Search of Excellence—the book that changed the way the world does business, and often tagged as the best business book ever. Sixteen books and almost thirty years later, he’s still at the forefront of the “management guru industry” he single-handedly invented. What’s new? A lot. As CNN said, “While most business gurus milk the same mantra for all its worth, the one-man brand called Tom Peters is still reinventing himself.” His most recent effort, released in March 2010: The Little BIG Things: 163 Ways to Pursue Excellence. Tom’s bedrock belief: “Execution is strategy— it’s all about the people and the doing, not the talking and the theory.” (Keep up with Tom at tompeters.com, ranked #9 among “The Top 150 Management and Leadership Blogs.”)

Episodes: 2/22/2017 @5:30 PM, 9/7/2016 @5:30 PM


David Edelman
David Edelman

Co-Leader, Global Digital Marketing and Sales Practice
McKinsey & Company, Inc.

David Edelman Co-leads cross-functional team that sets and implements clients’ roadmap for digital transformation Focuses on analytics, technology, program development, and process.
Over past 25 years, has worked closely with numerous CMO’s on overall marketing strategy, organization structure design, marketing ROI and media allocation, segmentation, brand strategy, and agency management.
Also serves as CMO for McKinsey’s own Marketing and Sales practice, managing a team which executes publications, conferences, social media, CRM databases, and PR
Before joining McKinsey
Led Strategy and Analysis Practice at Digitas, a global interactive agency
Earlier, was Partner at The Boston Consulting Group, focused on “Segment-of-One Marketing” and “E-commerce” practices.
Recent articles in Harvard Business Review on “Competing on Customer Journeys” and “Branding in the Digital Age.”
Frequent public speaker, plenaries at forums for Google, LinkedIn, CMO Council, 4A’s, ANA(Show Full Bio), MarTech, Bloomberg, FT, Economist, and New York Times.
Recently named in the top 50 smartest people to follow on Twitter by Business Insider, and is a top Marketing “Influencer” with over 1 million followers on LinkedIn

Episodes: 2/22/2017 @6:00 PM, 9/7/2016 @6:00 PM


Kevin Randall
Kevin Randall

Brand Strategy Consultant

Kevin Randall creates business-building brand strategies for Fortune Global 500, B2B and healthcare organizations. He also writes for The New York Times (two Page One stories, Dalai Lama interview), Vanity Fair, The Economist and Fast Company (18 articles). Randall has advised leadership at a top space exploration company and spoken at Google (per his classic B2B branding paper), Harvard University, Telefónica, Kellogg School of Management at Northwestern University and The University of Chicago Booth School of Business. Forbes regularly cites Randall on Donald Trump's brand value; The Times has quoted him on neuromarketing. 

Randall's Movéo clients include Abbott, Cancer Treatment Centers of America (his research and recommendations contributed to 5X growth), Cardinal Health (his bold rebranding strategy boosted market share 3%), CareerBuilder (he created vision concept of 'Empowering Employment' championed by CEO), GOJO (Purell), ICE/Intercontinental Exchange, Landis+Gyr, Mole(Show Full Bio)x, Pfizer, Sealed Air, Siemens, Stryker, Tektronix and Trinity Health. 

At Interbrand, Randall developed brand strategies and names for Alcatel, Anheuser-Busch, Capital One, Case IH, Energizer, Ford, GE, Imation, Kellogg's, McDonald’s, Miller, Motorola, Nationwide, Pfizer, Qualcomm, Roche, S.C. Johnson, 3Com, 3M and Smucker's.

Randall's articles have been featured in Philip Kotler and Kevin Keller's classic "Marketing Management"? MBA textbook and in "The Social Employee"? book (by Cheryl and Mark Burgess) hailed by Tom Peters as a "landmark". His facial coding story (NYT) is required reading for a Harvard Kennedy School course.

Randall's writing has been published by The Wall Street Journal, Wired, The Atlantic, The Washington Post, New York Magazine, NBC, CBS, ABC, CNN, Fox, Politico, ESPN ("Top Headlines"), Deadspin, Vice, Business Insider, The Week, Smithsonian Magazine, Psychology Today and The Telegraph. He has appeared on CNBC's "Squawk Box"?, CBS Sports Radio and Public Radio.

Episodes: 2/22/2017 @6:30 PM, 9/7/2016 @6:30 PM


Dan Porter
Dan Porter

Co-Founder
BlueLabs
http://www.bluelabs.com/leadership/daniel-porter/

Dan is a co-founding member of BlueLabs and served as the Director of Statistical Modeling of the Obama 2012 campaign. He is an expert at building individual level predictive models that leverage the best available data to guide organizations’ resource allocation and guide program implementation, and is an industry recognized expert in the emerging field of persuasion (uplift) modeling.

Since co-founding BlueLabs, Dan has pioneered the team's efforts to successfully apply these techniques to non-political clients in the private sector, helping clients optimize their marketing strategies to increase ROI. On the 2012 campaign, Dan’s team developed the individual level statistical models that were used throughout the campaign for fundraising, media buying, and state strategy. His teams' models have an unparalleled record of accuracy predicting the outcomes of elections during the 2010, 2012 and 2014 cycles.

Episodes: 2/15/2017 @5:00 PM, 11/9/2016 @5:30 PM, 7/20/2016 @5:30 PM


Mario Natarelli
Mario Natarelli

Managing Partner
MBLM
http://mblm.com/

Mario is a trusted advisor to executives and their companies looking to leverage their most important asset — their brand. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis, he has helped major fortune 500 companies and even entire countries tangibly transform, align their cultures and deliver unprecedented growth and value.

Trained as an architect early in his career, Mario uses these fundamentals to balance the art and science of brand building. He understands that a brand’s essence and their cultures emanate from their strategic core outwards. And, having built a successful digital marketing business that was acquired by Interpublic and became part of the formation of FutureBrand, he is keenly aware of the role that digital plays and has pioneered software as a digital operating system for optimizing and managing brands.

Over the past 17 years he has led teams across three cont(Show Full Bio)inents, working for clients of varying size and industry focus, mostly in the areas of technology, real estate, travel, sports and hospitality. Along the way he has developed a proprietary set of frameworks, processes and tools that deliver proven results. As important as the brands he has helped create or enhance, Mario is proudest to lead a multidisciplinary, multicultural, multigenerational team looking to expertly solve problems. His love of architecture has inspired his work in destination, real estate and luxury categories, where he has helped shape a quarter-trillion dollars of value.

Mario has a Bachelor’s in Architecture from the University of Toronto.

Episode: 2/15/2017 @5:30 PM


Tiffani Bova
Tiffani Bova

Sales Futurist, Global Customer Growth and Innovation Evangelist
Salesforce
https://www.salesforce.com/blog/2016/03/welcome-tiffani-bova-salesforce.html

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce, focused on helping organizations improve sales performance. As an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.

Bova has extensive knowledge of go-to-market, sales and channel strategies. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. Over the past decade, she has worked with hundreds of technology companies to develop highly effective growth strategies and innovative go-to-market models. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales and has delivered more than 200 keynote presentations around the globe to over 250,000 people on sales transformation and business model innovation.

Before (Show Full Bio)her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’ Bova has been published in Forbes, Harvard Business Review and The Huffington Post. She was named one of the 50 Most Powerful and Influential Women in California in 2014 by the National Diversity Council, as well as Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Twitter - @tiffani_bova

Episode: 2/15/2017 @6:00 PM


Abe Sauer
Abe Sauer

Writer/Contributer
BrandChannel
http://brandchannel.com/author/abe-sauer/

Abe Sauer has written about marketing and politics for Esquire, The Atlantic, Brandchannel.com, CEO CIO Magazine (China) and The Awl. He is also the author of the less serious books 'How to be: North Dakota' and 'Goodnight Loon.'

Episode: 2/15/2017 @6:30 PM


Jennifer Saenz
Jennifer Saenz

Chief Marketing Officer
Frito-Lay
http://www.fritolay.com/company/leadership

Jennifer Saenz serves as senior vice president and chief marketing officer of Frito-Lay North America, where she leads Frito-Lay’s marketing organization with responsibility for brands, innovation, strategic insights and analytics, and design across the full snacks and convenient foods portfolio.

Jennifer has held previous leadership positions. Most recently, she was vice president of marketing innovation for Frito-Lay North America, where she was responsible for directing the company’s innovation strategy and product pipeline.

Prior to her position in marketing innovation, Jennifer served as senior director of marketing, responsible for leading the Lay’s brand. While overseeing the Lay’s brand, she led the highly successful “Do Us A Flavor” promotion, repositioned the Lay’s Wavy potato chips business to appeal to women and expanded the product portfolio into salty/sweet offerings. Her previous positions at Frito-Lay include marketing director of SunChips and senior direc(Show Full Bio)tor of Lay’s.

Before joining Frito-Lay, Jennifer worked at Deloitte Consulting’s Consumer Business and Retail Strategy group.

Jennifer earned her MBA from The Wharton School at the University of Pennsylvania and her bachelor of arts from the Goizueta School of Business at Emory University.

Episode: 2/8/2017 @6:00 PM


Steve Fund
Steve Fund

Chief Marketing Officer
Intel
https://newsroom.intel.com/biographies/executive-management/

Steven (Steve) L. Fund is senior vice president and chief marketing officer at Intel Corporation. As chief marketing officer, he leads all aspects of worldwide marketing for Intel, including strategy, advertising, brand, media, research, communications, product and partner marketing.

Fund’s 20-plus years of marketing experience includes leadership roles associated with some of the world’s most recognized consumer brands. Before joining Intel in 2014, he was senior vice president of global marketing at Staples Inc. and served on the company’s Senior Leadership Team.

Earlier in his career, at Procter & Gamble Co., Fund was the global marketing director for Gillette. He previously held senior brand and marketing positions at PepsiCo and was a consultant at McKinsey & Co.

A native of New York, Fund holds a bachelor’s degree in business administration from the State University of New York at Albany and a master’s degree from New York University’s Stern School of Busines(Show Full Bio)s.

Episode: 2/8/2017 @6:30 PM


Amory Wooden
Amory Wooden

Director of Brand Marketing
Squarespace
https://www.squarespace.com

As the Director of Brand Marketing at Squarespace, Amory works collaboratively with the Design and Media teams in the development and execution of campaigns and activations across digital, OOH, social, events and brand partnerships. Prior to Squarespace, Amory worked at a number of agencies including Big Spaceship, Mother and 50,000Feet. With experience across brand strategy, advertising, digital and design, Amory has partnered with clients and cross-disciplinary teams to make amazing work and help brands grow. Amory lives in Brooklyn with her husband, three young children and beloved bulldog, Otis.

Episode: 2/8/2017 @5:00 PM