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Steve Barr
Steve Barr

Consumer Markets Leader

Steve leads our Consumer Markets practice which includes our retail, consumer packaged goods, transportation and logistics, and hospitality and leisure industries. Steve and his team are responsible for the client service professionals serving these industries across our Advisory, Assurance and Tax lines of service. Steve is considered a thought leader in the retail space having been quoted in The Wall Street Journal, New York Times, CNBC, Bloomberg, Financial Times, USA Today, Women's Wear Daily, among others on the evolving retail landscape. He is also a regular contributor to Forbes writing on retail trends.

Twitter - @Steven_J_Barr; @PwC_LLP

Episode: 11/15/2017 @5:00 PM

Casey Swanton
Casey Swanton

Senior Email Strategist
Return Path

With nine years of experience in email, a knack for problem solving, and a love of consumer psychology and UX, Casey understands the email space and sees its potential. As a Senior Email Strategist with Return Path, Casey specializes in driving increased engagement and boosting deliverability. Whether working with niche brands on a Cinderella story or Fortune 100 companies that want to take their program to the next level, Casey helps craft email experiences that are more rewarding for businesses and recipients.

Twitter - @returnpath; @caseykswanton

Episode: 11/15/2017 @6:30 PM

Andrew Sivori
Andrew Sivori

VP, Home Entertainment Marketing
Samsung Electronics America

Andrew Sivori, VP, Home Entertainment Marketing for Samsung Electronics America, is a successful sales and marketing veteran of the consumer electronics industry. He is a results-driven executive with a proven track record of successfully launching new products while profitably maintaining legacy businesses.

Twitter - @SamsungUS

Episode: 11/15/2017 @5:30 PM

Amber Olson Rourke
Amber Olson Rourke

Chief Marketing Officer
Nerium International

Amber has an incredible knowledge base to pull from in order to lead Nerium’s marketing team. She has spent a lifetime in the relationship marketing industry, managed national brands at elite advertising agencies, and owned her own medical spa. Amber is fiercely dedicated to cultivating a culture that embraces a motto of “work hard, play hard.”

My favorite Nerium Core Value is: Embrace and Drive Change because to be great, you have to continue to innovate. You can never become complacent.

When I walk down the halls at Nerium, I’m most proud of: The amazing team members I get to work with every day and the countless Brand Partners’ lives we have been able to positively affect through Nerium.

I’m most passionate about: Constantly bettering myself and those around me while always living my life to the fullest and encouraging others to do so as well.

Twitter - @AOlsonRourke

Episode: 11/15/2017 @6:00 PM

Winston Binch
Winston Binch

Chief Digital Officer
Deutsch, North America

Winston Binch is one of the most accomplished digital leaders of his generation. As Chief Digital Officer of Deutsch North America, he has grown digital from 5 to 40% of overall revenue and transformed the company from an advertising agency to a digital innovator —a feat that led to Fast Company recognizing Deutsch as one of the most innovative companies in advertising.

His work has picked up honors from One Show, Comm Arts, UX Awards, AICP, Andys, Effie Awards and The Webby Awards. He has won at Cannes 30 times, including 2 Titanium Lions, 3 Grand Prix awards, and Interactive Agency of the Year, 3 times. Winston was also named one of the 2014 Internationalist Innovators and a Top 25 iMedia Internet Marketer and Innovator.

Some of the most innovative digital in advertising history can be credited to Winston. He helped bring customization to Nike by way of Nike iD, Whopper Sacrifice to Burger King, and the Pizza Tracker to Domino's. Most recently, he reinvented Volkswagen'(Show Full Bio)s approach to online car shopping and is currently helping Taco Bell re-imagine mobile ordering. In 2015, Deutsch was #2 on Ad Age’s Agency A-List.

Prior to Deutsch, Winston led the digital practice at CP+B where he served as partner and before that, he worked at R/GA and Sony Mus. Winston is co-founder of Boulder Digital Works at the University of Colorado and the M-School: Institute of Marketing at LMU. He sits on the board of the Interactive Advertising Bureau (IAB) and Protect Our Winters and regularly contributes to Harvard Business Review, Entrepreneur and Adweek.

Twitter - @winstonbinch
Personal Site -

Episodes: 11/8/2017 @5:30 PM, 8/2/2017 @5:30 PM, 2/1/2017 @6:00 PM, 6/29/2016 @5:00 PM

Jordan Bitterman
Jordan Bitterman

Chief Marketing Officer
IBM Watson Content and IoT Platform

As chief marketing officer for IBM’s Watson Content & IoT Platform, Jordan Bitterman oversees messaging to both internal and external audiences. He is responsible for all marketing functions across the Watson Content & IoT Platform division - connecting b2b marketing, ad sales marketing, consumer marketing, as well as corporate communications.

Based in New York, he is part of the Watson Content & IoT Platform executive leadership team and reports to GM, Cameron Clayton.

Jordan was most recently chief strategy officer at Mindshare, where he developed The Loop, the company’s real-time marketing “war room,” which became a differentiator for the agency. In fact while there, he recognized the immense value of weather and location data and predictive insights, and invited Weather to be one of Mindshare’s initial partners in The Loop.

Prior to his time at Mindshare, Jordan spent eight years at Digitas as senior vice president of media, social, mobile & content for all o(Show Full Bio)f North America. Previously, he held media and marketing roles at Foote Cone & Belding, Modem Media, AltaVista and Ammirati Puris Lintas. Throughout his career, he has worked with blue chip brands such as Unilever, American Express, Delta Airlines, Volvo, Bacardi, Dell, UPS and more.

Adding to his accomplishments, Jordan co-created the digital advertising NewFronts and was named both an Adweek Media All Star and one of the 13 Most Admired Media Executives by Adweek in 2015. He serves on the Bitly board of directors; sites on the board of the IAB Video Center; and serves as co-chair for the Ad Industry Golf Tournament to Support Multiple Sclerosis.

He received his bachelor’s degree in marketing from George Washington University, during which he also served as an intern in the White House Office of Press Advance.

Twitter - @jordanbitterman

Episodes: 11/8/2017 @6:00 PM, 8/2/2017 @6:00 PM

Or Shani
Or Shani

CEO and Founder

Or Shani is CEO and founder of Albert Technologies Limited (AIM: ALB.L), makers of Albert, the world’s first and only self-driven marketing and advertising platform. Albert is used by top brands, including Harley-Davidson, Cosabella, Dole Asia, EVISU,, and several others.

Or and a team of 80 data scientists, engineers, and mathematicians spent seven years reverse engineering human logic and intuition to unravel the conscious and subconscious decisions humans make throughout multi-channel digital marketing campaigns. The result is a fully automated, digital marketing solution that doesn’t just replicate what human marketers do, but increases prospects, conversions and transactions (online and in-store) at a scale not humanly possible by even the largest marketing teams.

Or took Albert Technologies Limited (formerly Adgorithms), public in 2015, raising $42 million on the London Stock Exchange. In 2016, Albert Technologies (then Adgorithms), ranked #98 on Deloitte’(Show Full Bio)s Technology Fast 500—a list of the country’s fastest-growing companies—with an annual growth rate of 992%. Albert Technologies attributes its growth to overwhelming demand for Albert and “his” ability to alleviate legacy data and technology complexities for top brands.

Harley-Davidson, for example, announced in 2016 that it credits 40% of its New York City sales to Albert, which subsequently spurred further adoption by a number of its U.S. and global franchises. In 2017, lingerie retailer Cosabella completely replaced its digital agencies with AI after its drastic uplift in sales with Albert. And iconic global jeans designer EVISU recently revealed that Albert increased its digital sales ROI by 500% through its year-long, fully automated digital efforts in the U.S., UK, Canada Australia and Singapore.

Or Shani is Chairman and Founder of the AI Marketing Association. He’s also a member of the Forbes Technology Council and the Young Presidents Organization (YPO). He regularly contributes to publications, including Forbes, VentureBeat, Wired, AdExchanger, MarTech Today,, Marketing Land, and others.

Twitter - @albertaimktg

Episodes: 11/8/2017 @5:00 PM, 8/2/2017 @5:00 PM

Aaron Dauphinee
Aaron Dauphinee

Head of Marketing/CMO

Andrew Dauphinee is the Head of Marketing/CMO for Rubikloud. Rubikloud is an award-winning technology start-up that empowers retailers to leverage machine learning and big data systems in meaningful ways. Their big data architecture gathers retailer data from online and offline consumer behaviours to help retailers gain insight into preferences ranging from product affinity and price sensitivity, to response prediction and demand forecasts.

Episodes: 11/8/2017 @6:30 PM, 8/2/2017 @6:30 PM

Andy Cunningham
Andy Cunningham

Founder & President; Author of "Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition"
Cunningham Collective

An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, very light jets, and clean tech investing.
She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value, and advance corporate reputation.

Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding, and communication strategies for game-changing technologies and companies ever since.

Andy is the founder and (Show Full Bio)president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. The 5-year old firm has worked with many companies in various markets including telecommunications, search, energy efficiency, media and publishing, finance, mobile apps, display technology, healthcare, big data and semiconductors. Andy is also the host of the popular podcast Marketing Over Ice.

Andy graduated from Northwestern University and lives in Sausalito, California, with her husband Rand Siegfried.

Twitter - @andycunningham4
Book -

Episode: 11/1/2017 @5:30 PM

Claudia Zylberberg
Claudia Zylberberg

Akron Biotech

Claudia Zylberberg, PhD, is a biotech leader with more than 30 years in the field. She is the founder and CEO of Akron Biotechnology, an innovative company that develops, manufactures and markets ancillary materials and novel products/tools under cGMP compliance for tissue, cell and gene therapies serving the regenerative medicine industry from development to bedside. She also co-founded Assurelmmune, an adult stem cell bank, for personalized medicine and advisory board member of Theradaptive, a company that is dedicated to fugture orthopedic treatments will demand higher performance and shorter recovery times. She holds numerous patents and peer-reviewed publication records. She has developed several products to support the industry growth, like new cryomedia and novel platform technologies such as Matrixyme and others.

Dr. Zylberberg has several patent-pending technologies, received many grants through NIIH and the Department of Defense. She co-chaired and was a key note speak(Show Full Bio)er at several international conferences. in early years, Dr. Zylberberg worked on human plasma derived products. She is currently a board: ISCT, ARM, SCB, ISSCR, BioFlorida, National Academy of Sciences - Regen Med Forum, Cord Blood Association, Organ Preservation Alliance. Member of several Innovation Centers, ARMII, NIIMBL, Wake Forest and others. NIH NIHDC Business Advisor, among others. Grant Reviewer. Other advisory positions include ISO US TAG, BioFlorida, ISSCR, Cord Blood Association, Biomedical Engienering University of Miami. She also published a children's book "You're Full of Genes."

Twitter - @akronbiotech

Episode: 11/1/2017 @5:00 PM

Norty Cohen
Norty Cohen

Founder; Author of "The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World"

Norty Cohen is CEO and Founder of Moosylvania, the St. Louis-based ad and creative agency well-known for their sought-after annual research and data on the Top 100 global brands. Cohen shares his insights and research at events throughout the US every year, however, for the first time, he will be publishing his research in the upcoming book, The Participation Game, which examines how and why consumers adopt brands.

Prior to starting Moosylvania, Cohen was the COO of former agency of the year, Zipatoni. Prior to his four decades of creative and innovation engineering experience, he received his degree from the University of Missouri, School of Journalism. Cohen is a weekend rock warrior, and plays percussion in a 70s review rock band. He is also on the Executive Board of Gateway to Hope, a charity that buys insurance for women who have been diagnosed with breast cancer. Cohen can be found on LinkedIn, Instagram and Twitter.

Cohen's new book, The Participation Game, may (Show Full Bio)be found at

Twitter - @nortycohen
Book -

Episode: 11/1/2017 @6:30 PM

Brian Wong
Brian Wong

Co-Founder and CEO

Brian Wong is the 26-year-old co-founder and CEO of Kiip. Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile games and apps. This innovative approach to mobile marketing creates meaningful engagements between consumers and brands. Backed by Verizon Ventures, AmEx Ventures, US Cellular, North Atlantic Capital, Hummer Winblad, Relay Ventures, True Ventures, and others, the company has raised over $32 million in funding to date.

Kiip has been recognized by Forbes as one of the “4 Hot Online Ad Companies to Put on Your Watch List,” named on the Dow Jones “FasTech50” and is listed on Fast Company’s “50 Most Innovative Companies in the World.” Once the youngest person to ever receive venture capital funding, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, after skipping four K-12 grades.

Brian has been recognized with many awards for his accompl(Show Full Bio)ishments and leadership, including:
Business Insider’s “Top 25 Under 25 in Silicon Valley,” “30 Under 30 in Advertising” and “18 Most Important People in Mobile Advertising”
Forbes’ “30 under 30” for three years in a row, and then a judge for 2016
Mashable’s “Top 5 Entrepreneurs to Watch”
iMedia’s top “25”
AdAge's “Creativity Top 50”
Canadian Business’ Change Agents for 2016

Brian launched his first book, The Cheat Code, in September 2016, published by Crown Business / Penguin Random House. The Cheat Code contains 71 bite¬sized and virtually effortless shortcuts to get a leg up on the competition, garner attention for creative thinkers and their ideas, and to accelerate success. The book has been featured by Forbes, CNBC, Elle, The Telegraph, The Globe and Mail, and many more publications around the world, and is quickly becoming the go-to book for entrepreneurial and intrapreneurial advice for our generation.

Episodes: 10/25/2017 @6:45 PM, 9/27/2017 @6:45 PM, 1/6/2016 @6:30 PM

Andrew Essex
Andrew Essex

CEO; Author of "The End of Advertising"
Tribeca Enterprises

Andrew Essex is the Chief Executive officer of Tribeca Enterprises, a multi-platform storytelling company based in New York City, and the parent company of the Tribeca Film Festival. Until 2015, Andrew Essex was the Vice Chairman and founding CEO of Droga5, arguably the most celebrated creative agency on the planet, which was acquired by the William Morris Endeavor talent agency in 2013. In addition to winning multiple “Agency of the Year” awards, Droga5 has been featured in New York magazine, the New York Times, and the New York Observer. Andrew sits on the board of The American Advertising Federation, the iHeart Media Creative Advisory Counsel, Venture For America, the Internet Advertising Bureau, and POP TECH, and is a frequent public speaker on media, marketing and monetization strategies. He is an advisor to the White House Office of Digital Strategy and the Wharton SEI Center for Advanced Studies in Management. He serves as an angel investor and advisors for myriad disruptive te(Show Full Bio)chnology and consumer packaged good firms.

Prior to his role overseeing what The Guardian called “the most exciting agency on the planet,” he was an award-winning journalist and founding editor-in-chief of Absolute magazine, the acclaimed luxury lifestyle publication, which was named “one of the 50 Best Magazines in America” by the Chicago Tribune. Before running Absolute, Essex was the executive editor of Details magazine from 2000-2004, and oversaw the magazine’s branding of the metrosexual phenomenon and its liaison to Madison Avenue. In that period the American Society of Magazine Editors (ASME) nominated the magazine for three General Excellence awards, along with multiple awards for Design and Photography, and repeat appearances on Ad Age’s “Hot List.”

Andrew has also held editorial posts, among other publications, at Entertainment Weekly,, and The New Yorker, and served as a consultant for the launch of US Weekly magazine. He has served as a television commentator for ABC, CNN, Anderson Cooper, The View, FOX News, CNBC, E!, and Court TV. His writing—from cover profiles of the most interesting public figures of our time to long-form features to critical reviews—has been published in The New Yorker, The New York Times, The New York Times Magazine, Rolling Stone, Outside, Entertainment Weekly, Elle, Harper’s Bazaar, Food & Wine, Allure, Interview, the Village Voice, the American Book Review, and Details. He is author of “The End of Advertising: Why It Had to Die and the Creative Resurrection to Come” and the co-author of three books: "A Very Public Offering: The Story of the,” “Chasing Cool,” with former Barney’s CEO Gene Pressman, and “Le Freak: An Upside Down Story of Family, Disco and Destiny,” with celebrated musician Nile Rodgers. Essex has an MA in American Literature from New York University.

Twitter - @andrewessex
Book Site -
Book -

Episodes: 10/25/2017 @6:00 PM, 9/27/2017 @6:00 PM

Esther Garcia
Esther Garcia

Vice President, Marketing for Tecate
Heineken USA

Esther Garcia Martin was appointed Vice President, Marketing for Tecate this spring. Esther joined HEINEKEN USA two years ago as the Innovation team lead, where she introduced the new Amstel XLight, two new winning flavors for Strongbow, and many exciting innovations still to come. Esther joined HEINEKEN USA from HEINEKEN Spain, where she served as the Senior Group Brand Manager for Amstel. She has more than 17 years of brand management experience.

Episodes: 10/25/2017 @5:20 PM, 9/27/2017 @5:15 PM

Mari Kim Novak
Mari Kim Novak

Advertising Week

Mari Kim Novak is the President of Advertising Week. Previously she served as the Chief Marketing Officer of the Rubicon Project, Inc. She has worked for many of the pre-eminent participants in the advertiser and buyer community. Including 9 years as Global Head of Marketing for Microsoft Advertising where she was responsible for Microsoft's multi-million dollar global marketing budget and sales enablement programs supporting key brands including MSN, XBOX, and Bing. Before Microsoft, she served at Millward Brown as its Senior Vice President of Strategic Client Development at Jupiter Media Metrix as its Managing Director, UK and at Relevant Knowledge and Grey Interactive.

Episodes: 10/25/2017 @5:00 PM, 9/27/2017 @5:00 PM

Nigel Morris
Nigel Morris

Chief Strategy & Innovation Officer
Dentsu Aegis Network

Nigel Morris is Chief Strategy and Innovation Officer for Dentsu Aegis Network. Nigel Morris was appointed CEO of Aegis Media Americas in 2009, adding the leadership of EMEA in 2012. From 2003 until 2009, Nigel was the founder CEO of Isobar, and led its rapid expansion into the world's leading digital services agency network. Prior to this Nigel held a range of senior positions in Carat International. He joined Aegis Media in 1992 having previously worked in fashion, corporate identity and branding consultancy. Nigel is also Chairman of the Dentsu Aegis Network Sustainability Committee and leads the future product offering and service delivery strategy for Dentsu Aegis Network.

Episodes: 10/25/2017 @5:40 PM, 9/27/2017 @5:30 PM

Diego Antista
Diego Antista

US Multicultural Agency Head; IAB (Internet Advertising Bureau) Multicultural Co-Chair
Google Inc

As the head of Multicultural Agencies for over 3 years, Diego is the main point of contact for media agencies and clients at Google and helps activate Multicultural engagement opportunities across key focused accounts. Prior to joining the US Multicultural team, he worked in Google Latin America for 7 years and launched agency teams in Argentina, Mexico, Chile, and Peru to name a few.

Diego has worked on implementing digital strategies at AOL and Clarin. Additionally he is IAB NY Multicultural co-chair. He has applied this combination of practical on digital business and communication to a variety of consultancies for major corporations, start ups and agencies.

His professional career includes writing for internet advertising magazines and blogs, newspapers, as well as a considerable career as speaker in many events. He is active in a variety of civic and cultural organizations.

Episodes: 10/25/2017 @6:30 PM, 9/27/2017 @6:30 PM

Jonathan Craig
Jonathan Craig

Charles Schwab

As Chief Marketing Officer (CMO), Jonathan M. Craig is responsible for building the Charles Schwab brand and fueling growth through communication and outreach to clients, prospects influencers and employees. Named CMO in September 2012, he leads U.S. and international marketing and corporate communications functions including brand management and development, public relations, advertising, investor insights , analytics, content development, marketing communications, employee communications and events. Craig also has responsibility for the global data team, focused on leveraging data as a strategic corporate asset.

Since joining Schwab in 2000, he has held a variety of marketing roles and was the Chief of Staff to Charles R. Schwab, founder and chairman of The Charles Schwab Corporation. He also managed the retail marketing and client acquisition team, driving new-to-firm household growth and leading retail marketing initiatives in support of the Investor Services business.
(Show Full Bio)r>Prior to joining Schwab, Craig was employed with AT&T, where he held a variety of management positions in marketing, advertising and sales.

Craig received a master's degree in Marketing and Finance from the University of California, Berkeley, and an undergraduate degree in Economics and Political Science from McGill University in Montreal, Canada. In addition, Craig has completed Executive Education courses at the University of Virginia Graduate School of Business.

Episodes: 10/25/2017 @6:15 PM, 9/27/2017 @6:15 PM

Steven Silverstein
Steven Silverstein

President & CEO
Spencer Spirit Holdings, Inc.

Through his career, Steven Silverstein has served in executive roles with a variety of retailers from department stores to big box and now mall-based specialty.

Since 2003 Steven has held the position of CEO and President of Spencer Spirit Holdings, Inc. which operates two distinct lifestyle retail brands; Spencer’s and Spirit Halloween. Spencer’s, the retail icon founded in 1947, opened its first location in 1963. Today Spencer’s is the mall destination for fun and entertainment among 18-24 year olds and operates over 600 locations throughout the United States and Canada. Spirit Halloween, the country’s largest seasonal Halloween retailer was founded in 1983 and acquired by Spencer’s in 1999. Since 2003 Spirit has become the Halloween category killer and has experienced tremendous growth operating 1,250 locations for the 2016 Halloween season. Spirit is the one-stop shopping destination for everything you can imagine for Halloween.

From 1992 to 2003, Steven serve(Show Full Bio)d, ultimately, as President of Linen’s N Things. Steven joined Linen’s, then a division of Melville Corporation, in January of 1992 as VP, General Merchandise Manager. In November of 1996, Linen’s completed a successful IPO on the NYSE, as part of CVS’ (formerly Melville) strategic restructuring. Steven held a number of positions at Linen’s, in addition to merchandising; he was responsible for marketing, planning, distribution, store operations and strategic planning.

Steven was previously with Bloomingdales (1985-1992) in New York, as well as RH Macy (1981-1983), also in New York. He received his MBA from the Wharton School in 1985 and BA from Cornell University in 1981. He has served on multiple local charitable boards in his hometown of Riverdale in the Bronx, New York.

Spencers -

Episodes: 10/18/2017 @6:30 PM, 3/4/2015 @6:00 PM

Catherine Tucker
Catherine Tucker

Sloan Distinguished Professor of Management
MIT Sloan

Catherine Tucker is the Sloan Distinguished Professor of Management and Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program.

Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Generally, most of her research lies in the interface between marketing, economics, and law.

She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for Emerging Marketing Scholar and Mentor, the Paul E. Green Award for contributions to the practice of Marketing Research and a Garfield Award for her work on electronic medical records.

Tucker is associate editor at Management Science and a research associate at the National Bureau of Economic Research. She teaches MIT Slo(Show Full Bio)an's course on Pricing and the EMBA course "Marketing Management for the Senior Executive." She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan.

She holds a PhD in economics from Stanford University, and a BA from the University of Oxford.

Twitter - @ce_tucker

Episode: 10/18/2017 @5:00 PM

Daniel Binns
Daniel Binns

Managing Director of North America

Daniel has been at Interbrand for 5 years and is the Managing Director of both the New York and Toronto offices. He leads an integrated team of over 150 strategists, designers, writers, researchers and innovators who help clients leverage their brands to grow their businesses. He has worked on major branding initiatives for a wide range of clients from categories as diverse as automotive and technology, to healthcare and CPG.

He has 30 years of experience in the branding and communications industry and has worked in seven different countries across four continents during his career and traveled to over 50.

During his career he has lead global cross disciplinary agency teams charged with delivering full service marketing communications solutions for Coca-Cola, Nissan and Unilever.

He has also worked with the management teams of Kimberly-Clark, Wrigley and Astra Zeneca to define and activate new strategic visions for their companies.

He formally spent 18 y(Show Full Bio)ears with the advertising agency McCann Erickson where he held positions as EVP and Worldwide Account Director on the Coca-Cola and Unilever business, as well as CEO of their advertising agencies in Indonesia, Malaysia and was Regional President for Africa.

Episode: 10/18/2017 @6:00 PM

Tara Naughton
Tara Naughton

EVP, Consumer Practice Leader

With more than two decades of public relations experience for consumer, technology, health and food & beverage brands, Tara Naughton serves as a catalyst for creative program development, thought leadership and integrated brand strategy at MWWPR. She currently oversees client work for leading brands, including Nikon, Subaru, The Kentucky Derby, and Juice Press, among others.

Twitter - @mww_PR

Episodes: 10/11/2017 @6:00 PM, 8/23/2017 @6:00 PM

Michelle Gordon
Michelle Gordon

SVP, Research and Insights

Michelle oversees MWWPR’s Research and Insights practice which provides strategic thought-leadership to the agency and its clients based on a deep understanding of stakeholders, brands, and their interactions with communication channels. She has 20 years of research experience working across a broad spectrum of audience segments and brand categories. Her expertise includes proprietary and secondary research, measurement and evaluation, and strategic planning.

Twitter - @mww_PR

Episodes: 10/11/2017 @6:00 PM, 8/23/2017 @6:00 PM

Dr. Adriana Samper
Dr. Adriana Samper

Assistant Professor of Marketing
WP Carey School of Business

Adriana Samper is Assistant Professor of Marketing at the W.P. Carey School of Business at Arizona State University. She received her B.A. in Biological Bases of Behavior from the University of Pennsylvania and her Ph.D. in Marketing from Duke University. Her research explores how consumers’ assumptions and intuitions about their preferences can shape their happiness and satisfaction after consumption, as well as when consumers mispredict the choices that will make them the happiest. She examines these questions in areas of aesthetics, decision making, effort-related outcomes, experiential consumption, and health. Her work has appeared in the Journal of Consumer Research, the Journal of Marketing Management and Psychological Science.

Episodes: 10/11/2017 @6:30 PM, 8/23/2017 @6:30 PM

Keith Niedermeier
Keith Niedermeier

Adjunct Professor; Director of Undergraduate Marketing Program
the Wharton School

Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania. He previously spent five years as an Assistant Professor of Marketing at Penn State University and is also a Visiting Professor at the Peking University, Beijing International MBA program. He received his Ph.D. in Social Psychology from Michigan State University in 1999. Before going into academics, he worked in advertising at a large Midwest firm specializing in the automotive industry and business-to-business marketing.

Dr. Niedermeier’s research focuses on consumer decision-making. His specific interests involve branding, social media, investor psychology, and marketing in China. Dr. Niedermeier’s research has been published in the Journal of Public Policy & Marketing, Journal of Research in Interactive Marketing, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, Psychol(Show Full Bio)ogy and Marketing, as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

Additionally, Dr. Niedermeier teaches Introductory Marketing, Consumer Behavior, Advertising Management, and Marketing Strategy at the undergraduate and MBA levels. In the past, he has taught courses in Social Psychology, Statistics, Interpersonal Relationships and Group Dynamics. He has been recognized as an outstanding teacher, receiving the prestigious Wharton MBA Excellence in Teaching Award and the Whitney Award for outstanding undergraduate teaching. His other honors include the American Marketing Association/Hugh G. Wales Outstanding Faculty Advisor Award and the Thomas C. Kinnear/Journal of Public Policy & Marketing Award. Dr. Niedermeier has also taught specialized executive education sessions to firms such as CIti, Merrill Lynch/Bank of America, Janney Montgomery Scott, AXA/Equitable, GlaxoSmithKline and Pfizer.

Episodes: 10/11/2017 @5:00 PM, 8/23/2017 @5:00 PM