Millions of dollars are spent each year to market a brand, but are companies getting what they paid for? Host David Reibstein explores the metrics of success. Listen to upper management as they share their stories on how to evaluate a company for long-term prosperity. From pricing to international branding, learn the best strategies to enhance a business’s performance and find out what should influence your next business decision.

Mastering Innovation airs every Monday from 4PM-5PM only on SiriusXM 111.

We'd love to take your calls at 1-844-WHARTON (1-844-942-7866).

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Hosts

David ReibsteinDavid Reibstein

Professor David Reibstein was featured in Fortune as one of the eight “favorite business school professors to watch.” Former chairman of the American Marketing Association, Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, and has been on the Wharton faculty for more than two decades. Co-founder of Bizrate.com, he has consulted for companies ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell.

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