Millions of dollars are spent each year to market a brand, but are companies getting what they paid for? Host David Reibstein explores the metrics of success. Listen to upper management as they share their stories on how to evaluate a company for long-term prosperity. From pricing to international branding, learn the best strategies to enhance a business’s performance and find out what should influence your next business decision.

Guests [view recent guests]

  • Past Guest Mon 12/11
    Damien Springuel

    Marketing Director
    Roche / Genentech

  • Past Guest Mon 12/4
    Allen Adamson

    Founder and CEO; Author of "Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World"
    BrandSimple Consulting

  • Past Guest Mon 11/27
    James Thomson

    Partner, Management Consultant; Author of "The Amazon Marketplace Dilemma"
    Buy Box Experts

  • Past Guest Mon 11/20
    Scott Svenson

    Co-Founder and CEO
    MOD Pizza

  • Past Guest Mon 11/13
    Julie Collins

    Global Head of E-Commerce at Alcon
    Alcon

  • Past Guest Mon 11/13
    Daniel Korschun

    Associate Professor of Marketing
    Leobow College of Business at Drexel University

  • Past Guest Mon 11/6
    Howard Blumenthal

    Visiting Scholar
    The Annenberg School for Communication, The University of Pennsylvania

  • Past Guest Mon 10/30
    Samer Hamadeh

    Founder and CEO
    Zeel

  • Past Guest Mon 10/23
    Brian Killingsworth

    Chief Marketing Officer
    Vegas Golden Knights

  • Past Guest Mon 10/16
    Sandra Nudelman

    Head of Customer & Marketing Analytics, Chase
    JPMorgan Chase

  • Past Guest Mon 10/9
    Emily Culp

    Chief Marketing Officer
    Keds

  • Past Guest Mon 10/2
    Geoff Mathieux

    Founder
    Wingz

Hosts

David ReibsteinDavid Reibstein

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more than two decades. Co-founder of Bizrate.com, he has consulted for companies ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell.

LISTEN TO RECENT SEGMENT
11/20/17 Scott Svenson on Measured Thoughts

MOD Pizza
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