Measured Thoughts

Millions of dollars are spent each year to market a brand, but are companies getting what they paid for? Host and Wharton Professor David Reibstein explores the metrics of success with co-host Suneal Bedi. Listen to upper management as they share their stories on how to evaluate a company for long-term prosperity. From pricing to international branding, learn the best strategies to enhance a business’s performance and find out what should influence your next business decision. Measured Thoughts airs every Monday from 4PM-5PM Eastern only on SiriusXM 132. We’d love to take your calls at 1-844-WHARTON (1-844-942-7866).

Measured Thoughts Top 5 Interviews!

Show Airs: Mondays • 4:00 - 5:00 PM EST

Featured Episodes

Measured Thoughts: June 10, 2019

Hosts Suneal Bedi and David Reibstein are joined by Sofia Colucci (Vice President of Innovation, MillerCoors) on the Monday, June 10, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, June 10, 2019

Measured Thoughts: May 13, 2019

Hosts Suneal Bedi and David Reibstein are joined by Peter Intermaggio (SVP Brand Marketing & Communications, Comcast Cable) on the Monday, May 13, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, May 13, 2019

Measured Thoughts: April 29, 2019

Hosts Suneal Bedi and David Reibstein are joined by Bobby Calder (Professor, Kellogg School of Management, Northwestern University) on the Monday, April 29, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, April 29, 2019

Measured Thoughts: April 15, 2019

Hosts Suneal Bedi and David Reibstein are joined by David Rubin (CMO, New York Times) on the Monday, April 15, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, April 15, 2019

Measured Thoughts: April 8, 2019

Hosts Suneal Bedi and David Reibstein are joined by Duncan Simester (Professor, MIT Sloan School of Management) on the Monday, April 8, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, April 8, 2019

Measured Thoughts: March 25, 2019

Hosts Suneal Bedi and David Reibstein are joined by Andrew McKechnie (SVP, Chief Creative Officer, Verizon) on the Monday, March 25, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, March 25, 2019

Measured Thoughts: March 18, 2019

Hosts Suneal Bedi and David Reibstein are joined by David Sonntag (Associate Vice President, Marketing and Communications, Gonzaga University) on the Monday, March 18, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, March 18, 2019

Measured Thoughts: March 11, 2019

Hosts Suneal Bedi and David Reibstein are joined by Gary Ellis (COO, Co-Founder, Remesh) on the Monday, March 11, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, March 11, 2019

Measured Thoughts: March 4, 2019

Hosts Suneal Bedi and David Reibstein are joined by Steve Mast (President and Chief Innovation Officer, Delvinia) on the Monday, March 4, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, March 4, 2019

Measured Thoughts: February 11, 2019

Hosts Suneal Bedi and David Reibstein are joined by Mark Riegel (Vice President of Marketing, Russell Stover) and Chris McCann (President and Chief Executive Officer, 1-800-Flowers) on the Monday, February 11, 2019 edition of Measured Thoughts.Read More

Air Date: Monday, February 11, 2019