Marketing Matters

Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-6PM Eastern on SiriusXM 132.

We’d love to take your calls at 1-844-WHARTON (1-844-942-7866).

Show Airs: Wednesdays • 5:00 - 7:00 PM EDT

Featured Episodes

Marketing Matters: September 19, 2018

Hosts Americus Reed and Barbara Kahn are joined by Matthew Fisher (Postdoctoral Research Fellow, Carnegie Mellon) and Amish Shah (President, ALTR Created Diamonds) on the Wednesday, September 19, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, September 19, 2018

Marketing Matters: September 12, 2018

Hosts Americus Reed and Barbara Kahn are joined by Shachar Orren (Chief Storyteller, Playbuzz), Caleb Warren (Assistant Professor, University of Arizona), and Ryan Millman (Co-founder and CEO, UnDigital) on the Wednesday, September 12, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, September 12, 2018

Marketing Matters: September 5, 2018

Host Americus Reed is joined by John Rothschild (Author of “Football Betting Made Easy: Secrets of a Professional Handicapper”), Prashanth Jayaraman (Co-Founder and CEO, Levitabl LLC), Ross Kimbarovsky (Founder and CEO, CrowdSpring), Brad Bishop (Professor; Municipal Judge, Cumberland School of Law, Samford University; City of Hoover, Alabama), Nikki Porcher (Founder, Buy From a Black Woman), and Ken Wisnefski (Founder, CEO, Webimax) on the Wednesday, September 5, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, September 5, 2018

Marketing Matters: August 29, 2018

Hosts Americus Reed and Barbara Kahn are joined by Peter Adams (Reporter, Marketing Dive) and Mpho Sekwele (Founder, SintuOnline) on the Wednesday, August 29, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, August 29, 2018

Marketing Matters: August 22, 2018

Host Americus Reed is joined by Drew Westervelt (Founder and COO, HEX Performance), Alina Sorescu (Professor of Marketing, Texas A&M University), and Tiffani Bova (Sales Futurist, Global Customer Growth and Innovation Evangelist, Salesforce) on the Wednesday, August 22, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, August 22, 2018

Marketing Matters: August 1, 2018

Hosts Americus Reed and Barbara Kahn are joined by Joseph Goodman (Associate Professor of Marketing and Logistics, Ohio State University), Sucharita Kodali (Retail Analyst, Forrester), and Stephen Hahn-Griffiths (Chief Reputation Officer, Reputation Institute) on the Wednesday, August 1, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, August 1, 2018

Marketing Matters: July 18, 2018

Hosts Americus Reed and Barbara Kahn are joined by Erik Rosenstrauch (CEO, FUEL Partnerships), Nailya Ordabayeva (Assistant Professor of Marketing, Carroll School of Management, Boston College), and Steve Wanczyk (Associate Vice President, Braithwaite Communications) on the Wednesday, July 18, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, July 18, 2018

Marketing Matters: July 11, 2018

Hosts Americus Reed and Barbara Kahn are joined by Marissa Tarleton (CMO, RetailMeNot), Danielle Bernstein (Blogger, Entrepreneur, We Wore What; SSO by Danielle), Richard Wong (Vice President, Marketing & Creator Relations of #paid, #paid), and Doug Fletcher (Founder; Lecturer, Montana State University; Co-Author of “How Clients Buy”, Fletcher & Company) on the Wednesday, July 11, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, July 11, 2018

Marketing Matters: June 27, 2018

Hosts Americus Reed and Barbara Kahn are joined by Anastasiya Ghosh (Assistant Professor of Marketing, University of Arizona), Jessica Mashkevich (Founder and Chief Comfort Officer; Creator of the THROWBEE, Kona Benellie), and Joshua March (Founder & Chief Executive Officer; Author of “Message Me: The Future of Customer Service in the Era of Social Mesaging and Artificial Intelligence”, Conversocial) on the Wednesday, June 27, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, June 27, 2018

Marketing Matters: June 13, 2018

Hosts Americus Reed and Barbara Kahn are joined by Sanjiv Gajiwala (Senior Vice President, Marketing, Mike’s Hard Lemonade), Molly Borman (Just Nips, Founder), and Allen Gennett (Founder, CEO; Author of the Creative Curve, Track Maven) on the Wednesday, June 13, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, June 13, 2018