Wharton Stories: Marketing

“We have a read to admit philosophy, which means that in every application we are looking for reasons to admit you and not reasons to deny you. We are looking for your best day and not your worst.” – Blair Mannix, Director of Admissions

Application Tips from the MBA Admissions Committee

“I left Wharton a CEO, and I’m not the only one. We’ve been brought into these positions because we now have the confidence to embrace our identities as leaders.”

MD & CEO: How the Wharton EMBA Program Helped This ER Doctor Launch an Award-Winning Luxury Sake Brand

He and his team of lawyers, all of whom identify as LGBTQIA+, argued successfully to decriminalize homosexuality in the Indian Supreme Court.

Udai Bhardwaj Decriminalized Homosexuality In India. Now, He’s Coming To Wharton.

Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

Undergraduate teams across the country were challenged to review the Biden administration’s pledge to clean up coal mine pollution, involving Indigenous land, sustainability, and climate.

Wharton Hosts the 2022 Diversity Case Competition

A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

Ike Silver, a PhD candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives. The key lesson for companies? Don’t wait.

Research Spotlight: How Customers Respond to Socially Responsible Business Marketing

“I was able to talk to so many people by the time I got to the actual sitting down and interviewing I felt incredibly prepared.”

How I Navigated Virtual Recruiting and Secured My Summer Internship

In an expansion of Wharton’s successful Tarnopol Lecture Series, Dean Erika James is meeting with business leaders to host candid conversations on the urgent, far-reaching issues challenging our world today — starting with the topic of race.

Tackling Issues Beyond Business

NHL media strategist Louis Gilbert, G’19, WG’19, is developing a local fanbase for hockey in China, where the sport is growing in popularity.

Growing Hockey in China from the Ground Up