Millions of dollars are spent each year to market a brand, but are companies getting what they paid for? Host David Reibstein explores the metrics of success. Listen to upper management as they share their stories on how to evaluate a company for long-term prosperity. From pricing to international branding, learn the best strategies to enhance a business’s performance and find out what should influence your next business decision.

Guests [view recent guests]

  • Past Guest Mon 3/19
    Ray Elias


  • Past Guest Mon 3/12
    David Norton

    Chairman and Chief Marketing Officer

  • Past Guest Mon 3/5
    Patrick Ip

    Co-Founder; Former Business Innovation Lead at Google
    Unity Influence Inc

  • Past Guest Mon 2/26
    Dean Evans

    Hyundai Motor America

  • Past Guest Mon 2/19
    Stephen Fuller

    Professor and Faculty Chair at the Center for Regional Analysis
    George Mason University

  • Past Guest Mon 2/12
    Matt Montei

    Vice President, Candy Category Business Unit
    Mars Wrigley Confectionery US

  • Past Guest Mon 2/5
    Shaz Kahng

    Ceiling Smashers

  • Past Guest Mon 1/29
    Kurt Simon

    Senior Director, Brand Marketing

  • Past Guest Mon 1/22
    Ryan Eckel

    Vice President of Brand Marketing
    Dick's Sporting GOods

  • Past Guest Mon 1/22
    Brian Povinelli

    Global Brand Leader
    Westin Hotels & Resorts and Le Méridien

  • Past Guest Mon 1/15
    John Papadakis


  • Past Guest Mon 1/8
    Abby Feuer

    VP of Marketing & Community


David ReibsteinDavid Reibstein

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more than two decades. Co-founder of, he has consulted for companies ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell.

2/26/18 Measured Thoughts - Dean Evan

Hyundai Motor America
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