Marketing Matters

Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-7PM Eastern on SiriusXM 132. We’d love to take your calls at 1-844-WHARTON (1-844-942-7866).

Show Airs: Wednesdays • 5:00 - 7:00 PM EST

Featured Episodes

Marketing Matters: November 28, 2018

Hosts Americus Reed and Barbara Kahn are joined by Ryan Fisher (Partner, Consumer and Retail Practice, A.T. Kearney), Liz Friedman (Doctoral Candidate in Marketing, Yale School of Management), and Lauren Calmas (Chief Marketing Officer, Troverie) on the Wednesday, November 28, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, November 28, 2018

Marketing Matters: November 14, 2018

Hosts Americus Reed and Barbara Kahn are joined by Peter Horst (Founder, CMO Inc.), Laura Radosh Butt (Founder & President, LBR Insight, Inc.), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, November 14, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, November 14, 2018

Marketing Matters: October 31, 2018

Hosts Sarah Toms and Peter Fader are joined by Daniel McCarthy (Assistant Professor of Marketing; Co-founder, Theta Equity Partners, Emory University’s Goizueta Business School), Yana Kakar (Global Managing Partner, Dalberg), and Royce Cohen (Vice President, Business Development & Analytics, LA Dodgers) on the Wednesday, October 31, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, October 31, 2018

Marketing Matters: October 24, 2018

Hosts Americus Reed and Barbara Kahn are joined by Lea Dunn (Assistant Professor, Foster School of Business, University of Washington), Ana Serafin Smith (Senior Director, Media Relations, National Retail Federation), and Steven Silverstein (President & CEO, Spencer Spirit Holdings, Inc.) on the Wednesday, October 24, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, October 24, 2018

Marketing Matters: October 10, 2018

Host Americus Reed is joined by Kristin Hildebrand (Founder, WONE) and Jay Stein (Chief Executive Officer, Dream Hotel Group) on the Wednesday, October 10, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, October 10, 2018

Marketing Matters: October 3, 2018

Hosts Americus Reed and Barbara Kahn are joined by Mike Lewis (Marketing Professor, Emory University), Lynn Branigan (President and CEO, She Runs It), and Kate Ryan (Managing Director, US, Diffusion) on the Wednesday, October 3, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, October 3, 2018

Marketing Matters: September 19, 2018

Hosts Americus Reed and Barbara Kahn are joined by Mike May (VP of Business Strategy, Huge), Matthew Fisher (Postdoctoral Research Fellow, Carnegie Mellon), and Amish Shah (President, ALTR Created Diamonds) on the Wednesday, September 19, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, September 19, 2018

Marketing Matters: September 12, 2018

Hosts Keith Niedermeier and Barbara Kahn are joined by Shachar Orren (Chief Storyteller, Playbuzz), Caleb Warren (Assistant Professor, University of Arizona), and Ryan Millman (Co-founder and CEO, UnDigital) on the Wednesday, September 12, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, September 12, 2018

Marketing Matters: September 5, 2018

Host Americus Reed is joined by John Rothschild (Author of “Football Betting Made Easy: Secrets of a Professional Handicapper”), Prashanth Jayaraman (Co-Founder and CEO, Levitabl LLC), Ross Kimbarovsky (Founder and CEO, CrowdSpring), Brad Bishop (Professor; Municipal Judge, Cumberland School of Law, Samford University; City of Hoover, Alabama), Nikki Porcher (Founder, Buy From a Black Woman), and Ken Wisnefski (Founder, CEO, Webimax) on the Wednesday, September 5, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, September 5, 2018

Marketing Matters: August 29, 2018

Hosts Keith Niedermeier and Barbara Kahn are joined by Peter Adams (Reporter, Marketing Dive), Mpho Sekwele (Founder, SintuOnline), and Claudia Townsend (Sr. Project Manager and Analytics Manager; Associate Analyst; Assistant Professor, BuzzBack Market Research; National Economic Research Associates (NERA); University of Miami) on the Wednesday, August 29, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, August 29, 2018