Marketing Matters

Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-7PM Eastern on SiriusXM 132. We’d love to take your calls at 1-844-WHARTON (1-844-942-7866).

Marketing Matters Top 5 Interviews!

Show Airs: Wednesdays • 5:00 - 7:00 PM EST

Featured Episodes

Marketing Matters: June 19, 2019

Hosts Barbara Kahn and Elea McDonnell Feit are joined by Michael Cohen (Chief Technology & Data Officer, Marketing Evolution), Kelley Gullo (Marketing PhD Candidate, Duke University, Fuqua School of Business), and Sucharita Kodali (Retail Analyst, Forrester) on the Wednesday, June 19, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, June 19, 2019

Marketing Matters: April 24, 2019

Hosts Americus Reed and Barbara Kahn are joined by Rabia Qari (SVP, Marketing, Tough Mudder), Linyun Yang (Assistant Professor of Marketing, University of South Carolina), and Brendan Eich (CEO and Co-Founder, Brave Software) on the Wednesday, April 24, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, April 24, 2019

Marketing Matters: April 10, 2019

Hosts Americus Reed and Barbara Kahn are joined by Brian Berger (Founder & CEO, Mack Weldon) on the Wednesday, April 10, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, April 10, 2019

Marketing Matters: April 3, 2019

Hosts Americus Reed and Barbara Kahn are joined by Michael Lock (CEO, AMA Pro Racing), Michael Laweness (Writer, Electric Horseman), Todd Ballard (Chief Marketing Officer, GoPro), Tim Reed (Vice President, X Games, ESPN), and A.J. Smith (Managing Editor, SmartAsset) on the Wednesday, April 3, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, April 3, 2019

Marketing Matters: March 27, 2019

Hosts Americus Reed and Barbara Kahn are joined by Chris Rodgers (Founder and CEO, Colorado SEO Pros), Zeke Zelker (Filmmaker & Entrepreneur, iDreamMachine), and Tiffani Bova (Sales Futurist, Global Customer Growth and Innovation Evangelist, Salesforce) on the Wednesday, March 27, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 27, 2019

Marketing Matters: March 13, 2019

Hosts Americus Reed and Barbara Kahn are joined by Tami Kim (Assistant Professor of Marketing, University of Virginia Darden School of Business), Xiaoyan Deng (Associate Professor, Ohio State University), and Rebecca Hains (Professor of Advertising and Media Studies, Salem State University) on the Wednesday, March 13, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 13, 2019

Marketing Matters: March 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by Kristin Flor Perret (Senior Vice President-Global Marketing, WE Communications), Meng Zhu (Associate Professor, Johns Hopkins University), and Joseph Jaffe (Author, “Built to Suck”, HMS Beagle) on the Wednesday, March 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, March 6, 2019

Marketing Matters: February 27, 2019

Host Americus Reed is joined by John Shea (Chief Marketing Officer, Jimmy John’s), Anna Paley (Visiting Scholar, The Ohio State University), and Nir Eyal (Author of “Hooked: How to Build Habit-Forming Products”) on the Wednesday, February 27, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, February 27, 2019

Marketing Matters: February 6, 2019

Hosts Americus Reed and Barbara Kahn are joined by goodnight/goodluck . (Band, goodnight/goodluck), Paul Reed Smith (Founder, Paul Reed Smith Guitars), Steve Vai (Musician, N/A), and Geoff Cottrill (VP-Strategic Marketing, The Coca-Cola Company) on the Wednesday, February 6, 2019 edition of Marketing Matters.Read More

Air Date: Wednesday, February 6, 2019