Find out how managers and owners make the decisions that affect your favorite sports teams. When is it time to trade a player? Who is worth 30 million dollars a year and why? What can be done when a player or a coach says or does something that sparks controversy—how can you turn that behavior around? Professors Kenneth Shropshire and Scott Rosner, leaders of the Wharton Sports Business Initiative and authors of The Business of Sports, take you behind the scenes.

Guests [view recent guests]

  • Past Guest Tue 4/18
    Nicholas Horbaczewski

    Founder, CEO
    Drone Racing League (DRL)

  • Past Guest Tue 4/18
    Larry Needle

    Executive Director

  • Past Guest Tue 4/11
    Ernie Johnson Jr.

    Host of "Inside the NBA"; Author of "Unscripted: The Unpredictable Moments that Make Life Extraordinary"

  • Past Guest Tue 4/4
    Adam Zimmerman

    VP of Marketing
    Atlanta Braves

  • Past Guest Tue 3/28
    Tim Shriver

    Special Olympics

  • Past Guest Tue 3/28
    Stephen Master

    Senior Vice President, Global Head of Sports Practice
    Nielsen Sports

  • Past Guest Tue 3/21
    David Aufhauser

    Chief Strategy and Product Officer
    Voke; Intel True VR

  • Past Guest Tue 3/21
    John Langel

    Attorney; Lead Attorney for the US Women's National Hockey Team

  • Past Guest Tue 3/21
    Meghan Duggan

    Team Captain; two-time Olympic medalist, six-time World Champion
    US Women's National Hockey Team

  • Past Guest Tue 3/14
    Jon Wertheim

    Executive Editor and Senior Writer
    Sports Illustrated

  • Past Guest Tue 3/14
    Ross Greenburg

    Former President
    HBO Sports

  • Past Guest Tue 3/7
    Ryan Broyles

    Wide Receiver, Free Agent (Former Detroit Lions)


Ken ShropshireKen Shropshire

Professor Kenneth L. Shropshire specializes in the subject areas of sports business, negotiations, diversity, and general business law. Director of the Wharton Sports Business Initiative, he is also president of the largest organization of attorneys in the sports business, the Sports Lawyers Association. Shropshire’s past consulting roles have included a wide variety of projects including work for the NCAA, National Football League, the United States Olympic Committee, negotiation training for IBM, Clorox, Fannie Mae and Major League Baseball and diversity training for entering Wharton School MBA students. He is the author of several books, the most recent being Sport Matters: Leadership, Power, and the Quest for Respect in Sports.

Scott RosnerScott Rosner

Professor Scott Rosner, faculty associate director of the Wharton Sports Business Initiative and academic director of the Wharton Sports Business Academy, teaches courses in Sports Business Management and Negotiation and Dispute Resolution. Rosner is Principal of Hudson Sports Consulting, a sports advisory firm with clients that include the National Football League, Major League Baseball, the United States Tennis Association, FedEx, AT&T. Rosner is the lead author of The Business of Sports.

4/11/17 Ernie Johnson Jr on Sports Business

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