Marketing Matters

Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-6PM Eastern on SiriusXM 132.

We’d love to take your calls at 1-844-WHARTON (1-844-942-7866).

Show Airs: Wednesdays • 5:00 - 7:00 PM EDT

Featured Episodes

Marketing Matters: August 1, 2018

Hosts Americus Reed and Barbara Kahn are joined by Sucharita Kodali (Retail Analyst • Forrester) on the Wednesday, August 1, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, August 1, 2018

Marketing Matters: July 18, 2018

Hosts Americus Reed and Barbara Kahn are joined by Nailya Ordabayeva (Assistant Professor of Marketing • Carroll School of Management, Boston College) on the Wednesday, July 18, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, July 18, 2018

Marketing Matters: July 11, 2018

Hosts Americus Reed and Barbara Kahn are joined by Danielle Bernstein (Blogger, Entrepreneur • We Wore What; SSO by Danielle) and Richard Wong (Vice President, Marketing & Creator Relations of #paid • #paid) on the Wednesday, July 11, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, July 11, 2018

Marketing Matters: June 27, 2018

Hosts Americus Reed and Barbara Kahn are joined by Anastasiya Ghosh (Assistant Professor of Marketing • University of Arizona), Jessica Mashkevich (Founder and Chief Comfort Officer; Creator of the THROWBEE • Kona Benellie), and Joshua March (Founder & Chief Executive Officer; Author of “Message Me: The Future of Customer Service in the Era of Social Mesaging and Artificial Intelligence” • Conversocial) on the Wednesday, June 27, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, June 27, 2018

Marketing Matters: June 13, 2018

Hosts Americus Reed and Barbara Kahn are joined by Sanjiv Gajiwala (Senior Vice President, Marketing • Mike’s Hard Lemonade), Molly Borman (Just Nips • Founder), and Allen Gennett (Founder, CEO; Author of the Creative Curve • Track Maven) on the Wednesday, June 13, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, June 13, 2018

Marketing Matters: June 6, 2018

Hosts Americus Reed and Barbara Kahn are joined by Chris Milone (CMO • ShopRunner) and Hristina Nikolova (Coughlin Sesquicentennial Assistant Professor of Marketing • Boston College) on the Wednesday, June 6, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, June 6, 2018

Marketing Matters: May 23, 2018

Hosts Americus Reed and Barbara Kahn are joined by Stephanie Retcho (Co-Founder, CMO • Mia Tango), Dan Sheehan (Assistant Professor of Marketing • University of Kentucky), Mark Penn (Author of Microtrends Squared, and President and Managing Partner of The Stagwell Group • The Stagwell Group), and Greg Paull (Co-Founder & Principal • R3) on the Wednesday, May 23, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, May 23, 2018

Marketing Matters: May 16, 2018

Host Americus Reed is joined by Chen Wang (Assistant Professor of Marketing • Drexel University), Robert McKee (Creative Writing Instructor/Lecturer • McKee Seminars), Tom Gerace (CEO • Skyword Marketing), and Brad Grossman (Founder, CEO • Zeitguide) on the Wednesday, May 16, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, May 16, 2018

Marketing Matters: May 9, 2018

Hosts Americus Reed and Barbara Kahn are joined by Monic Houpe (Product and Marketing Director • Hallmark Cards, Inc.), Vanessa Perry (Professor of Marketing, Strategic Management and Public Policy • The George Washington University), and Shaz Kahng (Author • Ceiling Smashers) on the Wednesday, May 9, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, May 9, 2018

Marketing Matters: May 2, 2018

Hosts Americus Reed and Barbara Kahn are joined by James Thomson (Partner, Management Consultant; Author of “The Amazon Marketplace Dilemma” • Buy Box Experts), Joann Peck (Associate Professor of Marketing • University of Wisconsin), and Gabriel Shaoolian (Founder and CEO • DesignRush.com) on the Wednesday, May 2, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, May 2, 2018