Marketing Matters

Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-7PM Eastern on SiriusXM 132. We’d love to take your calls at 1-844-WHARTON (1-844-942-7866).

Marketing Matters Top 5 Interviews!

Show Airs: Wednesdays • 5:00 - 7:00 PM EST

Featured Episodes

Marketing Matters: March 27, 2019

Hosts Americus Reed and Barbara Kahn are joined by Zeke Zelker (Filmmaker & Entrepreneur, iDreamMachine) on the Wednesday, March 27, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 27, 2019

Marketing Matters: March 13, 2019

Hosts Americus Reed and Barbara Kahn are joined by Tami Kim (Assistant Professor of Marketing, University of Virginia Darden School of Business), Xiaoyan Deng (Associate Professor, Ohio State University), and Rebecca Hains (Professor of Advertising and Media Studies, Salem State University) on the Wednesday, March 13, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 13, 2019

Marketing Matters: March 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kristin Flor Perret (Senior Vice President-Global Marketing, WE Communications), Meng Zhu (Associate Professor, Johns Hopkins University), and Joseph Jaffe (Author, “Built to Suck”, HMS Beagle) on the Wednesday, March 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 6, 2019

Marketing Matters: February 27, 2019

Host Americus Reed is joined by John Shea (Chief Marketing Officer, Jimmy John’s), Anna Paley (Visiting Scholar, The Ohio State University), and Nir Eyal (Author of “Hooked: How to Build Habit-Forming Products”) on the Wednesday, February 27, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, February 27, 2019

Marketing Matters: February 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by goodnight/goodluck . (Band, goodnight/goodluck), Paul Reed Smith (Founder, Paul Reed Smith Guitars), Steve Vai (Musician, N/A), and Geoff Cottrill (VP-Strategic Marketing, The Coca-Cola Company) on the Wednesday, February 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, February 6, 2019

Marketing Matters: January 30, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kevin Hamilton (Senior Brand Director, Avocados From Mexico), Daniel Korschun (Associate Professor of Marketing, Leobow College of Business at Drexel University), and Jason Teitler (Chair, Fan Experience specialty, Burson-Marsteller) on the Wednesday, January 30, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, January 30, 2019

Marketing Matters: January 23, 2019

Hosts Elea McDonnell Feit and Barbara Kahn are joined by Peter Adams (Reporter, Marketing Dive) on the Wednesday, January 23, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, January 23, 2019

Marketing Matters: January 9, 2019

Hosts Americus Reed and Barbara Kahn are joined by Tyler Suiters (VP of Communications, Consumer Technology Association (CTA)), Carreen Winter (Chairman of Reputation & Chief Strategy Officer, MWWPR), Charles Herman (Chief Medical Officer, Somatix Inc.), and Eran Ofir (CEO & Co-founder, Somatix) on the Wednesday, January 9, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, January 9, 2019

Marketing Matters: December 19, 2018

Host Americus Reed is joined by Steve Sadove (Mastercard senior advisor and former Saks Fifth Avenue CEO, Mastercard), Dean McBeth (Managing Partner, Shepard), and Steve Wanczyk (Associate Vice President, Braithwaite Communications) on the Wednesday, December 19, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, December 19, 2018

Marketing Matters: December 5, 2018

Hosts Americus Reed and Barbara Kahn are joined by Cliff Marks (President and Interim CEO, NCM), Sarah Whitley (Assistant Professor of Marketing, Spears School of Business, Oklahoma State University), and Norty Cohen (Founder; Author of “The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World”, Moosylvania) on the Wednesday, December 5, 2018 edition of Marketing Matters.Read More

Air Date: Wednesday, December 5, 2018