Marketing Matters

Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-7PM Eastern on SiriusXM 132. We’d love to take your calls at 1-844-WHARTON (1-844-942-7866).

Marketing Matters Top 5 Interviews!

Show Airs: Wednesdays • 5:00 - 7:00 PM EST

Featured Episodes

Marketing Matters: November 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by Daniel Binns (CEO, Intebrand) and Marissa Brooks (Founder, 4WRD Consulting, LLC) on the Wednesday, November 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, November 6, 2019

Marketing Matters: October 30, 2019

Hosts Americus Reed and Barbara Kahn are joined by Brett Bertolino (Director of Operations, Eastern State Penitentiary Historic Site, Inc), Lea Dunn (Assistant Professor, Foster School of Business, University of Washington), and Steven Silverstein (President & CEO, Spencer Spirit Holdings, Inc.) on the Wednesday, October 30, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, October 30, 2019

Marketing Matters: October 23, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kimberly Palmer (Personal Finance Expert, NerdWallet), Peggy Liu (Ben L. Fryrear Faculty Fellow and Assistant Professor of Marketing, Katz Graduate School of Business, University of Pittsburgh), and Aditya Narula (Head of Customer Experience, Kabbage) on the Wednesday, October 23, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, October 23, 2019

Marketing Matters: October 9, 2019

Hosts Americus Reed and Barbara Kahn are joined by Mansur Khamitov (Assistant Professor of Marketing and Consumer Behavior, Nanyang Business School, NTU Singapore), Frost Prioleau (Co-Founder and CEO, Simpli.fi), and Peter Adams (Reporter, Marketing Dive) on the Wednesday, October 9, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, October 9, 2019

Marketing Matters: October 2, 2019

Host Americus Reed is joined by William Humphrey (Assistant Professor of Marketing, Florida International University), Dave Sargent (Vice President of Global Automotive, J.D. Power), and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, October 2, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, October 2, 2019

Marketing Matters: September 25, 2019

Hosts Americus Reed and Barbara Kahn are joined by Cooper Lawrence (Multiple Gracie Award winning radio host, TV Personality, Author, and Ph.D., 710 WOR), Jason Yim (CEO, Trigger), Mike Kijewski (CEO, MedCrypt), and Catharine Hays on the Wednesday, September 25, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, September 25, 2019

Marketing Matters: September 18, 2019

Hosts Americus Reed and Barbara Kahn are joined by Andrew Chung (Founder & CEO, Innovo Property Group), Kwame A. Appiah (Professor of Philosophy and Law, New York University), and Lee Thompson (Co-Founder, FlashPack) on the Wednesday, September 18, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, September 18, 2019

Marketing Matters: September 11, 2019

Hosts Americus Reed and Barbara Kahn are joined by Jake Hancock (Partner, Brand Strategy, Lippincott), Jennifer Escalas (Professor of Marketing, Owen Graduate School of Management, Vanderbilt University), and Norty Cohen (Founder; Author of “The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World”, Moosylvania) on the Wednesday, September 11, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, September 11, 2019

Marketing Matters: September 4, 2019

Hosts Americus Reed and Barbara Kahn are joined by William Humphrey (Assistant Professor of Marketing, Florida International University) and Brad Grossman (Founder, CEO, Zeitguide) on the Wednesday, September 4, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, September 4, 2019

Marketing Matters: August 28, 2019

Hosts Americus Reed and Barbara Kahn are joined by Gideon Nave (Professor, Marketing, the Wharton School), Joel Beckerman (Award-Winning Composer and Founder of Man Made Music; Author of The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy, Man Made Music), and Geoff Cottrill (VP-Strategic Marketing, The Coca-Cola Company) on the Wednesday, August 28, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, August 28, 2019